Bajaj

Bajaj Motorcycle Production At Colombia Plant
Bajaj Auto and Uma Group start assembly ops at La Tebaida plant

Bajaj Auto Ltd announced the start of motorcycle production at its new plant in La Tebaida, Quindío, Colombia. The new plant UMA and Bajaj Group in Colombia includes CKD operations for materials imported from the parent company. Operations start with motorcycle assembly lines with Pulsar, Dominar, Boxer, Platina, and Discover.
In addition, new models will arrive in time. Process streamlining is designed through the assembly line being divided in two – one for high-performance models, and one for high-volume models. Grihapathy Krishna Srinevasa, President of International Business said, “This will bring a lot of synergy in our service to Colombian consumers.”
Success of Bajaj Boxer exports
For Bajaj India, exports are crucial to business. Though Bajaj’s domestic market sales aren’t a threat to the frontrunners, in the global market, the company has outdone all Indian motorcycle manufacturers.
It’s mass market high volume motorcycle sales overseas are now just as high as its domestic market sales. If not, more. Colombo is already a strong export market for Bajaj Auto India. The new plant will help meet growing demand.
Bajaj Motorcycle Production At Colombia Plant
For Bajaj, the Boxer is its topmost high volume export. And all else, pales in comparison. More than half a million units were sold in 10 years of exports. With Bajaj Boxer CT 100 being the most successful motorcycle in Colombia, business activity around it was taken over by UMA Group last year.
It’s reliance, reputation as work horse, and low operational cost makes it a winning proposition. its main arguments are robustness, durability and low consumption. Variants available in Colombia include Boxer S, Boxer CT 100 KS, CT 100 ES Alloy and CT 125 versions.
Bajaj and Uma Group in Colombia
Bajaj’s association with UMA group is fairly new. The latter came onboard as the new official authorized distributor. This includes motorcycle sales, spare parts and service for Bajaj Auto in Colombia. For the last 10 years, until 2020, Bajaj Auto was represented 10 years, the company was represented by Auteco. The , which already sells its last units in inventory.
Bajaj Motorcycle Production At Colombia Plant
The new-ish association between Bajaj and UMA is part of growth strategy for the manufacturer to to continue growing and strengthening its presence in Colombia. This comes with a commitment to high quality products, innovation and technological superiority.
Bajaj’s core strength and voracious appetite for expansion dwells on its frugal engineering development approaches. It’s global outreach benefits from advanced tech products at affordable prices and suitable for varied market types. More

2021 Bajaj Platina Electric Start
All new Bajaj Platina 100 Electric Start (ES) launched at under 54k, ex sh, Delhi

Bajaj Auto has launched the all-new Platina 100 Electric Start (ES) at a price of Rs 53,920 (ex-showroom Delhi). This makes it the most affordable 100cc Electric Start motorcycle in the segment.
New Platina 100 ES features a 102 cc, four stoke, single cylinder, SOHC, Air cooled engine. Cosmetic updates revolve around a refreshed look, new rear view mirrors for better visibility, and project new-age styling to the bike. New Platina 100 ES is available in two colours – Cocktail Wine Red and Ebony Black with Silver decals. Sales are underway with availability across all Bajaj dealerships.
2021 Bajaj Platina 100 Electric Start (ES) features
Apart from stressing on affordability, Platina 100 ES updates build on segment leading features. They include tubeless tyres for ride convenience. A 20 percent longer front and rear suspension makes for less jerks when manoeuvring potholes. The long seat is designed for rider and pillion comfort.
LED DRL Headlamp makes for clear visibility while also being part of the style package. Wide Rubber footpads have been used for superior grip. Spring in Spring suspension paves the way for better shock absorption, making longer rides more comfy. And new mirrors are in-line with functionality and style improvement.
2021 Bajaj Platina Electric Start
Mass market 100cc segment
The mass market commuter bike segment has greta potential in India. Cumulative sales are in lakhs on a regular basis. And because these motorcycles are valued for functionality, it’s essential that manufacturers are able to aptly cater to rider needs. An important parameter here is longer and regular daily rides.
This puts emphasis on the need for a competitive price point, fuel efficiency. and comfort during regular long rides. Bajaj relies on segment leading comfort with ‘Comfortec technology’ of the Platina brand.
For Bajaj, its Platina range is an important one. The series contributes to the most sales in the 100 cc segment after the winning Pulsar range. While with the Pulsar, Bajaj has offered a wide capacity range, Bajaj Platina as a brand is a lone warrior. It’s essentially a 100 cc motorcycle. As such, feature improvement keeping in mind market dynamics can help improve its value proposition in a segment where demand is unending.
2021 Bajaj Platina Electric Start
Narayan Sundararaman, Head of Marketing, Bajaj Auto Ltd said, “The brand Platina has an unmatched proposition of Comfort with over 7 million satisfied customers as a testament to its segment-leading attributes. The new Platina 100ES offers yet another compelling proposition at a ground-breaking price that allows the vast majority of Kick start riders to upgrade to the much sought convenience of self-start along with the Comfort-Tec technology.” More

2021 Bajaj Platina 110 ABS
Bajaj Platina 110 locks its horns against the likes of Hero Passion Pro, TVS Star City and Radeon

Bajaj is gearing up to launch the new Platina 110 H-Gear with an Anti-lock Braking System (ABS). This will make it the first manufacturer to offer ABS on an entry-level 110cc motorcycle in India. Images of the upcoming bike have surfaced online which shed some details about it.
Cosmetic Updates
The model in these pics is seen sporting a grey paint scheme with black and white body graphics. However, the most notable variation from the regular Platina 110 is a pair of spoked alloy wheels painted in white. Apart from these visual add-ons, an ABS kit and few more cosmetic updates, it is still essentially the same bike.
2021 Bajaj Platina 110 ABS
Feature Updates
The new alloy wheels take inspiration from the brand’s premium Pulsar RS and NS range of models. The rear shock absorbers along with ‘Platina’ and ‘ABS’ branding are painted in golden colour. Further, all four turn indicators have been reworked and now look sharper and sleeker.
Interestingly, this model gets an analogue instrument cluster against the standard model’s semi-digital console. It consists of an analogue speedometer, analogue fuel gauge, analogue odometer and all basic tell-tale lights.
2021 Bajaj Platina 110 ABS
Platina 110 ABS is also expected to feature updated hardware in the form of ComforTec technology with nitrox SoS suspension. It is also expected to receive broader rubber footpads and a longer seat for improved rider and pillion comfort.
Other updates include a 3D logo with new decals, tubeless tyres and a better quality saddle with well-cushioned and well-foamed seats. Other than this, there will be no other changes on Platina 110 ABS.
Engine Specs
It will still draw its energy from a BS6 compliant 115cc single-cylinder, air-cooled motor that kicks out 8.44 bhp of power and 9.81 Nm of peak torque. This unit is mated to a 5-speed gearbox. Suspension duties are handled by telescopic forks upfront and twin shocks at rear. The earlier model with a semi-digital console also came with a ‘Gear-Shift-Guide’ which was essentially a gear shift indicator.
2021 Bajaj Platina 110 ABS
Platina 110 H-Gear made its debut in India a couple of years back and is currently retailed in two trims- drum brake and disc brake. It is currently offered at a starting price of Rs 64,301 (ex-showroom) and it is expected that after the launch of the ABS variant the base trim might be discontinued. Although Bajaj hasn’t revealed prices of the new ABS variant of Platina 110, we expect it to be priced around Rs 70k (ex-showroom).
2021 Bajaj Platina 110 ABS More

New Bajaj Pulsar
Total two-wheeler sales during the past month were up 7 percent at 3.32 lakh units as compared to 3.10 lakh units sold in Feb 20

Bajaj Auto Limited has released their sales figures for the past month. The company continued to experience single digit growth rate in Feb 2021 as was seen in Jan 21.
Bajaj has reported a sales growth of 6 percent with total sales of 3,75,017 units as against 3,54,913 units in the same month of last year. Two wheeler sales increased 7 percent to 3,32,563 units in Feb 21 as against 3,10,222 units sold in Feb 20 with domestic sales remaining flat at 1 percent increase to 1,48,934 units.
Two wheeler exports increased 12 percent to 1,83,629 units in the past month as against 1,63,346 units exported in Feb 20. Bajaj Auto is paying close attention to extending its Pulsar range. The new Pulsars are poised for launch and are being actively tested with launch date set for later this year.
Commercial Vehicle Sales
Commercial vehicle sales in Feb 21 noted a de-growth of 5 percent to 42,454 units, down from 44,691 units sold in Feb 20. In this case as well, domestic sales dipped 27 percent to 15,877 units, down from 21,871 units sold in Feb 20 while exports increased 16 percent to 26,577 units, up from 22,820 units shipped in the same month of the previous year.
Bajaj Sales Feb 2021
The company continues to face supply chain issues and hence losing both in terms of domestic sales and exports. As was stated by Rajiv Bajaj, MD, Bajaj Auto, growth would have been much more had it not been for shortage in supply of semi-conductors and ABS parts from Bosch.
Total two wheeler and commercial vehicle sales increased 6 percent in Feb 21 to 3,75,017 units with de-growth in terms of domestic sales but more positive exports. Domestic sales dipped 2 percent to 1,64,811 units, down from 1,68,747 units in Feb 21, while exports increased 13 percent to 2,10,206 units, up from 1,86,166 units exported in Feb 20.
Bajaj Auto Year to Date Sales
Bajaj Auto year to date – April 2020 to Feb 2021, sales ended in the red. This was both in terms of two wheelers and commercial vehicles and where domestic sales and exports were concerned. Total sales stood at 36,03,466 units during the said period, down 18 percent as against 43,72,637 units sold in the corresponding period of the previous year.
Bajaj Sales April 2020 to Feb 2021
Two wheeler domestic sales dipped 18 percent to 16,27,982 units, down from 19,79,936 units sold in the same April to Feb period of 2020. Exports slipped 6 percent to 16,47,778 units from 17,56,656 units while it was a similar performance seen in terms of commercial vehicles.
Total commercial vehicle sales in the April-Feb 2020 period had stood at 6,36,045 units, which fell 48 percent to 3,27,706 units in the April-Feb 2021 period. Domestic sales dipped 73 percent while exports fell 18 percent during the same period. This took total two wheeler (-26 percent) and commercial vehicle sales (-8 percent) for the period April-Feb 2021 to 36,03,466 units, down 18 percent as against 43,72,637 units. More

Image – The Bengal Rider
Bajaj domestic wholesales fell marginally in January 2021, and exports grew significantly

Bajaj reported 1.59 percent decline in domestic wholesales in January 2021. Volume loss is reported at just under 2.5k units, down to 1,50,299 units from 1,52,731 units. Of this Pulsar commands the lion’s share in sales at 97,760 units. It contributed to 65 percent of total Bajaj domestic wholesales.
Most Pulsar sales is reported in the 125cc segment at 47,080 units. In the segment sales almost doubled from 24,732 units at volume gain of 22,348 units. This is followed by the 150cc segment wherein Pulsar sales stood at 32,640 units. Growth was reported at under 5 percent, up from 31,216 units.
In the subsequent 151cc – 200cc segment, Pulsar sales is reported at 11,730 units at 57.56 percent growth. Sales grew from 7,445 units at volume gain of 4,285 units. Pulsar 220 sales grew by more than a quarter, up at 6,310 units from just under 5k units.
Bajaj Platina and CT sales
Platina is the next bestselling motorcycle, available both as a 100cc and 110cc offering. Sales fell to 27,131 units, down from 38,054 units. Volume loss is reported at 10,923 at 28.70 percent sales decline. Sales contribution stood at just over 18 percent of total domestic wholesales.
Bajaj Sales Jan 2021
Bajaj CT also available in 100cc and 110 cc avatars saw sales fall significantly. Sales decline stood at 53.80 percent, down at 19,635 units from 42,497 units. Sales more than halved at volume loss of 22,862 units.
Bajaj Avenger and Dominar sales
Avenger sales is reported at 4,276 units. Sales grew by a quarter, up from 3,408 units at volume gain of 868 units. 160cc Avenger sales contributed to the bulk of the volume at almost 3.1k units at volume gain of 180 units at 6.18 percent growth. 220cc Avenger sales is reported at just below 1.2k units, up from 496 units at volume gain of 688 units.
Dominar available as a 250cc and 400cc offering saw cumulative sales reported at 1,467 units. Of this 250cc Dominar sales stood at 797 units, and 400cc sales at 670 units. Both reported growth. While Bajaj has been adamant of not entering the scooter business, it did launch its Chetak in a new avatar as an electric scooter. 30 units were reported sold last month. No units of Discover were sold.
Bajaj Exports Jan 2021
Exports in January 2021 were way more positive, crossing the 2 lakh mark. Exports grew to 2,01,840 units, up from 1,56,939 units at 28.61 percent growth. Volume gain stood at juts under 45k units. In export markets, the Boxer punches its weight in gold. Last month it accounted for almost 70 percent of total exports.
Numbers were up at 1,40,544 units, up from 1,18,104 units at volume gain of 22,440 units. Pulsar and CT exports were similar at just under 19k units each, contributing to below 10 percent each in exports. Discover exports are reported at 14,616 units. Platina at 7,140 units. Dominar exports stood at 1,288 units, and Avenger at 547 units. More

Image – The Bengal Rider
Bajaj has now launched a naked roadster iteration of Pulsar 180 which makes it the eighth product on the Pulsar line of motorcycles

Pulsar is arguably one of the most popular brands of motorcycles in India for the past two decades. The range of sporty commuter bikes from Bajaj Auto are efficient in daily commutes as well as providing the necessary thrill of performance to a certain extent of course. Hence, it proves to be the best of both worlds.
Even after twenty years in the Indian market, it continues to grow from strength to strength and has a plethora of options to opt from. The past month was no different as it continued to record positive growth in almost every segment. The entire range registered sales of 97,580 units in January 2021.
Domestic- Pulsar 125 Tops the chart
This was against last year January which recorded 68,354 units of Pulsar and the previous month of December 2020 which registered 75,421 units. This translated to YoY growth of 42.76 percent and MoM growth of 29.38 percent.
The sales chart was led by its entry-level offering Pulsar 125 which recorded 47,080 units last month. In comparison, it registered sales of 24,732 units in January 2020 and 42,686 units in December 2020. This made for a YoY and MoM growth of 90.36 percent and 10.29 percent respectively.
Bajaj Pulsar Domestic Sales Jan 2021
This was followed by Pulsar 150 which raked in 32,460 units for the homegrown bikemaker. Bajaj sold 31,216 units and 19,958 units of the 150cc bike in the first and last month of 2020 respectively. Therefore, it registered a YoY and MoM growth of 3.99 percent and 62.64 percent.
Higher Segments Record Decent Sales Too
The 160cc, 180cc and 200cc iteration of Pulsar bikes brought in 11,730 units in January this year. While the figures stood at 7,445 units in January last year and 8,279 units in December last year. YoY and MoM growth percentage figures registered were pegged at 57.56 percent and 41.68 percent respectively.
The brand’s flagship offering- Pulsar 220F sold 6,310 units in January this year. With sales of 4,961 units in January 2020 and 4,498 units in December 2020, growth figures stood at 27.19 percent and 40.28 percent respectively.
Bajaj Pulsar Exports Jan 2021
Exports
Bajaj dispatched 18,056 units of the 160cc, 180cc and 200cc Pulsar bikes to overseas markets. This translates to an MoM growth of 15.94 percent a YoY growth of 51.22 percent and 15.94 percent. The company shipped 12,674 units of the 150cc iteration of Pulsar to foreign countries. While it recorded a YoY growth of 137.96 percent and in MoM sales, it witnessed a degrowth of 9.75 percent.
3,458 units of the entry-level Pulsar 125 were shipped abroad which translated to positive YoY growth of 73.77 percent and negative YoY growth of 24.08 percent. The flagship Pulsar 220F dispatched 1,536 units to dealerships in foreign markets which translated to an impressive YoY growth of 326.67 percent whereas in MoM figures it registered degrowth of 42.54 percent.
A total of 35,724 Pulsar bikes were dispatched overseas in January 2021 which marked an overall YoY growth of 82.12 percent and an MoM degrowth of 3.04 percent. The company is looking to expand its Pulsar brand of motorcycles by launching new models in 180cc, 250cc and 400cc categories. More