Hero MotoCorp

Hero Hunk In Mexico. Image – SamuelHero MotoCorp begins retail ops in Mexico through distributor network
As part of Hero Motocorp’s aggressive expansion plans in furthering global business, the auto manufacturer has started retail sales in Mexico. Business in the key market had been announced earlier in the year. And now sales channels have been set up to see the growth plan come to fruition.
Product portfolio that has been currently introduced includes motorcycles and a scooter. This helps reach out to a diverse segment of customers. Vehicle range includes Xpulse 200, Xpulse 200T, Hunk 190, Hunk 160R, Hunk 150, Eco 150 TR, Eco 150 Cargo, and Ignitor 125, and Dash 125 scooter.
Distributor, agencies and dealers
The company has been able to offer these products at competitive prices through the retail arm of the distributor, agencies and dealers. This extensive network helps have control over distribution costs. Products will be distributed through an extensive retail distribution network encompassing dealer and consumer outlets, and service centres.
The distribution agreement introduces a good range of products for Mexican customers. Alongside, customers can benefit from attractive financing options. With this development, buyers can now pick from a range of stylish and affordable two-wheelers. Vehicles are available with a warranty of three years or 30,000 kilometers. The products compliment Hero’s aim to improve its market share in the international market.
Hero Dash. Image – hirudov
Over time, Hero MotoCorp has reported phenomenal growth spurt in sales owing to their wide variety of high-quality products at efficient price points. In addition to this, they have built upon market reach that is envied by most other companies.
Growth in exports
Hero MotoCorp being a multinational conglomerate has a wide array of operations in many different countries around the world. The company has grown considerably over the years. In recent years, we can see its ever-growing presence an international level, and not just from its ever-growing revenues.
Growth in global operations can be evidenced by volumes which have increased year on year. Amidst difficulties through the ongoing Covid-19 pandemic, Hero MotoCorp registered its highest-ever monthly dispatch to global markets in March 2021. Growth has been reported in the current financial year (FY22) too.
Sanjay Bhan, Head of Global Business, Hero MotoCorp, said, “This is an important development in our international business growth story. Mexico will be a key market for us in the future and this is the first step in this direction. The range of products that we have introduced here should excite and cater to a wide segment of customers.” More

Gogoro Electric Scooter. Hero MotoCorp has partnered with Gogoro.Hero MotoCorp has been also been developing EV models independently at its R&D centres in Rajasthan in India and at Stephanskirchen in Germany
We already know that Hero MotCorp, headed by Pawan Munjal, plans on heavily investing in the electric vehicle space in the near future. However, there is a big hurdle that the company needs to overcome before it can actually step into the EV space. The world’s biggest two-wheeler manufacturer cannot use the ‘HERO’ brand name when it comes to electric mobility.
The fight between two Hero’s
This name has been reserved for ‘Hero Electric’, which is a separate firm altogether and headed by another Munjal family member- Naveen Munjal. For the uninitiated, Naveen is Vijay Munjal’s son, cousin of Pawan Munjal. Naveen has been running the Hero Electric two-wheeler business since 2007.
Naveen claims that his company has received “global rights over the Hero brand name in perpetuity” for electric mobility be it for personal use or the commercial market, reveals ET Auto. According to a family settlement of 2010, Hero MotoCorp and its promoters are barred from using the ‘Hero’ brand name for any segment of vehicle- two-, three- or four-wheelers which are powered by a battery. The Global rights for green technology have been allotted to Naveen Munjal-run Hero Electric.
More Details
Naveen said that his company would take legal recourse in case of a violation by Hero MotoCorp. He, however, added that Hero MotoCorp can enter the business of electric mobility using a different brand name, since there is no non-compete/prohibition on other clan members. But considering that the brand name is important, it will be a difficult task ahead for Hero MotoCorp in the EV space, without the HERO branding.
Hero Electric Scooter Dealer
Earlier this year, Hero MotoCorp announced its alliance with Taiwan-based electric mobility manufacturer- Gogoro, to develop EV’s in India. In addition to development of electric two-wheelers, Gogoro will also share its expertise with urban battery swapping and smart mobility innovation. The company will also help Hero to build a widespread charging network across India.
Hero MotorCorp EV plans
In May this year, Gogoro filed patents for Viva electric scooter at the intellectual property office in India. These trademarks were in the form of both its design as well as its name.
This suggested that Viva would be launched as a rebranded Hero MotoCorp electric scooter in the country. Hero MotoCorp has planned to officially step into the EV space by launching its first electric two-wheeler in March 2022 which is expected to be the rebadged Gogoro Viva.
Other than this, Hero MotoCorp has another battery-powered e-scooter on its way next year in the form of Maestro Edge Electric. Test mules of the electric scooter have been spotted on multiple occasions in recent past. However, Hero MotoCorp would want to settle all disputes with Hero Electric or think of another brand name for its upcoming EV lineup.
Source More

2021 Hero Maestro EdgeHero MotoCorp offers updated Maestro Edge 125 at a starting price of Rs 72,250 and goes up against TVS Ntorq 125
Hero MotoCorp first launched its premier scooter brand Maestro in India back in 2015 along with the Duet. While the latter has been discontinued since April last year, the Maestro Edge brand continues to be a strong seller for the two-wheeler company. The scooter is sold in two engine configurations- 110cc and 125cc.
The latter made its debut in February 2020. The largest two-wheeler manufacturer has now updated the 125cc iteration of Maestro Edge. It comes with mild cosmetic updates which includes new body graphics and colour options. It also gets new features.
Updated Styling
Overall design is retained as it gets the same design from the current model. There are subtle feature upgrades such LED headlight, a sportier front apron and sporty colour combo which make the scooter look more attractive.
It will continue to feature 12-inch black alloy wheels and a textured single-piece seat. In terms of features it gets first-in-segment projector LED Headlamp, fully digital speedometer, Bluetooth connectivity with call alerts and turn-by-turn navigation, Hero Connect and new sharper design features.
2021 Hero Maestro Edge
Available in exciting new colors at Hero MotoCorp customer touch-points across the country, the Maestro Edge 125 is attractively priced at Rs. 72,250/- (Drum variant), Rs. 76,500/- (Disc variant) and Rs. 79,750 (Connected variant). All prices are Ex-Showroom, Delhi.
Specifications & Features
There would be no changes in terms of its specifications. It will be powered by a 124cc single-cylinder air-cooled motor that is capable of producing 9 bhp at 7,000rpm and peak torque of 10.4 Nm at 5,500rpm.
This unit is paired with a V-Matic CVT gearbox. In terms of hardware, suspension duties are handled by telescopic forks upfront and a mono-shock at rear. Braking is carried out by drum brakes at both ends as standard with an option for a disc brake at front.
2021 Hero Maestro Edge
Other features on offer include an external fuel filler cap, under-seat USB charging, Hero’s Integrated Braking System and i3s engine start/stop system. Maestro Edge 125 is offered in three trims- standard, front disc and Stealth Black, the last one being an additional colour variant with a front disc. The scooter is offered in six standard colour options including Pearl Fadeless White, Matte Red, Matte Vernier Grey, Matte Techno Blue, Matte Brown, and Prismatic Purple.
Malo Le Masson, Head of Strategy and Global Product Planning, Hero MotoCorp, said, “The Maestro Edge 125 has been a key player in the 125cc scooter segment. In this latest avatar, we have sharpened its ‘Edge’ further with LED Projector headlamp, Digital Speedometer, Turn-by-Turn Navigation and Bluetooth connectivity. This scooter has it all. These upgrades are part of our overall portfolio push to provide more technology and features to our customers.” More

Image – Hyper RiderThe price increase will impact every model in the company lineup – Rising input costs has been cited as reason for this decision
Hero MotoCorp has announced a price hike across portfolio. The new prices come into effect from 1st July 2021. This is the second price hike in this calendar year. The company had earlier hiked prices in March 2021.
As the prices for raw materials like steel, aluminum and precious metals have sharply increased, Hero MotoCorp had no other option but to pass on the hike to end customer. Raw materials price, many of which are at an all-time high, has impacting input costs. Hero MotoCorp’s cost saving program has however ensured that this price hike will have a minimum impact on customers.
Hero Motorcycle Prices – July 2021
The price hike will impact all models of scooters and motorcycles and start off at a price hike on the Hero HF 100 Kick Drum Spoke by Rs 300. The earlier price of Rs.50,700 has now been increased to Rs.50,900 while the highest price hike of Rs.3,800 is on Hero Xtreme 200S which was earlier priced at Rs.1,20,214 to a new high of Rs.1,24,014.
Price hikes across the scooter segment start off at Rs.850 for the Hero Pleasure Plus which from Rs.64,100 has now been increased to Rs.64,950. There is also a Rs.1,600 price hike on the Hero Destini 125 drum brake steel wheel variant which has been hiked from Rs.58,900 to Rs.60,500. Below is the detailed list of new prices of all Hero motorcycles on sale.
Hero Motorcycle Prices – July 2021
Hero MotoCorp is set to introduce the new Glamour XTEC premium commuter bike in India. This is a more premium iteration of the standard Glamour 125cc that the company already retails in India along with the Super Splendor. The Glamour XTEC will come in with more premium features and will hence carry a higher price tag.
Hero Scooter Prices – July 2021
Hero Scooter Prices – July 2021
Scooters such as the Hero Maestro Edge, Maestro edge 125 and Hero Destini 125 Drum Brake Alloy Wheel Platinum has also been hiked by Rs 1,560 while the Drum Brake Alloy Wheel variant gets a price hike of Rs 1,550. Below is the list of new prices of Hero scooters.
Several other two wheeler makers have also announced price hikes. Honda Two Wheeler prices have also been increased from 3rd July 2021 by upto Rs.2,000. Honda also cites that rising input costs are reasons for this price hike along with escalating fuel prices.
Decline in sales in view of the pandemic situation has impacted the industry and rising input costs are putting on further pressure. The situation however, seems to be easing in several states and restrictions are being lifted which could soon see operations and sales moving back to normal.
Along with two wheeler makers, automakers are also announcing revised pricing. Maruti Suzuki announced higher pricing for the third time in June 21, the third time this calendar year while other automakers could soon follow suit. More

Image – Hyper RiderThe company has reported growth of 3.8% to 469,160 units in June 2021, as against 451,983 units sold in June 2020
Hero MotoCorp, the world’s largest two-wheeler manufacturer by volume, has released their sales report for June 21, in comparison to that of June 20 and Year-to-Date sales for FY22 as against that of FY21. On both counts, the company has seen very encouraging growth despite the ongoing pandemic situation in the country. The company has also tackled the shortage of parts and movement of logistics efficiently to gain customer confidence.
Hero MotoCorp YoY Sales Growth
A detailed breakup of motorcycle and scooter sales, both in terms of domestic sales and exports have been considerable YoY growth. However, this is not an equitable comparison as in the last year, the fear of the pandemic and its rapid increase across all states was witnessed.
In June 2021, motorcycle sales stood at 4,41,536 units, up 5.6 percent from 4,18,141 units retailed in June 20. Best sellers include Splendor, HF Deluxe, Passion in the entry segment. While Xtreme and Xpulse range also posted decent sales. Scooter sales dipped marginally and were at 27,624 units in the past month, as against 33,842 units sold in June 20. Hero scooter range includes Destini, Maestro, Pleasure.
This took total sales to 4,69,160 units in June 21 over sales of 4,51,983 units in June 20. Of this, 4,38,514 units were sold in domestic markets in the past month, a marginal increase over 4,30,889 units sold in June 20. Exports on the other hand noted a better performance with shipments to the tune of 30,646 units last month as compared to 21,094 units shipped in June 20.The company had reported total sales of 1,83,021 units in May 21 out of which domestic sales stood at 1,59,538 units and exports at 23,483 units.
Hero MotoCorp Sales June 2021
Year to Date Sales
Year to date sales have doubled. It stood at 10,24,507 units of motorcycles and scooters sold in the first quarter of this fiscal as against 5,64,665 units sold in the same period of the previous year. Motorcycle sales were at 9,59,589 units in the first three months of the ongoing fiscal year, up from 5,24,179 sold in Q1 FY21 while scooter sales were at 64,918 units and 40,486 units respectively.
Year to date domestic sales surged to 9,40,707 units over 5,39,737 units sold in the corresponding quarter of last year, relating to a 74 percent increase in sales. Exports escalated to 83,800 in Q1FY22 over 24,928 units sold in Q1 FY21.
Strict safety measures are being followed by the company even as the vaccination drive goes full steam ahead and around 92% of the entire workforce of Hero MotoCorp having received their first vaccine dose. The compliance to guidelines laid down by State and Central Governments are being followed with sanitization of plant and dealerships and social distancing being a new norm.
Automakers in India expect to see an increase in sales over the months ahead. The ongoing vaccination drive that has gathered steam, predictions of a favourable monsoon, revival of buyer sentiments, the upcoming festive season and the urgent need for personal mobility could all translate to better sales. More

Image – Biker MjkHero Splendor and HF Deluxe take top two spots both in domestic and export markets for May 2021
The ongoing pandemic that resulted in plant and showroom closure has adversely affected both domestic sales and exports of two wheelers in the country. Every two and four wheeler automaker in India has suffered due to this present condition with lower sales and Hero MotoCorp was no exception.
The company has reported total sales of 1,83,021 units in May 21 out of which domestic sales stood at 1,59,538 units and exports at 23,483 units. This was a MoM de-growth by 53.45 percent and 20.86 percent respectively.
Hero MotoCorp Domestic Sales
Hero Splendor commanded the most attention both in domestic and export markets. Domestic sales in May 21 stood at 1,00,435 units, down 48.12 percent over 1,93,598 units sold in April 21. The Hero Splendor holds a 62.95 percent share in the company lineup. Hero MotoCorp has also announced a price hike of upto Rs 3,000 across portfolio from 1st July 2021. The revised prices are aimed to offset rising commodity costs.
Hero HF Deluxe was at No.2 in terms of sales with 42,118 units sold in the past month, down 40.92 percent over 71,294 units sold in April 21. This was followed by the Glamour which suffered a MoM de-growth of 69.05 percent to 7,313 units sold in May 21 as against 23,627 units sold in April 21.
Hero Sales May 2021
The Hero Glamour is set to receive a new Xtec variant in India. Glamour Xtec will come in as the top-end variant of the range, sporting some cosmetic updates and added features. Glamour Xtec will also get Auto Sail technology that allows the bike to crawl in stop-go traffic and i3S idle stop-start system for better fuel efficiency.
Domestic sales charts included the Hero Passion and Pleasure lower down the order with each reporting de-growth of 71.60 percent and 87.93 percent respectively. However, it was the Hero Destini 125 and Xtreme 160R, that suffered the maximum de-growth in terms of domestic sales, down 94.08 percent to 540 units and 91.84 percent to 187 units respectively in May 21.
Hero MotoCorp Exports
The export list had Hero Splendor, HF Deluxe and Achiever, at the top – though each of these reported MoM de-growth. Splendor exports dipped 31.88 percent to 6,850 units in May 21 as against 5,194 units shipped in April 21.
Hero Exports May 2021
There was a de-growth of 40.6 percent in terms of HF Deluxe exports which fell to 5,198 units in the past month, down from 8,716 units exported in April 21. Achiever exports on the other hand fell just 4.99 percent to 4,116 units, down from 4,332 units exported MoM.
Hero MotoCorp noted export growth only in terms of 3 of its models that included the Hunk, Maestro and Destini 125. Exports of Hunk increased 61.42 percent to 3,900 units while Maestro exports surged 22.20 percent to 666 units in May 21 up from 545 units exported in April 21 while Destini 125 exports were up 93.33 percent to 116 units in May 21 from 60 units shipped in April 21. More

Image – Yo RidersHero MotoCorp announces price increase for its two wheelers (motorcycles and scooters) wef July 1, 2021
With Q2 FY22 fast approaching, manufacturers are using the time to announce impending price hikes. The latest to do so is Hero MotoCorp. Starting at the fag-end of FY20, auto manufacturers found themselves slumped to zero activity. An absolute lockdown meant a majority of manufacturing activity came to an abrupt halt. For the auto industry it was an absolute end to manufacturing right until May 2020 when manufacturing resumed in a phased manner.
Following a few months of increased production and sales, the start to FY22 was yet again dampened. And while things are starting to look up, there’s no telling when the market can recover. In the meantime, manufacturing costs continue to be impacted. Given the circumstances, Hero MotoCorp has announced an upward revision to ex-sh price of its motorcycles and scooters. The announcement comes into effect on July 1, 2021.
Price revision in Q2 FY22
Price revision for its motorcycles and scooters portfolio will be up to Rs. 3,000. Exact quantum of increase varies on model, and market specifics. Price of almost all scooters and motorcycles are expected to increase, including that of their best sellers like Splendor, Passion, HF Deluxe, Destini and even of their premium portfolio like Xpulse, Xtreme.
Price hike has been necessitated to partially offset impact of continuous increase in commodity prices. And as is the norm, now some of this cost is being passed onto the customer. Hero MotoCorp’s cost savings programme continues to minimize impact on customer.
Hero Xtreme 160R 100 Million Edition. Image – MotoXpert Khan
This being Hero MotoCorp’s third upward price revision in 2021, and second for FY22. Going forward, it’s most likely that further price revisions are to be announced in the current fiscal. Depending on product and city, potential hike for Hero’s two wheelers are upto over 5 grands since the start of FY22.
Resuming production after lockdown
Hero MotoCorp enjoys market dominance when it comes to sales. And two wheeler wholesales were already beginning to take a stride forward once lockdown was relaxed. With markets reopening yet again, this is what manufacturers would be looking forward to. India’s two wheeler market collectively boasts of huge numbers, thereby offering some sense of stability as operations return to normal.
In May 2021, the manufacturer reported sales of 1,83,044 units. The month prior, sales was reported at 3,72,285 units. This is attributed to production closure since end of April ‘21.
Production at its 6 plants in India resumed through the latter half of May. Earlier in the year, Hero MotoCorp had announced its plans to launch multiple new and refreshed products each year. One can expect multiple announcements regarding the same in the months to come. More