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      Ather 450x Electric Scooter Test Rides Start In Pune, Ahmedabad

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      Ather 450X Dealer Partners For West India Revealed
      Ather 450X electric scooter test ride

      Ather 450X pre-orders are now open on full payments for pre-orders, for dealer partners in west region. Test rides are now ongoing in Pune and Ahmedabad, and deliveries in the zone will resume next month. Ather Energy has partnered with Kataria Group in Ahmedabad, Kamal Motors in Mumbai and BU Bhandari in Pune.
      Ather Space experience centres will open nationwide over the next few months. The next 8 cities will see Ather 450X test rides begin in the weeks to come, and deliveries will begin in November. Ather Energy’s Phase I Ather Grid installation plans includes 135 fast charging stations in 9 new markets by 2020 end, which takes its fast charging network to 150. 37 fast charging stations are operational in Bengaluru and 13 in Chennai.
      Ather Space Experience Centres
      With official experience centres still being set-up, Ather Energy will schedule test rides at convenient city locales. The manufacturer takes charge of retail space and customer experience for its dealer partners. Ather Space has been designed so potential customers can partake in a complete experience in regards to a test ride and Ather’s intelligent & connected product portfolio.
      Ather Space centres are currently set up in Bengaluru (Indiranagar) and Chennai (Wallace Garden Street). Ather Grid fast charging infra is being set up across cities. Each city is likely to get about 10-15 Ather Grid points before delivery commences in that city.

      Confirmed locations for Pune are Kalyan Bhel, Little Italy, Kalinga Restaurant, Copacabana, Bliss Bakery Cafe, Hotel KBs Woodland, Eat & Repeat Cafe. For Mumbai confirmed locations for now are Little Italy restaurants. Ahmedabad confirmations include Sangeetha Mobiles, Little Italy and Royal Orchid.
      Ather Grid fast charging
      Ather Grid fast charging stations are for use for two and four EVs. With partnerships in place with VR Mall, PPZ Mall Management, and restaurant and cafe chains, and retail outlets, the manufacturer will be able to work in an organised manner to set up infra. Ather Grid App lets EV users assess availability and charging station locations.
      With sales having come to a complete standstill at the start of FY21, company’s are now looking forward an increase in purchase activity. For now, Ather enjoys a little over 10 percent market share for the year thus far, in what is still fledgeling segment with humongous growth potential if backed by strong EV policy. Through Apr-Sep 2020, Ather Energy sales stands at 941 units.
      Ravneet Phokela, Chief Business Officer Ather Energy said, “Intelligent electric vehicles are a new category and we have spent the last couple of years pioneering a new model in Chennai and Bengaluru, which is focused on experience. We hope to recreate the magic we were able to in Bengaluru and Chennai. We will soon share the location of the experience centers in each of the cities.” More

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      Ather Electric Vehicle Charging Station Location In 11 Cities – Detailed

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      In Phase I, Ather Energy plans installation of Ather Grid across 135+ locations by December 2020 and subsequently 6,500 points by 2022

      Even as there are a host of electric vehicle makers in India, not many are working towards creating a public EV charging platform. But there are few who are trying to create an EV infrastructure in India which will allow the growth of EVs in the country. Ather Energy is one of them. They are committed to setting up public fast charging stations accessible to all users. Ather aims to create India’s biggest EV charging network.
      Electric vehicle maker Ather Energy has announced commencement of its Phase I installation plans for Ather Grid. The company already has 37 fast charging stations in Bengaluru and 13 in Chennai and has now finalized plans to set up 135 fast charging stations in 9 new markets by the end of this year, thus taking fast charging stations to a total of 150.
      Today, they have revealed locations in the 11 cities, where they will be starting deliveries of their new 450x electric scooter from next month. Below are the cities, and their respective locations, where Ather will be setting up public EV charging stations. Here, anyone can go and charge their EV, respective of the make / brand of their EV.

      Bengaluru – Forum Malls, Orion Mall, Cafe Azzure, Phoenix Market City, Go Native, Sangeetha MobilesChennai – VR Chennai, Varsha Jewellers, Sangeetha Mobiles, Chai Kings, SPR Food Street, Mash Resto CaféHyderabad – Almond House, Sarath City Capital Mall, The Moonshine Project, Swiss Castle, Chai KahaniPune – Kalyan Bhel, Little Italy, Kalinga Restaurant ,Copacabana, Bliss Bakery Cafe, Hotel KBs Woodland, Eat & Repeat CaféKochi – French Toast, Centre Square Mall, Mash Resto CafeCoimbatore – Sangeetha Mobiles, Chai KingsKozhikode – Sixth Avenue Cafe, DR. Cafe, Bun ClubKolkata – Millee Droog Cafe Bistro, Cafe by the laneAhmedabad – Sangeetha Mobiles, Little Italy, Royal ArchidMumbai – Blue TokaiDelhi NCR – Blue Tokai, Vegas Mall, Pacific Mall, Pacific D21 Mall
      Ather Grid for all 2 and 4 wheelers
      The new Ather Grid fast charging stations can be used by all two and four electric vehicles. The Ather 450X can be charged in 10 minutes for a 15 km range. For setting up this Grid, Ather Energy has entered into agreements with partners such as VR Mall, PPZ Mall Management, restaurant and cafe chains such as Little Italy, Blue Tokai, Chai Kings and retail outlets like Sangeetha mobiles.
      The Grid is also supported by the Ather Grid App which allows electric vehicle users to assess availability and locations on the home screen. The App also gives the user information on 4 wheeler locations, free and paid parking slots and location timings, etc.
      Ather 450X electric scooters
      Ather Energy launched the 450 electric scooter in 2018 which has now been discontinued. It has been replaced by a more advanced 450X, its flagship offering from November 2020. The 450X will be a more premium and powerful version as compared to the Ather 450 e-scooter. It is powered by the same 3.3 kW motor producing 26 Nm torque which is above the 20.5 Nm offered on the 450X. Top speed is the same at 80 km/h but charging time has been increased for 0-80 percent in 3.35 hours. More

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      Ather 450 Electric Scooter Discontinued – Last Unit Rolls Off Production Line

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      Ather 450 was offered at an ex-showroom price of Rs 1.35 lakh
      Ather Energy has just rolled off the last unit of its first e-scooter offering India. Exactly two after its launch in September 2018, the Ather 450 has been discontinued. During its two-year tenure, Ather 450 became one of the most popular electric scooters in the country.

      Ather 450 was first unveiled way back in February 2016 with its aim to be launched in late 2016 or early 2017. However, production related issues kept on delaying the project which was finally launched in 2018 along with its low-powered sibling Ather 340. The latter was discontinued after a short period due to poor demand.
      Speaking about the production coming to end, Ather said, “Here’s us bidding farewell to the 450. For us at Ather, it’s an important milestone on the road to bringing the 450X to life. Working through the restrictions posed by the pandemic, to ensure the wheels of our production keep moving, is no cakewalk. A huge shoutout to our team members who make it look like one!” Video below shows the last Ather 450 rolling off the production line.
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      Powertrain
      Ather 450 drew its power from a Brushless DC motor which could provide a peak power of 7.2 bhp and 20.5 Nm of peak torque. The motor received its power from a 2.4 kWh battery pack which would take around 5-6 hours to get fully recharged. The e-scooter could accelerate from 0-40 kmph in 3.5 seconds while it could attain a top speed of 80 kmph. Ather Energy claimed a real-world range of 60 km in power mode and 75 km in economy mode.
      Design & Features
      The headlight is incorporated into the front apron. It gets an LED tail light which is neatly integrated into the side turn indicators along the body at rear. The design looked neat and was devoid of any flashy graphics or decals albeit the green strips on the rims of its alloys. It was surprisingly well-equipped with features such as a 7-inch touchscreen dashboard which came with on-board navigation from Google and inbuilt data connection, diagnostics, smartphone connectivity, reverse parking assist and so on.
      Ather 450X – The Future
      Ather 450X Collector’s Edition Series1
      Ather Energy earlier this year revealed the 450X, which is a more premium and powerful version of the standard 450. The deliveries are set to begin from November in its first phase. In its initial phase, the 450X will be launched in 11 cities. These include Hyderabad, Bengaluru, Chennai, Pune, Delhi, Mumbai, Kolkata, Kochi, Ahmedabad, Kozhikode and Coimbatore.
      Before the commencement of deliveries, Ather plans to install fast-charging infrastructure across the mentioned places. The manufacturer is planning to install 10-15 charging stations in each city under phase 1. In addition to this, the Bengaluru-based e-scooter brand is also in talks with various premium business houses to come up with various Ather Experience Centres. Ather Energy is also in the process of developing another scooter based on the 450 called Ather 450 Plus. More

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      Ather 450X Series1 Collector’s Edition Scooter Launched – Sporty and Black

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      Ather Energy’s initial launch plan targets consumers in 11 cities with the brand aiming to expand further to 10 more cities by the end of 2021
      Earlier this year, Bengaluru-based Ather Energy had announced 450X Collector’s Edition electric scooter. This was done to pay tribute to those thousands of customers who had shown faith in the brand Ather, and booked the 450X even before the company had revealed the scooter or announced its price.

      Today, Ather has finally taken wraps off their 450X Collector’s Edition. Called ‘Series1’, this is a limited edition production electric scooter, only for those who had booked 450X even before it was revealed. All those customers will now get a change to own Series1. Anyone else is not eligible to buy this scooter. The 450X and the Series1 would have been available to consumers had not been for the Covid-19 pandemic and the subsequent nationwide lockdown.
      Design & Features on offer
      We already know that the 450X is more powerful and feature loaded than the standard 450. The 450X Collector’s Edition Series1 gets all the power and fancy tech of 450X with some cosmetic upgrades. The Series1 comes with a high-gloss metallic black body colour combined with red accents which enhances its sporty appeal. This colour scheme is starkly different from the existing colour palette of grey, white and mint green.
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      The highlights are the translucent body panels which give a sneak peek of what’s underneath the scooter. Ather has been true to its commitment of providing an ‘inside-out design’ of this limited edition scooter. This is also the first scooter in India to offer tinted translucent panels.
      Ather will start shipping the 450X Series1 by November. But the translucent panels will only be made available by March 2021. Owners will get delivery with regular panels now, and that can be replaced once translucent panels arrive next year. Also, Ather says that only the chassis is visible through these panels, while what you store n the underseat storage is safe and not visible.

      Like the standard model it is based upon a distinct cast aluminum chassis and trellis frame which is visible under the seat. It is assisted by telescopic forks at front and a mono-shock suspension at rear which is also painted in red.
      Other standard features in the 450X like tyre pressure monitor, Bluetooth connectivity and regenerative braking have also been carried forward to Series1. It also features a 7-inch touchscreen on the dashboard carried from the standard 450X which gets a Series1 specific special intro screen and subtle hints of red in the UI designed for the scooters.
      Performance
      The Series1 gets the same mechanicals as that of 450X. It draws its power from a permanent magnet synchronous motor (PMSM) which is backed by a 2.9 kWh lithium-ion battery pack. This setup is good enough to produce 6kW (8 bhp) of power and 26 Nm of peak torque which results in 0-40 kmph acceleration in just 3.3 seconds. It gets three riding modes- Eco, Ride, Sport, and a high-performance ‘Warp’ mode. It is also claimed to be one of the quickest scooters in the 125cc category.

      It received the improved charging technology from 450X which charges 50 percent faster than the standard 450. The claimed range is 85km according to the WLTP cycle. For every fast charging for ten minutes, it adds up 10km to the battery.
      Estimated Price and Availability
      The Ather 450X has been priced at Rs 1.59 lakh (ex-showroom). Price of Series1 has not been revealed. Ather says, “Price will be given to those who have pre-ordered 450X, if they want to opt for it.”
      Ather announced its first phase of expansion where the 450X will be sold across 11 cities across India and deliveries are set to begin from November. These include Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore, Kozhikode, Mumbai, Delhi NCR, Pune, Ahmedabad, Kozhikode, and Kolkata. However, Ather added that initial batches of Series1 scooters will ship out with black panels which will be upgraded to the translucent panels in May 2021. More

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      Ather 450X Collector Edition Launch on 25th Sep – Kozhikode city added

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      The Ather 450X is claimed to be one the quickest scooters in comparison to the 125cc scooter segment
      Bengaluru-based electric scooter manufacturer, Ather has announced that it will be commencing deliveries of its flagship product 450X from November this year. Bookings of the 450X were opened earlier this year. By the first quarter of 2021, Ather 450X would be plying on 11 major cities of the country as stated before.
      Initial Launch Plan

      Ather plans to aggressively promote the 450X on the ground and start test rides beginning next month across all markets. The 11 cities where 450X will be launched are Hyderabad, Bengaluru, Chennai, Pune, Delhi, Mumbai, Kolkata, Kochi, Ahmedabad, Kozhikode and Coimbatore. The deliveries are set to begin in a phased manner with customers from Bengaluru, Hyderabad, Pune and Chennai to receive their scooters first.
      Earlier, the plan was to launch the 450X in 10 cities. But now, Ather has done a +1. They have added Kozhikode as the 11th city where their electric scooter will be launched in the 1st phase of expansion. In addition to that, Ather has also revealed that their 450X Collector’s edition will be launched on 25th Sep, 2020.
      Ather 450X
      Speaking about their 450X Collector Edition, Ather says, “The collector’s edition has been designed for those across the country who pre-ordered our scooters before we shared any details about them! No details on the specifications, no name or even price. The first to express their faith in our brand and product. Keeping true to Ather’s clean design principles, this edition is a celebration of the best things about us – purposefully designed, high performance products and a band of owners we are proud of.”
      Deliveries
      The deliveries will later start in the rest of the cities. Before the deliveries commence, Ather plans to set up fast-charging infrastructure across the slated cities. Under phase 1, the company intends to install 10-15 charging stations in each city. At the same time, Ather is also planning to team up with various premium business houses to come up with various experience centers.
      After the initial launch in these 11 cities, Ather Energy wishes to expand its footprint in ten more cities by the end of 2021. As revealed by the company’s CEO, Tarun Mehta, the timelines set by Ather had been disrupted by a few months due to the Covid-19 pandemic, however, it has been able to get back on track. The company will soon share more information on Ather Grid Points and its dealer networks.
      Ather 450X instrument console in Dark Theme
      Details About 450X
      At the time of reveal, Ather Energy had claimed it would be one of the quickest scooters (when compared with any e-scooter or any petrol 125cc scooter). It also holds the distinction of being the first connected e-scooter in India with OTA (Over The Air) updates. Recently it got an OTA update which added a ‘Dark Theme’ to its instrument console. It also gets a tyre pressure monitor and Bluetooth connectivity among many other features.
      The 450X is built upon an aluminium cradle with a telescopic front suspension at the front and mono-shock at the rear. It gets disc brakes on both front and rear wheels. It gets an all-LED lighting setup at the headlights and tail lamps. The instrument cluster is a 7-inch touchscreen unit compatible with Android open-source software.
      Ather 450X is powered by a permanent magnet synchronous motor (PMSM) which is backed by a 2.9 kWh lithium-ion battery pack. This setup produces 6kW (8 bhp) of power and an impressive 26 Nm of peak torque which results in 0-40 kmph acceleration in just 3.3 seconds. The range is claimed to be 85 km and for every fast charging for 10 minutes it adds up 10km to the battery. It has been priced at Rs 1.59 lakh (ex-showroom, Bangalore). It is also available in subscription mode. More

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      Ather 450 Electric Scooter Referral Program Launched – Benefits of Rs 2,500

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      The Referral Program is live in Bengaluru and Chennai – Extend privilege to friends and earn brownie points
      Ather Energy has announced a Referral Program for the Ather 450 electric scooter. Currently exclusively on offer in Bengaluru and Chennai, the program will benefit existing and new customers with monetary credits worth Rs.2,500.

      As a part of this new program, Ather Energy will allow its existing electric scooter owners to share a referral code with friends. In the event of any purchase made via this code, the referrer and new buyer will both receive monetary credits to the tune of Rs.2,500.
      Along with India’s first lease program and referral program, Ather also introduced easy ownership with the exchange of any petrol two wheeler for the Ather 450. It also gains advantage of all fiscal incentives offered by the State and Central Governments while the Ather Forum of buyers have been the company’s strongest supporters and critics which has taking the company ahead in the race of electric scooters in the country.
      The company has also confirmed that delivery periods have been reduced to 3 weeks. This could be another reason why buyers will find the Ather 450 a more viable purchase.

      Ather Energy introduced the 450 electric scooter in 2018 which was followed by a new flagship model called Ather 450X in 2020. This e-scooter is presented in three colours of grey, green and white. It is powered by a 6kW PMSM motor with a 2.9 kWh battery pack and gets 4 riding modes of Eco, Ride, Sport and Warp. Under the Warp mode, the Ather 450X can accelerate from 0 to 40 km/h in 3.3 seconds making it the quickest electric scooter in its segment. Owners can opt for two performance pack options of Pro and Plus. Each pack is specifically designed to offer a range of connected and riding capabilities.
      Features
      Ather 450X gets a 4G SIM card, Wi-Fi connectivity with Bluetooth, a 7 inch touchscreen dashboard with colour depth of 16M and Snapdragon Quad Core processor. The e-scooter uses Android Open Source for map navigation while on board diagnostics and features include over-the-air updates, auto indicator off and guide-me-home lamps.
      Tarun Mehta, CEO, Ather Energy
      The mobile app offers ride statistics, charging status and navigation updates along with theft and tow detection and live location. Vehicle tracking, voice assist and welcome lamps are also a part of its features. The Ather App also allows the 450X to support accessories like smart helmets and tyre pressure monitoring system.
      The Ather 450X can be charged via smart charging Ather Grids set up at malls, cafes, supermarkets and tech parks in Chennai and Bengaluru which will also be expanded to other cities. It was launched in India at a starting price of Rs.99,000. This price included the ownership of the scooter and for battery leasing. On the other hand if buyers wanted an outright purchase, the full price is at Rs.1.49 lakhs and Rs.1.59 lakhs for the Plus and Pro packs which excludes insurance and registration costs but includes the battery ownership.
      Ather Energy CEO, Tarun Mehta has revealed on Twitter that the company will be expanding the Ather e-scooters to new cities. Hyderabad will get the new 450X in September while launch in Pune and Mumbai is planned by the end of this year. Ather Grid fast chargers will be set up across Ahmedabad with launch in Surat scheduled for sometime in 2021. More

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      Ather 450X Electric Scooter Launch Timeline for Mumbai, Pune

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      Ather Energy also plans to open four experience centers in Delhi-NCR region by December 2020
      Ather 450X electric scooter, launched in India earlier this year is set to expand its reach to more cities across the country. Ather plans to launch their futuristic scooter multiple new cities this year. These are Delhi, Hyderabad, Mumbai and Pune.

      In addition, they have plans to set up an Ather Grid charging network in multiple cities. Ather Energy is in talks with dealer partners to set up experience centers at the Delhi-NCR region. They are also working on setting up a new Experience Center in the Hyderabad Jubilee Hills region. Ather Experience centers are already operational in Bangalore and Chennai. These help customers to explore the world of Ather electric scooters, understand the technology behind and such things.
      Speaking about launch timeline of Ather electric scooters in these new cities, their CEO, Tarun Mehta has revealed on Twitter that they plan to launch in Pune by November, and in Mumbai by December. Hyderabad will get the scooters next month. Test rides are scheduled to commence in a month, followed by deliveries in Oct/Nov.

      Ather launch timeline for Pune, Mumbai
      With Covid-19 pandemic lockdown outlining weeks of non-activity, Ather launch plans have had to be reassessed accordingly, and as work resumes, Ather is back to reccce’ing venues to introduce its AtherGrid. Ather 450X will be ready for deliveries soon with fast chargers also being installed in these cities. For the most part, the company is looking at “Starting deliveries of the Ather 450X around November of this year.”
      Other cities in pipeline are Ahmedabad, Surat, Coimbatore, Kolkata and Kochi. Ather is looking for venues to host AtherGrid fast chargers at cafes in Ahmedabad while launch in Surat is on track for an entry in 2021. Remaining cities in the list are also expected to get Ather scooters by first half of 2021.
      Ather has signed a pan-India agreement with SangeethaMobile to facilitate Ather Grid charging network expansion. The agreement lets Ather use 650 Sangeetha outlets nation-wide to set up charging points are per requirement in an area.
      Delhi EV Policy
      Thanks to this, buyers stand to benefit financially from purchases such as Ather scooters. Ather CEO has stated that the cost of their electric scooter will be reduced by Rs 15,000 thanks to the new policy.
      Ather 450X smart electric scooter was launched in India at a starting price of Rs 99,000 (ex-showroom). This includes cost of ownership along with battery leasing while buyers would also have to opt for two subscription plans. Buyers can also purchase the scooter at Rs.1.49 lakhs and Rs.1.59 lakhs for the Plus and Pro variants with added insurance and registration costs.
      Ather 450X is powered by a 6 kW electric motor with a 2.9 kWh lithium ion battery pack which offers 26 Nm torque. It comes in with three riding models of Eco, Ride and Sport along with Warp mode and can accelerate from 0 to 40 km/h in 3.3 seconds and from 0 to 60 km/h in 6.5 seconds. Top speed is at 80 km/h. The battery can be charged upto 100 percent via a 5 amp switch in 5.45 hours. Ather 450X electric scooter competes with the Bajaj Chetak and TVS iQube even as its competitors are more affordably priced. More

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      Hero MotoCorp investment in Ather Energy crosses Rs 400 crores

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      Ather Energy is one of the biggest start-ups in the Indian auto industry, which started journey back in 2016
      Today, Hero MotoCorp has announced an investment of Rs 84 crore (US $11 million) in Ather Energy. The latest finance push brings Hero MotoCorp’s shareholding in Ather to 34.58 percent. Prior to the fresh cash infusion, Hero MotoCorp’s shareholding in Ather Energy was 31.27 percent.

      Hero MotoCorp has been associated with Ather since 2016 when it made its first investment as a part of Series B funding. The fund-raising measure had raised $27 million (Rs 202 crores) with Hero MotoCorp being a primary investor. The cash infusion was necessary to build a permeable charging infrastructure. Since the early days of the S340, Ather Energy has grown in many aspects.
      In October 2016, Hero invested another Rs 180 crore for a 26-30 percent stake in Ather. By May 2019, that investment had grown to more than Rs 330 crore. The current investment is is an extension of Ather’s Series C funding in May 2019 that raised $51 million from multiple investors, led by former Flipkart CEO, Sachin Bansal.

      Ather 450X electric scooter
      Electric two wheeler/scooter market in India
      The equity share increase is not altogether unexpected. While the country awaits an alignment of policies that boost EV adaption, manufacturers have already started making inroads. While electric cars are barely there, the electric scooter market is swelling. Traditionally, Hero MotoCorp is market leader when it comes to two-wheelers. But with sentiment softening towards environmentally sustainable options, Ather Energy proves to be just that.
      Established manufacturers are free work with new tech based EV initiatives or are beginning work in-house. Either way, this development is dependent on a sizeable investment. Ather Energy has a distinct identity in the melee of new EV manufacturers with a solid backing from multiple investors.
      Ather Energy is using funds for Ather 450X manufacturing, its currently solo offering in the market. Manufacturing will be increased to 100,000 units annually from a Hosur plant. Having started operations in Bangalore, and setting up the Ather Grid charging setups, the company then entered Madras. The company is headed to Hyderabad, Kochi, Ahmedabad, Kolkata, Coimbatore, and, other cities.
      Hero Motorcorp and Electric Vehicles
      Rajat Bhargava, Head of Emerging Mobility Business Unit (EMBU), Global Business & Strategy, Hero MotoCorp, said “We are excited to see the growth of Ather Energy in the recent years. We see immense potential for them to expand their market even further, especially given the likely growth of electric vehicles (EV) in the near future. In addition to our efforts of developing a robust external eco-system for EVs, we are also aggressively working on our internal EV program. Our aim is to provide accessible electric mobility to customers across the globe. Sustainability and clean, green environment remain central to our vision to be the future of mobility.” More