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      New Hero Electric Scooter Eddy Launch Price Rs 72k

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      Hero Electric Scooter EddyHero Eddy e-scooter is ideally suited for short distance commutes to coffee shops, gymnasiums and across golf coursesHero Electric, a leading electric two wheeler maker in India, followed by Okinawa Autotech, Ather Energy, Ampere Vehicles, and Pure EV is aware of the shift in customer’s preferences toward electric two wheelers. The continuous rise in fuel prices has added further momentum to this segment and sales charts each month show off the increased demand for electric two wheelers while petrol powered bikes continue to face lower sales.In view of this increased demand, Hero Electric has introduced the new electric scooter called EDDY. It is presented in two colours of Yellow and Light Blue and is a stylish two wheeler best suited for short distance commutes. It comes in with an array of features, technology and conveniences and does not need any license of registration.New Hero Electric Scooter EddyThe new Hero Electric Eddy e-scooter comes in with a host of features. These include Find-my-Bike, e-lock and reverse mode along with follow me headlamps, reverse mode and a larger boot. Hero Eddy offers a pollution free ride. It comes at a time when the general public are showing more impetus to conserving energy and preserving the environment especially where commuting over shorter distances is concerned.Eddy e-scooter is best suited for such commutes to coffee shops, gymnasiums and across golf courses. It offers a hassle free riding experience while it also ensures rider’s comfort and safety. Price starts from Rs 72,000, ex-sh.Hero Electric Scooter EddyMr. Naveen Munjal, MD, Hero Electric, said, “We at Hero are thrilled to announce our upcoming product Hero Eddy that will have an overwhelming on-road presence combining smart features and stylish looks. The scooter is designed keeping in mind an individual’s conscious efforts to contribute towards a carbon-free future combined with a hassle-free ride experience. We are confident that Hero Eddy will make for a perfect alternate mobility choice offering comfort and necessity.”Hero Electric Partners with Mahindra GroupHero Electric recently ramped up its production facilities in Ludhiana to meet increased demand. The company commands a 35 percent market share and presently has a 600+ dealership network across 325 cities.Sales through 2021 stood at 46,260 units while the company has entered into an alliance with BattWheelz Mobility, a Gurugram-based start-up with plans to deliver 4,000 electric two-wheelers by FY 2022-23. Hero Electric also recently joined hands with ReadyAssist to train and skill 20,000 mechanics to service and repair electric vehicles in the country.Hero Electric Scooter EddyHero Electric also entered into an association with State Bank of India to offer instalment facilities to its buyers of electric scooters. The EMI options start off from Rs 251 per Rs 10,000 for 4 years and are offered under SBI Easy Ride Loan. A joint partnership with Mahindra Group and their first joint electric two wheeler was the Optima scooter. The 5 year partnership worth around Rs 150 crores aims to produce 1 million electric vehicles per annum by the end of this year.The two companies will also jointly develop the supply chain and shared platform and Mahindra Group will manufacture the Optima and NYX e-scooters at its Pithampura plant. Both companies will also work towards electrification of Mahindra’s Peugeot Motorcycle Portfolio. More

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      Hero Electric Scooters To Be Manufactured By Mahindra

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      Image for reference.
      A joint product development and platform sharing between Hero Electric and Mahindra Group will also enable electrification of Peugeot Motorcycles portfolio
      Hero Electric and Mahindra Group have announced a strategic partnership in the electric mobility space. This partnership has been forged as part of Hero Electric’s growth and expansion plans in order to cater to the growing demand for electric vehicles in India.
      As part of this joint venture, Mahindra will manufacture two of the most popular electric scooters from Hero Electric- Optima & NYX to meet the growing demands of the market. These two electric scooters will be manufactured at Mahindra’s Pithampur plant in Madhya Pradesh. This is the same plant where Mahindra manufactures their Jawa and Yezdi motorcycles.
      Hero Electric-Mahindra JV: More details
      This collaboration will also help Hero Electric with the expansion of their existing Ludhiana facility. By expanding its manufacturing facility, Hero intends to meet its demand of manufacturing over 1 million electric two-wheelers per year by 2022. It will further enable them to drive adoption of a cleaner mode of transport.
      Naveen Munjal, MD, Hero Electric, has stated that partnership between the two automotive firms will enhance manufacturing capabilities to meet demand and utilize Mahindra Group’s robust supply chain to reach newer centers in the country. He further revealed that a long-term partnership will also see both the companies make the most out of each other’s deep knowledge of EVs and drive new product development in the next few years.
      Hero Electric Scooters
      The primary purpose of this joint venture will be production and development of a supply chain and sharing of platforms for electric two-wheelers. Though Mahindra currently doesn’t manufacture electric two-wheelers of its own, it supplies and manufactures parts for e-scooters for the French brand Peugeot. The joint development efforts will prove beneficial for Peugeot when it comes to platform sharing.
      Development of EV-related tech for other brands
      Mahindra and Hero Electric will enter into a 5-year contract with a possibility to enhance the areas of collaboration in future. The value of the transaction is expected to stand in the range of Rs 140-150 crores over the contract period.
      The two companies will create a seamless channel of communication to aid knowledge sharing among the R&D teams to build new products and technologies. This will be done keeping the Indian and global markets in mind that will not just further the growth of electric vehicles but also go on to set benchmarks for faster adoption in the industry.
      The partnership between Hero Electric and Mahindra will further help the latter in developing new EV-related technologies which could be further utilised in other Mahindra-owned two-wheeler brands such as Jawa, Yezdi and most importantly BSA. Reports of Classic Legends developing an electric motorcycle under Jawa had surfaced online a few months back. More

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      Hero Electric Vs Hero MotoCorp In Court – Over Use Of Brand HERO

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      Image for referenceAs per legal agreement, Vijay and Naveen Munjal (father-son duo) were granted exclusive rights to use ‘Hero’ brand for their electric vehicles
      Around a decade back, the extended Munjal families parted ways and were given their respective ownership of businesses. Vijay and Naveen Munjal got ownership of Hero Electric whereas Pawan Munjal continued with Hero MotoCorp. As per claims, Vijay and Naveen Munjal have the rights to use ‘Hero’ brand to manufacture and sell electric vehicles in domestic as well as international markets.
      Hero Electric approaches Delhi High court
      Just a few years back, there didn’t appear to be any friction between the two Munjal families. However, things may have changed dramatically in recent times with growing interest in electric two-wheelers. With clear indications of things moving in favour of an all-electric ecosystem, Hero Electric is taking proactive steps to protect its turf.
      Hero Electric has approached Delhi High Court to prevent Hero MotoCorp from using the Hero brand name for its upcoming electric two-wheelers. This appears to be a pre-emptive move, as Hero MotoCorp has not indicated any plans to use the Hero nameplate for its upcoming electric two-wheelers. At least nothing has been revealed in public domain. However, as stakes are high, the fight over ‘Hero’ brand may intensify in future.
      Hero Electric Vs Hero MotoCorp
      While Hero MotoCorp is currently the largest two-wheeler manufacturer, Hero Electric has made significant gains. The latter currently leads in electric two-wheeler sales. One of Hero Electric’s USP is affordable pricing, which has helped boost sales. Moreover, Hero Electric has the first-mover advantage in electric two-wheeler segment.
      Hero Electric Scooter Dealer
      Ten years earlier, it may have been difficult to predict the dramatic shift to electric two-wheelers. As of now, one can easily visualize that the future will be an all-electric ecosystem. This may be one of the core reasons that may have revived the fight for use of ‘Hero’ brand.
      From Hero Electric’s perspective, they have the rights to use the brand for their electric vehicles. In case of Hero MotoCorp, it can be argued that the shift to electric is something beyond their control. Moreover, it is happening at national and global level and is linked to managing climate change. It would be unfair if they are not allowed to use the Hero brand for their upcoming electric two-wheelers.
      While Hero Electric has legal rights, the dramatic shift in industry ecosystem may warrant a review of the earlier agreement. It remains to be seen how the court takes a decision in this case. Both parties have refused to comment, as the matter is currently sub-judice.
      Hero MotoCorp has filed trademark for the name VIDA Electric
      Earlier, it was reported that Hero MotoCorp could launch its electric scooters and motorcycles under VIDA brand. The company is expected to launch its first electric two-wheeler in March 2022. Hero MotoCorp has partnered with Taiwan-based Gogoro to manufacture its electric two-wheelers. More

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      Hero Electric Scooter Optima HX Updated With Cruise Control

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      Hero Electric Scooter Optima HXOptima HX from Hero Electric has become the most affordable two-wheeler in India to be offered with cruise control functionality
      Features form a very critical part of modern day automobiles and electric mobility has further increased accessibility of premium features among masses. Until a couple of years ago, cruise control was a very novel creature comfort and was only available in select premium cars.
      However, now this feature seems to have trickled down to even two-wheelers. Recently, Ola Electric decided to incorporate the feature of cruise control in its first electric scooter S1 Pro. That said, this amenity is yet to reach customers who have started receiving deliveries of their Ola e-scooters.
      Hero Electric Scooter Cruise Control
      Meanwhile, cruise control has now been offered as a standard feature in the Optima HX e-scooter from Hero Electric. With prices starting at Rs 55,850 (ex-showroom, including FAME II subsidy), Optima HX is an upgraded replacement of the standard Optima e-scooter.
      In its rebranded avatar, the electric scooter is available in two variants- Single Battery and Dual Battery. The latter is priced at Rs 65,640 (ex-showroom). Bookings of Optima HX are slated to commence from January 5, 2022.
      Hero Electric Scooter Optima HX with Cruise Control launched
      Cruise Control & Other Features
      Besides addition of cruise control, Optima HX remains more or less unchanged from its former self. Speaking of cruise control, riders can activate this feature by pushing a dedicated button. Once activated, the updated instrument console of the electric scooter will reflect a ‘cruise’ symbol.
      In order to deactivate cruise control, riders can either apply brakes or twist the throttle. Besides cruise control and a digital instrument cluster, Optima HX offers features such as remote locking, keyless ignition, anti-theft alarm, USB charging port, regenerative braking, etc. The dual battery variant also comes equipped with an LED headlamp. Additionally, features such as Bluetooth and GPS connectivity are likely to be offered as optional tech.
      Powertrain Specs
      Both variants of Optima HX are powered by a 1.2 kW (1.6 bhp) electric motor and offer a claimed top speed of 42 kmph. The single battery variant features a removable 51.2V, 30Ah lithium-ion battery pack which offers a claimed range of 82km on a single charge. The dual battery variant features an additional battery pack that offers a claimed range of 122km.
      No changes have been made to the hardware configurations of the electric scooter as well. While cruise control is a massive feature addition at this price point, one has to admit that in this case, the feature feels a little too gimmicky. For a scooter, whose top speed is just 42 kmph, cruise control won’t make too much of a difference to its functioning. More