Ather

Ather Electric ScooterHuge response to the Ather electric scooters has resulted in the company opening experience centers in 13 cities across India
Bengaluru based, electric two-wheeler manufacturer, Ather Energy has been seen outstanding success of their electric scooters. Following the revisions in the FAME II Scheme, prices of the scooter become cheaper by Rs 14,500 to buyers in Bengaluru and by Rs 13,500 for the Ather 450X and 450 Plus in New Delhi.
Tarun Mehta Co-Founder and CEO of Ather Energy expects electric scooter market share to be above 40% of the total scooter sales of India. And the rate at which electric scooter demand is growing, some might even consider Tarun’s target to be achieved even faster.
Ather Bangalore Experience Center
Ather Energy has announced today that their single experience center in the city of Bangalore has generated sales of Rs 10 crores in the month of July 2021. Ather says that this is double the business done by brands which sell petrol scooters. And that too from a showroom which is half the size (in comparison to ICE scooter showroom).
Ather Energy started this calendar year with a new showroom opened in Mumbai in January 2021 followed by showrooms across Pune and Ahmedabad in February 2021. Ather Experience Centers are now located in cities of Mumbai, Pune, Ahmedabad, Kochi, Jaipur, Hyderabad, Bangalore, Chennai, Vizag, Calicut, Trichy, Delhi, Indore.
Ather 450x in Pune
Ather now targets 30 new showrooms across new cities by the end of this year to span 100 cities in due course. Along with company owned showrooms, Ather is also in the process of entering into agreements with dealer partners for the sale of Ather 450X and Ather Plus e-scooters.
In FY2021 a total of 4.5 million petrol powered scooters were sold. Tarun Mehta estimates that there is potential for 1.8 million or 18 lakh electric scooters to be sold in FY2025. Earlier this year in February, Ather’s new manufacturing plant, with a production capacity of 110,000 e-scooters and 120,000 battery packs per annum, went on stream.
Central and State Governments Support
Demand for electric vehicles surged in view of escalating fuel prices. It should be recalled that petrol prices have crossed the Rs 100 mark in most metros and is nearing that figure in other cities of India. An Ather e-scooter promises one-sixth the running cost of a petrol scooter which relates to substantial saving to the user.
Electric two wheeler popularity also increases with ongoing support from both Central and State Governments in the form of revisions in the FAME II incentive scheme. The company cites that it could be supply and not demand that will be a limiting factor in the future.
The amendment to the FAME II, (Faster Adoption and Manufacturing of Electric Vehicles in India) introduced in June 2021 saw electric two wheeler subsidy increase to 50 percent to Rs 15,000 per kWh. This has led to a substantial price reduction of electric two wheelers.
Automakers such as Ather and TVS Motor reduced prices of the 450X and iQube respectively while Okinawa Scooters also stated that the price of the iPraise+ will cost Rs 17,892 less to a new reduced pricing of Rs.99,708. Praise Pro prices have also dipped by Rs 7,947 to Rs 76,848 while the Okinawa Ridge+ is now at Rs 61,791, down Rs 7,209 over earlier pricing.
Along with this new policy, several states like Gujarat, Maharashtra, Rajasthan, etc have also announced EV policies that has boosted sales and successfully turned buyer sentiments towards electric vehicles. More

Image for reference. Credit – iGuru CrazySubsidy on electric two-wheelers has been increased by 50 percent under the FAME II scheme – up to 40 percent of total vehicle cost
Over the last one and a half year, there has been appreciable growth in the electric vehicle (EV) segment, especially for two-wheelers. With new manufacturers making an entry into India’s automotive market, the EV space has shown tremendous promise for the future.
The government of India is also doing its part to boost sales of EVs and reduce vehicular emissions by introducing FAME II (Faster Adoption and Manufacturing of Electric Vehicles in India) scheme. This was done in order to extend support to the correct models amidst a gradual rise in the number of two-wheelers in the EV space.
Revised FAME II subsidy
When introduced in 2019 by the Ministry of Heavy Industry (MHI), this policy offered benefits to models which fulfilled eligibility criteria such as a minimum range of 80km and a minimum top speed of 40kph. This scheme offered benefits of a subsidy which amounted to Rs 10,000 per kWh. Now, the government has announced an increase in subsidy by 50 percent which now amounts to Rs 15,000 per kWh for all electric vehicles (EVs) and hybrids, except buses.
Further, MHI has now capped the incentives for electric two-wheelers at 40 percent of the cost of vehicles from the older cap of 20 percent. As of now, the revised policy will be applicable to electric two-wheelers.
Bajaj Chetak
Any further changes to the scheme will be released in the coming few days. Considering the central government’s intention to make India an electric vehicle nation by 2030 by helping the adoption of EVs, the latest revisions could also be extended to the passenger vehicle segment.
Ather 450X, 450 Plus price decrease
The increase in subsidy was immediately reflected in the prices of electric scooters. Ather Energy was the first to act upon the initiative as it slashed prices of its premiere offering 450X by Rs 14,500 as a result of this amendment. For Bangalore, Ather 450X now costs Rs 1.44 lakh and Ather Plus now costs Rs 1.25 lakhs. All prices are ex-sh.
Terming this as a phenomenal move, Tarun Mehta, CEO and co-founder of Ather Energy, added, “Sales of electric two-wheelers have grown despite the pandemic and with this additional subsidy, we expect electric two-wheeler sales to disrupt the market, and clock over 6 million units by 2025.”
MHI has also notified that it plans to go for aggregation via the Energy Efficiency Services Limited (EESL) in order to bring the cost of electric 3-wheelers at par with IC engine 3-wheelers. EESL is said to classify demand for 3 lakh electric 3-wheelers into multiple user segments. As of now, 76,008 vehicles have been sold under the FAME II scheme. More

Image – abhithadi / AtherAther’s current focus is on expanding operations and improving fast charging infrastructure
One of the early entrants in the electric two-wheeler space, Ather Energy has reported its best ever quarterly performance. Ather has consistently ranked among the top five electric two wheeler manufacturers. In February 2021, Ather was at fourth place with sales of 624 units. YoY growth was 69.11% and market share at 10.30%.
Ather Q4, FY21 results
As per info shared by the company’s co-founder and CEO Tarun Mehta, Ather sales have increased by a whopping 250%. This has been made possible with the company’s focus to expand operations across the country.
Ather has presence in most of the top cities such as Bengaluru, Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad. Several smaller cities have also been covered such as Coimbatore, Hubli, Jaipur, Kochi, Kozhikode, Nagpur, and Trichy. Ather has plans to launch operations in several other cities this year.
In other positive developments for Ather in Q4, 2021, the total number of test rides during this period has increased 6X times. Rise in fuel prices is one of the key reasons why more people are now thinking about electric two wheelers. This represents a good opportunity for the company. In Q4, the number of cities covered by Ather has increased from 4 to 10.
Ather Founder, Tarun reveals the staggering growth performance of their electric scooter
Ather is also working to increase the number of fast charging stations. This has increased from 79 to 129 in Q4. Readily available fast charging infrastructure takes care of range anxiety and is an important factor that influences acceptability of electric two wheelers. Ather will be adding more of these in the future. In terms of production, Ather has been able to reduce assembly time by 32%.
Positive margins achieved
In a first, Ather has been able to register positive margins for the first time. Startups require heavy investments and achieving profitability is often an uphill task. With positive margins, Ather is in a better position to attract new investments, boost production and expand operations to new cities.
Ather’s primary offering is its 450X electric scooter. It is equipped with an IP 67 rated water and dust resistant 2.9 kWh lithium-ion battery pack that sends power to a 6kW PMS motor. Torque output is 26 Nm.
Ather 450X has ride modes of Eco, Ride, Sports and Warp. Max range of 85 km is available in Eco mode. In Ride and Sports, the range is 70 km and 60 km, respectively. Max speed and acceleration is possible in Warp mode, where 0-40 kmph can be achieved in 3.3 seconds. Ather 450X can be charged with any 5A plug point and can load 15 km in just 10 minutes. More

Ather 450XCurrent capacity of Ather Energy stands at about 9,200 units per month, from its Hosur plant
Ather Energy, the makers of the 450X and 450 Plus electric scooters, plan to increase their production capacity three fold to 3 lakh units by the end of FY23 (March 2023). Current annual capacity stands at 1.10 lakh scooters and 1.20 lakh battery packs.
Though the production capacity is at about 9,200 units per month, Ather does not produce that many scooters currently. The company expects to use the current capacity to 100% by 2022. Investment into this plant currently stands at Rs.130 crores. Total investment till date stands at Rs 650 crores.
More production, More space
Current production of 1 lakh units capacity is from the factory area of 1.2 lakh sq ft. When they increase the capacity, they will increase the plant area as well. Ather states that the area can be extended to 4 lakh sq ft by the end of FY23, which will help increase production capacity of e-scooters as well as battery packs.
The increased demand being shown toward the Ather 450X has stirred up enthusiasm to boost capacities. The company currently stands at No.4 in the electric two wheeler segment with a market share of 10.30 percent. Ather 450 Plus is priced at Rs.1,40,514 while the Ather 450X is priced at Rs.1,46,926 in Delhi.
New Ather EV Plant
Despite the fact that this price is much higher the price of a petrol powered scooter, sales have seen a significant increase. The higher prices of fuel coupled with several state and central government initiatives have given this sector a boost.
Ather Experience Centers
Ather Energy has set up experience and delivery centers in Ahmedabad, Hyderabad, Bengaluru, Chennai, Pune, Mumbai, Coimbatore, and Kochi, while deliveries are set to commence in Trichy, Mysore, Hubli, and Delhi from later this month. The company targets around 27 delivery centers by the end of this year.
Ather Energy also offers free charging not only for the Ather 450X but for any electric scooter at their experience centers and public charging stations. Plans are afoot to set up take up the county from a current 130 to 400 charging stations by the end of Dec 21.
New Athers
Ather has revealed that they have plans to launch more scooters and motorcycles. Yes, Ather has plans to enter electric motorcycle segment as well. But they have not shared a timeline as to when they will launch their next electric scooters / motorcycles. As of now, they will continue to focus on entering new cities, increasing charging infrastructure and increasing plant capacity.
Ather 450X Specs
The 450X gets its power via a 6 W PMS motor along with an IP67 rated 2.9 kWh lithium ion battery pack that makes 25 Nm peak torque. Acceleration from 0 to 40 km/h is achieved in 3.3 seconds while in Wrap mode and top speed is at 80 km/h. Battery charging from 0-80 percent is achieved in 3 hours 35 minutes and can be charged upto 100 percent in 5 hours 45 minutes. The company offers a 3 year warranty on the 450X which includes the battery.
More recently, the company introduced the 13 OTA update (Atherstack Atom) for the 450X. This offers Bluetooth based music and call feature via the user’s smartphone. This update is via the Ather App and is currently only offered on Android and Google PlayStore while it will be released on Apple App Store for iOS users later this year. More

Ather 450X Series1 and its 1st owner. Image – Ather / Tarun MehtaThe Ather 450X electric scooter has been launched across markets and now retail operations in New Delhi commence
Following the opening of retail operations of Ather Energy in New Delhi, the first unit of Ather 450X Series1 was handed over by Tarun Mehta, co-founder and CEO of Ather Energy to Dr Pawan Munjal, Chairman and CEO of Hero MotoCorp. Hero MotoCorp is a leading investor in Bengaluru based Ather Energy, currently holding nearly 35 percent stake.
Ather 450X is an electric scooter manufactured by Ather Energy that has been well received in the country. The company currently stands at No.4 in the electric two wheeler segment with a market share of 10.30 percent.
Ather 450X Series1
Ather Energy offers the 450X and 450 e-scooters both of which are on sale via showrooms. The Ather 450 Plus is priced at Rs.1,40,514 while the Ather 450X is priced at Rs.1,46,926 in Delhi, where retail operations have just been opened.
This price includes both Central and State Govt subsidies and charges for performance upgrades. The company is also offering buyers the Ather Dot home or portable charger at a discounted price. Insurance, road tax, registration, etc, are extra.
Ather 450X Series1
The 450X e-scooter is presented in colour options of Space Grey, Mint Green and White. Series1 is a special edition finished in Black and red accents. It is positioned on an aluminum cast frame with a single piece seat and headlight mounted front apron. It gets a 7.0 inch TFT display with Bluetooth and smartphone connectivity, all LED lighting and rides on 12 inch alloy wheels.
It gets 4 riding modes of Eco, Ride, Sport and Wrap and comes in with a 3 year warranty on the 450X and battery. It uses a 6 W PMS motor with an IP67-rated 2.9 kWh lithium-ion battery that offers 26 Nm peak torque. Acceleration from 0 to 40 km/h is possible in 3.3 seconds in Wrap mode while top speed stands at 80 km/h.
Ather Energy claims a True Range of 85km/charge in Eco mode, 70km/charge in Ride mode and 60km/charge in Sports mode. There are owners who have managed to achieve a range much higher than that. The battery offers upto 0-80 percent charge in 3 hrs and 35 min and from 0-100 percent in 5 hrs 45 min. Suspension is handled by telescopic forks on the front side and a mono-shock unit on the rear end.
Ather 450X – 13th OTA Update
Ather Energy recently rolled out the 13th OTA update (Atherstack Atom) for the 450X. This allows Bluetooth based music and call feature with the user’s smartphone synced to the touchscreen dashboard. This update is via the Ather App and is initially available on Android in the Google Play Store while later it will be released in the Apple App Store for iOS users.
This is for existing users of the 450X while new deliveries with find this as a built in feature. Through this app, users can answer or reject calls via the dashboard. The dashboard will also show album art, name of song and artist in the display. Following this update, the company is now set to introduce a tyre pressure monitoring system (TPMS) for the Ather 450X. More

Ather 450x in PuneAther Energy has released the 13th OTA update for their 450x electric scooter
The Ather riding experience is now more convenient with the latest Atherstack Atom update. This means one can take phone calls and change tracks with Ather 450X control. With this, one can view music and phone calls from the Ather 450X dashboard.
The revamped Ather app means existing owners can get feature upgrades via OTA. This is the 13th OTA (Over the Air) update to Atherstack Atom. Now one can enjoy Bluetooth based Music & Call feature on Ather 450X. One can pair the scooter’s 7- inch touchscreen dashboard to a smartphone in use.
Atherstack Atom
When music is playing, album art, song name, and artist name can be viewed on the dash. When stationary, the rider can switch to previous track, play/pause current track or switch to next track. The update is compatible with all popular music streaming services and podcast services.
One can accept/reject the call on the touchscreen dashboard. A combination of physical switches can be used when riding. Ather Energy is working to introduce a tyre pressure monitoring system (TPMS), which will further enhance vehicle performance. Take a look at the short video on the newest update.
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With these additions, the need to pull out one’s phone when riding is limited. The new Ather App proves to be a clean, intuitive interface with a contextual home screen for easy access to all info a rider typically needs. Currently, it’s available on Android in the Google Play Store. In a few weeks it will be released in the Apple App Store for iOS users.
Tarun Mehta, Ather Energy, said “We are happy to finally update the Bluetooth based Music & Call feature on our flagship model. With the Atherstack Atom update, we aimed at simplifying a user’s ride experience, improving convenience, and removing all mental overheads when a phone rings while also being safe.
We hope that every Ather 450X owner will love the experience just like we did. Every Ather 450X delivered to date will automatically download the OTA, while the new deliveries will have the feature built-in. Our team is also working on adding more smart and connected accessories so Ather owners can have a fully integrated system.”
Fast Charging Points
Ather Energy will also go about installing Ather Grid, 3-4 fast charging points at key locations across the cities they are present in – with the count set to double by the end of this year. For this, the company seeks partnership with cafes, restaurants, malls, gyms and tech parks. To date, Ather Energy has a presence in over 17 cities with 120+ fast charging points.
Ather offers the 450 and 450X electric scooters, both of which will be on sale via the new showrooms. The Ather 450X is priced at Rs.1,59,524 while the 450 Plus retails at Rs.1,40,514. More