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      Ather Electric Scooter Sales 2022 At 59k – New Red Colour Launch Teased

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      Through 2022, Ather Energy reported sales at over 59k units; Sales in December was up at 9,187 unitsAther Electric Scooter Red Colour TeasedAther Energy has responsibly channelised its funding opportunities into growth stories. And embarked on a journey of rapid adoption of electric vehicles (EVs). No doubt customer benefits include the potential of EVs being less expensive to operate than fuel run ones.Even maintenance costs are suggested to be lower. But, Ather has left no stone unturned in showing up to meet customer demand. And this has been backed by a range of incentives that customers benefited through December.Ather Electric Scooter Sales Dec 2022Ather Energy reported December 2022 sales at 9,187 units. That is phenomenal YoY growth, up from 1,878 units. Volume growth stood at 7,309 units. MoM sales improved 27 percent, up from 7,234 units. Volume gain stood at 1,953 units. It goes without saying that as a year, 2022 has catapulted Ather Energy into one of the topsellers amongst EV manufacturers here.For this the company has reported significant growth, month on month. By year end, volumes had more than tripled. Through 2022, sales are reported at 59,123 units. In 2021, this number was reported at 17,272 units.Ather Electric Scooter Sales Dec 2022. Dec 2021 nos estimated based on growth % shared by Ather.As the year progressed, Ather sales progressively improved. At the end of Q1, sales stood at 7,458 units, up from 2,633 units in the comparable period. In the next quarter, sales surpassed the 10k unit mark for the first time, up from 1.5k units sold in Q2 2021. By the end of H1 2022, sales stood at 18,255 units, up from 4,131 units. Hereon, sales growth was reported at a faster pace.Ather Electric Scooter Sales 2022. 2021 nos estimated based on growth % shared by Ather.At the end of Q3 2022, Ather sales were reported at 16,234 units, up from 5,555 units. And Q4 sales have been larger than life at 24,634 units, up from 7,586 units. H2 2022 sales was reported at 40,868 units, up from 13,141 units.New Red Colour AtherRetail presence continues to improve. Alongside, the charging network across the country continues to expand owing to the efforts of multiple stakeholders. This further boosts customer morale as one isn’t burdened with range anxiety, as finding a charging point is easier today, than it was yesterday.Ather Electric Scooter Red Colour – Render by Nithin R.Market trends in recent months were more than favourable to EVs, especially electric scooters. To say the least, electric scooter sales have been doing well. The trend is particularly exciting in Tier 2 and Tier 3 markets. Ather has plans to launch new electric vehicles in the future. Later this week, on the 7th Jan 2023, Ather is expected to launch a new red colour option, that has now been teased.Discussions around EV adaption often broaches the subjects of reduced environmental impact, and lower fuel costs. The world over, discussions about the future of mobility take into consideration the far-reaching effects of fossil fuels. And, most plans point to lowering dependency on fuel run vehicles.Highest Monthly Sales In Dec 2022As more and more EV models become available from all manufacturers, it’s now becoming increasingly easy for customers to find an electric vehicle that meets their needs and preferences. And while Ather doesn’t sell a wide range of electric scooters, they sure understand customer preference.Ravneet Singh Phokela, Chief Business Officer, Ather Energy “We exit the year with strong sales momentum, and despite an industry dip of almost 40% in two-wheeler sales, our December retails grew by 26% over November. We continued expanding our retail footprint, adding 14 new outlets and are now present in 70 cities with 89 Experience Centres. With the year turning, continued industry momentum, and some exciting news lined up for us in January, we expect it to be a bumper month for Ather.” More

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      TVS Sales Dec 2022 – Apache, Jupiter, Raider, Ntorq, iQube

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      TVS Motor reports domestic 2W sales growth for December 2022; More than 24 lakh two wheelers sold in the domestic market through 2022TVS Apache2W domestic sales for December 2022 were in the green for TVS Motor. However, exports fell, and this brings total sales into red territory. As expected, motorcycle sales accounted for the majority of domestic sales. Last month that number was computed at 55 percent.Motorcycle sales fell to 1,24,705 units, down from 1,33,700 units. Volume loss stood at 9k units at 6.73 percent decline. Apache, Raider were among the top selling motorcycles. Scooter sales improved, up to 76,766 units from 67,533 units. Volume gain was reported at 9,233 units at 13.67 percent growth. Jupiter, Ntorq were best selling scooters.TVS Sales Dec 2022 – iQube 11kTVS iQube Electric scooter sales growth was significant at 11,071 units. Volume gain stood at 9,859 units, up from 1,212 units sold YoY. TVS XL 100 moped sales remained in the red, down at 26,195 units from 34,159 units. Volume loss stood at 7,964 units.Total domestic sales were up at 1,61,369 units from 1,46,763 units. At 9.95 percent sales growth, volume gain stood at 14,606 units. 2W exports fell to 66,297 units from 88,629 units. Volume loss stood at 22,332 units at 25.2 percent decline. Total 2W sales fell to 2,27,666 units from 2,35,392 units. Volume loss was reported at 7,726 units at a 3.28 percent decline.TVS Sales Dec 2022 vs Dec 2021 (YoY)Domestic 3W sales improved at 1,241 units, up from 750 units. 3W exports were down to 13,105 units from 14,791 units. At 11.4 percent decline, volume loss was reported at 1,686 units. Total 3 W sales fell to 14,346 units from 15,541 units.Total domestic sales were up at 1,62,610 units from 1,47,513 units at 10.23 percent growth. Total exports fell to 79,402 units from 1,03420. Volume loss was reported at 24,018 units. Total TVS sales were down at 2,42,012 units from 2,50,933 units. Volume loss stood at 8,921 units.In December 2022 TVS reported MoM sales declineMoM decline was steeper in most segments. Domestic motorcycle sales decline stood at 14 percent, down from 1.45 lakhs. Volume loss is reported at 20,301 units. Scooter sales fell from 83,679 units. E-scooter sales improved from 10,056 units. On the e-scooter front, sales have improved significantly in the last quarter as compared to earlier in the year. Moped sales fell from about 35k units. In all, 2W domestic sales fell from 1,91,730 units at volume loss to just over 30k units. MoM 2W exports fell from 71,912 units at a 7.81 percent decline. Total MoM 2W sales fell from 2,63,642 units at volume loss of about 36k units.TVS Sales Dec 2022 vs Nov 2022 (MoM)MoM 3W domestic sales were flat. 3W exports improved, up from 12,222 units. Total MoM 3W sales were up from 13,481 units. Volume gain stood at 865 units. MoM total domestic sales fell from 1,92,989 units. Total MoM exports fell from 84,134 units. MoM total sales fell from 2,77,123 units at a 12.67 percent decline. Volume loss was reported at just over 35k units.TVS Motor 2W sales in 2022Through the year, TVS reported domestic 2W sales decline only from January to March 2022. This put Q1 sales in the red, down at 5,37,949 units from 6,02,516 units. Volume loss was reported at 64,567 units at a 10.72 percent decline. Q2 sales were up at 5,65,105 units from 3,28,478 units. Volume gain stood at 2,36,627 units. Despite decline in Q1, H2 was secure in the green at 11,03,054 units sold. At 18.48 percent growth, volume gain stood at 1,72,060 units, up from 9,30,994 units. Q3 numbers were reported at 7,25,145 units, up from 5,99,252 units. Volume gain stood at 1,25,893 units at 21 percent growth.TVS Motor Sales 2022 – Two WheelersQ4 2W domestic sales were reported at 6,29,051 units, up from 5,81,480 units. Volume gain was reported at 47,571 units. At the end of H2 2022, volume gain stood at 1,73,464, up at 13,54,196 units from 11,80,732 units. Total 2W domestic sales were up at 24,57,250 units from 21,11,726 units. Volume gain for the year stood at 3,45,524 units at 16.36 percent growth. And that’s an average of just over 2 lakh units each month. More

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      Hero MotoCorp Sales Dec 2022 – Splendor, Passion, Destini, Maestro

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      Even as Hero MotoCorp continued to remain the No. 1 two-wheeler maker in India, sales dipped marginally on a YoY basisHero Splendor 125cc Matte BlackHero MotoCorp, the No. 1 automaker in India has seen its sales dip albeit marginally in the past month. Total sales in December 2022 stood at 3,94,179 units in Dec 2022, down 0.15 percent from 3,94,773 units sold in Dec 2021.Domestic sales improved by 1.84 percent to 3,81,365 units from 3,74,485 units YoY while exports slipped 36.84 percent to 12,814 units in Dec 2022 from 20,288 units shipped in Dec 2021. Motorcycle sales took a 5.34 percent decline to 3,56,749 units in Dec 2022 while scooter sales improved 108.98 percent to 37,430 units last month.Hero MotoCorp Sales Dec 2022Taking MoM sales into account, Hero MotoCorp saw a 0.83 percent MoM growth to 3,94,179 units from 3,90,932 units sold in Nov 2022. Growth was seen both in terms of domestic sales (3,81,365 units) up 0.40 percent and exports (12,814 units) which grew by 15.51 percent MoM. Hero Splendor, HF Deluxe and Pleasure were the top 3 selling bikes during the month while the Destini 125 also added good numbers.Taking into account sales during the past calendar year 2022, Hero MotoCorp reported a 0.15 percent decline when compared to sales in CY 2021. Total sales which had stood at 50,34,422 units in CY 2021 dipped to 50,26,717 in CY 2022.Hero MotoCorp Sales Dec 2022Sales were in the red in the first 3 months of last year thus taking Q1 2022 sales down 26.11 percent to 11,05,754 units from 14,96,478 units sold in Q1 2021. Sales then increased in the following three months to end Q2 sales up 41.20 percent to 13,28,082 units from 9,40,597 units sold in Q2 2021. However, losses in the first three months of CY 2022 led to H1 sales falling by 0.13 percent.Hero MotoCorp yearly sales – 2022 CYQ3 2022 sales improved by 1.67 percent to 13,89,011 units while Q4 2022 sales fell 2.21 percent to 12,03,870 units. H2 2022 sales were thus down 0.17 percent to 25,92,881 units from 25,97,347 units sold in H2 2021. Total sales in the past calendar year dipped 0.15 percent to 50,26,717 units from 50,34,422 units sold in CY 2021. Hero Vida V1 Electric ScooterAfter launching the XPulse 200T 4V last month at Rs 1,25,726 (ex-showroom Mumbai), the company has entered the highly lucrative electric two wheeler segment with the Vida V1 e-scooter. The first scooter has already been delivered from the Vida Experience Centre located at Vittal Mallya Road in Bangalore. Hero Vida V1 is presented in two variants of Plus and Pro priced at Rs 1.45 lakh and Rs 1.59 lakh, ex-showroom, respectively.This pricing is inclusive of a portable charger and charging service. Viad V1 receives swappable batteries with the Pro slated to offer 165 kms range and Plus at 143 kms on single charge. The electric motor on both variants is capable of 6 kW power and 3.9 kW continuous power output. The Vida V1 competes with the Ola S1, TVS iQube and Bajaj Chetak in its segment and is expected to boost sales for the company in the months ahead. More

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      Royal Enfield Sales Dec 2022 – Bullet, Hunter, Classic, 650 Twins

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      Royal Enfield sales decline both on YoY and MoM basis in December 2022, though CY 2022 sales improved 27.72 percentImage – Auto Moto ShowMotorcycle maker Royal Enfield has reported a 7.24 percent decline in sales in December 2022. Sales dipped YoY to 68,400 units from 73,739 units sold in Dec 2021. This was a 5,339 unit volume loss.Domestic sales of Royal Enfield dipped 8.23 percent to 59,821 units in the past month from 65,187 units sold in Dec 2021. Exports improved marginally by 0.32 percent to 8,579 units from 8,552 units shipped in Dec 2021.Royal Enfield Sales Dec 2022YoY de-growth was seen both in the case of the 350cc segments. In the case of bikes 350cc bike sales fell to 7,177 units from 11,196 units sold in Dec 2021. Top selling 350cc motorcycles from Royal Enfield include Classic, Hunter, Bullet, Electra and Meteor.On a MoM basis as well, the company noted a 9.03 percent dip in domestic sales from 65,760 units sold in Nov 2022 while exports increased 71.37 percent from 5,006 units shipped in Nov 2022. Growth was seen in the 350cc segment by 49.21 percent over 4,810 units sold in Nov 2022.Royal Enfield Sales Dec 2022Royal Enfield opened the calendar year 2022 on a dismal note. Sales were in the red in the first 3 months thus taking Q1 2022 sales to 1,60,338 units from 1,89,659 units sold in CY 2021 relating to a 15.46 percent de-growth.Royal Enfield Sales 2022 – Annual ReportSales picked up in April, May and June 2022 with Q2 2022 sales at 1,57,652 units, up 50.61 percent over 1,04,677 units sold in Q2 2021. H1 sales thus increased 8.04 percent to 3,17,990 units. Positive sales were seen in every month thereafter except for Dec 2022.Q3 sales increased by 73.37 percent while Q4 sales were up 34.18 percent to end H2 sales higher by 50.33 percent at 3,85,176 units from 2,56,221 units sold in H2 2021. Total sales of the company in CY 2022 increased by 27.72 percent to 7,03,166 units from 5,50,557 units sold in Cy 2021.Royal Enfield Sales 2022RE Upcoming Launches in 2023Royal Enfield has a total of 3 new launches in the months ahead. These include the Royal Enfield Super Meteor 650, Himalayan 450 and Bullet 350. The Super Meteor 650 has made its debut at the 2022 EICMA Show. India launch will take place this month. The Bullet 350 on the other hand is a generation update which will come in with a new J-series engine that will make 20.2 hp power and 27 Nm torque mated to a 5-speed manual transmission. Himalayan 450 launch is expected by the end of 2023. More

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      Honda 2W Sales Breakup Nov 2022 – Activa, Shine, Unicorn, Dio

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      Honda Two wheeler exports fell 18 percent in December 2022; Domestic sales improved by 38 percentImage – Dev MTRAs a leading domestic manufacturer, Honda two-wheelers offers a range of vehicles. For the longest time, Honda has stood in growth territory, driven by the popularity of Activa. Honda has introduced new models in the mid-segment in recent years. In November 2022, domestic sales were reported at 3,53,553 units, up from 2,56,174 units. Volume gain was just shy of a lakh units at 38 percent growth.Activa remains the golden egg laying goose at 1,75,084 units. Volume growth stood at 51k units, up from 1,24,082 units at 41 percent growth. CB Shine sales crossed a lakh at 1,14,965 units, up from 83,622 units. Volume growth was at 31k units at 37.5 percent growth.Honda 2W Sales Breakup Nov 2022Unicorn sales almost doubled at 28,729 units, up from 15,555 units. Volume gain stood at 13,174 units at 84.69 percent. Dio sales too almost doubled up at 16,102 units from 8,522 units. Volume gain stood at 7,580 units at 88.95 percent growth.Livo sales fell from 7,416 units to 6,089 units. Volume decline stood at 17.89 percent at volume loss of 1,327 units. Dream units sales fell to 4,613 units from almost 8k units. Grazia sales fell to less than half down at 2,579 units from 5,448 units. Hness CB350 sales were at 2k units down from 2.3k units. Hornet 2.0 sales were reported at 1,655 units. CB300R sales were reported at 367 units. CB200X sales fell to 93 units. 11 units of CBR 650 were sold, and a single GoldWing.Honda 2W Domestic Sales Breakup Nov 2022While Honda is a major two-wheeler manufacturer in India, it’s significant business presence in the domestic market isn’t replicated in the export business. Over time, Honda has exported a wide range of two-wheelers from India to markets around the world, including motorcycles, and scooters. And the rather new Navi, a modern iteration of an advanced moped, which sadly only survived a few short years in India.Honda 2W Exports Breakup Nov 2022As a brand, Honda enjoys a strong global presence. And has built a reputation for producing high-quality, reliable vehicles. Exports from India aren’t high volume. Last month this number stood at below 20k units.Navi led from the front at 7,345 units at 5 percent decline. Dio exports fell by 20 percent, down to 3,655 units from 4,595 units. X-Blade numbers improved to 2,352 units, up from 2,080 units. CB Shine volumes fell by 1k units, down at 1,913 units from 2,960 units. Unicorn exports improved by more than half, up at 1,680 units from 1,104 units. Honda 2W Exports Breakup Nov 2022Livo exports were up at 1.4k units from 1.1k units. Hornet 160R volumes improved by 200 units, up at 924 units. Activa, which sells in lakhs in India, had 312 takes overseas. Dream exports fell significantly, down at 100 units from 1.3k units. Total exports for the month fell to 19,681 units, down from 24,211 units at 18.71 percent decline. Volume decline stood at 4,530 units. More

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      Hero Vida Electric Scooter First Owner Takes Delivery In Bangalore

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      To avoid a deluge of bookings and ensure timely deliveries, Hero Vida is being launched in a phased manner across the countryFirst owner of Hero Vida electric scooter takes deliveryHero MotoCorp’s first electric scooter, Vida has been available for booking in Delhi, Bengaluru and Jaipur. Users can reserve their Vida by paying a token amount of Rs 2,499. This is fully refundable or will be adjusted against the final price at the time of purchase. By 2022, Hero has plans to make Vida available at more than 200 locations across the country.Recently, Hero opened Vida’s first experience centre in Bengaluru. In coming weeks, Vida experience centres will be open for business in Delhi and Jaipur. Deliveries of Vida electric scooter have officially started today. Dr. Pawan Munjal, Chairman and CEO, Hero MotoCorp delivered the very first Hero electric scooter to a customer in Bangalore.Hero Vida variantsHero Vida is available in two variants, V1 Plus and V1 Pro. Primary difference between the two is in their installed battery capacity and range. V1 Plus has 3.44 kWh battery capacity, whereas V1 Pro has 3.94 kWh. Both scooters have dual battery packs of 1.72 kWh and 1.97 kWh, respectively. Range is 143 km for V1 Plus and 165 km for V1 Pro. Acceleration is slightly faster with the Pro variant that takes 3.2 seconds to reach from 0 to 40 kmph. The Plus variant does that in 3.4 seconds.Both Vida variants have the same performance numbers at 6 kW of peak power and 25 Nm of max torque. Gradeability is 20° whereas top speed is rated at 80 kmph. Both variants have riding modes of Eco, Ride and Sport. Pro variant gets an additional Custom riding mode, which offers more than 100 combinations. Pro variant weighs 125 kg, which is 1 kg more than Plus variant.First Hero Vida Electric Scooter Experience CenterIn a home environment, charging time is 5 hours 15 minutes for Plus and 5 hours 55 minutes for Vida Pro variant. With a fast charger, the time taken for a full charge is around 2 hours for V1 Plus and 2 hours 20 minutes for V1 Pro.Common features for both variants of Vida electric scooter include all-LED projector headlamp, 7-inch TFT display with OTA support, Bluetooth, 4G, Wi-Fi, anti-theft alarm, geofence, track my bike, vehicle diagnostics, cruise control, SOS alert, regenerative braking and reverse function. Vehicle warranty and battery warranty are 5 years/50,000 km and 3 years/30,000 km, respectively.Hero Vida priceEffective price (after FAME II subsidy) in Delhi is Rs 1.28 lakh for V1 Plus and Rs 1.39 lakh for V1 Pro variant. Vida ex-showroom price is the same across all three cities and it gets Central Government FAME II subsidy of Rs 51k for V1 Plus and Rs 60k for V1 Pro.The difference in pricing across cities comes from the varying levels of subsidy offered by respective state governments. Some states have discontinued their subsidy completely, resulting in higher pricing. In Bengaluru where state subsidy is not available, effective price is Rs 1.45 lakh for V1 Plus and Rs 1.59 lakh for V1 Pro. More

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      Hero Sales Breakup Nov 2022 – Splendor, HF Deluxe, Pleasure, Xpulse

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      Hero MotoCorp remained the No.1 two wheeler maker in Nov 2022 with total sales of 3,90,802 unitsImage – Indian IdentityHero MotoCorp, India’s largest two-wheeler maker, has posted a YoY domestic sales growth of 15.48 percent in Nov 2022. However, in export markets, the company saw its shipments dip by 45.97 percent. Total sales in the past month stood at 3,90,802 units in the past month, up from 3,49,531 units sold in Nov 2021.Domestic sales grew by 15.48 percent to 3,79,709 units in Nov 2022 from 3,28,817 units sold in Nov 2021. This was a volume growth of 50,892 units. Exports dipped 45.97 percent to 11,093 units in Nov 2022 from 20,531 units shipped in Nov 2021 relating to a volume de-growth of 9,438 units.Hero MotoCorp Domestic Sales Nov 2022Hero Splendor 100-110cc led the sales chart in the past month. Sales increased by 37.97 percent YoY to 2,65,588 units in Nov 2022, up from 1,92,490 units sold in Nov 2021. This was a volume growth of 73,098 units with the Splendor commanding a 69.95 percent share.At No. 2 was HF Deluxe that has posted a YoY de-growth of 14.54 percent. Sales of this commuter bike in Nov 2021 had stood at 76,149 units which dipped to 65,074 units in Nov 2022. The HF Deluxe currently commands a 17.14 percent share on this list. Hero Pleasure was the company’s best-selling scooter in Nov 2022 with 19,739 units sold, up 77.25 percent YoY from 11,136 units sold in Nov 2021. The Pleasure scooter was also the 4th best-selling scooter in the country after the Activa, Access and Jupiter.Hero MotoCorp Sales Breakup Nov 2022Destini 125 sales surged 372.15 percent on a YoY basis to 15,411 units in Nov 2022 from 3,264 units sold in Nov 2021. Sales of Hero Glamour (7,402 units) and Passion (2,740 units) dipped significantly on a YoY basis by 66.20 percent and 78.81 percent respectively. Sales of these two models stood at 21,901 units and 12,933 units in Nov 2021. Domestic sales of Hero Maestro (1,977 units), Xtreme 160/200 (1,196 units) and Xpulse (582 units) also took a dive on a YoY basis.Hero MotoCorp expects the new Vida V1 electric scooter, recently introduced in India to bring in added sales in the coming months. Bookings have opened and deliveries have commenced. The Vida e-scooter is presented in two variants Vida V1 Plus and Vida V1 Pro priced at Rs 1.45 lakh and Rs 1.59 lakh, ex-showroom, respectively.Hero MotoCorp Exports Nov 2022Every model in the company lineup posted a YoY de-growth in terms of exports except for the  Hero Maestro. In export markets, it was the Hero HF Deluxe that saw the most sales at 4,192 units, down 16.26 percent YoY from 5,006 units sold in Nov 2021. It currently holds a 37.79 percent share.Hero MotoCorp Exports Nov 2022Hero Hunk exports dipped 70.74 percent YoY to 2,654 units in Nov 2022 from 9,070 units shipped in Nov 2021. More recently, the 2023 Hero Hunk has been doing the test rounds. Completely without any camouflage, the Hunk appears to be a rebadged Hero Xtreme 200R which had been discontinued a few years back.Exports of Hero Splendor dipped by 32.05 percent to 2,120 units from 3,120 units shipped in Nov 2021 while Hero Maestro was the only model on this list to post a YoY growth in terms of exports. Shipments stood at 774 units in the past month, up 128.99 percent from 338 units shipped in Nov 2021.Hero Xpulse 200 (578 units) and Glamour (400 units) both posted a YoY de-growth in terms of exports by 53.94 percent and 75.93 percent respectively over 1,255 units and 1,662 units shipped in Nov 2021. There were also 270 units of Passion and 96 units of Pleasure exported last month while Destini 125 sales dipped 88.75 percent to just 9 units in Nov 2022 from 80 units shipped in Nov 2021. More

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      Royal Enfield Parent Co. Invests In Stark Electric Motorcycles

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      Eicher Motors Ltd. (EML) approves strategic investment in Spanish electric motorcycle manufacturer Stark Future SLStark Electric MotorcycleEicher Motors Ltd., parent company of Royal Enfield announced a strategic collaboration with Spain-based Stark Future SL. Eicher Motors Ltd. Board approved an initial equity investment of € 50 million. This entails close to 10.35% equity stake in Stark Future. Eicher Motors Ltd., will have a Director seat on Stark Future’s Board.A development such as this becomes yet another space that’s getting superbly interesting. Royal Enfield’s reputation revolves around the mid-segment. And this collaboration will explore opportunities in electric mobility. Both Royal Enfield and Stark Future are keen on creating global mobility solutions. The manufacturer launched its first high performance electric motocross bike, Stark VARG recently.Stark VARG high performance electric motocross bikeStark Future is focused on performance electric motorcycles that contribute to sustainable mobility. The manufacturer has several patents on its newly developed Stark VARG.Royal Enfield’s R&D programmes too are focused on sustainable mobility technologies. To this end, several ideas are in an advanced stage of testing. Earlier this year, Royal Enfield electric motorcycle plans were in the news. A concept called Electrik01 was also leaked.Stark Electric Motorcycle ManufacturingThe company intends to create uniquely differentiated electric motorcycles in the midweight segment. A segment where the company leads from the front. The investment sets the foundations for a long term partnership in collaboration research and development in electric motorcycles. This extends to technology sharing, technical licensing, and manufacturing.Real breakout growth in the EV leisure spaceEicher Motors Ltd Managing Director, Siddhartha Lal says, “We love the vision, passion and focus of the amazing team at Stark Future. Leisure motorcycles do not easily lend themselves to EV technology at this stage, due to challenges like the battery range, packaging, weight and cost.This has resulted in stunted growth of this segment till now. Stark Future has been able to understand and harness the potential of EV technology by dramatically outperforming ICE offerings, without compromising on range, weight, packaging and cost.They have created an absolutely astounding motocross motorcycle – the Stark VARG as their entry into the EV world. We believe that Stark Future has the highest potential for real breakout growth in the EV leisure space with this model, and the potential to use this strong base to extend into other contiguous segments and beyond.” More