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      Ather 450X Electric Scooter Launch Timeline for Mumbai, Pune

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      Ather Energy also plans to open four experience centers in Delhi-NCR region by December 2020
      Ather 450X electric scooter, launched in India earlier this year is set to expand its reach to more cities across the country. Ather plans to launch their futuristic scooter multiple new cities this year. These are Delhi, Hyderabad, Mumbai and Pune.

      In addition, they have plans to set up an Ather Grid charging network in multiple cities. Ather Energy is in talks with dealer partners to set up experience centers at the Delhi-NCR region. They are also working on setting up a new Experience Center in the Hyderabad Jubilee Hills region. Ather Experience centers are already operational in Bangalore and Chennai. These help customers to explore the world of Ather electric scooters, understand the technology behind and such things.
      Speaking about launch timeline of Ather electric scooters in these new cities, their CEO, Tarun Mehta has revealed on Twitter that they plan to launch in Pune by November, and in Mumbai by December. Hyderabad will get the scooters next month. Test rides are scheduled to commence in a month, followed by deliveries in Oct/Nov.

      Ather launch timeline for Pune, Mumbai
      With Covid-19 pandemic lockdown outlining weeks of non-activity, Ather launch plans have had to be reassessed accordingly, and as work resumes, Ather is back to reccce’ing venues to introduce its AtherGrid. Ather 450X will be ready for deliveries soon with fast chargers also being installed in these cities. For the most part, the company is looking at “Starting deliveries of the Ather 450X around November of this year.”
      Other cities in pipeline are Ahmedabad, Surat, Coimbatore, Kolkata and Kochi. Ather is looking for venues to host AtherGrid fast chargers at cafes in Ahmedabad while launch in Surat is on track for an entry in 2021. Remaining cities in the list are also expected to get Ather scooters by first half of 2021.
      Ather has signed a pan-India agreement with SangeethaMobile to facilitate Ather Grid charging network expansion. The agreement lets Ather use 650 Sangeetha outlets nation-wide to set up charging points are per requirement in an area.
      Delhi EV Policy
      Thanks to this, buyers stand to benefit financially from purchases such as Ather scooters. Ather CEO has stated that the cost of their electric scooter will be reduced by Rs 15,000 thanks to the new policy.
      Ather 450X smart electric scooter was launched in India at a starting price of Rs 99,000 (ex-showroom). This includes cost of ownership along with battery leasing while buyers would also have to opt for two subscription plans. Buyers can also purchase the scooter at Rs.1.49 lakhs and Rs.1.59 lakhs for the Plus and Pro variants with added insurance and registration costs.
      Ather 450X is powered by a 6 kW electric motor with a 2.9 kWh lithium ion battery pack which offers 26 Nm torque. It comes in with three riding models of Eco, Ride and Sport along with Warp mode and can accelerate from 0 to 40 km/h in 3.3 seconds and from 0 to 60 km/h in 6.5 seconds. Top speed is at 80 km/h. The battery can be charged upto 100 percent via a 5 amp switch in 5.45 hours. Ather 450X electric scooter competes with the Bajaj Chetak and TVS iQube even as its competitors are more affordably priced. More

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      Hero MotoCorp investment in Ather Energy crosses Rs 400 crores

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      Ather Energy is one of the biggest start-ups in the Indian auto industry, which started journey back in 2016
      Today, Hero MotoCorp has announced an investment of Rs 84 crore (US $11 million) in Ather Energy. The latest finance push brings Hero MotoCorp’s shareholding in Ather to 34.58 percent. Prior to the fresh cash infusion, Hero MotoCorp’s shareholding in Ather Energy was 31.27 percent.

      Hero MotoCorp has been associated with Ather since 2016 when it made its first investment as a part of Series B funding. The fund-raising measure had raised $27 million (Rs 202 crores) with Hero MotoCorp being a primary investor. The cash infusion was necessary to build a permeable charging infrastructure. Since the early days of the S340, Ather Energy has grown in many aspects.
      In October 2016, Hero invested another Rs 180 crore for a 26-30 percent stake in Ather. By May 2019, that investment had grown to more than Rs 330 crore. The current investment is is an extension of Ather’s Series C funding in May 2019 that raised $51 million from multiple investors, led by former Flipkart CEO, Sachin Bansal.

      Ather 450X electric scooter
      Electric two wheeler/scooter market in India
      The equity share increase is not altogether unexpected. While the country awaits an alignment of policies that boost EV adaption, manufacturers have already started making inroads. While electric cars are barely there, the electric scooter market is swelling. Traditionally, Hero MotoCorp is market leader when it comes to two-wheelers. But with sentiment softening towards environmentally sustainable options, Ather Energy proves to be just that.
      Established manufacturers are free work with new tech based EV initiatives or are beginning work in-house. Either way, this development is dependent on a sizeable investment. Ather Energy has a distinct identity in the melee of new EV manufacturers with a solid backing from multiple investors.
      Ather Energy is using funds for Ather 450X manufacturing, its currently solo offering in the market. Manufacturing will be increased to 100,000 units annually from a Hosur plant. Having started operations in Bangalore, and setting up the Ather Grid charging setups, the company then entered Madras. The company is headed to Hyderabad, Kochi, Ahmedabad, Kolkata, Coimbatore, and, other cities.
      Hero Motorcorp and Electric Vehicles
      Rajat Bhargava, Head of Emerging Mobility Business Unit (EMBU), Global Business & Strategy, Hero MotoCorp, said “We are excited to see the growth of Ather Energy in the recent years. We see immense potential for them to expand their market even further, especially given the likely growth of electric vehicles (EV) in the near future. In addition to our efforts of developing a robust external eco-system for EVs, we are also aggressively working on our internal EV program. Our aim is to provide accessible electric mobility to customers across the globe. Sustainability and clean, green environment remain central to our vision to be the future of mobility.” More

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      Ather electric scooter to get tyre pressure monitoring system

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      Ather Energy has an enviable market share and fan following in the country’s premium electric scooter segment. But if the company wants to maintain its leadership in a market that is getting crowded by the day, it can’t afford to rest on its laurels. The Bangalore-based EV startup is known for regular product updates, most […] More

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      Honda Activa to KTM Duke – Exchange any 2 wheeler to buy Ather scooter

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      Bangalore-based EV maker Ather Energy has partnered with leading used two-wheeler brand, CredR to form a new exchange platform. Under the initiative, interested buyers can bring in their two-wheeler (regardless of brand, type or price segment) to ride home a new Ather electric scooter. You can exchange your KTM Duke motorcycle, Honda Activa, TVS Scooty, […] More

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      in Bike

      Ather 450, 450X electric scooter exports to begin by March 2021

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      Alongside expanding operations to major Indian cities, Ather Energy is looking forward to exploring international markets for new business opportunities. The plan is to target at least two new international markets by March 2021. Export operations could have begun by now if it wasn’t for the initial COVID-19 situation. As restrictions have been eased at […] More

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      in Bike

      Ather 450 gets new OTA update – Adds Dark Theme to instrument console

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      Ather 450X instrument console in Dark Theme Bangalore-based EV maker Ather Energy has issued a new update for its ‘450’ electric scooter. The update is rather minor and adds an all-new ‘Dark Theme’ to the digital instrument console. Secondary improvements include better keyboard response and the ability to save previous riding modes. This is the […] More