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Ather Energy has an enviable market share and fan following in the country’s premium electric scooter segment. But if the company wants to maintain its leadership in a market that is getting crowded by the day, it can’t afford to rest on its laurels. The Bangalore-based EV startup is known for regular product updates, most […] More
Bangalore-based EV maker Ather Energy has partnered with leading used two-wheeler brand, CredR to form a new exchange platform. Under the initiative, interested buyers can bring in their two-wheeler (regardless of brand, type or price segment) to ride home a new Ather electric scooter. You can exchange your KTM Duke motorcycle, Honda Activa, TVS Scooty, […] More
Alongside expanding operations to major Indian cities, Ather Energy is looking forward to exploring international markets for new business opportunities. The plan is to target at least two new international markets by March 2021. Export operations could have begun by now if it wasn’t for the initial COVID-19 situation. As restrictions have been eased at […] More
Ather 450X instrument console in Dark Theme Bangalore-based EV maker Ather Energy has issued a new update for its ‘450’ electric scooter. The update is rather minor and adds an all-new ‘Dark Theme’ to the digital instrument console. Secondary improvements include better keyboard response and the ability to save previous riding modes. This is the […] More
Aiming to boost sales of its electric scooters, Ather Energy has plans to launch a vehicle exchange program for potential customers. The company is expected to reveal details about the scheme later this month. Ather is also working on other ownership models that could be made available to customers in the next few months. Vehicle […] More
Ather Cruiser Concept with the 450 and 450X The Indian automotive industry is still at an infant stage when it comes to electric mobility. At the moment, choices are quite narrow in the four-wheeler segment while two-wheelers (especially scooters) are lately witnessing a growing absence of tailpipes. We do not believe that “EVs are the […] More
In two years of operations, Ather Energy has expanded to 8 cities with business getting a boost via new financing and ownership models. Ather 450 being the manufacturer’s first product. Since 2018, the company has launched Ather 340, Ather 450, and Ather 450X. Through 2020, Ather will enter 8 more cities. They will also launch […] More
Ather Energy has entered into an alliance with Bounce, a self drive bike rental firm, for ‘Peer to Peer’ scooter sharing program in a bid to promote use of electric vehicles. Travelling by public transport at this time of the COVID-19 pandemic is not advised and owning a vehicle and using it for a limited […] More
