Hero MotoCorp

Image – Patna BikesHero MotoCorp total sales decline reported at over 22 percent in August 2021
Hero MotoCorp sales fell by a noticeable 22 percent in August 2021. Total fell to 4,53,879 units, down from 5,84,456 units. Volume loss stood at 1,30,577 units. Of this, motorcycle sales made up the bulk of 4,20,609 units. Sales decline stood at 22.78 percent, down from 5,44,658 units. Volume loss stood at 1,24,049 units. Scooter sales fell to 33,270 units from 39,798 units. Sales volume fell by 6,528 units at 16.40 percent decline.
As expected, motorcycle sales contribute to over 90 percent of total sales. Best selling motorcycles include Splendor, HF Deluxe, Passion, Glamour, etc. Scooter sales continue to be a small contributor. Top sellers include Pleasure, Maestro, Destini.
Of total sales, only 22,742 units were exported last month. This was an improvement of 44 percent YoY, up from 15,782 units at volume gain of just under 7k units. Despite sales slowdown last month, YTD FY22 total sales still stands in the green after 5 months. Total YTD sales is reported at 19,32,784 units, up from 16,62,233 units.
Hero MotoCorp MoM August 2021 sales
While YoY sales did take a beating, MoM sales remained more or less stable. MoM motorcycle sales fell by less than percent at 3,517 units volume decline. Motorcycle sales fell from 4,24,126 units.
Hero MotoCorp Sales Aug 2021
Scooter sales improved by 10 percent at volume gain of 3k units, up from 20,272 units. Total domestic sales volume improved by 1,929 units, up from 4,28,208 units. MoM exports fell by about 10 percent at volume loss of 2,448 units, down from just over 25k units exported in July 2021.
Hero MotoCorp has been keen on increasing opportunities in export markets. While the manufacturer enjoys market dominance in the domestic market, its export contribution has been far lower than manufacturers who sell far lesser two-wheelers in India.
Gearing up for the 2021 festive season
As an industry, the two wheeler industry is a big one with lakhs of vehicles sold on a monthly basis. This is closely tied to the economy at all times. Market fundamentals remain positive, particularly in rural areas. Agricultural growth has picked up over the past two quarters. Harvest is expected to be above-average with bumper production of key crops including rice and pulses. The ongoing good monsoon coupled with MSPs will lead to an increase in incomes for farmers. This then fuels expectations that they will spend more on two wheelers during the upcoming festive season.
The general outlook for now is that the more people that have their vaccinations on time, the better for all of us. Timely Covid- 19 vaccination has been recommended by WHO for all countries. With India’s population being larger than life, the need to vaccinate is even greater around us. Add to improved vaccination rate, the opening of last mile retail avenues. It portends to an improved business atmosphere, and in turn keeps protections for two wheeler sales in the green. More

Image – BikewayzDespite a decline of over 14% in domestic sales, Hero MotoCorp continues to be the leader in two wheeler segment
Hero MotoCorp has reported total domestic sales at 4,29,138 units, a de-growth of 14.23 percent over 5,00,307 units sold in July 2020. Exports on the other hand grew 233.42 percent YoY to 25,190 units in the past month up from 7,555 units shipped in July 2020. MoM growth was however on the down side both in terms of domestic sales and exports which dipped 2.20 percent and 17.80 percent respectively.
Hero MotoCorp Domestic Sales
Hero Splendor, an entry level commuter bike, remains a hot favorite in domestic markets. It has topped the sales charts with 2,50,794 units sold in the past month, up 17.52 percent over 2,13,413 units sold in July 2020. Hero Splendor holds a 58.44 percent share and along with HF Deluxe at No. 2 with 1,06,304 units sold, were the only two bikes from Hero MotoCorp to amass sales over the 1 lakh unit mark in the past month. Hero Splendor was not only the best-selling bike in the company lineup but the most sold motorcycle in the country in the month of July 2021
However, apart from Hero Splendor and Pleasure, every other bike in the company portfolio posted de-growth in the past month. MoM sales of Splendor dipped 5.13 percent as against 2,64,369 units sold in June 2021. HF Deluxe too reported de-growth, down 3.99 percent over 1,10,724 units sold in June 2021.
3rd highest selling motorcycle in Hero MotorCorp’s portfolio was Glamour of which the company sold 20,606 units in July 2021, a massive de-growth of 59.77 percent over 51,225 units sold in July 2020. MoM sales of this bike however noted a 9.85 percent growth as against 18,759 units sold in June 2021. Later last month, Hero MotoCorp had teased the 2021 Glamour Xtec 125 which will now come in with Bluetooth connectivity, H shaped LED DRLs and new black paint scheme.
Hero MotoCorp Sales, Exports July 2021 vs July 2020 (YoY)
Posting a 58.73 percent YoY de-growth was the Hero Passion at No. 4. Sales dipped from 44,377 units sold in July 2020 to 18,316 units in the past month. It was however, a growth of 13.67 percent MoM as compared to 16,113 units sold in June 2021.
At No. 5 was Hero Pleasure scooter with 8.74 percent YoY growth from 16,290 units sold in July 2020 to 17,713 units sold last month. MoM sales however dipped 1.25 percent as against 17,937 units sold in June 2021.
Hero Destini, Maestro and Xpulse 200 each posted YoY de-growth while Destini 125 and Maestro performed better in a MoM basis. Xtreme 160R sales grew 126.35 percent MoM from 1,017 units sold in June 2021 to 2,302 units in July 2021 while Xpulse 200 sales dipped 23.51 percent to 1,402 units in the past month.
Hero MotoCorp Sales, Exports July 2021 vs Jun 2021 (MoM)
Hero MotoCorp Exports
Hero MotoCorp exported a total of 25,190 units in the past month, a growth of 233.42 percent as against 7,555 units exported in July 2020. MoM exports however dipped 17.80 percent as against 30,646 units shipped in June 2021.
In export lists, Hero Achiever was most in demand in global markets. Shipments stood at 8,623 units, up 771.89 percent over 989 units exported in July 2020. MoM growth stood at 5.73 percent over 8,156 units shipped in June 2021.
Hero Splendor and Hunk exports grew 181.43 percent to 7,925 units and 811.40 percent to 3,518 units respectively in the past month. However, MoM export figures dipped 10.86 percent and 34.55 percent respectively from 8,891 units and 5,375 units shipped in June 2021.
Exports of HF Deluxe surged 7,530 percent YoY from 40 units shipped in July 2020 to 3,052 units in the past month. MoM sales suffered de-growth of 5.22 percent over 3,220 units shipped in June 2021.
YoY export growth was reported for Xpulse 200, Maestro, Pleasure and Destini 125. MoM exports dipped for Xpulse 200 and Maestro but increased in case of Pleasure and Destini 125 by 42.22 percent and 207.69 percent respectively. More

New Hero Splendor Golden Colour. Image – Patna BikesHero MotoCorp reported increased sales in the past month with the Splendor being its best-selling model locally and globally
Hero MotoCorp has reported MoM growth to the extent of 175.05 percent in June 2021 while YoY domestic growth increased 1.89 percent. Exports on the other hand increased 30.50 percent MoM while exports grew 48.09 percent in a YoY basis.
Domestic Sales
Hero MotoCorp sold 4,38,805 units in June 2021, up from 1,59,538 units sold in May 2021. It was Hero Splendor that contributed most to these sales with a 62.95 percent share. Splendor sales stood at 2,64,369 units in June 2021, up 163.22 percent from 1,00,435 units sold in May 2021.
YoY sales increased 45.91 percent from 1,81,190 units sold in June 2020. Like rest of the company portfolio, Hero Splendor has also undergone a price hike from 1st July 2021, in view of rising input costs. Hero Splendor and HF Deluxe were the only two bikes from Hero MotoCorp that noted sales of over a lakh unit last month.
The HF Deluxe is the second highest selling motorcycle in Hero MotorCorp’s portfolio with 162.89 MoM sales growth to 1,10,724 units, up from 42,118 units sold in May 2021. It commands a 26.40 percent share in the company lineup. Lagging the charts on a YoY basis was HF Deluxe that suffered de-growth of 14.87 percent from 1,30,065 units sold in June 2020.
Hero MotoCorp Sales June 2021 vs June 2020 (YoY)
Hero Glamour and Pleasure at Nos. 3 and 4 respectively noted MoM growth at 156.52 percent and 712.36 percent respectively. Glamour sales, which had stood at 7,313 units in May 2021 increased to 18,759 units in the past month while YoY sales dipped 58.55 percent from 45,254 units sold in June 2020.
Pleasure sales increased from 2,208 units sold in May 2021 to 17,937 units in June 2021. Opening of markets across the country could have resulted in this significant growth in demand. YoY sales of Hero Pleasure saw a 19.48 percent growth from 15,012 units sold in June 2020.
Hero Passion, Destini 125 and Maestro also noted strong domestic sales in a MoM basis while sales of Xpulse 200 and Xtreme 160R also grew significantly. YoY sales of each of these models suffered de-growth except for Xpulse 200 which noted a 71.95 percent increase to 1,833 units, up from 1,066 units sold in June 2020.
Hero MotoCorp Sales June 2021 vs May 2021 (MoM)
Hero Exports June 2021
Exports of Hero MotoCorp increased 30.50 percent on a MoM basis while YoY exports saw a 48.09 percent increase. Total exports which had stood at 23,483 units in May 2021 increased to 30,646 units in the past month while in June 2020 exports had been at 20,694 units. In global markets too it was the Splendor that was most in demand. 8,891 units were shipped in June 2021 up from 6,850 units exported in May 2021 while in June 2020 shipments stood at 7,288 units relating to a 22 percent YoY growth.
In global markets, Hero Achiever and Hunk are also on sale though the Achiever is discontinued from the company’s domestic lineup. Achiever sales increased 98.15 percent to 8,156 units in June 2021, up from 4,116 units exported in May 2021. However, YoY sales increased by 4082.56 percent from just 195 units exported in June 2020.
Hunk at No.3 saw a 37.82 percent MoM export growth to 5,375 units, up from 3,900 units shipped in May 2021 while YoY exports increased 14.53 percent as against 4,693 units shipped in June 2020. Hero HF Deluxe shipments dipped 38.05 percent on a MoM basis to 3,220 while YoY exports increased 61.65 percent as against 1,992 units of June 2020. Exports of Xpulse 200 and Maestro also increased while that of Glamour, Pleasure and Destini dipped both in terms of MoM and YoY. More

Hero Splendor Motorcycles Creates Largest Hero LogoThis monumental feat was achieved at the Hero MotoCorp manufacturing facility in Chittoor, Andhra Pradesh
Ten years ago, Hero parted ways with long-time partner Honda to venture solo into the Indian auto industry. This led to the birth of Hero MotoCorp which went on to become the largest two-wheeler manufacturer in the world. Recently, Hero MotoCorp celebrated its tenth anniversary in the Indian two-wheeler market.
The company decided to mark this occasion in a rather unique and memorable way. Hero MotoCorp has now entered the Guinness World Book of Records after creating the largest replication of its brand’s logo to become ‘Largest Motorcycle Logo’ in the world and the bikemaker used its oldest existing model for this purpose.
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As many as 1845 units of Splendor Plus motorcycles were used at the company’s manufacturing facility in Chittoor, Andhra Pradesh, to create this enormous logo. The motorcycles were assembled in an empty field measuring 1000ft by 800ft which folks at the plant had to level first in order to make it a flat canvas.
The entire process took 90 days and over 300 man-hours worth of work. A total of 100 people were involved in completing this mammoth task. Below video shows the detailed process carried out in achieving this unique record.
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Although the record was set on July 29, it was formally announced by Hero on August 9, the day when the completed 10 years of its solo operations in India. The bikemaker has also released a video of the same on social media.
Since the pandemic has struck globally, an adjudicator from Guinness World Records was virtually present to witness the record. The adjudicator was accompanied by other independent witnesses who were also appointed as per the Guinness guidelines.
Splendor Plus Details
Hero Splendor Plus is one of the most affordable motorcycles in the country at present with a starting price of Rs 63,000 (ex-showroom). It is powered by a 97.2cc single-cylinder fuel-injected engine which develops a power of 7.91 bhp and a torque of 8.05 Nm. This unit is paired with a 4-speed gearbox.
The latest iteration is also offered with Hero’s XSens technology. This feature turns off the engine when it idles for more than 5 seconds in traffic and turns back on once the clutch lever is pulled. This helps in extracting better mileage out of the motorcycle.
The company also organised an event recently to mark its tenth anniversary in the Indian market which highlighted future products from the company. These included upcoming battery-powered two-wheelers, the first of which was teased at the event. However, the bikemaker cannot use its ‘Hero’ brand for its dedicated EV lineup due to a conflict of interest between itself and Hero Electric. More

Hero SplendorHero MotoCorp also introduced two new products – Glamour Xtec and ‘Connected’ Maestro Edge 125
Two-wheeler major Hero MotoCorp has released their sales figures for July 2021. Even as the company has commenced operations at most of its dealerships across the country save for those in certain areas where COVID-19 pandemic rages on, sales have declined. The report states that sales dipped 12.6 percent year-on-year (YoY). This decline in sales was seen both in case of motorcycles and scooters in the past month.
Total sales which had stood at 5,20,104 units in July 2020 dipped to 4,54,398 units in July 2021. Motorcycle sales were at 4,24,126 units in July 2021 which was a de-growth from 4,48,260 units sold in July 2020. Best sellers include Splendor, HF Deluxe, Passion, Glamour, etc.
Scooter sales also dipped from 35,844 units sold in July 2020 to 30,272 units in the past month. Top selling scooters include Pleasure, Maestro, Destini. Domestic sales suffered a de-growth from 5,12,541 units sold in July 2020 to 4,29,208 units in July 2021 while exports surged significantly from 7,563 units shipped in July 2020 to 25,190 units exported in the past month.
YTD Sales Growth
Even as YoY sales suffered de-growth, Hero MotoCorp has noted significant growth in terms of YTD sales. During FY2021 percent, motorcycle and scooter sales stood at 10,84,769 units which increased to 14,78,905 units in FY 2022. Growth was seen in motorcycle sales which increased from 10,08,439 units sold in FY 2021 to 13,83,715 units in YTD FY 2022. Scooter sales stood at 95,190 units in FY2022, a notable increase of 76,330 units sold in FY 2021.
Hero MotoCorp Sales July 2021
Even as YTD domestic sales increased from 10,52,278 units in FY 2021 to 13,69,915 units in FY2022, company’s exports excelled at 1,08,990 units in FY 2022 up from 32,491 units shipped in FY 2021.
Future sales of Hero MotoCorp are expected to surge both in rural and urban markets following a favourable monsoon along with an urgent need for personal means of travel in view of the ongoing pandemic. The upcoming festive season would also see a boost in sales. Hero MotoCorp has established a strong presence in a host of global markets over the past few years. Apart from increase in domestic sales, export figures could also increase in the months ahead following commencement of retail sales in key markets of Mexico.
In Mexico, where the company will operate through local agencies and dealerships, products such as Xpulse 200, Xpulse 200T, Hunk 190, Hunk 160R, Hunk 150, Eco 150 TR, Eco 150 Cargo, and Ignitor 125 and Dash 125 scooter will be offered to cater to a diverse segment of buyers in the country. These products will be available with a 3 year/30,000 km warranty.
New Product Portfolio
Hero MotoCorp has introduced an extensive portfolio of products that including motorcycles and a scooter. The company has strengthened its 125cc segment with two new launches that include the Glamour in an ‘Xtec’ avatar along with a ‘connected’ Hero Maestro Edge 125 scooter. As a part of company’s initiatives in fighting the COVID-19 pandemic in India, Hero MotoCorp has extended support in setting up a 50 bed COVID Ward and ICU at Janakpuri Super Specialty Hospital, New Delhi. More

Hero Hunk In Mexico. Image – SamuelHero MotoCorp begins retail ops in Mexico through distributor network
As part of Hero Motocorp’s aggressive expansion plans in furthering global business, the auto manufacturer has started retail sales in Mexico. Business in the key market had been announced earlier in the year. And now sales channels have been set up to see the growth plan come to fruition.
Product portfolio that has been currently introduced includes motorcycles and a scooter. This helps reach out to a diverse segment of customers. Vehicle range includes Xpulse 200, Xpulse 200T, Hunk 190, Hunk 160R, Hunk 150, Eco 150 TR, Eco 150 Cargo, and Ignitor 125, and Dash 125 scooter.
Distributor, agencies and dealers
The company has been able to offer these products at competitive prices through the retail arm of the distributor, agencies and dealers. This extensive network helps have control over distribution costs. Products will be distributed through an extensive retail distribution network encompassing dealer and consumer outlets, and service centres.
The distribution agreement introduces a good range of products for Mexican customers. Alongside, customers can benefit from attractive financing options. With this development, buyers can now pick from a range of stylish and affordable two-wheelers. Vehicles are available with a warranty of three years or 30,000 kilometers. The products compliment Hero’s aim to improve its market share in the international market.
Hero Dash. Image – hirudov
Over time, Hero MotoCorp has reported phenomenal growth spurt in sales owing to their wide variety of high-quality products at efficient price points. In addition to this, they have built upon market reach that is envied by most other companies.
Growth in exports
Hero MotoCorp being a multinational conglomerate has a wide array of operations in many different countries around the world. The company has grown considerably over the years. In recent years, we can see its ever-growing presence an international level, and not just from its ever-growing revenues.
Growth in global operations can be evidenced by volumes which have increased year on year. Amidst difficulties through the ongoing Covid-19 pandemic, Hero MotoCorp registered its highest-ever monthly dispatch to global markets in March 2021. Growth has been reported in the current financial year (FY22) too.
Sanjay Bhan, Head of Global Business, Hero MotoCorp, said, “This is an important development in our international business growth story. Mexico will be a key market for us in the future and this is the first step in this direction. The range of products that we have introduced here should excite and cater to a wide segment of customers.” More

Gogoro Electric Scooter. Hero MotoCorp has partnered with Gogoro.Hero MotoCorp has been also been developing EV models independently at its R&D centres in Rajasthan in India and at Stephanskirchen in Germany
We already know that Hero MotCorp, headed by Pawan Munjal, plans on heavily investing in the electric vehicle space in the near future. However, there is a big hurdle that the company needs to overcome before it can actually step into the EV space. The world’s biggest two-wheeler manufacturer cannot use the ‘HERO’ brand name when it comes to electric mobility.
The fight between two Hero’s
This name has been reserved for ‘Hero Electric’, which is a separate firm altogether and headed by another Munjal family member- Naveen Munjal. For the uninitiated, Naveen is Vijay Munjal’s son, cousin of Pawan Munjal. Naveen has been running the Hero Electric two-wheeler business since 2007.
Naveen claims that his company has received “global rights over the Hero brand name in perpetuity” for electric mobility be it for personal use or the commercial market, reveals ET Auto. According to a family settlement of 2010, Hero MotoCorp and its promoters are barred from using the ‘Hero’ brand name for any segment of vehicle- two-, three- or four-wheelers which are powered by a battery. The Global rights for green technology have been allotted to Naveen Munjal-run Hero Electric.
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Naveen said that his company would take legal recourse in case of a violation by Hero MotoCorp. He, however, added that Hero MotoCorp can enter the business of electric mobility using a different brand name, since there is no non-compete/prohibition on other clan members. But considering that the brand name is important, it will be a difficult task ahead for Hero MotoCorp in the EV space, without the HERO branding.
Hero Electric Scooter Dealer
Earlier this year, Hero MotoCorp announced its alliance with Taiwan-based electric mobility manufacturer- Gogoro, to develop EV’s in India. In addition to development of electric two-wheelers, Gogoro will also share its expertise with urban battery swapping and smart mobility innovation. The company will also help Hero to build a widespread charging network across India.
Hero MotorCorp EV plans
In May this year, Gogoro filed patents for Viva electric scooter at the intellectual property office in India. These trademarks were in the form of both its design as well as its name.
This suggested that Viva would be launched as a rebranded Hero MotoCorp electric scooter in the country. Hero MotoCorp has planned to officially step into the EV space by launching its first electric two-wheeler in March 2022 which is expected to be the rebadged Gogoro Viva.
Other than this, Hero MotoCorp has another battery-powered e-scooter on its way next year in the form of Maestro Edge Electric. Test mules of the electric scooter have been spotted on multiple occasions in recent past. However, Hero MotoCorp would want to settle all disputes with Hero Electric or think of another brand name for its upcoming EV lineup.
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