Hero MotoCorp

Hero Splendor
Hero MotoCorp reports decline in domestic wholesales and growth in exports for January 2021

For January 2021, Hero MotoCorp reports total wholesales of motorcycles and scooters at 4,85,889 units. Sales decline stood at 3.14 percent, down from 5,01,622 units at volume loss of 15,733 units. Two aspects around which Hero MotoCorp’s success is built is that fact that it sells way more motorcycles than scooters, and that the majority of its sales is in the domestic market.
FY21 YTD total sales is currently down by 15.56 percent. Total sales is down at 47,09,114 units from 55,76,830 units at volume loss of over 8.5 lakh units. FY21 YTD motorcycle sales has dropped by 16.52 percent. Sales through the past ten months fell to 43,45,126 units, down from 52,05,198 units at volume loss of just over 8.6 lakh units.
For January 2021, Hero MotoCorp motorcycle sales decline is reported at 9.18 percent. Sales fell to 4,49,037 units, down from 4,94,432 units at volume loss of 45,395 units.
Scooter sales growth
Scooter sales last month totalled 36,852 at considerable growth from 7,190 units. Volume gain stood at just shy of 30k units. In total, motorcycle sales accounted for 92.42 percent of company sales, and scooter sales for 7.58 percent. YTD FY21 scooter sales decline is considerably small at 2.06 percent. Total scooter sales accounts for 3,63,988 units, at volume loss of just over 7.5k units, down from 3,71,632 units.
Hero MotoCorp Sales Jan 2021
Domestic sales last month accounted for 4,67,776 units at 96.27 percent of monthly sales. Domestic sales decline is reported at 4.16percent, down from 4,88,069 units at volume loss of just over 20k units. YTD FY21 domestic sales decline is reported at 15.89 percent. Wholesales are down at 45,71,157 units from 54,34,577 units.
Exports grew by a third last month. Up at 18,113 units from 13,553 units at volume gain of 4,560 units. Exports accounted for 3.73 percent of total sales. YTD FY21 exports has declined by 3.02 percent. Exports are down at 1,37,957 units from 1,42,253 units at volume loss of 4,296 units.
MoM motorcycle sales growth is reported at 8.18 percent, up from 4,15,099 units. MoM scooter sales growth stood at 14.32 percent, up from 32,236 units at volume gain of 4,616 units. Total MoM sales growth is at 8.62 percent, up from 4,47,335 units. MoM loss was reported only for exports, down 17.79 percent. Exports fell from juts over 22k units at about 4k units volume loss.
Hero MotoCorp 10 crore production milestone
Hero MotoCorp has had a great run through January 2021. On January 21, 2021 the company announced it had reached cumulative production milestone of 100 million (10 crore) units to date. The 100 millionth unit to rollout was deemed to be a Xtreme 160R unit from the manufacturer’s Haridwar plant.
The milestone was marked by the introduction of six celebration edition models. They include Splendor+, Xtreme 160R, Passion Pro and Glamour; and two scooters – Destini 125 and Maestro Edge 110. Sales for these celebratory edition begins in February 2021. More

Hero Splendor continues to lead the company’s sales in both domestic and overseas segments
The post Hero Sales, Exports Dec 2020 – Splendor, Deluxe, Xpulse, Pleasure, Maestro appeared first on RushLane by Arun Prakash. More

Hero Maestro Electric Scooter. Credit – 91 Wheels
Hero MotoCorp currently has adopted a three-pronged approach in its development of electric vehicles

Hero MotoCorp recently clocked 100 million production units thus becoming the first Indian two-wheeler manufacturer to hit this momentous figure. It also laid down the roadmap for the next five years in which the company would launch 10 two-wheelers every year.
The company under its vision ‘Be the Future of Mobility’ will be developing new scooters and bikes which will also include the ones running on batteries. The first electric two-wheeler likely to come out of the Hero MotoCorp’s facility is eMaestro which is an electrified version of Maestro Edge.
Hero MotoCorp’s Future EV projects
Moving forward, Hero MotoCorp will focus on premium segments and products. In an interaction with a leading newspaper, Pawan Munjal, Chairman, MD and CEO, Hero MotoCorp shared details of the company’s vision towards electric vehicles. He said that the bikemaker has “a three-pronged approach” in the EV segment. First, it has its own projects under development at the company’s R&D centre in Jaipur (CIT).
Second, there is the company’s internal startup called Hero Hatch which presented Hero Quark 1, a prototype electric rickshaw. Finally, there is the Bengaluru-based EV startup Ather Energy in which Hero MotoCorp has invested generously. In a conversation with the same publication last year, Munjal had confirmed that the company will also be developing electric motorcycles.
Hero Quark 1 electric concept. Image – ET Auto
Out the company’s own premises, the first electric two-wheeler to come out is likely to be eMaestro based on its IC engine counterpart Maestro Edge. A prototype of the e-scooter made its first public appearance at the Hero World 2020 event. From a distant view, eMaestro looks very similar to the regular Maestro Edge. However, on a closer look, one can notice subtle cosmetic differences.
Styling & Expected Features
For example, it gets a smoked LED headlamp along with its front suspension forks, alloy wheels and engine casing finished in copper brown. As of now, Hero has been tight-lipped about the specifications of the e-scooter’s powertrains although it is expected to use a belt-driven motor. It is also expected to offer three ride modes including drive, park and reverse which could be selected from the left side of the handlebar.
The prototype also showcased a fully digital instrument cluster which is expected to be carried over to the production model as well. Features such as keyless start/stop and internet connectivity are likely to be included. Its powertrain setup is likely to feature a Lithium-ion battery paired with a powerful permanent magnet motor.
It is expected to be launched by the end of this year and will compete against the likes of Bajaj Chetak, TVS iQube, Ather 450X and the upcoming Ola electric scooter.
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Hero MotoCorp 100 Millionth Motorcycle Xtreme 160R with Pawan Munjal and Shah Rukh Khan
Hero MotoCorp able to attain 100 million (10 crores) production milestone in FY21

Name things larger than Hero MotoCorp’s 100 million two-wheelers. You get the gist. It’s a stat difficult to compete with. The two-wheeler manufacturer is capable of selling upward of 5 lakh units on a monthly basis at any given time as demand permits. Over time, Hero MotoCorp has increased the number of its manufacturing units. This in tandem with demand increase, and future sales projections.
Demand is met through Hero MotoCorp’s 8 facilities. Of them, 6 are in India, and one each, in Bangladesh and Colombia. manufacturing plants in India are operational at Gurgaon, and Dharuhera in Haryana, Neemrana in Rajasthan, Halol in Gujarat, and in Haridwar. The 6th plants started ops in Chittoor, Andhra Pradesh last year.
Cumulative installed manufacturing capacity in India currently stands at 11.6 million units per annum. Production capacity is listed as follows – 1.7 mn at Haridwar, UK); 2.1 mn at Dharuhera, Haryana; 2.1 mn at Gurgaon, HR, 1.1 mn at Neemrana, Rajasthan; 1.8 mn at Vadodara, Gujarat; and 1.8 mn at Chittoor, AP. It’s newest plant will reach full production capacity in three phases.
Hero MotoCorp growth story
As early as 2014, Hero MotoCorp was on the path to 12 mn unit sales by 2020. This was later revised to 10 mn in unit sales by 2020. During the course, some targets have been revised. For starters, sales in export markets haven’t met targets projected earlier.
Hero MotoCorp 100 Millionth Rollout – 6 New Editions Launched
Consistently over the past 5 years, Bajaj and TVS have continued business in the domestic market with relatively lower sales than Hero MotoCorp. However, in the exports market, both companies have outdone Hero MotoCorp. Hero’s global footprint spans 40 countries.
In the domestic market, Hero’s market share remains at half the total market owing to the success of its Splendor motorcycle range. Making it the largest single selling brand/motorcycle globally. Brand’s next five-year plan will see Hero MotoCorp introduce over 10 products each year. They include variants, refreshes and upgrades, and premium motorcycles.
100 millionth unit a Hero Xtreme 160R
It was earlier reported that Hero MotoCorp was on path to report 100 million units sold during FY21. That day has arrived. Dates of course are likely to have been shifted around a bit. This owing to the chaos of Covid-19 pandemic related outcomes through 2020.
Hero MotoCorp road to 100 million production. 1 million = 10 lakhs.
The 75 million mark was announced in 2017. The 50 million mark was reached in 2013. The last 50 mn units came in a period of only 7 years making Hero MotoCorp quite the unstoppable force. The company looks forward to yearlong celebrations to mark the momentous occasion.
The occasion saw brand global icon Shah Rukh Khan visit the Gurgaon plant. The rollout of the 100th million unit. This was done at the Haridwar plant. The unit being a Hero Xtreme 160R. Consequently, the company has now introduced 6 special edition two-wheelers of its existing lineup. They are The Splendor+, Xtreme 160R, Passion Pro, Glamour (motorcycles) and Destini 125, Maestro Edge 110 (scooters) celebration editions. And will go on sale from February 2021. More

2021 Hero Splendor
Hero MotoCorp undertakes price revision for its MY21 vehicles starting January 1, 2021

A fortnight earlier, Hero MotoCorp announced a pice hike effective from the start of 2021. New year, MY21 two wheelers, new price. The price mitigation tool has become a norm of sorts, and most manufacturers revise product price lists in a new year.
At the time the announcement was made, Hero MotoCorp said its had accelerated its savings programme under Leap-2 umbrella. This in turn mitigates impact, reduces customer burden, and protect company margins. To partially offset impact of commodity costs, product price increase is in the range of 1,500 bucks since January 1, 2021.
MY21 vehicles bring with them no updates or revisions except that year of manufacturing has changed. Xtreme 160R double disc brake variant now costs RS 1,06,950 up from Rs 1,05,050. Disc brake variant is available at a price of Rs 1,03,900, up from Rs 1.02L. Hero Xtreme is pricier by 1,500 bucks at Rs 1,17,214, up from Rs 1,15,714. Xpulse price is revised from Rs 1,13,730 to Rs 1,15,230 at a hike of Rs 1,500. Xpulse 200T BS6 model is currently unavailable.
2021 Hero MotoCorp motorcycle prices
Hero Splendor+ Black Accent edition was introduced in 4 colour variants as recently as October 2020. At the time, it was listed at Rs 64,470. The self start, drum brake variant is now listed at Rs 65,295. Three months earlier, Splendor+ Self Start i3S retailed for Rs 64,470 ex-sh Delhi. It too now costs Rs 65,295. Splendor+ kickstart with drum brake was priced at Rs 60,960. It now costs Rs 61,785 at a price increase of 825 bucks. Splendor+ Self start price is revised from Rs 63,470 to Rs 64,085 at an increase of Rs 615.
Hero MotoCorp Motorcycle Price List Jan 2021 – Ex-sh, Delhi
Splendor iSmart Drum brake variant is now listed at Rs 66,500, and disc brake variant at Rs 68,700. Up from Rs 65,950 and Rs 68,150, at a price revision of 550 bucks for both variants. As recent as November 2020, Hero Passion Pro prices were revised to Rs 66,500 for the drum and Rs 68,700 for the disc, ex-Delhi. They are now further revised at Rs 66,900, and Rs 69,100. Price increase is at 400 bucks for both variants. Super Splendor Drum, self start variant price us revised from Rs 69,450 to Rs 69,900. Disc, self start variant price is revised from Rs 72,950 to Rs 73,400. Price revision is at 450 bucks for both variants.
Glamour drum brake variant take entry price point upto Rs 71,900 from 71k. The disc brake variant now costs Rs 75,400, up from Rs 74,500. The more recently launched Glamour Blaze was introduced in October at a price of Rs 72,200. The Blaze drum variant now costs Rs 73,100, and the disc brake variant Rs 76,600. All Glamour variants are now costlier by 900 bucks.
Hero MotoCorp
Jan-21
Ex-sh

Motorcycles
New Price
Old Price
Diff
Xtreme 160R Drum
1,03,900
1,02,000
1,900
Xtreme 160R Disc
1,06,950
1,05,050
1,900
Xpulse 200
1,15,230
1,13,730
1,500
Glamour Drum
71,900
71,000
900
Glamour Disc
75,400
74,500
900
Glamour Blaze Drum
73,100
72,200
900
Glamour Blaze Disc
76,600
NA
–
Splendor iSmart Drum
66,500
65,950
550
Splendor iSmart Disc
68,700
68,150
550
Passion Pro Drum
67,400
66,500
900
Passion Pro Disc
69,600
68,700
900
Splendor Plus Kick Start
61,785
60,960
825
Splendor Plus Self Start
64,085
63,260
825
Splendor Plus i3S
65,295
64,470
825
Splendor Plus Black Accent
65,295
64,470
825
HF Deluxe Spoke Wheel
50,200
48,950
1,250
HF Deluxe Kick Start
51,200
49,950
1,250
HF Deluxe Self Start
59,900
58,600
1,300
HF Deluxe Self Start i3S
61,225
59,800
1,425
HF Deluxe Self Start i3S Black
60,225
NA
–
Super Splendor Drum
69,900
69,450
450
Super Splendor Disc
73,400
72,950
450
Scooters

Destini 125 Drum
66,960
66,310
650
Destini 125 Disc
70,450
69,700
750
Maestro 125 Drum
69,250
69,250
0
Maestro 125 Disc
71,450
71,450
0
Maestro 125 Stealth
72,950
72,950
0
Maestro 110 VX
61,950
61,450
500
Maestro 110 ZX
63,450
62,950
500
Pleasure Plus LX
57,300
56,800
500
Pleasure Plus VX
59,950
58,950
1,000
Pleasure Plus ZX Platinum
61,950
60,950
1,000
In October 2020, HF Deluxe variants were priced as follows. Drum, kick start/spoke wheel at Rs 48,950; Drum kick start at Rs 49,950; Drum self start at Rs 58,475; Drum, self start at Rs 58,600; and Drum, self start i3s at Rs 59,800. Variant prices for MY21 bikes are revised at Rs 50,200, Rs 51,200, Rs 59,900, Rs 60,025, and Rs 61,225. Price revision across the HF Deluxe lineup ranges from Rs 1,250 to Rs 1,425.
2021 Hero MotorCorp scooter prices
As with motorcycles, scooter prices are up too. Destini 125 drum brake price is revised to Rs 66,960 from Rs 66,310, and disc brake variant is up at Rs 70,450 from Rs 69,700. Price hike is at 650 bucks, and 750 bucks, respectively.
Hero MotoCorp Scooter Price List Jan 2021 – Ex-sh, Delhi
Maestro Edge 110 Drum brake with alloy wheel, and alloy wheel FI ZX are both costlier by 500 bucks at Rs 61,950, and Rs 63,450, respectively. Maestro Edge 125cc Self Start Drum Brake Alloy Wheel – Fi variant is now available for Rs 69,250; Self Start Disc Brake Alloy Wheel – Fi variant for Rs ` 71,450; and Stealth – Self Start Disc Brake Alloy Wheel – Fi variant for Rs 72,950.
Pleasure Plus Drum brake, sheet metal wheel variant Price is revised from Rs 56,800 to Rs 57,300. And Drum brake, alloy wheel variant from Rs 58,950 to Rs 59,950. That’s a price revision of Rs 500, and Rs 1,000, respectively. 2021 Pleasure Platinum (ZX) self start, drum brae with alloy wheel variant is listed at a price of Rs 61,950. More

New Hero Splendor
December 2020 domestic sales and exports in the green for Hero Motocorp

No doubt, 2020 has presented challenges that the world hadn’t expected. In the face of such adverse conditions, two wheeler sales in recent weeks and months have stepped on a growth pedestal.
Hero MotoCorp sold 4,47,335 units in December 2020 at 5.29 percent growth from 4,24,845 units in Dec 19. Total YTD FY21 sales was reported at 42,23,225 units, down 16.79 percent from 50,75,208 units sold in the same 9 months in 2019 at percent decline.
December sales volumes indicate improved consumer sentiment. The company is upbeat about the positive trend, and expects it to continue in 2021 in the face of the ongoing Covid-19 pandemic. The manufacturer relies on its wide range of tech savvy products to support strong growth impetus in 2021.
Hero MotoCorp YTD FY21 domestic sales and exports
Of December sales, motorcycles accounted for 4,15,099, up 2.84 percent from 4,03,625 units. YTD FY21 motorcycle numbers are reported at 38,96,089 units, down 17.29 percent from 47,10,766 units. Unchallenged and all-encompassing demand for the Splendor commuter variants makes Hero MotoCorp untouchable. The lead gained makes it difficult for any other manufacturer to catch-up.
Hero MotoCorp Sales Dec 2020 – YoY vs MoM
Though demand for Hero Motorcycles is unprecedented, its scooters don’t enjoy the same fandom. Scooter sales did grow to 32,236 units from 21,220 units at 51.91 percent growth. YTD FY21 scooter sales is at a decent 3,27,136 units, at 10.24 percent decline from 3,64,442 units in YTD FY20. The deficit is one Hero Motocorp should be able to overcome by the end of the ongoing fiscal. However, deficit in motorcycle sales is another story.
The majority of vehicles sold by Hero MotoCorp is in the domestic market. Domestic sales in December 2020 was reported at 4,25,033 units, up 3.16 percent from 4,12,009 units sold a year earlier. YTD FY21 domestic sales was reported at 41,03,381 units, down 17.04 percent from 49,46,508 units. Last month, exports accounted for 22,302 units, up 71.64 percent from 12,836 units dispatched overseas a year earlier. YTD FY21 exports stands at 1,19,844, down 6.88 percent from 1,28,700 units exported in the same 9 months in 2019.
Build of to Q3 FY21
Demand for two-wheelers hasn’t just been backed by deferred demand being met. It gets a further boost because more people have felt the need to consider a two wheeler purchase as a safe commuter option that enables them to maintain physical distancing. As FY21 commenced, the stakes were high. A period of inactivity stretched on for weeks before sales and manufacturing resumed.
Albeit in a phased manner, starting up allowed folks to sort supply chains and logistics, and prep for the next big challenge. Timely dispatches of pent-up demand. By the time to festive season was upon us, Hero MotoCorps order books were bursting at the seams. Resultantly, the manufacturer has been able to post its best ever third quarter. A feat that gains even more prominence considering its 2020, and anything could have happened.
Q3 FY21 (October-December period) wholesale dispatches was reported at 18.45 lakh units. That’s an impressive growth of 19.7 percent over the corresponding quarter in the previous fiscal (FY ’20). At the time, Hero has reported sales at 15.41 lakh units. More

Image – Mulraj Hero
Hero MotoCorp domestic dispatches and exports were both reported at YoY growth for November 2020

Hero MotoCorp’s claim to fame is the mass market commuter Splendor motorcycle. It’s the fulcrum around which the majority of the manufacturer’s business depends on. The motorcycle isn’t only a top seller for the company. But one that dominates the entire two-wheeler industry.
In November 2020, Splendor wholesales was reported at 1,97,899 units. That’s 8.88 percent YoY growth at volume gain of 16,142 units, up from 1,81,757 units. It captured 34.36 percent share of all Hero MotorCorp dispatches for the month.
Of course, Splendor’s splendid performance doesn’t end there. Over time, Splendor range was expanded to include the Plus and iSmart variant. There’s also a Black and accent edition. A comprehensive range gives Hero a convincing lead in the 100cc and 110cc segments. This also means, cumulative Splendor sales are even higher.
Addition of a further 50,499 units took total Splendor dispatches closer to 2.5 lakh units last month. HF Deluxe was a close second at 31.15 percent share. Dispatch grew 12.46 percent, up 19,882 units at 1,79,426 units from 1,59,544 units. In fact, both motorcycles accounted for just 75 percent of all domestic dispatches.
Hero MotoCorp Domestic Sales Nov 2020
Hero scooters and higher displacement bikes
The remainder of Hero’s portfolio is unable to replicate quite the same success. Hero Passion accounted for just under 10 percent share at 36.04 percent growth. Wholesales grew to 53,768 units from 39,525 units at volume gain of 14,243 units. Glamour sales fell. At 8.21 percent YoY decline, dispatches contracted to 39,899 units from 43,470 units. Though the company sells motorcycles by the dozen, so far, it’s been unable to replicate the same success with scooters.
Pleasure scooter sales grew at 6.67 percent, up at 19,707 units from 18,474 units. Destini 125 sales growth was robust at 100 percent. Sales doubled at 15,515 units from 7,744 units. Maestro sales grew to 12,412 units, up from 7,143 units. Hero finds even fewer takers for its higher displacement bikes. Xtreme 160R, a fairly new launch saw 5,460 units dispatched. XPulse 200 performance crumbled. Wholesales contracted to 1,372 units from 2,936 units.
Hero MotoCorp Exports Nov 2020
Hero MotoCorp exports in November 2020
And while Hero MotoCorp exercises complete dominance in the domestic front, its exports were at a bare minimal. Those numbers were as low as 16,801 in totality. Compare this with domestic wholesales of 5,75,957 units. At home, the company reported 13.80 percent YoY growth, up from 5,06,094 units.
In the export front, Splendor again topped the list with total 4,764 units exported. Both Splendor variant exports were similar at 2,454 units, and 2,310 units. HF Deluxe followed with 2,782 units. That of course was on the back of healthy growth at just under 50 percent, up from 1,872 units. Hunk exports stood at 2,549 units. Another product not on sale here. Xpulse 200 exports were reported at 1,434 units. In fact, that’s more than what was sold in India last month.
Achiever exports grew to 1,266 units. Duet was just shy of 1.1k units. Both from the Xtreme range, 200, and 150 saw numbers reported at 980, and 827, respectively. Currently, both bikes are not available for domestic sales – replaced by Xtreme 160R. While all the above products reported growth, Maestro exports fell. At 26.84 percent decline, sales fell to just under 500 units. Precisely, 496. Numbers reported for Destini 125 are on the same spectrum at 432 units. Last on the list with lowest export units were reserved for Hero Glamour. The glamour it enjoys in the domestic market is clearly lost overseas. Numbers were as low as 179 units.
December deals and discounts from Hero
In keeping the momentum going at the fag end of 2020, dealers have introduced a wide range of discounts. December deals are a great encouragement for potential customers. Especially since the preceding festive season saw most buyers schedule purchases then. And in the hope the Q4 ends positively, December proves to be a decent month for deals and discounts.
This makes sense as it’s an ideal way of ensuring MY20 stock is dispatched before the year ends. From the customer’s perspective, year end purchases prove to be a saving given the price hikes initiated in the new year when new model year vehicles are sold. This despite the fact that only the model year changes. One doesn’t expect any changes to the vehicle being sold. More