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      Royal Enfield August 2024 Sales Decline – Bullet, Meteor, Hunter, Himalayan

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      New Royal Enfield Classic 350Royal Enfield has just launched the new Classic 350 that will play a major role in significantly boosting sales in the sub-350cc segment in the months ahead
      Royal Enfield has posted lower sales in August 2024 with a 5.10% YoY decline. Total sales (domestic + exports) which had stood at 77,583 units in August 2023, dipped by 3,954 units to 73,629 units in the August 2024 period. MoM sales were more positive with an 8.88% growth over 67,625 units sold in July 2024.
      Royal Enfield YoY and MoM Sales August 2024
      Royal Enfield saw its sales in the sub-350cc segment dip by 11.50% on a YoY basis while it was only larger bikes in the company lineup that saw outstanding growth. Sub-350cc bike sales accounted for 61,087 unit sales last month, an 11.50% YoY decline from 69,023 units sold in August 2023 while MoM sales improved by 7.26%. This was a 7,936 unit volume YoY degrowth with the segment commanding an 82.97% share while MoM sales improved by 4,137 units.
      Royal Enfield Sales Aug 2024
      Bikes in the larger than 350 cc segments posted a 46.52% YoY growth to 12,542 units, up from 8,560 units sold in August 2023. MoM sales also ended positively by 17.49% from 10,675 units sold in July 2024. This segment commands a 17.03% share. Total domestic sales thus ended with a 5.43% YoY decline to 65,623 units in the past month while MoM sales improved by 6.59% over 61,568 units sold in July 2024. Though exports also suffered a 2.25% YoY decline to 8,006 units from 8,190 units shipped in August 2023, it made up in numbers on a MoM basis with a massive 32.18% progress from 6,057 units shipped in July 2024.
      Royal Enfield YTD Sales April-August 2024
      Royal Enfield has announced that their year-to-date (YTD) sales have witnessed a drop of 2.80% during the period April-August 2024 when compared to the sales figures during the same period of 2023. Sales fell to 3,67,801 units in the 2024 period over 3,78,406 units sold in the FY24 YTD period. This was a volume decline by 10,605 units.
      Royal Enfield Sales Aug 2024 and YTD
      Sales declined in the sub-350cc segment by 7.14% to 3,11,860 units, a difference of 23,991 units when compared to sales of 3,35,851 units during the corresponding period of last year. Sales of its larger bikes however, showed off a 31.46% YTD growth. Sales stood at 55,941 units, a 13,386 unit improvement over 45,555 units sold in the April-August 2023 period.
      Total domestic sales in the YTD period thus dipped 3.24% on account of lower sub-350cc sales to 3,31,517 units in the April-August 2024 period. This was over 3,42,626 units sold in the same period last year. Exports on the other hand improved only marginally by 1.41% from 35,780 units shipped in the April-August 2023 period to 36,284 units in the same period of the current year.
      Sales are sure to be boosted in the sub-350cc segment with the new Classic 350 which has been launched in 5 variants and 7 exciting colour options. This volume driver, even as it retains its styling, sees a host of feature updates but does not come in with any mechanical changes. It continues to rival the Jawa 350 and Honda 350 in its segment. More

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      Bajaj Auto Sales August 2024 – Growth Across All Segments

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      Bajaj Freedom 125 CNGBajaj Auto reports a significant growth in domestic sales for August 2024, with a total of 2,08,621 units sold
      Bajaj Auto Limited has excelled in sales in August 2024 posting outstanding growth across both its two wheeler and commercial vehicle segments. Growth was seen both on a YoY and MoM basis while the company also saw sales surge during the April-August 2024 period. With the Pulsar being its top selling model, the company is now busy updating this Pulsar range with the new Pulsar N125 which is currently on test rounds.
      Bajaj Auto 2Wh, CV – Domestic Sales and Exports August 2024
      Bajaj Auto total sales (domestic + exports) in August 2024 stood at 3,97,804 units. This was a 16% YoY growth over 3,41,648 units sold in August 2023. MoM sales also saw a surge over 3,54,169 units sold in July 2024.
      Bajaj Auto Sales August 2024
      Talking exclusively of two wheeler sales in the past month, the company has recorded an 18% YoY improvement in sales to 3,35,178 units, up from 2,85,031 units sold in August 2023. While its domestic sales surged a notable 30% to 2,08,621 units from 1,60,820 units on a YoY basis, comparatively, its exports improved only marginally by 2% to 1,26,557 units over 1,24,221 units shipped in the same month last year.
      Commercial vehicle (CV) sales on the other hand, though it ended positively, saw lower demand in domestic markets as compared to its global demand. Domestic sales improved by just 2% YoY to 45,206 units from 44,280 units while exports on the other hand saw a 41% YoY growth to 17,420 units in August 2024 from 12,337 units shipped in the same month last year. This took total CV sales up 11% to 62,626 units over 56,617 units on a YoY basis.
      Bajaj Auto Sales August 2024 – YTD
      Bajaj Auto YTD Sales April- August 2024
      Coincidentally, Bajaj Auto has posted a 10% growth both across its two wheeler and commercial vehicle segments on a year-to-date (YTD) basis. In the two wheeler segment, it was the Bajaj Chetak, currently the No. 3 best-selling e-scooter in the country, which requires special mention. It has seen its sales improve three fold over the past 12 months.
      In domestic markets, the company has witnessed a 10% growth in domestic sales and exports of two wheelers. Domestic sales improved by 14% to 9,59,965 units in the April-August 2024 period from 8,45,741 units sold in the same period last year. Exports grew by 4% to 6,23,671 units. This took total sales up to 15,83,636 units on a YTD basis from 14,43,201 units sold in the same period of 2023.
      Total CV sales also improved by 10% to 2,70,393 units in the April-August 2024 period from 2,45,601 units sold in the same period last year. It saw domestic sales improve by 8% and exports grow by 15% to 1,95,480 units and 74,913 units respectively.
      YTD sales (2WH+CV) sales also grew by 10% to 18,54,029 units in the April-August 2024 period from 16,88,802 units sold in the same period of the previous year. This included 11,55,445 units sold in domestic markets, relating to a 13% YTD growth from 10,25,919 units sold in the same 5 month period of 2023 while exports saw a 5% improvement to 6,98,584 units, up from 6,62,883 units sold on a YTD basis. More

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      Hero MotoCorp Sales August 2024 At 4.92 Lakh – YoY, MoM, YTD Growth

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      New Hero SplendorHero MotoCorp showed steady YoY gains in August 2024 with a sizeable improvement in motorcycle sales while scooter sales suffered a serious setback
      August 2024 signaled a promising month for Hero MotoCorp as the company bettered its last year’s performance by a healthy 4.84% margin. Month-on-month (MoM) sales showed even more encouraging results while on a year-to-date (YTD) sales also grew significantly. The company faced some supply shortages during the past month but looks ahead to the upcoming festive season with some enthusiasm.
      Hero MotoCorp YoY vs MoM Sales August 2024
      Hero MotoCorp sold a total of 5,12,360 units of motorcycles and scooters in August 2024. This included sales both in domestic and global markets. It was a 4.84% YoY improvement over 4,88,717 units sold in August 2023, a volume growth of 23,643 units. MoM sales saw even more improvement by 38.34% from 3,70,374 units sold in July 2024.
      Hero MotoCorp Sales Aug 2024
      A breakup of Hero MotoCorp’s YoY sales shows a 5.76% improvement in motorcycle sales to 4,78,215 units in the past month from 4,52,186 units sold in August 2023. Motorcycles currently command a 93.34% share, an improvement over 91.90% share held in July 2024 when sales stood at 3,40,390 units relating to a 40.49% MoM growth. Scooter sales on the other hand dipped 6.53% YoY to 34,145 units, down from 36,531 units sold in August 2023 while it made up some numbers on a MoM basis with a 14.26% growth from 29,884 units sold in July 2024. The company expects to see better sales in this scooter segment with the new Destini scooter poised for launch.
      This took total domestic sales to 4,92,263 units in August 2024, a 4.08% YoY growth from 4,72,947 units sold in August 2023 while MoM sales improved even more significantly by 41.73% from 3,47,335 units sold in July 2024. Exports on the other hand saw a 27.44% improvement to 20,097 units, up from 15,770 units sold in the same month last year. However, exports suffered a severe MoM decline by 11.62% over 22,739 units shipped in July 2024.
      Hero MotoCorp Sales Aug 2024
      Hero MotoCorp YTD Sales August 2024
      Overall dispatches in the April-August 2024 period stood at 24,17,790 units. This was a growth of 8.29% over 22,32,601 units sold in the corresponding period of last year, relating to a sizable volume increase of 1,85,189 units. A diverse product portfolio, more particularly Xtreme 125R has stood the company in good stead leading to an 8.87% improvement in motorcycle sales to 22,59,561 units in the April-August 2024 period from 20,75,418 units sold in the same period last year. Scooter sales also improved, albeit marginally by 0.67% to 1,58,229 units, a volume increase of 1,046 units over 1,57,183 units sold in the year ago period.
      A breakup of total domestic sales and exports show healthy improvement during the April-August 2024 period. Domestic sales were up 7.52% to 23,23,960 units, a volume growth of 1,62,559 units over 21,61,401 units sold in the same 5 month period of 2023. Exports surged even more positively by 31.78% from 71,200 units shipped in during April-August 2023 to 93,830 units exported in the current 2024 period.
      In August 2024, Hero MotoCorp introduced the new Glamour in a new colour scheme. Presented in two variants of Drum and Disc Brake, a new paint scheme called the Black Metallic Silver has been added to the Glamour palate. A host of first in segment and best in class features will allow the new Glamour to compete efficiently with the Honda SP 125, Honda Shine and TVS Raider 125 in its segment.
      The past month also saw Hero MotoCorp expand its global presence along with Terrafirma Motors Corporation (TMC). The latter will be an assembler and distributor of Hero MotoCorp products in the country. Hero also introduced the first Hero Premia Store in New Delhi. With this new inauguration, the company now accounts for over 40 Premia stores across 35 cities in India. More

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      Jawa 42 New Variant Teased With Sporty Avatar – Launch Tomorrow

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      Jawa 42 New VariantWhen compared to current model, Jawa 42 new variant looks a lot more sportier and appealing and the company promises more performance
      With an ambition to beat Royal Enfield in the 300cc to 500cc motorcycle segment, Classic Legends has been formulating new offerings. Recently, we saw the new Jawa 42 motorcycle launched from Rs 1.73 lakh (Ex-sh). Now, the company seems to be cooking a new sporty version of Jawa 42. Let’s take a look.
      Jawa 42 New Variant Teased
      Just recently, 2024 Jawa 42 was launched in India with up to Rs 17K lower price than its predecessor along with packing powertrain refinements. Just weeks later, Jawa has teased the motorcycling fraternity with a new variant of Jawa 42 which seems to be taking a sporty twist ahead of festive season.
      Where design is concerned, we can see a sporty edge with a massive JAWA logo on the fuel tank. Speaking of fuel tank, it is still in teardrop shape but appears longer than current Jawa 42. There is a sporty single-piece raised seat with under-seat grab rails, an up-swept exhaust and a new set of alloy wheels with dual-tone finish.
      While the exact changes and feature add-ons are not yet revealed, Jawa’s new teasers give us some hints as to what we can expect. For starters, this is not a replacement to current Jawa 42 which was just updated 2 weeks ago. This is likely to be a new version of the 42 brand after Jawa 42 and Jawa 42 Bobber.
      Current 2024 Jawa 42
      As revealed in the company’s teaser, this new version of Jawa 42 will be more powerful than current 42. Even the design looks a lot more sportier than what the company currently offers with Jawa 42. Thus positioning it above the outgoing model in Jawa lineup.
      What to expect?
      For starters, there is a good probability that this motorcycle offers the larger 334cc single-cylinder DOHC 4V liquid-cooled engine that generates close to 30 bhp of peak power and 32.7 Nm of peak torque. A similar setup is seen with Jawa 42 Bobber. A 6-speed gearbox, slipper clutch and dual-channel ABS will be on offer too.
      Jawa 42 new variant could be the first non-bobber motorcycle from the brand to feature this larger engine with around 30 bhp of peak power. Where pricing is concerned, Jawa could position this upcoming variant of 42 under Rs 2 lakh (Ex-sh). That’s exactly where the updated Classic 350 from Royal Enfield starts from.
      Classic Legends has sharpened its product offensive against segment leader Royal Enfield. The company is formulating new motorcycles sold under Jawa and Yezdi brands. Classic Legends is challenging Royal Enfield with more advanced technology and higher performance, all at a lower price point. Launch is tomorrow on 3rd September 2024. More

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      TVS Sales August 2024 – Scooters, Motorcycles, EVs, Mopeds, Rickshaw

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      New TVS JupiterTVS Motor achieved a 13% YoY growth with 391,588 units sold in August 2024 showing off strong growth both in 2W and EV sales along with improved exports
      TVS Motor Company total sales of two and three wheelers in August 2024 escalated to 3,91,588 units. This was a 1.23% YoY growth as against 3,45,848 units sold in August 2023 relating to a volume increase of 45,740 units. Growth in sales numbers were recorded both in terms of two wheelers that include motorcycles and scooters while the company also saw its electric vehicles in high demand.
      TVS Motor Sales – August 2024
      TVS sold a total of 3,78,841 units of two wheelers in August 2024. This was a 14.07% YoY growth from 3,32,110 units sold in August 2023. The company registered a 12.52% improvement in sales in domestic markets to 2,89,073 units in August 2024 from 2,56,619 units sold in August 2023.
      TVS Motor Sales Aug 2024
      Speaking individually about the company’s motorcycle and scooter sales, motorcycle sales surged 11.39% YoY to 1,70,486 units in the past month from 1,53,047 units sold in the same month last year. This was a 17,439 unit volume improvement with motorcycles commanding a 45% share. Scooter sales on the other hand saw even more demand with sales rising 14.83% YoY to 1,63,629 units in August 2024. There had been 1,42,502 units sold in August 2023.
      TVS also has the popular iQube electric scooter on offer. Sales of this e-scooter improved by 3.73% YoY to 24,779 units while commanding a 6.54% share on this list. Moped sales were also high with a 22.33% YoY growth to 44,726 units sold last month. Moped, that included the XL, commanded an 11.81% share in the company’s 2W portfolio.
      TVS Motor Sales Aug 2024 – YoY Comparison
      Two wheeler shipments to global markets were up 18.91% in August 2024. The company exported 89,768 units in the past month. This was over 75,491 units shipped in August 2023 with exports commanding a 23.70% share. Three wheeler domestic sales also saw a significantly higher demand by 48.13% to 2,539 units in August 2024 from 1,714 units sold in August 2023. However, exports suffered a setback by 15.10% to just 10,208 units, down from 12,024 units shipped in August 2023.
      TVS Motor Sales Aug 2024 – MoM Comparison
      Total domestic sales (2+3W) grew by 12.75% to 2,91,612 units. Exports (2+3W) saw an even higher percentage growth at 14.42% to 99,976 units. There had been 2,58,633 unit domestic sales and 87,515 units exported in the same month last year.
      TVS Motor MoM Sales – August 2024 vs July 2024
      As was seen on a YoY basis, TVS Motor also showed off strong month-on-month (MoM) performance with total 2+3 wheeler sales and exports up 10.57% from 3,54,140 units sold in July 2024. Total two wheeler sales (domestic + exports) were up 11.53% to 3,78,841 units in August 2024 over 3,39,676 units sold in July 2024.
      This accounted for a 5.84% MoM improvement in motorcycle sales while scooter sales surged 16.88% over 1,39,995 units sold in July 2024. E-scooter sales and moped sales were also higher by 15.56% and 15.85% respectively. Total 2W domestic sales improved by 13.70% MoM while 2W exports saw a lower percentage improvement by 5.08%.
      TVS 3W domestic sales improved by 10.34% MoM from 2,301 units sold in July 2024 while 3W exports suffered a 16.07% setback from 12,163 units shipped in July 2024 to 10,208 units in the past month. Lower exports resulted in lower total 3W sales down by 11.87%. More

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      2024 Royal Enfield Classic 350 Launch Price Rs 1.99 Lakh To Rs 2.30 Lakh

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      2024 Royal Enfield Classic 350 DebutsRoyal Enfield has launched the new Classic 350 in 5 variants with prices from Rs 1.99 lakh ex-sh for base variant and Rs 2.3 lakh for top variant
      Royal Enfield has introduced the 2024 Classic 350, an updated version of its popular motorcycle, staying true to its classic design while adding new features. The new model is available in seven colors across five variants, with prices starting at Rs 1,99,500 (ex-showroom, Chennai). Bookings and test rides will be available from September 1, 2024. Older Classic 350 was priced from Rs 1.93 lakh to Rs 2.25 lakh, ex-sh.
      2024 Classic 350 Prices:
      Heritage (Madras Red, Jodhpur Blue): Rs 1,99,500Heritage Premium (Medallion Bronze): Rs 2,04,000Signals (Commando Sand): Rs 2,16,000Dark (Gun Grey, Stealth Black): Rs 2,25,000Chrome (Emerald): Rs 2,30,000
      2024 Royal Enfield Classic 350 Prices
      The 2024 Classic 350 includes upgrades such as LED headlamps, a gear position indicator, a USB Type-C charging port, and adjustable levers. The top variants, Emerald and Dark series, also come with a Tripper navigation pod and LED trafficators as standard.
      Additionally, Royal Enfield has launched the Royal Enfield Factory Custom Programme, allowing early customers to personalize their motorcycles with various design options. The program will offer a unique customization experience, allowing customers to collaborate with Royal Enfield’s design team. Customers who book the new Classic 350 between September 1 and 4 will also have a chance to win a trip to Chennai to visit Royal Enfield’s manufacturing facilities and work on their custom designs.
      2024 Royal Enfield Classic 350 Debuts
      B Govindarajan, CEO, Royal Enfield, said, “The Classic 350 is a true embodiment of Royal Enfield’s pure motorcycling DNA and has remained the purest expression of elegance, fine craftsmanship and ever-lasting style and beauty. Needless to say, that it has remained true to character and essence through all these years, and it has also remained accessible and approachable, and a canvas for customisation. We have ensured that it continues to be all of this, as we launch the Classic with new feature upgrades while maintaining accessibility. We are also super excited to offer our first few customers the opportunity to customise and personalise their own expression of motorcycling with the Royal Enfield Factory Custom Programme. Our Thiruvottiyur facility has a very special place in our hearts, and we are delighted that it will now be home to this special custom project as well.”

      2024 Royal Enfield Classic 350 Launched #royalenfield #classic350 pic.twitter.com/cNCdmxmJJp
      — RushLane (@rushlane) August 31, 2024

      2024 Royal Enfield Classic 350 – Feature Updates
      The new RE Classic 350 comes in with several feature updates even as it retains its distinctive overall design and character. The most striking updates include LED headlamps and LED pilot lamp to replace the existing halogen lights, along with new gear position indicator on cluster. It also receives a Type C USB charging port, adjustable brake and clutch levers while it shows off an analogue based instrument cluster with small MID screen which now includes a gear position indictor. Range topping variant Stealth and Emerald receive Tripper navigation pod. This feature is offered as an option on lower trims.
      2024 RE Classic 350 is being offered in 5 variants of Heritage, Heritage Premium, Signals, Dark and Emerald and in 7 colour options distinct to each variant. The Heritage is seen in two colours of Madras Red and Jodhpur Blue detailed with metallic flakes and gold pinstripes. Heritage Premium is offered in Medallion Bronze while the Signals range comes in Commando Sand. RE Classic 350 Dark Series gets Gun Grey dual colours of grey and black and Stealth Black in a black on black combination. The Emerald trim sports a striking colour combination Regal Green with Chrome and Copper accents.
      Royal Enfield, in collaboration with Nappa Dori, has introduced a unique collection of accessories for the RE Classic 350. This collection includes specially crafted products such as helmet, duffle bags and backpacks, wallets, laptop sleeves, etc. This collection is exclusively on offer via Royal Enfield online apparel store.
      Royal Enfield Factory Custom program is in celebration of ‘Year of the Classic’ which offers buyers a special personalized approach. The design studio service will offer customers a chance to collaborate and create their own unique design with a range of colour, trim and graphic options along with the benefit of full manufacturer’s warranty and choice of Genuine Motorcycle Accessories.
      2024 Royal Enfield Classic 350 – Engine Specs
      Where powertrain options are concerned, the 2024 Royal Enfield Classic 350 sees no change. It continues to draw power via the same 349cc, single cylinder J-Series engine which was introduced on this bike in 2021. This engine offers 20.2 hp power at 6,100 rpm and 27 Nm torque at 4,000 rpm mated to a 5 speed gearbox.
      Braking and suspension too is carried over from its current model. These include a dual cradle frame with 41mm telescopic fork in the front and pre-load adjustable twin shock at the rear. Braking is via 300 mm disc in the front and 270 mm at the rear. It will also continue to be available with both single channel and dual channel ABS options. It will also continue to ride on 19 inch front and 18 inch rear wheels though alloy wheels and tubeless tyres will be restricted to the top spec variant and offered as options on lower trims. More

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      Hero Sales Breakup July 2024 – Splendor, Deluxe, Xtreme, Pleasure, Passion, Glamour

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      New Hero Splendor – Ryt To KnowHero MotoCorp suffered a severe YoY and MoM decline in sales in July 2024 with 3.37 units sold
      Hero MotoCorp saw its sales in domestic markets being surpassed by Honda Motorcycle and Scooter India (HMSI) by a significant 1,01,819 units. This was the first time that Honda two wheeler domestic sales have overtaken that of Hero MotoCorp. Hero MotoCorp cites supply-chain constraints and disruptions in its logistics, both of which have severely impacted dispatches during the past month. However, the company looks forward to the festive season to bounce back to once again claim its No. 1 spot on the list of best-selling two wheeler OEMs in India.
      Hero MotoCorp – YoY Domestic Sales July 2024
      Hero MotoCorp suffered an 11.34% YoY drop in domestic sales to 3,37,299 units. This was a 43,152 unit volume decline over 3,80,451 units sold in July 2023. Almost every model in the company portfolio suffered from lower sales save for the Pleasure and Xtreme 160/200 that saw outstanding demand.
      Hero Sales Breakup July 2024 – YoY Comparison
      Hero Splendor, though ending July 2024 with 11.28% YoY decline in sales and a 62.67% share in the company portfolio, featured at No. 1 on the sales list. It accounted for 2,11,400 unit sales last month, down from 2,38,267 units sold in July 2023. The Hero Splendor also continued to be the best-selling motorcycle last month, ahead of the Honda Shine by a hefty margin.
      Sales of the Hero HF Deluxe dipped by 29.28% YoY to 46,627 units from 65,931 units sold in the same month last year. Currently commanding a 13.82% share, the HF Deluxe was followed by the Xtreme 125R of which 25,840 units were sold last month. This is a relatively new entrant into the company portfolio which entered showrooms in February 20, 2024 and is Hero’s first bike in the 125cc segment.
      Hero Sales Breakup July 2024 – MoM Comparison
      Improved sales were seen for the Hero Pleasure by 64.08% to 13,748 units, up from 8,379 units sold in July 2023. Passion sales dipped by a significant 66.72% to just 11,399 units last month from 34,253 units sold in July 2023 while Glamour also suffered a 13.33% YoY setback to 9,479 units. Hero Destini sales dipped 20.64% YoY to 5,709 units while there were 4,600 units of the Hero Vida sold last month.
      Sales de-growth was also seen in the case of Xoom (3,106 units) by 64.19% and Xpulse 200 (2,523 units) by 30.50% YoY. Triple digit growth was reported for the Xtreme 160/200 by 116.08% to 2,070 units sold in July 2024 whereas there had been just 958 units sold in the same month last year. The list also included Karizma 210 (529 units), Mavrick 440 (269 units) while Maestro sales fell 100% to 0 units over 2,229 units sold in July 2023.
      MoM Sales July 2024
      Hero MotoCorp suffered an even deeper decline in MoM sales by 31.27% from 4,90,743 units sold in June 2024 relating to a 1,53,444 dip in volumes. Splendor sales fell 30.82% from 3,05,586 units while HF Deluxe saw its sales decline by 48.16% from 89,941 units sold in June 2024. Hero Xtreme 125R and Pleasure however, added some positivity to the sales list with a 22.73% and 56.65% MoM improvement in sales.
      Lower down the sales list, Pleasure (-12.98%), Glamour (-60.76%), and Destini 125 (-48.75%) suffered MoM sales decline while sales of the Vida improved by 13.89% over 4,039 units sold in June 2024 to 4,600 units in the past month. Hero Xoom (-36.69%), Xpulse 200 (-36.27%) and Xtreme 160/200 (-34.03%) also suffered MoM decline while sales of Karisma 210 improved by 11.13%. Mavrick 440 and Maestro suffered a 41.39% and 100% decline. More

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      Ather Sales Breakup July 2024 – Rizta Beats 450x, 450s, 450 Apex

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      New Ather Rizta Electric ScooterAther Energy was the 4th best-selling electric two wheeler maker in July 2024 – After Ola, TVS and Bajaj
      Following our earlier report on electric two wheeler sales in July 2024, we now talk exclusively about Ather Energy. Sales of Ather topped at 11,088 units in the past month showing off a 37.53% YoY and 39.59% MoM growth. The new Rizta, launched in April 2024 significantly contributed to sales.
      Ather Sales Breakup July 2024
      Ather Energy sales which improved by 37.53% YoY to 11,088 was well over 8,062 units sold in July 2023. This related to a 3,026 unit volume growth. It was also a significant growth of 39.59% over 7,943 units sold in June 2024 with a 3,145 unit volume improvement.
      Ather Scooter Sales July 2024
      Ather Rizta, the family scooter, launched in April 2024, featured at the top of company sales charts in July 2024. Sales stood at 6,765 units last month to command a 61.01% share on this list. Its MoM sales improved by an astounding 396.33% over 1,363 units sold in June 2024 when it had commanded a share of just 17.16%.
      At No. 2 was the Ather 450X. Sales dipped by 63.74% YoY to 2,923 units in July 2024 from 8,062 units sold in July 2023. The Ather 450X currently holds a 26.36% share, down from 52.74% share held in June 2024 when sales had stood at 4,189 units. However, it was also a MoM decline in sales by 30.22%.
      Ather Scooter Sales July 2024
      Next on the list was the Ather 450S of which the company sold 1,159 units in the past month. The 450S commands a 10.45% share, significantly lower than a 26.65% share held in June 2024 when sales had stood at 2,117 units. This was a volume decrease by 958 units.
      Ather 450 Apex is also a relatively new entrant to the company list, launched in January 2024 and opened for test rides in February. It accounted for sales of 241 units in July 2024. This related to a 12.04% MoM decline over 274 units sold in June 2024.
      Rizta’s Gain Is 450’s Loss
      From the Ather sales report, it can be seen that the launch of Rizta made each of the other models take a back step. This is likely because of the higher demand for Rizta as it is a new scooter. Ather has limited production capacity in which they have to manage as per demand. Ather Rizta, presented in three variants, is regaled for several segment first features with the largest seat in its segment, 56 liters of storage space and state of the art safety equipment.
      To boost after-sales, Ather Energy is getting ready to launch special service packs. These will address customer’s despair over higher after sales costs and will be offered across the company range that includes the Rizta, 450S, 450X and 450 Apex. More