Bajaj

LML and Bajaj legal battle over Freedom nameFreedom being a generic term, it is unlikely that its availability or unavailability will have any significant impact on sales
Earlier this year in July, Bajaj had launched the world’s first dual-fuel CNG + petrol bike named Freedom 125. Just as people were starting to realize its benefits and potential, the bike has run into a lawsuit issue. A trademark violation case has been filed in the Delhi High Court by LML. Bajaj Auto is one of the largest automotive brands in the country. Their share price is at Rs 11,770, at the end of NSE trading day on 4th Oct 2024.
Bajaj Freedom vs. LML Freedom
With its technical collaboration with Piaggio, LML came up with popular two-wheelers such as LML Select in the 90s. Various other models were launched and one of these was the Freedom 110cc motorcycle. While the bike is no longer in production, LML claims it still holds the trademark for the ‘Freedom’ name. LML has alleged that Bajaj Auto has used the Freedom name for its CNG bike in an unauthorized manner.
Freedom trademarks filed by LML and Bajaj
LML is part of the parent company, SG Corporate Mobility Pvt Ltd. In the case filed in the Delhi High Court, LML has stated that its Freedom motorcycle was a huge success when it was available for sale in India. LML claims that there’s immense goodwill and reputation associated with the Freedom name. It’s true that LML was once a popular brand. However, claims about the popularity of Freedom motorcycle will need to be supported with proper evidence.
Bajaj Freedom name opposed on trademark portal
On the trademark search portal run by the Ministry of Commerce and Industry, the LML Freedom word mark is shown to be the property of SG Corporate Mobility Pvt. Ltd. The journal date mentions 5th August, 2024 and the status reads ‘Accepted & Advertised. In comparison, the Bajaj Freedom word mark status reads as ‘Opposed’. It is likely that LML has opposed the use of the Freedom word mark and followed it up with a trademark lawsuit against Bajaj Auto in the Delhi High Court.
Bajaj files new trademarks
In the court case, LML has mentioned that it is the rightful owner of the goodwill and reputation linked to the Freedom name. Furthermore, LML says that it is the company’s commitment to protect its trademarks and ensure integrity of the Freedom brand. LML has informed the court that it intends to launch a new range of scooters and motorcycles under the Freedom brand name. This will be done via the sister entity, LML Emotion Pvt. Ltd.
In 2022, LML had announced plans to enter the EV space. Some of the electric two-wheelers were also unveiled such as LML Star electric scooter and Moonshot electric bike. However, LML is yet to launch any of the new electric two-wheelers.
Options for Bajaj Auto
While the name Freedom is associated with multiple benefits that the bike offers, it is not something that is an absolute necessity. Just the CNG tag is enough to ensure marketability of Bajaj Freedom 125. It remains to be seen how Bajaj will respond to the lawsuit filed by LML.
One way they are likely to take is filing a new name which is not just ‘Freedom’. They seem to have already done that. As per latest data, Bajaj has filed the name – FREEDOM with device of FLYING ‘B’, where the B likely stands for Bajaj. Or, it can use any of the other registered trademark names such as Bajaj Fighter, Bajaj Technik, etc. More

Bajaj Freedom 125 CNGBajaj Auto Limited has reported a 28% growth in 2W sales in domestic markets in Sept 2024 while CV sales were up 4%
Bajaj Auto Limited has seen outstanding YoY sales growth in September 2024. Sales have improved across both 2W and CV segments, both in domestic and export markets by significant numbers. The company has also reported improved YTD sales which has again shown off positive growth across both segments during the period April-Sept 2024.
Bajaj Auto 2W, CV YoY Sales Sept 2024
Bajaj Auto 2W sales in Sept 2024 improved by 28% to 2,59,333 units in Sept 2024, up from 2,02,510 units sold in Sept 2023. In the company’s 2W segment, it was the Pulsar range that continued to dominate sales. Last month, the company showcased the Pulsar Ethanol Flex Fuel motorcycle. This motorcycle is capable of running E100 fuel (100% Ethanol) and also on different blends of Ethanol with conventional gasoline.
Bajaj Sales September 2024
2W exports also surged by 13% to 1,41,156 units in the past month from 1,25,202 units shipped in Sept 2023. This took total sales in this segment to 4,00,489 units, up 22% over 3,27,712 units sold in Sept 2023. Bajaj Auto total 2W sales (domestic + exports) in August 2024 had stood at 3,97,804 units thus relating to a significant MoM growth as well.
Commercial Vehicle (CV) sales also saw improved sales both in domestic and global markets. Sales improved by 4% YoY in domestic markets to 52,554 units in the past month, up from 50,683 units sold in Sept 2023. Exports on the other hand surged by 16% to 16,488 units from 14,163 units on a YoY basis. Total CV sales thus saw a 6% improvement to 69,042 units in Sept 2024 from 64,846 units sold in Sept 2023.
Bajaj Sales September 2024 – YTD
Total sales (2W+CV) in domestic markets saw a 23% YoY improvement to 3,11,887 units, up from 2,53,193 units sold in Sept 2023. Exports also ended positively with a 13% growth to 1,57,644 units in Sept 2024 from 1,39,365 units sold in the corresponding period of 2023. Total sales (2W+CV) (Domestic + Exports) grew by 20% YoY to 4,69,531 units in Sept 2024 from 3,92,558 units sold in the same month of 2023.
Bajaj Auto 2W, CV YTD Sales – April-Sept 2024
On a Year-to-Date (YTD) basis, Bajaj Auto Limited has seen outstanding sales growth both across domestic and global markets. In the 2W segment, it was the Bajaj Chetak that has been very well received seeing triple digit growth over its rivals.
2W sales grew by 16% YTD to 12,19,298 units in the period April-Sept 2024. This was over 10,48,251 units sold in the same period of 2023. Exports also improved by 6% from 7,22,662 units sold in the 2023 period to 7,64,827 units in the 2024 period. This took total 2W sales up by 12% to 19,84,125 units during the April-Sept 2024 period over 17,70,913 units sold in the corresponding period of 2023.
CV sales also ended the past 6 month period on a positive note. CV sales in domestic markets were up 7% to 2,48,034 units in April-Sept 2024 while exports surged 15% to 91,401 units during the same period. There had been 2,30,861 units and 79,586 units sold in domestic and global markets respectively in the April-Sept 2023 period.
Total sales of 2W and CV in both domestic (14,67,332 units) and export markets(8,56,228 units) thus improved by 12% to 23,23,560 units in the April-Sept 2024 period from 20,81,360 units sold in the same period of 2023. More

New Bajaj Pulsar 400Despite the new Pulsar NS400Z being the most affordable of all the 400cc motorcycles on sale in India, sales have dropped MoM
The premium 350cc to 500cc motorcycle space is of paramount importance for Bajaj. The company has expressed strong growth projections in this space and has lined up a multitude of motorcycles under Bajaj’s own Pulsar and Dominar brands along with partner brands like Triumph, KTM and Husqvarna.
Bajaj 400cc Sales August 2024
When it comes to the premium single-cylinder motorcycles in India, Royal Enfield has the clear dominance with its slew of 350cc and the newly introduced 450cc motorcycles. Then we have the rivals to Royal Enfield’s portfolio from Honda, Classic Legends (Jawa and Yezdi) along with Bajaj and its partners.
Bajaj 400cc Sales August 400
Standalone, Bajaj has its Pulsar and Dominar lineups to rival Royal Enfield’s Sherpa 450-based portfolio. These include Dominar 400 and Pulsar NS400Z. With its new alliance partner Triumph, the company has Speed 400, Scrambler 400X and the just launched Speed T4.
Triumph 400 Range Top Seller
With long-standing partners like KTM and Husqvarna, the company has 399cc offerings in Duke, RC, Adventure and recently, Svartpilen. In August 2024, it was the Triumph 400 range that garnered the highest sales among the aforementioned motorcycles.
Bajaj 400cc Sales August 400
With 3,328 units sold last month, Triumph 400 range saw a 3.87% YoY growth over 3,204 units sold last year, gaining 124 units in volume. MoM, Triumph 400 registered 7.32% growth, gaining 227 units over 3,101 units sold in July 2024. Thus securing 45.55% share among Bajaj 400cc sales August 2024 charts.
Bajaj’s own Pulsar NS400Z looked like it had a great start, but sales have not been sustaining, despite the fact that it is the most affordable motorcycle of this bunch. At 2,516 units sold last month and a 34.44% share in this list, Pulsar NS400Z a 24.67% MoM decline, losing 824 units in volume over 3,340 units sold in July 2024.
Svartpilen 410 gained 13 units MoM
KTM 390 and Dominar 400 sales fell very close to each other and interestingly enough, followed the exact pattern as well. KTM 390 sold 711 units and Dominar 400 sold 703 units. Both motorcycles registered a YoY decline, 16.84% and 15.10% and a positive growth MoM of 19.90% and 21.21%, respectively.
At the bottom of the list, we have Husqvarna 401 with 48 units. When compared to 35 units sold in July 2024, there was a 37.14% MoM growth with 13 units gained in volume. In total, Bajaj and its alliance partners sold 7,306 units, registering 49.50% YoY growth gaining 2,419 units in volume and a 4.48% MoM decline losing 343 units in volume. More

New Bajaj Pulsar – Chassis No 9Bajaj Auto has seen outstanding growth in sales in August 2024, surging 29.53% with the Pulsar range maintaining its leadership
It has been a positive August 2024 for Bajaj Auto Limited, sales of which improved by 29.53% year on year (YoY) to 1,97,037 units in domestic markets. This was a 44,922 unit volume increase over 1,52,115 units sold in August 2023. It was also a huge improvement on a MoM basis over 1,54,771 units sold in July 2024.
Bajaj Pulsar, Platina and more specifically the Chetak, were the three models in the company’s domestic portfolio that boosted its sales performance by 29.53%. While the new Freedom added 9,215 units to total sales, each of the other models in the Bajaj lineup, such as the CT, Avenger and Dominar have seen significantly lower YoY demand.
Bajaj Sales Breakup Aug 2024
Bajaj Domestic Sales August 2024 – Pulsar in the Lead
Once again it was the Bajaj Pulsar range that commanded the most attention in terms of sales. Sales figures grew by 28.19% YoY to 1,16,250 units in August 2024, up from 90,685 units sold in August 2023. This related to a volume growth of 25,565 units with the Pulsar commanding a 59% share in the company’s domestic portfolio.
In the Pulsar range, it was the 125cc model that contributed most numbers at 67,849 units while there were 25,137 units of the Pulsar 150cc sold last month. Pulsar 200cc and 250cc had 15,044 units and 5,704 units in their sales tally with the Pulsar 200cc seeing a YoY de-growth by 12.23%. There were also 2,526 units of the relatively new and biggest Pulsar 400 sold last month.
Bajaj Sales Breakup Aug 2024
Bajaj Platina was at No. 2 with 41,915 unit sales last month, a 3% improvement over 40,693 units sold in August 2023. This related to a volume growth of 1,222 units to command a 21.27% share in the company portfolio. It was followed by the Chetak e-scooter that saw a massive triple digit 170.87% YoY growth with 21,756 units sold in the past month from 8,032 units sold in August 2023, thus relating to a 13,724 unit volume growth. Bajaj Chetak was also on the list of top 10 scooters sold last month at No 8 with a 3.94% market share.
The newly launched Freedom 125 motorcycle added significant numbers to total sales thanks to its affordable introductory pricing and engine that runs on both petrol / CNG. Bajaj Freedom CNG sales stood at 9,215 units in the past month. It commanded a 4.68% share in the company’s domestic sales list.
Bajaj CT, Avenger, Dominar – YoY Sales Decline
Lower down the sales list, models such as the CT, Avenger and Dominar faced considerably lower demand. Bajaj CT sales fell by 45.08% YoY to 5,024 units from 9,270 units sold in August 2023. Avenger on the other hand saw a 12.55% YoY decline in sales to 1,616 units whereas there had been 1,848 units sold in the same month last year. In the Avenger range, its 200cc model saw a 13.21% YoY decline to 1,248 units while the 250cc Avenger also suffered a 10.24% YoY decline in demand to 368 units.
Dominar sales dipped by 20.54% YoY to 1,261 units. There were 1,587 units sold in August 2023 relating to a 326 unit volume decline. Both its 250cc and 400cc models suffered from lower sales by 26.48% and 15.10% respectively. Bajaj Dominar 400cc competes with the Triumph 400, KTM 390 and Husqvarna 401 along with Pulsar 400 from its own stables. More

Bajaj Chetak Blue 3202 LaunchedWith new, more affordable models and continuous dealer network expansion, Bajaj Chetak has emerged as the 3rd best selling electric scooter in India
As reported earlier, Bajaj has started using new battery cells for its Chetak scooters. These allow a higher range and have also helped in bringing down the price of Chetak scooters. Most recent addition is Chetak Blue 3202, which is essentially a replacement for the mid-spec Chetak Urbane variant.
Chetak Blue 3202 – What’s new?
New Chetak Blue 3202 has a higher range and is available at a lower price point. As compared to the 126 km range of the outgoing Urbane variant, the new Chetak Blue 3202 has a range of 137 km. Users also stand to save Rs 8,000, as Chetak Blue 3202 is available at Rs 1.15 lakh. In comparison, the earlier Urbane variant was offered at a starting price of Rs 1.23 lakh.
Bajaj Chetak Blue 3202 – Colours
Apart from the range boost, most other features have been carried forward. Bajaj Chetak Blue 3202 has a full colour LCD display that promises glare-free rides. The circular display is designed to present all the information in a clear and concise manner. It is designed to ensure clear visibility across both dark and bright environs.
To let people know that their electric scooter is making a positive impact on the planet, Chetak Blue 3202 comes with a green scorecard. Accessible via the Chetak smartphone app, the green scorecard shows various useful stats such as reduction in CO2 and fuel savings. Chetak Blue 3202 is available in four colour options – Matte Coarse Grey, Cyber White, Brooklyn Black and Indigo Metallic.
Bajaj Chetak Blue 3202 – LCD Display
Get more features with TecPac
With the standard Chetak Blue 3202 model, the top speed of the scooter is fixed at 63 km/H. There is limited app connectivity and only Eco mode is available. To unlock the full potential of Chetak Blue 3202, users can choose the TecPac kit. With TecPac, users can reach a top speed of 73 km/H. In addition to the Eco mode, there’s a Sports Mode as well.
TecPac allows access to the complete range of app-based connectivity features. Users can also access advanced features such as hill hold and reverse mode. Chetak Blue 3202 has keyless entry and is offered with an off-board charger.
Bajaj Chetak Blue 3202
The key fob can be used to locate the scooter within a 30-meter radius. Users can also check the current location of their scooter in real time with the geo-location feature. Chetak app issues tamper alerts, supports OTA updates and provides vehicle health information.
Chetak Blue 3202 performance, specs
While the range has increased, the 3.2 kWh battery capacity is the same as earlier. With the 650 watt off-board charger, Chetak Blue 3202 can be charged in 5 hours 50 minutes. With the new models, Chetak sales can gain more traction in the coming months. In the first 7 months of CY2024, Chetak is currently trailing iQube by just around 1,300 units. Ola S1 continues to be on top, with market share of around 48%. More

Bajaj Pulsar Ethanol Flex Fuel Motorcycle
Indian automotive industry just adopted E20 fuels and E100 Capable Bajaj Pulsar Ethanol Flex Fuel motorcycle prototype shows future possibilities
If there is one motorcycle manufacturer in India who is exploring alternative fuels, it is Bajaj Auto. The company has been proactively propogating and pushing the boundaries towards alternative fuels. Bajaj recently showcased a Pulsar NS160 which is capable of running on 100% Ethanol. Let’s take a look.
Bajaj Pulsar Ethanol Flex Fuel Motorcycle
After launching the world’s 1st CNG motorcycle in the form of Freedom 125, Bajaj Auto is on the verge of launching more affordable motorcycles based on its CNG powertrain. However, the pursuit of eco-friendly fuels doesn’t stop with CNG. Bajaj has now demonstrated their expertise in flex fuel technology as well.
Showcased at IBET (India Bio Energy & Tech) Expo 2024, Bajaj is proudly displaying their engineering might and their vision of future powertrains and fuels. Ethanol has been a promising alternative to conventional petrol. Thus giving way to flex-fuel capable motorcycles running on Ethanol or an Ethanol blend.
The Bajaj Pulsar Ethanol motorcycle showcased at 2024 IBET is capable of running E100 fuel (100% Ethanol) and also, different blends of Ethanol with conventional gasoline. A flex fuel motorcycle needs greater engineering than a conventional E20 capable motorcycles sold in India.
Bajaj Pulsar Ethanol Flex Fuel Motorcycle Showcased at 2024 IBET
That is because Ethanol tends to hold moisture in considerable amounts leading to internal corrosion with time. Fuel tank and supply along with fuel delivery systems need to be thoroughly re-engineered to accommodate Ethanol without corrosion. Also, the ECU has to be smart enough to recognise the blend and adjust parameters accordingly.
There has been a major push towards greener fuels in India and the entire automotive industry was shifted from E10 to E20 fuel system a couple of years ago. Bajaj’s advances into Ethanol fuel will put them at an advantage when the norm is shifted to higher Ethanol blends in the future.
100% Ethanol Capable
Bajaj Auto has been active in Brazilian market where the company sells E27 capable motorcycles. The Bajaj Pulsar NS160 Flex Fuel motorcycle showcased alongside Freedom 125 at 2024 IBET looks almost identical to the standard motorcycle. While fuel storage and delivery systems have been altered, the powertrain is likely to have remained the same.
We’re talking about a 160.3cc single-cylinder 4V oil-cooled engine, mated to a 5-speed gearbox. We can also see similar componentry on this particular unit too. As of now, it is unsure when E100 fuels will be mainstream, but higher blends of Ethanol is most probably the future of ICE motorcycles and scooters. More