Ather

Ather 450X Electric Scooter
Ather Energy Buyback programme grantee after 3 years of Ather 450X usage

Ather Energy Assured Buyback programme for Ather 450X electric scooter has been announced today. It is a guaranteed buyback from the auto manufacturer at Rs 85,000 at the end of 3 years.
Assurance of this nature works wonders for buyer psyche as vehicle owners factor this in even before buying a value. Anything with a high value proposition in terms if resale tends to tip purchase decisions in its favour. The latest development further strengthens opportunity for Ather 450X.
Ather Energy builds its own li-ion battery packs and platform for its product line for optimum reliability. With retail sales first getting underway in 2018 in Bengaluru, and later in Chennai, the company is now at a growth phase wherein business has been planned across multiple cities.
Ather Energy reliability
Keeping in mind performance consistency, Ather energy has gone ahead with its buyback guarantee plan. With reliability being a key focus area and crucial to this announcement, the company is confident that Ather 450X brings with it a strong valuation in the resale market as experienced by current owners.
Ather 450X Collector’s Edition Series1
The buyback programme will also serve to encourage EV adoption in India. Other company initiatives include Ather Grid, EV focussed experience centres and customer forums. Together, its multiple attributes and focus areas have gone beyond the realm of just building an electric scooter.
Intelligent financing solutions have helped strengthen purchase propositions. This includes lease subscription availability in Bengaluru and Chennai. Lease options will be introduced in other cities that the company does business in as it allows Ather 450X usage at a lower price point for a nominal monthly fee. This helps tap into buyers who are unwilling to choose an outright purchase plan.
Ather 450 Plus price cut
Overall cost of ownership in Bangalore benefits from exchange of used petrol two-wheelers for an exchange bonus. Additionally, low interest rate loans from finance partners that Ather Energy is associated can help finalise a purchase decision.
Ex-showroom price of Ather 450 Plus model is reduced, and can now be purchased at Rs 1,39,990. Earlier price was Rs 1,49,000. This is an effective price cut of Rs 9k approz.
Subscription plan revisions include flexibility curated for usage, and customers can choose from 4 independent packs, starting at Rs 125 per month. Options include Ather Connect Lite (basic connected features), Ather Connect Pro, Ather Service Lite (periodic maintenance, RSA and labour) and Ather Service Pro (premium service experience). Charging at Ather Grid public charging points is free until March 2021.
Tarun Mehta, Co-founder and CEO, Ather Energy: “We believe Ather Energy’s electric scooters are going to have a fantastic value for years and will keep improving with new features which we will roll out as over the air upgrades. And to strengthen that assurance we are announcing a resale guarantee.” More

Ather 450X Dealer Partners For West India Revealed
Ather 450X electric scooter test ride

Ather 450X pre-orders are now open on full payments for pre-orders, for dealer partners in west region. Test rides are now ongoing in Pune and Ahmedabad, and deliveries in the zone will resume next month. Ather Energy has partnered with Kataria Group in Ahmedabad, Kamal Motors in Mumbai and BU Bhandari in Pune.
Ather Space experience centres will open nationwide over the next few months. The next 8 cities will see Ather 450X test rides begin in the weeks to come, and deliveries will begin in November. Ather Energy’s Phase I Ather Grid installation plans includes 135 fast charging stations in 9 new markets by 2020 end, which takes its fast charging network to 150. 37 fast charging stations are operational in Bengaluru and 13 in Chennai.
Ather Space Experience Centres
With official experience centres still being set-up, Ather Energy will schedule test rides at convenient city locales. The manufacturer takes charge of retail space and customer experience for its dealer partners. Ather Space has been designed so potential customers can partake in a complete experience in regards to a test ride and Ather’s intelligent & connected product portfolio.
Ather Space centres are currently set up in Bengaluru (Indiranagar) and Chennai (Wallace Garden Street). Ather Grid fast charging infra is being set up across cities. Each city is likely to get about 10-15 Ather Grid points before delivery commences in that city.

Confirmed locations for Pune are Kalyan Bhel, Little Italy, Kalinga Restaurant, Copacabana, Bliss Bakery Cafe, Hotel KBs Woodland, Eat & Repeat Cafe. For Mumbai confirmed locations for now are Little Italy restaurants. Ahmedabad confirmations include Sangeetha Mobiles, Little Italy and Royal Orchid.
Ather Grid fast charging
Ather Grid fast charging stations are for use for two and four EVs. With partnerships in place with VR Mall, PPZ Mall Management, and restaurant and cafe chains, and retail outlets, the manufacturer will be able to work in an organised manner to set up infra. Ather Grid App lets EV users assess availability and charging station locations.
With sales having come to a complete standstill at the start of FY21, company’s are now looking forward an increase in purchase activity. For now, Ather enjoys a little over 10 percent market share for the year thus far, in what is still fledgeling segment with humongous growth potential if backed by strong EV policy. Through Apr-Sep 2020, Ather Energy sales stands at 941 units.
Ravneet Phokela, Chief Business Officer Ather Energy said, “Intelligent electric vehicles are a new category and we have spent the last couple of years pioneering a new model in Chennai and Bengaluru, which is focused on experience. We hope to recreate the magic we were able to in Bengaluru and Chennai. We will soon share the location of the experience centers in each of the cities.” More

In Phase I, Ather Energy plans installation of Ather Grid across 135+ locations by December 2020 and subsequently 6,500 points by 2022

Even as there are a host of electric vehicle makers in India, not many are working towards creating a public EV charging platform. But there are few who are trying to create an EV infrastructure in India which will allow the growth of EVs in the country. Ather Energy is one of them. They are committed to setting up public fast charging stations accessible to all users. Ather aims to create India’s biggest EV charging network.
Electric vehicle maker Ather Energy has announced commencement of its Phase I installation plans for Ather Grid. The company already has 37 fast charging stations in Bengaluru and 13 in Chennai and has now finalized plans to set up 135 fast charging stations in 9 new markets by the end of this year, thus taking fast charging stations to a total of 150.
Today, they have revealed locations in the 11 cities, where they will be starting deliveries of their new 450x electric scooter from next month. Below are the cities, and their respective locations, where Ather will be setting up public EV charging stations. Here, anyone can go and charge their EV, respective of the make / brand of their EV.

Bengaluru – Forum Malls, Orion Mall, Cafe Azzure, Phoenix Market City, Go Native, Sangeetha MobilesChennai – VR Chennai, Varsha Jewellers, Sangeetha Mobiles, Chai Kings, SPR Food Street, Mash Resto CaféHyderabad – Almond House, Sarath City Capital Mall, The Moonshine Project, Swiss Castle, Chai KahaniPune – Kalyan Bhel, Little Italy, Kalinga Restaurant ,Copacabana, Bliss Bakery Cafe, Hotel KBs Woodland, Eat & Repeat CaféKochi – French Toast, Centre Square Mall, Mash Resto CafeCoimbatore – Sangeetha Mobiles, Chai KingsKozhikode – Sixth Avenue Cafe, DR. Cafe, Bun ClubKolkata – Millee Droog Cafe Bistro, Cafe by the laneAhmedabad – Sangeetha Mobiles, Little Italy, Royal ArchidMumbai – Blue TokaiDelhi NCR – Blue Tokai, Vegas Mall, Pacific Mall, Pacific D21 Mall
Ather Grid for all 2 and 4 wheelers
The new Ather Grid fast charging stations can be used by all two and four electric vehicles. The Ather 450X can be charged in 10 minutes for a 15 km range. For setting up this Grid, Ather Energy has entered into agreements with partners such as VR Mall, PPZ Mall Management, restaurant and cafe chains such as Little Italy, Blue Tokai, Chai Kings and retail outlets like Sangeetha mobiles.
The Grid is also supported by the Ather Grid App which allows electric vehicle users to assess availability and locations on the home screen. The App also gives the user information on 4 wheeler locations, free and paid parking slots and location timings, etc.
Ather 450X electric scooters
Ather Energy launched the 450 electric scooter in 2018 which has now been discontinued. It has been replaced by a more advanced 450X, its flagship offering from November 2020. The 450X will be a more premium and powerful version as compared to the Ather 450 e-scooter. It is powered by the same 3.3 kW motor producing 26 Nm torque which is above the 20.5 Nm offered on the 450X. Top speed is the same at 80 km/h but charging time has been increased for 0-80 percent in 3.35 hours. More

Ather 450 was offered at an ex-showroom price of Rs 1.35 lakh
Ather Energy has just rolled off the last unit of its first e-scooter offering India. Exactly two after its launch in September 2018, the Ather 450 has been discontinued. During its two-year tenure, Ather 450 became one of the most popular electric scooters in the country.

Ather 450 was first unveiled way back in February 2016 with its aim to be launched in late 2016 or early 2017. However, production related issues kept on delaying the project which was finally launched in 2018 along with its low-powered sibling Ather 340. The latter was discontinued after a short period due to poor demand.
Speaking about the production coming to end, Ather said, “Here’s us bidding farewell to the 450. For us at Ather, it’s an important milestone on the road to bringing the 450X to life. Working through the restrictions posed by the pandemic, to ensure the wheels of our production keep moving, is no cakewalk. A huge shoutout to our team members who make it look like one!” Video below shows the last Ather 450 rolling off the production line.
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Powertrain
Ather 450 drew its power from a Brushless DC motor which could provide a peak power of 7.2 bhp and 20.5 Nm of peak torque. The motor received its power from a 2.4 kWh battery pack which would take around 5-6 hours to get fully recharged. The e-scooter could accelerate from 0-40 kmph in 3.5 seconds while it could attain a top speed of 80 kmph. Ather Energy claimed a real-world range of 60 km in power mode and 75 km in economy mode.
Design & Features
The headlight is incorporated into the front apron. It gets an LED tail light which is neatly integrated into the side turn indicators along the body at rear. The design looked neat and was devoid of any flashy graphics or decals albeit the green strips on the rims of its alloys. It was surprisingly well-equipped with features such as a 7-inch touchscreen dashboard which came with on-board navigation from Google and inbuilt data connection, diagnostics, smartphone connectivity, reverse parking assist and so on.
Ather 450X – The Future
Ather 450X Collector’s Edition Series1
Ather Energy earlier this year revealed the 450X, which is a more premium and powerful version of the standard 450. The deliveries are set to begin from November in its first phase. In its initial phase, the 450X will be launched in 11 cities. These include Hyderabad, Bengaluru, Chennai, Pune, Delhi, Mumbai, Kolkata, Kochi, Ahmedabad, Kozhikode and Coimbatore.
Before the commencement of deliveries, Ather plans to install fast-charging infrastructure across the mentioned places. The manufacturer is planning to install 10-15 charging stations in each city under phase 1. In addition to this, the Bengaluru-based e-scooter brand is also in talks with various premium business houses to come up with various Ather Experience Centres. Ather Energy is also in the process of developing another scooter based on the 450 called Ather 450 Plus. More

The Ather 450X is claimed to be one the quickest scooters in comparison to the 125cc scooter segment
Bengaluru-based electric scooter manufacturer, Ather has announced that it will be commencing deliveries of its flagship product 450X from November this year. Bookings of the 450X were opened earlier this year. By the first quarter of 2021, Ather 450X would be plying on 11 major cities of the country as stated before.
Initial Launch Plan

Ather plans to aggressively promote the 450X on the ground and start test rides beginning next month across all markets. The 11 cities where 450X will be launched are Hyderabad, Bengaluru, Chennai, Pune, Delhi, Mumbai, Kolkata, Kochi, Ahmedabad, Kozhikode and Coimbatore. The deliveries are set to begin in a phased manner with customers from Bengaluru, Hyderabad, Pune and Chennai to receive their scooters first.
Earlier, the plan was to launch the 450X in 10 cities. But now, Ather has done a +1. They have added Kozhikode as the 11th city where their electric scooter will be launched in the 1st phase of expansion. In addition to that, Ather has also revealed that their 450X Collector’s edition will be launched on 25th Sep, 2020.
Ather 450X
Speaking about their 450X Collector Edition, Ather says, “The collector’s edition has been designed for those across the country who pre-ordered our scooters before we shared any details about them! No details on the specifications, no name or even price. The first to express their faith in our brand and product. Keeping true to Ather’s clean design principles, this edition is a celebration of the best things about us – purposefully designed, high performance products and a band of owners we are proud of.”
Deliveries
The deliveries will later start in the rest of the cities. Before the deliveries commence, Ather plans to set up fast-charging infrastructure across the slated cities. Under phase 1, the company intends to install 10-15 charging stations in each city. At the same time, Ather is also planning to team up with various premium business houses to come up with various experience centers.
After the initial launch in these 11 cities, Ather Energy wishes to expand its footprint in ten more cities by the end of 2021. As revealed by the company’s CEO, Tarun Mehta, the timelines set by Ather had been disrupted by a few months due to the Covid-19 pandemic, however, it has been able to get back on track. The company will soon share more information on Ather Grid Points and its dealer networks.
Ather 450X instrument console in Dark Theme
Details About 450X
At the time of reveal, Ather Energy had claimed it would be one of the quickest scooters (when compared with any e-scooter or any petrol 125cc scooter). It also holds the distinction of being the first connected e-scooter in India with OTA (Over The Air) updates. Recently it got an OTA update which added a ‘Dark Theme’ to its instrument console. It also gets a tyre pressure monitor and Bluetooth connectivity among many other features.
The 450X is built upon an aluminium cradle with a telescopic front suspension at the front and mono-shock at the rear. It gets disc brakes on both front and rear wheels. It gets an all-LED lighting setup at the headlights and tail lamps. The instrument cluster is a 7-inch touchscreen unit compatible with Android open-source software.
Ather 450X is powered by a permanent magnet synchronous motor (PMSM) which is backed by a 2.9 kWh lithium-ion battery pack. This setup produces 6kW (8 bhp) of power and an impressive 26 Nm of peak torque which results in 0-40 kmph acceleration in just 3.3 seconds. The range is claimed to be 85 km and for every fast charging for 10 minutes it adds up 10km to the battery. It has been priced at Rs 1.59 lakh (ex-showroom, Bangalore). It is also available in subscription mode. More