Ampere

Ampere Magnus EX Electric Scooter
Greaves Electric Mobility electric 2W and 3W sales reported at upward of 10,000 units in December 2021
Greaves Electric Mobility reported sales of more than 10k units in December 2021. The company sells both electric 2-wheelers and 3-wheelers. Q3 was significant as the company acquired 100 percent stake in electric 3-wheeler company, ELE (e-rickshaws).
They also completed a 26 percent stake acquisition in MLR Auto (Teja brand). The Ranipet mega EV factory came to life. With expansion writ large across its overarching business strategies, one looks forward to more launches this year. Ampere Electric Scooter Sales Dec 2021 were in the green.
YoY, Ampere reports almost 6X revenue growth in Dec ’21. Its electric 3W business grew by 101 percent in volume terms, its best sales result to date. Its EV mega site is spread across 35 acres and entails a cost of Rs 700 crore. Production target is set at 1.2 lakh units each year.
Ampere Experience Centre
Ampere has inaugurated an Experience Centre at Ranipet, Tamil Nadu. It’s located at the new mega EV facility in Ranipet. The centre is designed to help customers understand and experience Ampere electric vehicles. Take a look at their new center in the video below.
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Ampere prides itself as one of the fastest growing EV brands with a presence in B2C and B2B markets, and a product portfolio that makes the manufacturer competitive in multiple segments. Ampere retail presence is on expansion mode, and the company says, its products have found significant demand in the market.
Nagesh A Basavanhalli, MD and Group CEO Greaves Cotton Limited said, “Ampere has been a trusted brand for pragmatic mass mobility buyers who seek affordable and reliable solutions simplified for their everyday usage. With our EV megasite in Ranipet and the newly opened Experience Centre, we hereby strengthen our resolve to provide Clean Mobility for All. We are also committed to elevate overall customers’ experience with best-in-class products and other ecosystem support requirements.” 
100km ride range on a single charge
Its Magnus EX scooter is gaining preference amongst customers. Magnus EX electric scooter offers 100 kms ride range on a single charge with an advanced, detachable lithium-ion battery. As a requirement, ride range is an important selling point for any electric product. With estimates of savings on running cost hinging on ride range, it’s important that electric two-wheelers can go further. Roy Kurian, COO, Ampere Vehicles said, “With Ampere, our e2W segment has achieved good success and December 21 sales performance is a testament of the same. Our recent launch of Magnus EX is gaining wide acceptance from customers across the nation.” More

Ampere Magnus EX Electric ScooterNew Ampere Electric Scooter Magnus EX offers best in class driving speed of 53 km/h and a range at 121 km per charge
Just at the start of the festive season Ampere Electric has launched a new variant to its Magnus lineup. The electric two wheeler market is already at a new high, and continues to grow even higher. India’s leading electric two-wheeler companies like Hero, Okinawa and Ampere are already seeing a 25-30 percent surge in demand, thanks to festive season. Many buyers in the Indian cities are now opting for electric vehicles due to ever escalating fuel prices and greater affordability thanks to several State Government subsidies.
Ampere Vehicles with its two existing e-scooters of Magnus and Zeal has launched the new Ampere Magnus EX e-scooter priced at Rs 68,999. This price, with added state government subsidies, could go down further making it an attractive and lucrative buy for those seeking a cheaper alternative to conventionally powered scooters.
Magnus EX is presented in three colour options of Metallic Red, Graphite Black and Galactic Grey. It gets an extended driving range of 121 kms per charge as per ARAI certification. It comes in with a 3 year warranty that covers aggregates and assurance of after sales support.
Ampere Electric Scooter Magnus EX – Key Features
Ampere Magnus EX measures 1,920mm in length, 685mm in width and 1,120mm in height. It gets a wheelbase of 1,390mm and ground clearance of 147mm. Maximum load capacity stands at 150 kgs. Magnus EX gets a detachable 60V, 38.25Ah Advanced Lithium Battery which can be charged via a 5 amp home/office/plug on the wall charging point.
Ampere Magnus EX Electric Scooter Specs
Its 121 km range per charge offers the rider an economical ride while it highly capable battery offers both increased power and better performance. It also gets best in class driving speed of upto 53 km/h while its 1200 watt motor is among the highest in capacity in its segment. Magnus EX also receives 2 modes of Eco Mode and Power Mode.
On board features include keyless entry, vehicle finder, an anti-theft alarm system, a wide seat for better rider comforts and legroom space of 450mm. This new e-scooter also gets an LED headlamp with chrome accents, large under seat storage and boot light. For pillion safety, the scooter gets large foot rest and grab handles.
Roy Kurian, COO, Ampere Electric said, “Customers are looking for more affordable ways to travel as petrol prices heavily dent savings of everyday 2W commuters. Magnus EX with its long distance per charge enables users to do multiple trips and complete their work & life goals easily. Magnus has been the preferred choice of multiple EV prospects across the country owing to its large comfortable space and distinctive ride comfort. In addition, now every smart Indian customer will get superior style, extra power & performance delivering extraordinary savings & smart ride every km of the drive.”
Ampere Electric Two Wheeler Plant
Ampere Vehicles is setting up an electric two-wheeler plant in Ranipet in Tamil Nadu. The plant is set to commence production by the end of this year. Current production of electric two wheelers being carried out at Coimbatore will also shift to Ranipet. Production capacities, which currently stand at 60,000 units per annum, are set to touch the 1 lakh unit mark by the end of this year. The company will follow a platform based approach with common components for different models. More

Ampere Electric ScootersThis milestone of 1 lakh units includes both Ampere and ELE brand of EVs – Across 400 towns in India
Ampere Vehicles, the e-mobility arm of Greaves Cotton Limited, has achieved a major milestone. The company’s customer base currently stands at 1 lakh spread over 400 towns in India. These sales include both brands – Ampere and ELE brands.
Ampere Vehicles had acquired Noida-based electric three-wheeler company, Bestway Agencies in which it currently commands a 74 percent stake. This company sells e-rickshaws under the ELE brand.
Increase In Demand
An increase is demand for electric vehicles has been seen with the onset of the COVID-19 pandemic when more personal means of travel gained prominence over public transport. These electric vehicles were found ideal for daily commute for both home makers and office goers.
It was also sought by students, fleet operators and by last mile delivery operators. Its long distance per charge, light weight portable batteries and convenience of charging points worked in its favour. Rising fuel prices coupled with new FAME II policies and the more recent subsidies offered by various State Government also lead to increased sales.
Ampere Electric Scooter Dealer
Ampere Vehicles Support Base
Ampere Vehicles has now expanded to over 500 touch points that include 350 dealership in e-scooter segment and 165 dealers for its ELE e-rickshaws. The company has strengthened its presence in this space with a pan India eco-system offering a range of produces coupled with a strong retail network, after sales service backup and trained mechanics. The company also offers customers several financing schemes through Greaves Finance and other partners.
Buoyed by this success, the company has announced investment to the extent of Rs 700 crores over a 10 year period for a new and exclusive electric vehicle factory in Ranipet, Tamil Nadu. The facility will be spread over 14 lakh square feet and will become one of the largest state-of-the-art e-mobility manufacturing plants in the country.
Ampere EVs More Affordable
Following changes in FAME II subsides, that offers 50 percent more subsidy at Rs 15,000 per kWh on electric bikes and scooters in India along with benefits being offered by various State Governments, Ampere e-scooters become more affordable. The Ampere Magnus and Zeal have become cheaper by Rs 27,000 in the state of Gujarat. Ampere Magnus is now available for Rs 47,990 in Gujarat while Zeal is now priced at Rs 41,990. This is as compared to an earlier pricing of Rs 74,990 and Rs 68,990 respectively.
These two electric scooters come with a top speed of 55 km/h and offer a range of 75 km on a single full charge. The use of lightweight, portable, lithium-ion batteries, a comfortable riding position and low running cost that works out to Rs 0.15 paise/km are reasons for its increased demand. More

Ampere Electric Scooter DealerWith its sight set on growth, Ampere Electric now caters to customers from across 500+ touchpoints
Ampere continues to expand its reach into newer markets and geographies. To meet these goals, the company is committed to reduce risks of its business with active screening process for new entrepreneurs, strict guidelines of third party channel partners and breakthrough technology-based products across electric vehicle segments.
Ampere Electric has set its goals at 500 customer touch points across India. Currently, the company reaches its customers through 350 electric two wheeler dealerships, and 165 dealerships in e-rickshaw segment.
A series of initiatives and policy announcements by various state governments have led to the launch and expansion of new players in the e-scooter space. Some states have announced subsidies for electric scooters, while others are focused on developing their own outlines that power EV growth.
Committed to stakeholders
The company has always thought about future business growth in the long run. Having its own factory and manufacturing unit dedicated to scooters and rickshaws which makes the manufacturer self reliant.
Ampere Electric Dealer
Not only can they cater to the needs of domestic market, with a growing number of Indian companies catering to overseas markets, Ampere too could expand on such business opportunities. Further as an outcome of this, its distributor and large dealer network is already in the process of making necessary expansion to their business model as they seek to bring more business opportunities. Ampere strives to provide the right products and services at the right price for customers.
Roy Kurian, COO, E-Mobility Business (2 & 3-Wheeler), Ampere Electric, said, “With expanding footprint, superior online and offline customer experience, host of financing tie-ups, and customer friendly schemes. We are happily building strong assurance and peace of mind amongst the e-scooter buyers, B2B buyers and channel investors across the nation. We will continue to design & deliver complete lifecycle support for our stakeholders.”
Gaining market share
Ampere is keen on bulk orders from a wide range of corporate bodies, educational institutes and even government organizations. Ensuring market growth from B2B buyers. In addition to these developments, major e-scooter firms have announced new commitments to affordable pricing as a way of gaining market share.
One of the most well-known factors contributing to the popularity and success of Ampere e-scooters is their affordability. This is due in large part to the notable reduction in prices that was enabled by state subsidies on electric vehicles as well as attractive low cost customized financing options. Ease of availability of Ampere e-scooters helps contribute to their popularity with consumers. More

Ampere Magnus ProFollowing FAME II subsidy revision and Gujarat EV Policy update, Ampere electric scooters are now available for under 50k
Alongside range anxiety, a major concern for those considering an electric scooter purchase has always been the cost of the vehicle itself. Now with Fame II policy revised, and various state governments introducing state specific EV policies, things are beginning to look up. Only last month, Gujarat EV policy was announced soon after FAME II subsidy revision. The current price revision
With this, Ampere electric scooters are now available at a retail price of below Rs 50k. Recent price revisions could prove to provide the nudge needed in making electric scooters a viable daily commute option.
Ampere Vehicles is an e-mobility business of Greaves Cotton Limited. A price revision means even large scooters from Ampere Electric are now listed below the 50k price point. When compared to price points in the scooter segment, this could be just the prompt needed.
Gujarat EV Policy
Gujarat EV Policy has aided electric two-wheeler manufacturers revise price points in the state to improve their appeal in the market. Ampere Electric is appreciative of these initiatives as they fuel growth of such mobility solutions for last mile connectivity.

Ampere Electric Scooter
New Price (Ex-Gujarat)
Old Price (Ex-Gujarat)
Diff

Magnus
47,990
74,990
-27,000

Zeal
41,990
68,990
-27,000

The current sentiment regarding two-wheeler usage is being viewed closely by millions as petrol price regularly touches the 100 buck mark. Roy Kurian, COO, Ampere Electric, said, “It will help commuters optimize on petrol expenses in their conventional 2W’s. It will also help logistics players in B2B segments to save significantly on their transportation costs & rather utilize this money for business development”
Ampere Magnus and Zeal electric scooters
Ampere Magnus and Zeal can reach top speed of 55 kmph. Ride range is listed at 75 kms on full charge. Depending on mobility needs, the could last a good 2-days. Since starting ops, Ampere Electric has built its customer base to over 80,000 folks. Ampere Magnus was earlier listed at a price of Rs 74,990, and is now available at a revised price of Rs 47,990. Zeal electric scooter was earlier listed at Rs 68,990, and not costs Rs 41,990.
Electric Vehicle Policy revisions could just be the push the EV industry needs. The more timely they are, the more beneficial. EV industry growth potential is a natural course of things as the world makes a transition towards carbon neutrality, and decreasing carbon footprint. This potential is proving to be a stepping stone for many a manufacturer.
Ampere Zeal
The EV industry, especially the two-wheeler market has in recent years seen a large number of new age manufacturers enter the segment. This includes a spate of tech companies, and others who have embarked on the EV journey. The market continues to see new manufacturers enter the foray portending to a future that could look very different from today’s two wheeler market.
Modern day EV policies outline a goal to reduce carbon emissions. Concurrently, policy guidelines encourage entrepreneurs to venture into the field of electric mobility. This could see the light of day through setting up charging stations, which are key focus area today. A robust EV charging network will boost the convenience of the EV industry. The government has announce that execution of current plans will help in CO2 emission reduction by about six lakh tonnes over the next 4 years. More

Ampere Electric ScootersIncrease in FAME-II subsidy has reduced the price gap between electric and petrol powered two wheelers
High acquisition cost has been a major hurdle in taking electric scooters to the masses. Even though sales have been higher year-on-year, they are still a fraction of sales of petrol powered two wheelers. Thankfully, with FAME-II subsidy increased, electric two wheeler sales can get a boost in the coming months.
Several EV manufacturers have reduced prices post the increase in FAME-II subsidy. The latest announcement of price reduction comes from Ampere Vehicles, which is a subsidiary of Greaves Cotton Limited. Ampere electric scooters are known in the market for their competitive pricing, decent range and peppy performance.
Ampere Zeal and Magnus Pro new prices
Ampere electric scooters have become cheaper by up to Rs 9,000. Zeal, which was earlier available at Rs 68,990 is now priced at Rs 59,990. Similarly, Magnus Pro price has been reduced from Rs 74,990 to Rs 65,990.
All prices are ex-showroom, Bengaluru. The price reduction is made possible by the company’s decision to pass on the benefits of FAME-II subsidy revision to its customers. Below are revised prices, ex-sh Bangalore.

Ampere Electric Scooter
New Price
Old Price
Diff

Zeal
59,990
68,990
-9,000

Magnus Pro
65,990
74,990
-9,000

With prices reduced, users can certainly think about switching to an electric scooter. As an example, we can compare prices with Honda Activa, which is the top selling scooter in the country. Activa 6G standard model is priced at Rs 69,924 whereas the DLX model retails at Rs 71,670 in Bengaluru. TVS Jupiter, which is the 2nd best selling scooter, is priced from Rs 66,824, ex-Bengaluru. So, both Ampere Zeal and Magnus Pro are now cheaper than Activa as well as Jupiter – India’s top 2 selling scooters.
Ampere Electric Scooters
Ampere Zeal and Magnus – features and specs
With range of 80 km for Magnus and 85-90 km for Zeal, the scooters should suffice for everyday commutes. Both scooters offer fast acceleration and top speed of 55kmph. They can easily negotiate city riding environment, which includes things like upslopes and flyovers. Both scooters come with detachable batteries, which allow users to recharge them in the comfort of their homes.
Another benefit that users can get is extremely low running cost of just 15p per km. For a 100 km commute, the running cost will be just Rs 15. That’s even cheaper than the price you will be charged in a bus, local train or metro.
Customers buying Ampere Zeal or Magnus Pro can choose an ownership plan that best suits their budget. One option is the full subscription plan where customers can select the down payment amount as per their choice.
In ‘power + subscription’ plan, customers stand to gain in the form of low monthly EMIs. Both plans come with benefits such as comprehensive full vehicle insurance, full vehicle service and maintenance costs, registration & RTO charges, and unlimited kilometres usage. More

Ampere Electric ScootersIncrease in FAME-II subsidy has reduced the price gap between electric and petrol powered two wheelers
High acquisition cost has been a major hurdle in taking electric scooters to the masses. Even though sales have been higher year-on-year, they are still a fraction of sales of petrol powered two wheelers. Thankfully, with FAME-II subsidy increased, electric two wheeler sales can get a boost in the coming months.
Several EV manufacturers have reduced prices post the increase in FAME-II subsidy. The latest announcement of price reduction comes from Ampere Vehicles, which is a subsidiary of Greaves Cotton Limited. Ampere electric scooters are known in the market for their competitive pricing, decent range and peppy performance.
Ampere Zeal and Magnus Pro new prices
Ampere electric scooters have become cheaper by up to Rs 9,000. Zeal, which was earlier available at Rs 68,990 is now priced at Rs 59,990. Similarly, Magnus Pro price has been reduced from Rs 74,990 to Rs 65,990.
All prices are ex-showroom, Bengaluru. The price reduction is made possible by the company’s decision to pass on the benefits of FAME-II subsidy revision to its customers. Below are revised prices, ex-sh Bangalore.

Ampere Electric Scooter
New Price
Old Price
Diff

Zeal
59,990
68,990
-9,000

Magnus Pro
65,990
74,990
-9,000

With prices reduced, users can certainly think about switching to an electric scooter. As an example, we can compare prices with Honda Activa, which is the top selling scooter in the country. Activa 6G standard model is priced at Rs 69,924 whereas the DLX model retails at Rs 71,670 in Bengaluru. TVS Jupiter, which is the 2nd best selling scooter, is priced from Rs 66,824, ex-Bengaluru. So, both Ampere Zeal and Magnus Pro are now cheaper than Activa as well as Jupiter – India’s top 2 selling scooters.
Ampere Electric Scooters
Ampere Zeal and Magnus – features and specs
With range of 80 km for Magnus and 85-90 km for Zeal, the scooters should suffice for everyday commutes. Both scooters offer fast acceleration and top speed of 55kmph. They can easily negotiate city riding environment, which includes things like upslopes and flyovers. Both scooters come with detachable batteries, which allow users to recharge them in the comfort of their homes.
Another benefit that users can get is extremely low running cost of just 15p per km. For a 100 km commute, the running cost will be just Rs 15. That’s even cheaper than the price you will be charged in a bus, local train or metro.
Customers buying Ampere Zeal or Magnus Pro can choose an ownership plan that best suits their budget. One option is the full subscription plan where customers can select the down payment amount as per their choice.
In ‘power + subscription’ plan, customers stand to gain in the form of low monthly EMIs. Both plans come with benefits such as comprehensive full vehicle insurance, full vehicle service and maintenance costs, registration & RTO charges, and unlimited kilometres usage. More

Ampere Electric Dealer
Ampere Electric announces Rs 700 crore investment over 10 years

Ampere Electric has announced phased investment potential of Rs 700 crore over 10 years. The spending is earmarked for a world class e-mobility manufacturing plant in Ranipet, Tamil Nadu. A Memorandum of Understanding (MoU) was signed by the Company and Government of Tamil Nadu, today. Greaves has already invested Rs 250-Cr in the acquisition of Ampere and ELE e3W . Since January 2019 the company has been scaling up ops.
The proposed Ranipet manufacturing plant is spread over 1.4 million square feet. Once built, it will be one of the largest e-mobility manufacturing plants in India. Manufacturing potential is set at 1,00,000 units in its first year of operation, upto a potential to scale to 10 lakh units per annum.
Ampere Electric manufacturing facility
To be operational by 2021, it brings employment opportunities to the locality, and is being built on Industry 4.0, principles with advanced automation processes for superior manufacturing capabilities.
Further growth is anticipated on the back of 35 percent growth in Ampere sales volumes for Q3 FY21. This despite business circumstances owing to Covid pandemic. Currently the manufacturer boats of a fast growing base of 500+ dealerships, 75000+ customer base and 50+ B2B buyers.
Ampere Electric 3 Wheeler
Electric vehicle market in India
Nagesh Basavanhalli, Group CEO & MD, Greaves Cotton Limited, said, “This is a historic milestone for Greaves Cotton, as we outline our investment to transform the clean mobility landscape in India. This plant is dedicated to the State of Tamil Nadu and our Nation. This move aligns with our mission of decarbonising last mile transportation for a cleaner planet and uninterrupted mobility.”
Roy Kurian, COO, E-Mobility Business (2W & 3W), Ampere Electric, said, “We have strengthened our leadership position in e-mobility segment and getting ready to cater to the growing demand of customers, channel partners, both in B2B and B2C segments. The manufacturing facility in Ranipet will help us expand our offerings to an ever increasing customer base not just in India but also in other parts of the world.”
While the electric vehicle segment in India is still fledgeling one, the e-scooter industry is expanding rather quickly. With each passing month, new manufacturers enter the fray in a quest for a small share of the small market.
With longterm expansion plans, experience and ability to grow, market dynamics will soon make place for big time winners in the EV segment. And that will create an all new marketplace that gives electric vehicles a fighting chance in the future. More