Ather

Ather 450x electric scooter in Kochi
Ather Energy opens doors to new dealership, Kochi Experience Centre inaugurated

Ather Energy is keen on increasing its footprint in India, and the latest buzz is in Kochi, Kerala. The location for the newest dealership is Vytilla at Chakkiapadam Building, Ather Space Kochi.
Earlier in the week, the e-scooter manufacturer scheduled test rides at Tiruchirapalli aided by a pop-up store in Annamalai Nagar. The Kochi Experience Centre opened its doors today, and the company looks forward to starting deliveries.
FAME verification OTP
In another announcement this week, Ather Energy has had to suspend deliveries in Bangalore. This is owing to that fact that as notified by TRAI, the OTP mechanism has been affected across the board. As a result, FAME verification is impacted as it needs an OTP to be shared.
Keeping this in mind, deliveries in Bangalore are suspended for a few days. The Ather team will reach out to customers in regard to how to proceed if one has a delivery scheduled roundabout now.
Ather Electric Scooter delivery suspended in Bangalore
Ather Energy expansion
Less than a month ago, Ather Energy began production at its Hosur facility. The move enables the manufacturer to increase manufacturing manifold. Annual capacity now stands at 1.10L scooters, and 1.20L battery packs. The company looks forward to using this capacity fully sometime in 2022. Following phase I targets, manufacturing can be expanded to 3.5L scooters annually.
In recent months, electric two wheeler sales has improved for a number of manufacturers. This market is currently dominated e-scooters. Within the equation, Ather energy is a renowned first mover. The company currently sells Ather 450X and Ather 450 Plus in February 2021, retail sales improved by two-thirds.
In the larger scheme of things, the Indian two wheeler market is a large one where production and sales numbers are concerned. As the electric two-wheeler market goes from strength to strength, the hope is to shift demand to EVs. The possibilities are endless considering it’s seemingly a wait and watch game now. While no Indian two-wheeler manufacturer has yet stepped forward to offer a timeline as to when they would go all electric, government guidelines for India’s EV goals are being revised on a regular basis.
For now, in the limited scope of EV sales, Hero electric is already leading the charts. This is in line with its larger than life in the mass market two-wheeler segments we know it now. Bajaj and TVS have already introduced an e-scooter each. Most interestingly, Hero MotoCorp has a sizeable investment in Ather Energy. A recent fund infusement from Hero MotoCorp in 2020 is earmarked for market expansion and thereby improved its market presence. More

Ather 450X Electric Scooter At New Factory
The new Ather Energy Plant in Hosur is spread over 123,000 sq ft with annual capacity 1,10,000 scooters and 1,20,000 battery packs

Ather Energy moves to a new manufacturing unit in Hosur, Tamil Nadu from a smaller plant in Bengaluru. Production commenced at this plant on 2nd January and deliveries have also been initiated across cities of Mumbai, Pune, Ahmedabad, Bangalore, Chennai, and Hyderabad.
This new Hosur plant is spread over an area of 1,23,000 sq ft and has installed capacity of 5 lakh units per annum. It is from this plant that Ather has started production of the 450X and 450 Plus e-scooters while the plant will also build the lithium-ion batteries used in these offerings.
Mega Factory
The new plant would help to create job opportunities in the region with over 4,000 persons being trained for the EV sector over the next 5 years. Investments have also been planned over the next 5 years at Rs.635 crores while 90 percent of production is localized in India as a part of the Government of India’s Make in India policy.
The new Hosur plant will have annual capacity of 1,10,000 scooters and 1,20,000 battery packs which will be a massive improvement over the company’s current annual production volumes that stand at 35,000-40,000 units. Take a look at the short video giving us a tour of Ather’s Mega Factory and the making of their electric scooter.
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Ather Energy Expansion Plans
Ather Energy has started deliveries of the 450 X and 450 Plus e-scooters to a few cities across India. Plans are to have a presence in 27 cities in 15 states of Bangalore, Chennai, Mumbai, Pune, Delhi, Hyderabad, Kochi, Coimbatore, Kolkata, Calicut, Ahmedabad, Mysore, Hubli, Jaipur, Indore, Panaji, Bhubaneshwar, Nasik, Surat, Chandigarh, Vijayawada, Visakhapatnam, Guwahati, Nagpur, Noida, Lucknow, and Siliguri, while targets are set to expand to 40 cities by the end of this year.
The Hosur plant has received the support of the Tamil Nadu government. It is built on the Industry 4.0 principals and boast of the most advanced solutions in technology, human assets, systems and processes.
Ather also plans on making the factor ‘Smart’ with Smart algorithms to read data collected and make interpretations along with a highly efficient end to end supply chain which integrates the company’s processes, logistics, warehousing, quality checks and production right upto dispatch.
Ather Space Pune – Now open
Ather Energy only OEM to Make Own Battery Packs
Ather Energy plant in Hosur will also have the capacity to produce 1,20,000 battery packs thus making the company the only EV OEM in India to manufacture their own batteries and have also filed 13 patents on the design and manufacture of these lithium ion batteries used to power the Ather 450X and 450 Plus.
Zero effluents are generated at the new Hosur plant and all e-waste is handled by authorized recyclers while there is zero water discharge from production thanks to an in-house STP and treated water circulation for flush and plantation. More

Ather 450 Electric Scooter. Credit – Lazy Lion
Ather 450 e-scooter receives 4G SIM card, Bluetooth connectivity and a 7 inch touchscreen dashboard

Ather Energy, makers of the 450 Plus and 450X electric scooters, recently inaugurated a new Ather Space showroom in Mumbai and Ahmedabad and have recently started operations at their new and larger facility in Hosur, Tamil Nadu. Considering its outstanding demand, company plans to expand reach of its electric scooter lineup to 20 cities by Q1 2021.
The first scooters Ather launched were the S340 and S450, which were launched in June 2018. A few months down the line, Ather decided to remove the ‘S’ prefix, and what remained was the 340 and 450. In Sep 2019, Ather discontinued 340, and only had the 450 on sale. Early in Jan 2020, Ather launched 450x and 450 Plus – which are basically the same scooters, but come with advanced features and improved battery tech.
Ather 450 Ownership Review After 1 Year
Owner of Ather 450 electric scooter, Venky has shared his detailed ownership experience in a YouTube video by Lazy Lion. The owner details each feature with great gusto. For starters, Venky is excited to show off the reverse function and riding modes offered on his scooter which offer a range of 70 km to around 85 km.
Ather electric scooter comes in with several rider comforts. It gets a touchscreen dashboard allowing the rider to make and manage phone calls and music. The 7 inch touchscreen comes in with colour depth of 16M with a Snapdragon 212 Quadcore processor with 1GB RAM and 8GB storage while a 4G SIM card and Bluetooth connectivity are also a part of its features. Take a look at the detailed video below.
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The dashboard offers OTA updates, navigation and range and sports features such as auto indicator off switch, guide-me-home lamps, side stand sensor and adaptive screen brightness adjustment. Tracking function is another highlight detailed in the video with live location and vehicle state tracking.
The dashboard also has several settings in particular of  documents, wherein all necessary papers such as license and RC card can be stored. The charging socket is located at the front just under the left handle bar. It can be charged from 0-80 percent in about 3 hours.
The owner says that this has been good enough for his use. He has been really satisfied with the scooter. Along with the subsidy of Rs 34k, Venky got his e-scooter for a price of Rs 1.04 lakh price. Price of Ather scooters are a lot more today.
New Ather 450X
Ather 450 is no longer on sale. What is now on sale are the Ather 450X and 450 Plus. They share the same specs. This includes a 2.6 kWh lithium-ion battery pack which is paired with an electric motor generating 6kW/28 Nm returning a single charge range of 116 km. The battery is IP 67 rated water resistant and dust proof and comes in with 3 year warranty.
Ather Energy has introduced an Assured Buyback program for the Ather 450X. The company guarantees to buy back the 450X at Rs.85,000 at the end of 3 years. The company also offers a 5 year warranty and 5000 kms service interval with 3 free servicing. The 450X is offered in two variants of 450X and 450 Plus with prices at Rs.1.59 and Rs.1.39 lakhs respectively while both receive GST and FAME II subsidies. More

Ather Electric Scooter Production At New Hosur Plant
Electric scooter and battery production capacity at Ather Energy Hosur manufacturing plant

Ather Energy has started ops at its 1,23,000 sq. ft. EV manufacturing facility in Hosur, TN. As the manufacturer goes from strength to strength, 90 percent of Ather Energy’s production is localised in India. The company is capable of manufacturing 1,10,000 scooters and 1,20,000 battery packs in a year. An investment of Rs 635 crore is planned over next 5 years.
Ather Energy mega-factory in Hosur, Tamil Nadu saw production get underway on January 2, 2021. Since then, deliveries have gotten underway at Bombay, Pune, Ahmedabad, Bangalore, Chennai, and Hyderabad. Plans are afoot to get on with deliveries in a phased manner across 21 other cities by Q1 2021. Localisation at the manufacturing unit includes the battery pack, which Ather Energy makes themselves.
Ather 450X and Ather 450 Plus sales
Ather 450X and Ather 450 Plus were designed in Bengaluru, a city which is home to the largely new manufacturer. The supply chain ecosystem that has been developed sees most of the company’s supplier base located in Tamil Nadu.
It’s no surprise that Hosur has a natural selection for the manufacturing plat. The Hosur facility functions as Ather’s national manufacturing hub to cater to nationwide demand.
New Ather EV Plant
Continual market expansion means, Ather Energy confirms deliveries and presence across 27 cities in 15 states. They include – Bangalore, Chennai, Mumbai, Pune, Delhi, Hyderabad, Kochi, Coimbatore, Kolkata, Calicut, Ahmedabad, Mysore, Hubli, Jaipur, Indore, Panaji, Bhubaneshwar, Nasik, Surat, Chandigarh, Vijayawada, Visakhapatnam, Guwahati, Nagpur, Noida, Lucknow, and Siligur.
New Ather EV Plant
Ather Energy availability
Expansion plans point to a presence in 40 cities by 2021 end. The factory gets support from the state government under its EV Policy. Going ahead, Ather is also focused on lithium-ion battery manufacturing. Over the 5 years to come, 4000 employees will be trained in requisite skills.
Ather’s manufacturing facility is built on Industry 4.0 principles. The company is also zeroing in on Smart algorithms to read data collected to make meaningful interpretations. End-to-end supply chain process information is integrated into Ather Energy’s processes, logistics, warehousing, quality checks, production to finally vehicle dispatch.
New Ather EV Plant
For now, Ather Energy is the only EV OEM in India to make its own battery packs. 13 patents have been filed pertaining to design and manufacturing of li-ion batteries.
Tarun Mehta, CEO & Co-founder Ather Energy, said, “It’s been a great journey for us so far and the opening of this facility is truly a milestone for Ather. The consumer demand has increased by multiple folds and with us expanding to new markets, this state-of-the-art facility will cater to demand across the country.
New Ather EV Plant
We are proud of the fact that we designed and built a product from scratch which is in line with the government’s Make in India vision. We are thankful to the Tamil Nadu government and their EV policies which have allowed us to have most of our supplier base in the State making us self reliant.”
New Ather EV Plant More

Ather Electric Scooter
Ather 450 electric scotoers will now be available at the new Ather Space retail outlet in Ahmedabad opened in association with Kataria Group

Ather Energy, the makers of the 450X electric scooter and 450 Plus, has inaugurated a new showroom at Ather Space, at Ambawadi, near Panjarapole Char Rasta, Ahmedabad in association with Kataria Group. This new showroom was led by a group of Ather customers who wanted to be the first to experience this new and highly connected showroom.
In Ahmedabad, Ather 450X is priced at Rs.1,61,426 while the Ather 450 Plus carries a price tag of Rs.1,42,416. Prices are ex-sh. Ather Space in Ahmedabad follows that of the company’s first experience center opened in Bengaluru (Indiranagar) in June 2018 and the two showrooms opened in Chennai (Wallace Garden Street)and Mumbai earlier in January 2021.
The electric scooter maker has collaborated with Kataria Group in Ahmedabad, Kamal Motors in Mumbai and BU Bhandari in Pune. Ather Space is customer friendly with complete sales and service. The Ather 450X will be on display and the service center will offer complete support to owners.
Ather Ahmedabad facility
The Ather experience center in Ahmedabad is designed to be dynamic, tactile and interactive, offering buyers an in-depth knowledge of all that has gone into the making of the new Ather 450X electric scooter. Customers can view a naked scooter, inspect every key component that makes up its interiors and can interact and learn more of its functions and performance via an interactive digital display.
Ather Ahmedabad
This new showroom in Ahmedabad comes at a time when the company had been receiving outstanding response from buyers in Gujarat. Test rides can be scheduled via the website and bookings can also be placed.
Following this showroom, the company also plans to open an experience center in Surat as a part of its Phase II expansion plans in the second quarter of 2021. Ather Energy has even set up Ather Grid points in Ahmedabad with three fast charging points located at Regenta Central Antarim Navrangpura, Ophiolite’s-Sindhu Bhavan Road and Tea Post-Sindhu Bhavan Road.
Free charging facilities will be offered via these charging stations till March 2021, not only for Ather 450X and 450 Plus but for all electric two and four wheelers. The company also plans to increase this count to 10-12 more in the months ahead.
Ather Ahmedabad Dealer
Ather 450X Electric Scooter
Ather 450X is faster and better than the Ather 450. It is presented in colour options of Grey, Green, and White along with limited-edition Series 1. It comes in with riding modes of Eco, Ride and Sport and powered by a 6 kWh PMSM motor and a new 2.9 kWh lithium-ion battery pack.
Ather has also introduced a new Wrap model for higher performance which allows the Ather 450 X to accelerate from 0 to 40 kmph in 3.3 seconds, thus making it the quickest scooter in the 125cc segment.
On board features include a smart 7 inch touchscreen instrument console with Bluetooth connectivity with music and voice assistant. The 450X also has a 4G SIM card allowing for managing phone calls and an Android Open Source offering Google map navigation and on-board diagnostics along with over the air updates, auto indicator off and guide-me-home lamps. More

Ather Electric Scooter Production At New Plant
Ather Energy is planning to spread its presence to 40 cities by end of 2021

Ather Energy, the manufacturers of the India’s fastest electric scooters – 450X and Ather 450 Plus, are in an expansion mode. While the electric scooter maker had earlier announced plans to spread its presence across 40 cities by the end of 2021, the company is also opening up experience centers in 25 new cities by the end of June 2021 and will also have 500 charging points by the end of this year.
New Year, New Plant
Earlier, Ather 450X and Ather 450 Plus were produced at a plant in Whitefield in Bengaluru in Karnataka, the company now shifts to a new plant in Hosur in Tamil Nadu. The two wheeler EV maker has signed an MoU with the Government of Tamil Nadu for a 4 lakh sq ft facility from where it will produce the Ather 450 and lithium-ion batteries.
A pooja was conducted at the new plant with all the team members in attendance along with a lineup of the Ather 450X and 450 Plus scooters. This move comes at a time when both the State and Central Governments are pushing for electric two wheeler adoption with an updated FAME policy, lower GST and benefits on loans for electric vehicles.
The Tamil Nadu EV policy also includes 100 percent exemption on electricity tax to EV industry till 31st Dec 2025 besides stamp duty exemption on land procured for such plants.
Ather Energy Team At the New Plant In Hosur, Tamil Nadu.
Ather Hosur Plant
Tamil Nadu is an automobile manufacturing hub and the Ather unit in Hosur will be in close proximity to the company’s RD facility in Bengaluru and to the current and future supply base in the region. The new Ather plant in Hosur will also see the company ramp up production capacity. Ather Energy is looking to produce around 3,000 units per month from this new plant, which will later be expanded to 8,000 units by early 2022.
Tarun Mehta, the co-founder of Ather Energy, stated that from their older Bengaluru plant production was at an average of 300 units per month. These lower numbers were primarily due to the fact that the 450X was available only in 2 cities initially of Bengaluru and Chennai.
Now expansion of networks to new cities by the end of 2021 will see production increase correspondingly. The Hosur plant, besides producing the Ather range of electric scooters, will also produce batteries and the same plant will see the new Ather electric motorcycle being produced, though this is yet a few years away from launched.
Ather Ahmedabad Experience Center Opens This Week – 6th Feb 2021
Ather Grid Expansion Plans
Along with shifting to a new plant in Hosur, Ather Energy is also expanding its Grid Charging Network. As on date the company has 39 charging stations in Bengaluru and 14 in Chennai and have plans to increase this count to 6,500 by 2023 across 30 cities in the country and the target is to have one charging station every 4 kms in the cities where it sells its models.
Ather 450X and 450 Plus
At the end of last year, the company discontinued the Ather 450 scooter and replaced it with the 450X, 450 Plus. Ather 450X and Ather 450 Plus are been built on the same platform, and come in with improved hardware and software. The E-scooters receive 4G SIM card, Bluetooth connectivity and a 7 inch touchscreen dashboard with colour depth of 16M and a Snapdragon Quad-Core processor.
The Ather 450X is powered by a 2.6 kWh lithium ion battery pack with an electric motor generating 6 kW/28 Nm. It is capable of a range of 116 km on a single charge and is priced at Rs.1.59 lakhs. The Ather 450 Plus e-scooter is priced at Rs.1.39 lakhs. More

Prathamesh Sawant – one of the first owners of 450x Series 1 in Mumbai. Image – @the_hairmonster
Ather currently has the 450x and the 450 Plus electric scooters on offer

Ather Energy has opened their first experience centre in Mumbai today. Located at the popular Linking Road in Bandra, this state of the art showroom is called Ather Space. After Bangalore and Chennai, Mumbai is the 3rd city to get Ather Space.
In the coming months, more cities in India will be getting their own Ather Space. Hyderabad and Ahmedabad Ather experience centres will soon open for public. Ahmedabad recently got one of its first Ather Grid electric charging station.
Increasing Production
Backed by Tiger Global, Hero MotoCorp and founders of Flipkart Sachin Bansal and Binny Bansal, Ather Energy was founded in 2013 and since then has raised $102.2 million. It has now been announced that Ather looks to intensify its production capacity.
Ather Energy has shifted its production base to Hosur in Tamil Nadu from its current manufacturing facility in Bengaluru, Karnataka. Recently, the last unit of Ather 450 rolled out of this facility.
Ather Space in Mumbai
By setting up this new manufacturing facility Ather will be ramping up its production which will help to manufacture 3,000 units in its initial stages and further expand to 8,000 units by the first half of this year. Ather has announced to expand its footprint beyond the 11 cities targeted for the first phase in November 2020. By March 2021, the company aims to have presence in 16 more cities – so total 27 cities will have Ather on offer by March 2021.
Current Availability
11 cities of 1st phase are Mumbai, Delhi, Pune, Bengaluru, Hyderabad, Nagpur, Ahmedabad, Kochi, Coimbatore, Chennai and Kozhikode. Previously Ather has managed to produce only 300 units of 450 per month on average.
This modest number was mainly due to the restricted availability of the e-scooter in just 2 cities – Bengaluru and Chennai. Other factors such as lack of widespread charging infrastructure and premium pricing also led to slow sales volume.
Ather Space in Mumbai
Ather Energy entered the Indian market with the launch of the country’s first intelligent electric scooter in the form of Ather 450 in 2018. This was followed by the launch of 450X and 450 Plus, more powerful and premium version of the standard 450 in January last year.
Ather Experience Center in Mumbai – Ather Space
They also launched a limited-run Series-1 Collector’s Edition of the 450X exclusively available for those who had booked it even before the brand had officially launched it. It is this special e-scooter, that is now being delivered in Mumbai via the new Ather Space Experience Centers.
Powertrain & Performance
Ather 450X draws its power from a permanent magnet synchronous motor (PMSM) which is backed by a 2.9 kWh lithium-ion battery pack. This powertrain is good enough to produce an output of 6kW (8 bhp) of power and 26 Nm of peak torque.
Ather Experience Center in Mumbai – Ather Space
It has a strong performance which can make it sprint from 0-40 kmph in just 3.3 seconds thus making it one of the quickest scooters in comparison to the 125cc segment of scooters. It is offered with three ride modes- Eco, Ride and Sport along with an additional high-performance ‘Warp’ mode. More

Ather electric scooter
Ather regularly rolls out OTA updates – The latest one also delivers performance upgrade

India’s leading electric scooter manufacturer, Ather Energy has rolled out an update for its app on Android and iOS. This update is primarily a patch that has performance improvements as well as bug fixes. This update will be applicable for 450X and 450 Plus owners. One of the fixes is that the colour and name will now be displayed correctly in the app.
For Android users, the update is already available on Google Play Store. iPhone users may have to wait a couple of days, as the update is pending review on the App Store. Apple team will be on Christmas holidays till December 27, which has resulted in delay.
Ather expansion plans
In terms of numbers, Ather Energy is currently placed at third place in the list of bestselling electric scooters. It trails behind Hero Electric and Okinawa. Ather is ahead of other rivals such as Revolt, Ampere, Benling, and Pure EV. In April-Sep 2020, Ather had sold a total of 941 units. In comparison, the numbers for Hero and Okinawa were 2,629 and 1,836, respectively.
To boost sales, Ather is currently working to expand operations across the country. In addition to Bengaluru, Chennai and Hyderabad, Ather now has presence in Mumbai, Pune and Ahmedabad. Other cities on the radar include New Delhi, Kolkata, Kochi, Coimbatore, Calicut and Kozhikode.
Ather electric scooter test rides are now available in many new cities
In phase II, Ather electric scooter will be launched in several other cities such as Jaipur, Chandigarh, Surat, Noida, Lucknow, Nasik, Indore, Bhubaneswar, Hubli, Mysore, Vijayawada, Guwahati, Nagpur and Siliguri. If things progress as planned, Ather would have expanded operations to 27 cities by end of next year.
Ather’s new plant
As Ather expands its footprint across the country, demand is expected to increase significantly in the future. To fulfil that, Ather has setup a new manufacturing facility at Hosur in Tamil Nadu. This plant is much bigger, spread across an area of 4 lakh square feet.
Its estimated production capacity is 1 lakh units per annum. When this new plant becomes fully operational, Ather would have catapulted to an established two-wheeler manufacturer from its current status of an EV startup. Ather has already discontinued production at its Bengaluru facility.
In every city where Ather has presence or will launch its electric scooter in the future, the company will be adding more charging stations. Availability of charging stations takes care of range anxiety, which is a crucial step for motivating customers to switch from standard petrol scooters to electric scooters. Ather 450X true range is 85 km on a single charge. It comes with fast charging and has ride modes of Eco, Ride, Sport and Warp. More