Hero MotoCorp

Subterms

    More stories

    • 138 Shares119 Views

      in Bike

      Hero MotoCorp Sales April 2023 – 3.68 L Motorcycles, 27k Scooters

      by

      Hero Super SplendorThe company expects sales in the coming months to increase significantly thanks to new product launches, healthy GDP growth in India as well as more positive consumer sentiments
      Hero MotoCorp has opened the first month of the new financial year having suffered a YoY and MoM decline in sales. The company ended FY 2022-23 on a positive note with sales at 53,28,546 units in the April-March 2023 period which related to an 8 percent growth as against 49,44,150 units sold in FY 2021-22.
      Hero MotoCorp total sales dipped by 5.38 percent to 3,96,107 units in April 2023. This was as against 4,18,622 units sold in April 2022. MoM sales also fell by 23.73 percent from 5,19,342 units sold in March 2023.
      Hero MotoCorp Sales April 2023
      Hero MotoCorp has recorded a de-growth in terms of motorcycle sales in the past month. Sales fell to 3,68,830 units in April 2023, down 6.06 percent YoY from 3,92,627 units sold in April 2022. This was a YoY volume decline of 23,797 units with motorcycles commanding a 93.11 percent share. MoM sales were also in the red by 24.09 percent from 4,85,896 units sold in March 2023 with a 1,17,066 unit volume decline.
      Scooter sales on the other hand grew on a YoY basis by 4.93 percent to 27,277 units in April 2023 up from 25,995 units sold in April 2022. MoM sales however, fell by 18.44 percent from 33,446 units sold in March 2023. The recently launched Xoom 110cc scooter has been doing well in sales. It is available in three variants – LX, VX and ZX and priced from Rs 68,599-76,699 (ex-showroom).
      Hero MotoCorp Sales April 2023
      Total domestic sales (motorcycles + scooters) were down by 3.09 percent YoY to 3,86,184 units in April 2023 from 3,98,490 units sold in April 2022. MoM sales also fell by 23.18 percent over 5,02,730 units sold in March 2023. Exports also suffered YoY and MoM decline by 50.71 percent and  40.27 percent respectively with only 9,923 units shipped in April 2023.
      Hero MotoCorp Sales April 2023
      Hero MotoCorp in April 2023
      During the past month, a custom built Harley-Davidson Road King was presented to a specially-abled employee, Chitra Zutshi. The bike was handed over at a ceremony held at Hero’s Global Centre for Innovation and Technology (CIT) in Jaipur. Chitra piloted the bike on a testing track under the supervision of an expert.
      Hero MotoSports Team Rally also concluded a run at Sonora Rally 2023. The team was represented by Ross Branch and Sebastian Buhler in the first event held in North America, finishing at 7th and 10th positions respectively. The ongoing Indian Premier League (IPL) has VIDA as the official electric mobility brand partner of the Lucknow Super Giants.  More

    • 150 Shares199 Views

      in Bike

      2023 Hero Xtreme 200S 4V Spied In Yellow Colour – Launch Soon

      by

      Upon its launch, Hero Xtreme 200S 4V will be positioned against Bajaj Pulsar RS2002023 Hero Xtreme 200S 4V. Image – Automobile Tamilan
      Hero MotoCorp is currently working on developing a range of new and updated products. Over the last few days, multiple spy shots of new Hero motorcycles have been leaked online. Hero is working on launching new motorcycles in the commuter segment of 100cc as well as premium segment of above 150cc.
      In the 100cc segment, they are getting ready to launch new Passion Plus. In the above 150cc segment, they will launch updated Xtreme 160R with USD forks, Karizma 210, Xtreme 200S 4V, Xpulse 420cc, Xtreme 420cc, etc. Of these, it is the Xtreme 200S 4V that has now been spied undisguised at a dealer, ahead of launch.
      2023 Hero Xtreme 200S 4V Launch Soon
      Hat tip to Automobile Tamilan for the exclusive images. There is no change in design, except for a new colour. Currently, the Xtreme 200S 2V is offered in a choice of three colours – Pearl White, Panther Black and Sports Red. The new 2023 Hero Xtreme 200S 4V seen in spy shots here, is finished in a dual tone of Yellow with Black accents.
      Xtreme 200S is currently Hero’s only faired motorcycle. Karizma XMR 210 is under testing and is likely to be launched by the end of 2023. Hero Xtreme 200S doesn’t sell as much as Hero would have liked. To boost sales and desirability factor, Hero is soon going to offer it a 4V head. A 4V head will ensure a more lively performance. Something Xtreme 200S needs. Hero’s 4V head first debuted with Xpulse 200. Then it was made available with Xpulse 200T.
      2023 Hero Xtreme 200S 4V
      The current 200S is powered by a 199.6cc single-cylinder, a two-valve, oil-cooled motor that pushes out 17.8 bhp and 16.45 Nm of peak torque. The upcoming motorcycle will feature the same engine but with a 4-valve setup which will not only improve performance figures but also provide better fuel efficiency. This unit will continue to be paired with the same 5-speed gearbox. It is likely to deliver 18.8 bhp and 17.35 Nm in its new avatar.
      Hardware configurations of the bike will also be carried forward from the current bike. Suspension duties will also be handled by telescopic forks up front and a mono-shock at rear. Braking setup gets updated with new petal disc in the front as well as rear. Likely to be same brakes that we see in new Xpulse 200 4V.
      To Be Feature Loaded – Modern Tech, Bluetooth
      In terms of features, Xtreme 200S gets a fully digital instrument console that is enabled with Bluetooth connectivity. It also reads out a wide range of data from the gear position indicator, service reminders and more. Like the other new launches, Xtreme 200S 4V will also be offered with Hero Connect telematics which offers a long list of connected features.
      This system comes embedded with an e-SIM which can communicate with the cellular network to establish a link between the device and application. Some notable features offered under this system include Geo-fencing, real-time mileage alert, last parking location, in-built navigation to name a few. The location-based features will be powered by Google Maps.
      Hero Connect can also analyse riding behaviour and inform the user in case there are issues with their riding style. Users can set a speed limit and receive notification in case the limit is exceeded. Another key vehicle safety feature is a tow-away alert. Prices of 2023 Hero Xtreme 200S 4V are likely to be in the range of Rs 1.4 lakh to Rs 1.45 lakh, ex-sh. More

    • 138 Shares189 Views

      in Bike

      2023 Hero Passion Plus 100cc Launch Soon – Arrives At Dealer

      by

      The Hero Passion Plus will re-launch in India with the same 100cc engine developing 7.91 bhp and 8.05 Nm, mated to a 4-speed gearbox2023 Hero Passion Plus 100cc. Image – Automobile Tamilan
      India is one of the largest two wheeler market in the world. Hero MotoCorp continues to dominate this market. They offer a slew of budget commuter motorcycles, which help them generate record breaking sales month after month. Some of their best selling motorcycles are Splendor, HF Deluxe and Passion.
      Despite the launch of new rivals, Hero continues to be at the top. Now, Honda has announced the launch of a new 100cc motorcycle, which will be their yet another attempt into ending Hero’s dominance. To counter the launch of this new Honda Shine 100, Hero MotoCorp is launching a new motorcycle as well, in the form of Passion Plus. Images are credited to Automobile Tamilan.
      Hero Passion Plus Re-Launch – Honda Shine 100 Rival
      Hero Passion Plus was discontinued in 2019, citing low demand. It was the 100cc offering of the Passion line, while regular Passion and Passion Pro are 110cc offerings. This move might be to counter the new kid in the budget commuter motorcycle block, Honda CB Shine 100. Passion Plus has already reached dealerships. Pricing will be out soon. Hat tip to
      In India, Hero MotoCorp has three lineups that classify all its motorcycles. They are Practical Line, Executive Line and Performance Line. Practical Line consists of 100cc offerings, Executive Line consists of 110cc and 125cc motorcycles and Performance Line gets Hero’s 160cc and 200cc lineup.
      2023 Hero Passion Plus 100cc
      Till now, Splendor is the most expensive offering in Practical Line. Hero Passion Plus will now take that spot, offering a slightly more executive appeal with a 100cc engine. This way, Hero offers three different models in the 100cc category. They are HF, Splendor Plus and Passion Plus. Diversifying its 100cc portfolio is the best bet for Hero to attract customers from jumping onto Honda’s ship.
      Features and Specifications
      Hero Passion Plus is likely to be the new flagship for Hero’s Practical Line. Followed by Splendor Plus, HF Deluxe and HF 100. Passion Plus will come equipped with the same 97.2cc engine generating 7.91 bhp at 8000 RPM and 8.05 Nm of torque at 6000 RPM. This engine gets a 4-speed gearbox unit.
      Instrumentation and features list is likely to be identical to standard Passion 110. We’re talking about a semi-digital instrument cluster along with a mobile charging port beside it. There is an analog speedometer along with a squarish LCD display. This display will show odometer readings, trip meters, fuel gauges and more.
      2023 Hero Passion Plus 100cc
      Hero’s proprietary i3S stop-start tech is present too. Fuel efficiency is likely to be Hero Passion Plus’ forte. There is no official figure as of now. But 60+ km/l of fuel efficiency is likely. Hero might launch an XTEC version in the future too, if demands exist. XTEC variant will get a fully digital instrument console with Bluetooth connectivity as well.
      How Much Does It Cost?
      Drum brakes at both ends, conventional telescopic front forks, twin shock absorbers at the rear, 80/100-18 tyres at both ends, and a long seat are expected componentry. Lighting involves halogens for headlights, tail lights and turn indicators. Apart from Honda Shine 100, Hero Passion Plus will rival Bajaj Platina 100 as well.
      2023 Hero Passion Plus 100cc
      2023 Hero Passion Plus 100cc motorcycle prices are not out yet. Bookings have commenced, though. It is expected to be priced aggressively. For context, Bajaj Platina 100 costs Rs. 52,915, Honda Shine 100 costs Rs. 64,900, Hero Splendor Plus costs 72,076 and Splendor Plus XTEC costs Rs. 76,346 (all prices ex-sh, Delhi). More

    • 175 Shares169 Views

      in Bike

      2024 Hero Xpulse 420cc Render Based On Spy Shots – Himalayan, KTM 390 Rival

      by

      Hero is getting ready to launch a range of new motorcycles in the 400cc segment – One of them will be an ADVHero Xpulse 420cc – RenderHero MotoCorp is getting ready to launch a new adventure motorcycle, with a larger engine. It is likely to have the same engine which will power the upcoming Harley Davidson for India. This is rumoured to be a 420cc engine, and could carry the name Xpulse 420.Testing for the same has already begun and spy shots have leaked online. Rendering artist Pratyush Rout has penned down his vision of what Xpulse 420 could look like. His renderings are based on spy shots, capturing most of its essence. Xpulse 420 renders get colours from Xpulse 200 2V and 4V.New Hero Xpulse 420 Spied In Ladakh2024 Hero Xpulse 420 Rendered – Ready To Off-roadThe name is an amalgamation of existing Xpulse lineup and 420cc engine (rumoured) co-developed with Harley-Davidson. Harley-Davidson’s upcoming single-cylinder Roadster will get this engine first. HD-4XX was present on the number plate on Harley’s prototype.As opposed to the skinny Xpulse 200, our render of 2024 Xpulse 420 comes off as significantly substantial. It gets a bikini fairing which neatly integrates into the muscular fuel tank. They even cleverly double as tank shrouds or extensions as well. Neatly integrated into its fairing, is a sharp beak. There is a sleek LED headlight below a prominent windscreen. Height of this windscreen is adjustable too, accommodating riders of varied heights.Hero Xpulse 420cc – RenderThere is a scooped-out rider’s seat, which should establish a (relatively) lower seat height. A slightly stepped pillion seat is present too. and the rear subframe ends in a luggage rack, doubling as grab rail for pillions. A chunky up-swept exhaust will ensure respectable water-wading capability. The red-painted tubular frame adds a sporty touch.Hero Xpulse 420cc – RenderMonotone and Dual-tone Colours From Xpulse 2V and 4V2024 Hero Xpulse 420 gets USD front forks, seen on test mules. Front fork covers neatly integrate into the motorcycle’s front fenders. Wire-spoke wheels might be 21” front and 18” rear. We wish Hero offers fatter, tubeless tyres with the production version of larger Xpulse.Xpulse 420 branding on its fuel tank and Hero branding on its side body panels is in line with what the company had done with Xpulse 200. Colour combinations with Xpulse 420 match those offered with Xpulse 200. These are Matte Nexus Blue, Polestar Blue and Sports Red combinations from Xpulse 200 4V and Matte Green, Panther Black, White and Matte Grey from the now discontinued Xpulse 200 2V.Hero Xpulse 420cc – RenderHero MotoCorp and Harley-Davidson’s new 420cc – 450cc platform will spawn multiple new vehicles. Larger Xpulse will primarily lock its horns with KTM 390 ADV, BMW G310GS and upcoming Royal Enfield Himalyan 450. 2023 Hero Xpulse 420 could be priced aggressively in the range of Rs 3-4 lakh upon launch.Disclaimer – Design renders presented in this blog are solely for illustrative purposes and have not been commissioned, approved, or endorsed by the manufacturer. Designs presented here may not reflect the final product or the manufacturer’s intentions. The renders are provided as conceptual designs or artistic interpretations only, and their accuracy or feasibility cannot be guaranteed. More

    • 150 Shares179 Views

      in Bike

      Hero Xtreme 160R Spied With USD Front Forks – Pulsar NS160 Rival

      by

      Hero Xtreme 160R is currently priced in the range of Rs 1.18 lakh to Rs 1.3 lakh, ex-shHero Xtreme 160R USD Front Forks SpiedMajority of Hero’s sales are driven by budget commuters like Splendor, Super Splendor, Passion, Glamour and the likes. In premium 160cc commuter space, Hero has Xtreme 160R, which doesn’t sell as much as the company would have liked. Hero can change this around and turn the tides toward its favour by making key changes to this machine.New Hero Xtreme 160R USD Forks Launch SoonWe’re talking about decisive factors like the USD front forks which were recently introduced in rival Bajaj Pulsar NS160. Latest test mule of Xtreme 160R has been spotted with USD front forks, indicating that it might launch soon.Apart from USD forks, there are going to be new colours as well as certain design changes to establish an iterative change with 160R. These changes were hidden under the camouflage. That said, we could spot the presence of a muscular grab rail.What Will Be Continued From Outgoing Model?There are a lot of good bits about Hero Xtreme 160R that will be carried over to this upcoming update. For starters, Hero Xtreme 160R is a well-equipped motorcycle with LED headlights, LED turn indicators, hazard light function, LED tail lights with smoked effect housing, fully digital instrument cluster with negative LCD and gear position indicator, muscular design and more.Hero Xtreme 160R USD Front Forks SpiedOne of the highlights of Hero Xtreme 160R has been its lower kerb weight. At just 138 kg (for rear drum variant), it is one of the lightest motorcycles in the segment, second to only TVS Apache RTR 160 2V. With impeccable ride and dynamics already established, Hero seems to have a solid baseline on which this update might build on.Hero Xtreme 160R USD Front Forks SpiedAlso, the 163 cc single-cylinder engine making 15 bhp of power and 14 Nm of torque, mated to a 5-speed gearbox is likely to be carried over. Single-channel ABS with rear optional disc brake will also be carried over, instead of a dual-channel option.What Do We Expect From This Update?With the launch of Bajaj Pulsar NS160 with USD front forks, Hero doesn’t want to be left behind in offering its customers a good riding package. In comes Hero Xtreme 160R with USD front forks which will offer enhanced corner-carving capabilities. Expect prices of Hero Xtreme 160R USD variant to be higher by about Rs 5k-10k, than the current version.Hero Xtreme 160R USD Front Forks SpiedWe hope Hero offers the same instrument cluster as Xpulse 200, 200T and Xtreme 200S on Xtreme 160R. This enables Bluetooth connectivity and turn-by-turn navigation as well. There is a tiny possibility of Xtreme 160R getting promoted to 200cc class with upcoming Karizma’s 210cc engine, now that Hunk is being tested with the same 160cc engine. More

    • 138 Shares189 Views

      in Bike

      New Hero Karizma 210cc Spied 1st Time – More Power, Features

      by

      Hero MotoCorp has registered two new names – Karizma XMR and Karizma XMR 210New Hero Karizma 210cc launch soon – SpiedHero MotoCorp is on the verge of stepping up its game in the premium motorcycle segment. They are working on launching a range of new motorcycles in the 200cc to 450cc segment. These will include new adventure motorcycles, roadsters as well as fully faired machines.Hero Karizma Coming Back – New Gen MotorcycleOne of them is likely to be new gen Karizma. Yes, Hero is getting ready to revive their iconic brand. Karizma was the flagship Hero motorcycle for many years, until it was discontinued. Over the years, Hero tried to revive the Karizma brand multiple times, but did not succeed to meet expectations. 2014 Karizma facelift designed by EBR (Erik Buell Racing) was the iceberg that single-handedly sank Hero’s Titanic.New Hero Karizma 210cc launch soon – SpiedHistorically speaking, Karizma has always been offered as a duo. A semi-faired Karizma with slightly less power and a fully-faired Karizma ZMR with more power. This time around as well, the same approach is expected. Hero has trademarked two names – Karizma XMR and Karizma XMR 210.Karizma XMR could be the less powerful one with a bikini fairing to take on Pulsar 220F. It might even don the same 200cc oil-cooled engine as outgoing Xtreme 200S. While the Karizma XMR 210 could be the fully faired offering with a liquid-cooled 210cc engine and 6-speed gearbox to take on Pulsar RS 200.[embedded content][embedded content]Xtreme 200S Design Language?Based on the latest Karizma test mule spied, it seems to be carrying a design inspired by Xtreme 200S. Closer inspection reveals an almost similar fairing, but more stylised. We can spot differences over Xtreme 200S – LED turn indicators with hazard light function and fairing-mounted ORVMs instead of being mounted on handlebars.New Hero Karizma 210cc launch soon – SpiedAs pricing was one of Karizma’s key strengths, we reckon it won’t bear any fancy equipment to ramp up costs. From the spy shots, it is clear that 2023 Hero Karizma does not get USD front forks. LED lighting, and Bluetooth connectivity with navigation could be offered. New Karizma 210 prices are expected to be in the Rs. 1.3 to 1.6 lakh bracket.Is 210 In Karizma XMR 210 Denoting Its Displacement?It is not yet confirmed. If we take the Aston Martin Rapide AMR 210 for example, the 210 in its name denotes two things. One, it is limited to just 210 units across the world. Two, it has a top speed of 210 mph, making it the fastest four-door sedan in the world.New Hero Karizma 210 – Name trademarkedSticking with Hero, that 210 has to mean something. Being logical, it won’t hit 210 km/h top speed. So, it is highly likely to denote its displacement. Liquid-cooled or not, that could be debatable. Also, it might very well be Hero’s 200cc engine, bored to displace 210cc and mated to a new 6-speed gearbox (rumoured). We can expect around 25 bhp and 30 Nm from this setup. More

    • 125 Shares99 Views

      in Bike

      New Hero Xtreme 160R Spied Testing – Pulsar, Apache Rival

      by

      New-gen Hero Xtreme 160R could get some first-in-segment features to improve competencies against Pulsar and Apache 160New Hero Xtreme 160R spied in production guiseOne of the popular choices in 160cc segment, Hero Xtreme 160R will be getting its new-gen version soon. It was first spied on test in October last year. Now, production ready test mules have been spied. The updated bike could debut later this year, around the festive period. Both Pulsar and Apache 160cc motorcycles have been updated, requiring Hero to introduce the required set of changes to Xtreme 160R.New-gen Hero Xtreme 160R is likely to get cosmetic updates, along with some new colour options. Major design changes are unlikely, as the bike already has a sporty profile. Some premium hardware and new features could be among the key highlights of new-gen Xtreme 160R.New Hero Xtreme 160R SpiedNew Gen Hero Xtreme 160R – Updated features, More techEven in its current format, Hero Xtreme 160R is a well-equipped bike. It has all-LED lighting and an inverted LCD console with adjustable brightness. There are 5 brightness levels, allowing the user to choose as per their needs. The LCD panel displays a range of information including gear position indicator. New-gen Xtreme 160R could get an updated instrument console.Some new connectivity features could be introduced with new-gen Xtreme 160R. As of now, connectivity features offered with the bike include live tracking, speed alert, vehicle start alert, geo fence alert, hero locate, topple alert, tow away alert, driving score and trip analysis.New Hero Xtreme 160R SpiedTest mules of new-gen Xtreme 160R can be seen with telescopic forks, which is likely to be the same as that of current model. At rear, the bike has 7-step rider adjustable monoshock suspension. The bike uses 17-inch wheels at both ends, shod with 100/80 front and 130/70 rear tyres.Braking duties are performed by 276 mm and 220 mm petal disc at front and rear, respectively. Single-channel ABS is offered as standard. The bike’s weight is 139.5 kg, which is the lowest in segment. Fuel tank capacity is 12 litres.Engine likely to deliver improved performance, more mileageWith rivals getting performance upgrades, it is important for Hero MotoCorp to upgrade the performance of Xtreme 160R. Currently, it is powered by a 163cc, air cooled motor that generates 15.2 PS of max power and 14 Nm of peak torque. It is mated to a 5-speed constant mesh gearbox. Expect the new 160R to deliver better acceleration as well as mileage figures.New Hero Xtreme 160 Spy Shots from last yearWith the updates, new-gen Xtreme 160R could witness a slight bump in prices. Existing prices start from Rs 1.18 lakh and go all the way to Rs 1.3 lakh. A total of 4 variants are on offer. In comparison, Pulsar N160 which was recently updated with USD forks, is priced at 1.27 lakh while the TVS Apache 160 price ranges from Rs 1.18 lakh to Rs 1.23 lakh. All prices are ex-sh.Apart from this, Hero is also working on a new 210cc range of motorcycles with full fairing (Karizma) as well as naked street (Hunk / Xtreme). They also have a new 420cc Xpulse and 420cc Xtreme / Xpulse in the making along with Harley Davidson 420cc.Source More

    • 163 Shares179 Views

      in Bike

      Hero MotoCorp Sales March 2023 At 5.02 L – 51.55 L In FY23

      by

      Hero MotoCorp posted 15 percent YoY growth in sales in March 2023 and while domestic sales improved significantly, exports finished in the redNew Hero Super SplendorHero MotoCorp, the world’s largest manufacturer of motorcycles and scooters has reported a 15 percent YoY growth in sales in March 2023. Sales stood at 5,19,342 units in March 2023, as against 4,50,154 units sold in March 2022.Hero MotoCorp Surpasses 5.3 million (53 lakh) sales in FY 2023Riding high on its increased sales streak, the company has also ended FY 2022-23 on a positive note. Sales stood at 53,28,546 units in the April-March 2023 period. This was an 8 percent growth over 49,44,150 units sold in FY 2021-22.MoM sales growth stood at 31.66 percent when compared to 3,94,460 unit sales total (domestic + exports) in Feb 2023.Hero MotoCorp Sales March 2023 and FY 2023Taking into account motorcycle and scooter sales separately, motorcycle sales stood at 4,85,896 units in March 2023, up from 4,25,721 units sold in March 2022. On a YTD FY23 basis, motorcycle sales were at 49,59,156 units up from 46,27,765 units sold in FY 2021-22.Scooter sales also saw outstanding growth with 33,446 units sold in March 2023, up from 24,433 units sold in March 2022. YTD FY 23 sales were at 3,69,390 units from 3,16,385 units sold in YTD FY 22. In the scooter segment, it was the recently launched Xoom 110 cc scooter that added to sales.Out of total sales of 5,19,342 units in March 2023, domestic sales stood at 5,02,730 units while 16,612 units were exported. This was as against 4,15,764 units sold in domestic markets in March 2022 and 34,390 units exported relating to a de-growth in terms of exports. YTD FT23 exports were also lower at 1,72,753 units from 3,00,624 units shipped in YTD FY 22.Hero MotoCorp Achievements in FY 2023Hero has also entered the electric two wheeler segment late last year with the Hero Vida V1 electric scooter launched at Rs 1.45 lakh and offering a range of 165 kms. Hero Xoom is offered in two variants LX and ZX priced at Rs 68,599 and Rs 76,699 respectively (ex-showroom).Along with the launch of the new Xoom scooter and Vida V1 electric two wheeler, the company has also set up over 300 charging stations across 50 locations in cities of Delhi, Jaipur and Bengaluru. The company strengthened its portfolio with new and improved variants of the Splendor and Passion along with the Super Splendor XTEC along with XPulse 200T and XPulse 200 4V Rally Edition.Launches in the past financial year also included the Canvas Black Edition for Super Splendor and Stealth 2.0 Edition for Xtreme 160R. Hero MotoCorp entered into an alliance with Zero Motorcycles of California, USA for a more premium range of motorcycles and higher performing engines. Hero MotoCorp in partnership with Terrafirma Motors Corporation, marked its entry into South East Asian and is set to launch its products in the Philippines. More