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      2021 Bajaj Pulsar TVC Highlights Global Presence Of The Made In India Motorcycle

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      2021 Bajaj Pulsar
      Bajaj is planning to expand the Pulsar lineup by introducing Pulsar 180 Naked and Pulsar RS400 later this year

      Bajaj Auto is a household name in the Indian automotive market and has established its footprints in several international markets as well. This fact has been highlighted in the automaker’s latest TV commercial which shows its presence in foreign markets such as Brazil, Egypt, Philippines and Turkey.
      Bajaj Pulsar ads have always been the talk of the MoTown. Some of the early Pulsar commercials from over a decade ago, are still cherished by fans. Now, Bajaj has released the first Pulsar TVC for 2021.
      New 2021 Bajaj Pulsar TVC shows bikers performing breathtaking stunts on various models of the Pulsar range of motorcycles. These stunts have been shot across different exotic locations around the world. For reference, the stunts shown in the upcoming video have been carried out by trained professionals under observation.
      New Pulsar TVC
      From conducting stoppies to rolling stoppies along with burnouts, the advertisement shows bikers in prominent tourist locations such as Christ- The Redeemer in Rio De Janeiro and Pyramids in Giza. A snapshot with Buland Darwaza in Delhi in the background is also seen in the advertisement. Models such as Pulsar 150, 180F, NS200, RS200 and NS160 could be seen carrying out the antics in the TV commercial. Take a look at the 2021 Bajaj Pulsar TVC below.
      [embedded content]
      Bajaj has grown by leaps and bounds over the last few years both in domestic and overseas markets. The popularity of the Pulsar range of sporty commuter motorcycles has had a lot to do with it. A combination of practicality and performance at an affordable price has been the contributor to Pulsar’s success both in India and abroad. Collaboration with international brands such as KTM, Husqvarna and now Triumph has further earned Bajaj a valuable name in foreign markets.
      The indigenous bikemaker currently retails seven models of Pulsar range which includes Pulsar 125 Neon, Pulsar 150, Pulsar NS160, Pulsar 180F, Pulsar NS200, Pulsar RS200 and Pulsar 220F. The company is also looking to expand the lineup by introducing two new bikes this year including Pulsar 180 naked and Pulsar RS400.
      More Pulsar’s Incoming?
      Pulsar 180 will be the same motorcycle underneath as its semi-faired sibling 180F. It will be equipped with the same mechanicals but will wear a slightly different attire which would be similar to Pulsar 150. Interestingly, the naked roadster iteration of Pulsar 180 was on sale earlier and was discontinued in 2019 to be replaced by Pulsar 180F. It will be powered by a BS6 compliant 178.6cc, single-cylinder, air-cooled engine that generates 16.6 bhp and 14.52 Nm of peak torque. This unit is linked to a 5-speed gearbox.
      Other than this, Bajaj is also looking to launch its top of the line Pulsar RS400 later in the second half of this year. This upcoming flagship faired sports bike from the Chakan-based manufacturer will be powered by the same liquid-cooled, triple spark 373.2cc engine which performs duties on KTM 390 series and Bajaj Dominar 400. This unit is likely to churn out 41 bhp and 34.5 Nm of peak torque while being mated to a six-speed gearbox. More

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      Bajaj Pulsar 180 To Be Relaunched At Rs 1.05 L – Rs 9k Cheaper Than 180F

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      Image of Pulsar 150. Credit – The Sameer Vlogs
      With launch details still under wraps, we expect the new naked Pulsar 180 to be similar to its discontinued predecessor

      Bajaj Auto is planning to reintroduce Pulsar 180 in its naked iteration. The naked sporty commuter was discontinued and was replaced by the semi-faired version of Pulsar 180F. Pulsar 180, along with Pulsar 150, was the first derivative of Bajaj’s Pulsar range of sport commuter motorcycles when launched in the early years of this century.
      The naked version of Pulsar 180, in its last form, was very similar to its 150cc sibling in its looks. The only notable difference being a more upright tail section and two separate grab rails for the pillion in the former. The new Pulsar 180 is expected to carry forward the same design with minute changes.
      Design & Features
      This means the new Pulsar will likely receive a front end which boasts of a halogen headlight with twin DRLs, a tinted front visor, a bikini fairing, a muscular fuel tank, split-style seats, an engine cowl and a sporty pillion grab rail.
      In its new avatar, Pulsar 180 might be available with new colour schemes and subtle cosmetic updates. In terms of features, it will be equipped with a semi-digital instrument cluster with an analogue tachometer and digital readouts for speedometer, odometer, etc.
      Bajaj Pulsar 180F
      Mechanical Specs
      Mechanically, it will be the same bike as Pulsar 180F. It will be powered by the same BS6 compliant 178.6cc, single-cylinder, air-cooled engine which produces 16.6 bhp and 14.52 Nm of peak torque. This unit is paired with a 5-speed sequential gearbox. It will share the same underpinnings as its semi-faired sibling which will be suspended on telescopic forks at front and gas-charged shock absorber springs at rear.
      Braking duties will be handled by single disc brake in the front, assisted by a single-channel ABS. Top variant will get disc brake at rear as well. It rides on 17-inch alloy wheels wrapped around by tubeless tyres of 90/90 and 120/80 profiles at front and rear respectively.
      Upon its launch, Pulsar 180 naked will rival the likes of Honda Hornet 2.0 and TVS Apache RTR 160. Reports suggest that it will be pegged at a price tag of Rs 1,05,216 (ex-showroom) for the base variant. This will make it sit just above the top of the line Pulsar 150, and below the Pulsar 160NS. Below is the detailed price list of Pulsar motorcycles.
      Bajaj Pulsar Price List
      Currently, Bajaj retails seven iterations of Pulsar depending on its engine configurations- Pulsar 125, Pulsar 150, Pulsar NS160, Pulsar 180F, Pulsar NS200, Pulsar RS200 and Pulsar 220F. While the company is yet to make an official announcement regarding this development, we expect to hear about the upcoming roadster sooner rather than later.
      Pulsar NS250
      It was previously reported that Bajaj is looking to expand its Pulsar range of bikes by introducing a Pulsar NS250 based on the urban tourer Dominar 250. It will be powered by the same 248.8cc, fuel-injected, single-cylinder, liquid-cooled engine which also performs its duty on KTM 250 Duke, 250 Adventure along with Dominar 250.
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      Bajaj Chetak Electric Scooter Price Likely To Increase To Rs 1.5 Lakh

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      Bajaj Chetak
      The production halt is expected to be a setback on Bajaj Auto’s retail expansion plans for the Chetak

      It has been a year since the Bajaj Chetak retro classic electric scooter’s launch but the company has been struggling to realize its full potential. The lifestyle product received over 50,000 expressions of interest and has registered sales of over 1,300 units – from just two launch cities – Pune and Bangalore. Bajaj is currently sitting on an pending order book of over 1,500 units. However, production bottlenecks has forced Bajaj to close bookings temporarily.
      Bajaj Chetak price hike
      Business Standard reports that Bajaj is planning to increase the price of the Chetak when the production resumes to a INR 1.5 lakh (ex-showroom). The electric scooter was launched in two variants with base Urbane variant priced at INR 1 lakh and top-end Premium variant priced at INR 1.15 lakh (both prices are ex-showroom, Pune).
      It was earlier reported that Bajaj Auto has been making loss with every unit of Chetak sold at its launch price. The price hike is aimed at mitigating / eliminating this loss.
      Buoyed by a strong response from the customers, Bajaj Auto is confident that the price hike will not adversely impact the scooter’s prospects. The product is said to have attracted all kind of buyers including very affluent ones who have never owned a two wheeler before.
      Chetak sales were averaging 250-300 units per month before production got stopped due to shortage in semiconductor chips
      Production bottlenecks
      Soon after the Bajaj Chetak was launched amidst much fanfare, India went into a strict national level lockdown which brought production to a grounding halt. Subsequent logistical issues, compounded by a worsening relationship between India and China, adversely affected the import of critical components.
      Bajaj did finally manage to resume production only to put it on hold again due to acute shortage of semiconductors on a global scale. The pause in production would set Bajaj Chetak’s retail expansion plans back significantly. So, a price hike seems inevitable to limit the damage.
      Expansion plans and exports
      Bajaj is currently working on increasing the local content in the Chetak in addition to reforming its supply chain network. These issues are expected to be resolved in the coming months, and the company is confident of extending the market coverage from current 2 cities to 24 cities by end of next fiscal.
      Once the production constraints are sorted out and the Chetak settles into a rhythm in the domestic market, the company may look at exports. In Europe, the Bajaj Chetak could be positioned as a cheaper alternative to Vespa Elettrica. With the old continent taking fast strides in electric mobility domain, the Chetak seems like an attractive proposition. The retro classic styling is a big plus.
      In addition to the Chetak, Bajaj’s electric scooter platform will also serve KTM and its subsidiary Husqvarna. A new production facility in Chakan is being readied for Bajaj’s electric vehicle push.
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      Bajaj Pulsar 200 NS Modified Into Modern Retro Cafe Racer

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      Bajaj Pulsar 200 NS Modified by IRONic
      This modified Pulsar 200 NS gives an impression of being a fighter jet on wheels

      Bajaj Pulsar NS200 is undoubtedly one the most one of the better looking bikes in its class. The naked streetfighter is definitely one of the strongest performers in the 200cc category with a powerful engine as well as features that enhance the riding experience. It is also a fan favourite when it comes to aftermarket customisation.
      An aggressive front end complemented by a muscular fuel tank and sharp extensions make it a hot favourite in the aftermarket industry. While there have been cases previously where a Pulsar 200NS has been modified into something tasteful, the latest example of a customised NS200 will surely blow everyone’s minds.
      Updated Design
      Hyderabad based IRONic has his stock Pulsar NS200 modified into a modern retro cafe racer. It is clearly evident that IRONic has put in a lot of effort and time to get this bike customised.
      In his own words, the project took a total of two and half years to complete, however, majority of the work was carried after the country went into a complete lockdown in March last year after the outbreak of novel coronavirus.
      Bajaj Pulsar 200 NS Modified by IRONic
      At first glance, the bike seems to have taken inspiration from a fighter jet streamlined front fairing which seamlessly integrates a small, circular headlamp. Fairing of the front end smoothly meets the sculpted fuel tank.
      Tons of chrome has been used for the front fairing, front forks, rear seat cowl, exhaust pipe and underbelly casing for the radiator engine. The images suggest that wheelbase of the bike might also have been increased by tweaking the front suspension unit slightly in order to compensate for the lowered front end of the bike.
      Another notable highlight is the wheel covers in a stunning dark maroon colour which pays homage to a 1947 Cadillac built and restored by IRONic’s father. The designer has given attention to little details, for starters, winged heel guards on the footpegs, a custom-made side stand, drilled out sprocket cover, a small taillight, an analogue speedometer and lastly an analogue fuel indicator neatly tucked in to the end of the fuel tank.
      Bajaj Pulsar 200 NS Modified by IRONic
      Mechanical Configurations
      Mechanically, improvements have been made to its powertrain with the addition of a pod filter on the intake. Pulsar NS200 is powered by a 199.5cc BS6 compliant single-cylinder engine which develops a power of 24.13 bhp and 18.5 Nm of peak torque. This unit is offered with a six-speed gearbox. Suspension setup consists of telescopic forks at front and a preload adjustable mono-shock at rear.
      Stopping power comes from Bybre calipers along with a 280mm front disc and a 230mm rear disc brake assisted by dual-channel ABS. It rivals the likes of TVS Apache RTR 200 4V and Honda Hornet 2.0.

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      Bajaj Jan 2021 Sales Report – Pulsar, Boxer, CT100, Platina, Dominar

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      Image – MRD Vlogs
      Bajaj Auto Limited reported an 8 per cent increase in total sales at 4,25,199 units in January 2021

      Bajaj Auto Limited, a leading two-wheeler and three-wheeler manufacturing company based in Pune, has reported an increase of 8 percent in total sales for January 2021. Sales stood at 4,25,199 units in the past month up from 3,94,473 units sold in Jan 20.
      In terms of two wheeler sales in domestic market, sales stood at 1,57,404 units in Jan 21, practically on par with sales of 1,57,796 sold in Jan 20. Models in the Pulsar, CT100 and Dominar range commanded the most demand while only three units of the Chetak electric scooter were dispatched to dealerships last month.
      Exports on the other hand were the highest ever. Exports increased 30 percent to 2,27,532 units, up from 1,74,546 units exported in Jan 20. Total sales in the two wheeler segment thereby increased 16 percent to 3,84,936 units in the past month, up from 3,32,342 units sold in the same month of the previous year.
      Bajaj Auto will pay special attention to its premium segment with the likes of the Avenger, Dominar, KTM and Husqvarna range. Bajaj Auto is working on the next generation Pulsar range, which will include the new Pulsar NS250 and Pulsar RS250 set to launch in the country sometime during 2021.
      Bajaj Sales Jan 2021
      Commercial Vehicle Sales
      Commercial vehicle sales on the other hand, noted a 35 percent de-growth in Jan 21 to 40,263 units, down from 62,131 in the year-ago month. De-growth was noted both in terms of domestic sales and exports which fell 62 percent and 1 percent to 13,353 units and 26,910 units respectively. This took total sales of Bajaj Auto Limited up 8 percent to 4,25,199 units in Jan 21 up from 3,94,473 units sold in Jan 20.
      Bajaj Auto YTD Sales
      Taking into account the April 2020 to Jan 2021 period, the first few months of which faced constraints of lockdown and slow down, saw Bajaj Auto post de-growth across two wheeler and commercial vehicle sales. Two wheeler domestic sales dipped 19 percent as did exports by 8 percent.
      In domestic market, sales dipped to 14,79,048 units, down from 18,33,060 units sold in the same 10 month period of the previous year. Exports fell 8 percent to 14,64,149 units, down from 15,93,310 units, thus taking total sales in this segment down 14 percent to 29,43,197 units from 34,26,370 units sold in the April to Jan 2020 period.
      Bajaj Sales Apr 2020 to Jan 2021
      Commercial vehicles faced a deeper de-growth on account of the precarious economic situation in the country. Domestic sales dipped 77 percent to 76,257 units in April to Jan 2021, down from 3,25,759 units sold in April to Jan 2020.
      Exports also suffered de-growth of 21 percent to 2,08,995 units, down from 2,65,595 units, thus taking total YTD commercial vehicle sales down 52 percent to 2,85,253 units, down from 5,91,354 units in the same period of the previous year.
      Total YTD two wheeler and commercial vehicle domestic sales and exports dipped 20 percent to 32,28,449 units in the April to Jan 2021 period down from 40,17,724 units sold during the months of April to Jan 2020. More

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      Bajaj Sales, Exports Dec 2020 – Pulsar, Platina, CT, Dominar, Chetak

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      Bajaj Pulsar 220F
      In line with industry trends, Bajaj has posted modest growth in December 2020

      A total of 1,22,750 units were sold in the domestic market, which is YoY growth of 1.63%. Sales during the corresponding period in 2019 stood at 1,20,776 units.
      Bajaj export numbers are even better, with YoY growth 27.67%. A total of 2,00,826 units were exported in December 2020, as compared to 1,57,302 units in December 2019. With export numbers significantly higher that domestic sales, it clearly demonstrates the company’s dominance in overseas markets.
      Pulsar, Platina lead in domestic sales
      Pulsar range continues to be the top selling brand in the domestic market with 75,421 units sold in December 2020. YoY growth is 48.08%, as compared to 50,931 units sold in December 2019.
      Max sales are from Pulsar 125 with 42,686 units sold in December 2020. YoY growth is a whopping 183.03%, as compared to 15,082 units sold in December 2019. Next bestseller in the range is Pulsar 150 with 19,958 units sold in December 2020. However, YoY growth is down by -25.47%.
      Bajaj Domestic Sales Engine Size Wise – Dec 2020
      Platina takes the second spot with 30,740 units sold in December 2020. YoY sales are down -14.41%, as compared to 35,914 units sold in December 2019. Platina is the company’s top selling product in 75-110cc category.
      CT is next with 13,835 units sold in December 2020. YoY sales have more than halved, as compared to 30,758 units sold in December 2019. At number four is Avenger with 1,976 units sold in December 2020. YoY sales are down by -21.40%, as compared to 2,514 units sold in December 2019.
      At number five, Dominar appears to be gaining traction with YoY growth of 330.56%. A total of 775 units were sold in December 2020, as compared to 180 units in December 2019.
      Bajaj Domestic Sales Brand Wise – Dec 2020
      Chetak comes in at number six with just three units sold in December 2020. Next is Discover, which has zero sales in the month.
      Boxer, Pulsar, CT dominate exports
      With 1,31,284 units exported in December, Boxer continues to be the most popular Bajaj motorcycle in overseas markets. YoY growth is 40.91%, as compared to 93,168 units exported in December 2019. Most Boxer exports are in 75-110cc category, followed by 126-150cc and 111-125cc.
      Bajaj Exports Engine Size Wise – Dec 2020
      Next Bajaj bestseller in overseas markets is Pulsar with 37,024 units exported in December 2020. YoY growth is 52.09%, as compared to 24,344 units exported in December 2019. Max Pulsar exports are in 151-200cc category.
      At number three is CT, with 14,765 units exported in December 2020. YoY numbers are down by -43.40%, as compared to 26,088 units exported in December 2019.
      Bajaj Exports Brand Wise – Dec 2020
      At number four and five are Discover and Platina with exports of 10,326 and 3,699 units, respectively. While Discover has positive YoY growth, Platina has registered negative growth in December 2020.
      At number six, Dominar has made impressive gains. Exports are up from 702 units in December 2019 to 3,564 units in December 2020. Avenger comes in last with 164 units exported in December 2020. YoY numbers are down -65.25%, as compared to 472 units exported in December 2019. More

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      Bajaj Chetak Electric Scooter Sales At 1,337 Units In 2020 – TVS iQube At 290

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      Bajaj Chetak
      Production of Bajaj Chetak electric scooter was stopped in Dec due to shortage of semi-conductor chips

      Even as the Chakan plant commenced production from June onwards, last month production again came to a standstill due to a global shortage in supply of semi-conductors / chips. 0 units of Bajaj Chetak were manufactured in Dec 2020. Sales were down to just 3 units in Dec 2020. This is also the first time TVS iQube sales have been higher than that of Bajaj Chetak since launch.
      Total sales in the year 2020 stood at 1,337 units for Chetak. In comparison, TVS iQube sales were at 290 units for the same period. Bajaj Auto expects to overcome these issues and once again resume production over the next 2-3 months. The company has now announced plans to open up bookings in 24 new cities during the period April 2021 and March 2022.
      Registrations Cross 50k
      Even as the Bajaj Chetak e-scooter is only on sale in the two cities of Bengaluru and Pune, registrations have hit the 50,000 mark. Registrations are not same as booking. It does not involve any payment. Interested buyers who submit their name and number either via online website or at the dealership, is considered as a registration.
      Production Constraint And New Plant
      Earlier this year too, Bajaj had production issues with Chetak. Bajaj Auto relies on its supply of battery cells coming in from Wuhan and the mandatory lockdown and further constraints lead to issues in the supply chain.
      Bajaj Chetak Sales vs TVS iQube in 2020
      Plans are afoot to commence manufacturing of the Chetak e-scooter to capacity once these issues are sorted. Apart from that, the company is working on setting up a brand new plant in Chakan, near Pune. The facility will commence production from 2023 and will be utilized for the manufacture of high end bikes from KTM, Husqvarna and Triumph motorcycles along with the Chetak.
      Bajaj Chetak e-Scooter
      The Bajaj Chetak is priced at Rs.1 lakh. Presented in two variants – Urbane and Premium and six colour options, the Chetak is currently on sale via 13 dealerships in Bengaluru and 4 dealerships in Pune.
      The Chetak e-scooter receives an all metal body with a circular headlamp, alloy wheels and keyless ignition. Its fully digital instrument panel reveals information on battery range and real time battery indicator while the scooter rides on 12 inch wheels.
      Bajaj Chetak is powered by an IP67 rated, 3 kWh lithium ion battery offering 5.36 bhp peak power and 16 Nm peak torque. It receives two modes of Eco and Sport with range of over 95 kms in Eco mode and 85 km in Sport model when fully charged.
      Suspension is via single sided trail link in the front and rear single shock. The company offers a 3 year/50,000 km warranty with the Bajaj Chetak. The Pune based automaker also claims that the life of the battery is around 70,000 kms and has been tested under varying road and weather conditions. More

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      Bajaj Pulsar 250 Launch In 2021 – To Be Cheaper Than Dominar 250

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      Bajaj Pulsar NS200. Image – MRD Vlogs
      Bajaj Auto currently retails six iterations of Pulsar in different engine configurations including 125cc, 150cc, 160cc, 180cc, 200cc and 220cc

      Bajaj is working on the development of its next generation of Pulsar bikes which will be powered by a 250cc engine. This will expand the bikemaker’s most popular range of motorcycles in India. Although no exact launch timelines have been confirmed yet, the new bikes are expected to hit showrooms sometime later this year.
      Latest reports suggest that the new Pulsar 250 will be offered in both naked sport and racing sport iterations, i.e., NS250 and RS250 respectively. These motorcycles will share most of their mechanical with KTM 250 Duke as they will utilise the latter’s platform as well as engine.
      Bajaj manufactures the quarter-litre naked streetfighter for the Austrian bikemaker in India at its Chakan-based facility near Pune, Maharashtra. While the fully-faired RS250 will rival the likes of Suzuki Gixxer SF 250, the naked street NS250 will lock horns with Yamaha FZ250 and Suzuki Gixxer 250. Both motorcycles will sport revised styling and will be equipped better in terms of features in comparison to their Pulsar 200 counterparts.
      New features onboard are likely to include a new LED headlight and all-digital instrument console with colour display and Bluetooth connectivity. Bajaj is also likely to offer new smartphone connectivity tech with these new bikes.
      Bajaj Dominar 250
      Engine Specification
      Coming to their powertrain specs, NS250 and RS250 will draw their power from a 248.8cc, fuel-injected, single-cylinder, liquid-cooled engine which also powers KTM 250 Duke, 250 Adventure and Bajaj Dominar 250. This unit is capable enough to produce 29 bhp at 8500 rpm and 24 Nm of torque at 6500 rpm.
      Although in Dominar this unit is slightly detuned to return an output of 27 bhp and 23.5 Nm of torque in order to suit its cruiser-friendly nature. This powertrain will be mated to a 6-speed gearbox.
      Hardware Configurations
      The new Pulsar range of bikes will offer slightly more torque at lower end in order to meet its city commuting requirements. A slipper clutch along with a dual-channel ABS is also expected to be offered as standard. Unlike Dominar 250, the new Pulsar NS250 and RS250 are not likely to be equipped with upside-down USD forks at front. It will get a preload adjustable mono-shock unit at rear. The suspension setup will be slightly tweaked for a sportier ride.
      Both Pulsar NS250 and RS250 are expected to be priced between Rs 1.60-1.80 lakh (ex-showroom) upon its launch in India. NS250 will be cheaper than Dominar 250 while RS 250 will be more expensive than Dominar 250, but cheaper than KTM Duke 250. Earlier, reports also suggested that Bajaj is also working on the development of an all new Pulsar AS 250 Adventure.
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