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      BMW CE 02 Officially Teased – Electric Scooter Launch Sooner Than You Think

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      BMW CE 02With up to two removable batteries on offer, 2 kWh each, BMW CE 02 might provide 90 km range on a single charge and a top speed of 95 km/h
      While mainstream electric scooters have had a significant growth in sales and volume, premium electric scooters have not. However, once a certain threshold of premiumness is crossed and landed in ultra niche territory, there seems to be a market for it. At least that’s what BMW Motorrad thinks and is soon launching their CE 02 electric scooter in India.
      BMW CE 02 Officially Teased
      Where electric scooters go, BMW does things differently. Very differently. The company is proud of this too and advertises unique design as a strength. In one of its recent teasers of CE 02, BMW Motorrad denoted “They say everyone has 7 doppelgangers. We beg to differ”. “We challenge you, find one!”.
      BMW CE 02 Officially Teased
      There is some virtue in BMW’s scooter designs and I have personally experienced it at the recent CE 04 launch in Delhi. Now, the company has been teasing their smaller CE 02 on social media handles and the launch is “sooner than you think”, according to BMW Motorrad. Say, ahead of the festive season, maybe?
      From what we can see in the teaser, BMW CE 02 will come with a lot of attitude. It has an air of flamboyance around it, something not seen in mainstream scooters. It has funky design and detailing which will appeal to youngsters. We can even see a fancy looking saree guard, confirming the intended market.
      BMW CE 02 Officially Teased
      BMW CE 02 is highly likely to be manufactured by TVS in their Hosur facility in Tamil Nadu. Announced in October 2023, BMW CE 02 is supposed to be the first electric product co-developed between TVS and BMW. If this is the case, CE 02 may get sensible pricing. Fingers crossed!
      What to expect?
      A squarish LED headlight setup with surrounding LED DRL, a small fly screen above it looks modern and futuristic. Suspension at the front gets USD telescopic forks finished in a lovely gold shade. The long wheelbase and funky side body panels grab all the attention. There are disc brakes on either end and rear tyre is a fat 150-section unit.
      BMW CE 02 Officially Teased
      Turn indicators are sleek LED units, ORVMs are large and might offer good visibility. Owing to its long wheelbase, CE 02 appears like it is a single-seater, but there is space for a pillion along with a proper grab rail as seen in the recent teasers. Features-wise, we might expect Type-C charger, keyless go along with a 3.5-inch TFT instrument cluster.
      There is no official word regarding the powertrain for Indian market. But we can draw some conclusions based on global model. BMW CE 02 comes with two removable batteries, 2 kWh each with up to 90 km range. There is one electric motor with up to 15 bhp of peak power and 95 km/h top speed. More

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      Bajaj Pulsar Ethanol Flex Fuel Motorcycle Showcased – E100 Capable NS160

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      Bajaj Pulsar Ethanol Flex Fuel Motorcycle
      Indian automotive industry just adopted E20 fuels and E100 Capable Bajaj Pulsar Ethanol Flex Fuel motorcycle prototype shows future possibilities
      If there is one motorcycle manufacturer in India who is exploring alternative fuels, it is Bajaj Auto. The company has been proactively propogating and pushing the boundaries towards alternative fuels. Bajaj recently showcased a Pulsar NS160 which is capable of running on 100% Ethanol. Let’s take a look.
      Bajaj Pulsar Ethanol Flex Fuel Motorcycle
      After launching the world’s 1st CNG motorcycle in the form of Freedom 125, Bajaj Auto is on the verge of launching more affordable motorcycles based on its CNG powertrain. However, the pursuit of eco-friendly fuels doesn’t stop with CNG. Bajaj has now demonstrated their expertise in flex fuel technology as well.
      Showcased at IBET (India Bio Energy & Tech) Expo 2024, Bajaj is proudly displaying their engineering might and their vision of future powertrains and fuels. Ethanol has been a promising alternative to conventional petrol. Thus giving way to flex-fuel capable motorcycles running on Ethanol or an Ethanol blend.
      The Bajaj Pulsar Ethanol motorcycle showcased at 2024 IBET is capable of running E100 fuel (100% Ethanol) and also, different blends of Ethanol with conventional gasoline. A flex fuel motorcycle needs greater engineering than a conventional E20 capable motorcycles sold in India.
      Bajaj Pulsar Ethanol Flex Fuel Motorcycle Showcased at 2024 IBET
      That is because Ethanol tends to hold moisture in considerable amounts leading to internal corrosion with time. Fuel tank and supply along with fuel delivery systems need to be thoroughly re-engineered to accommodate Ethanol without corrosion. Also, the ECU has to be smart enough to recognise the blend and adjust parameters accordingly.
      There has been a major push towards greener fuels in India and the entire automotive industry was shifted from E10 to E20 fuel system a couple of years ago. Bajaj’s advances into Ethanol fuel will put them at an advantage when the norm is shifted to higher Ethanol blends in the future.
      100% Ethanol Capable
      Bajaj Auto has been active in Brazilian market where the company sells E27 capable motorcycles. The Bajaj Pulsar NS160 Flex Fuel motorcycle showcased alongside Freedom 125 at 2024 IBET looks almost identical to the standard motorcycle. While fuel storage and delivery systems have been altered, the powertrain is likely to have remained the same.
      We’re talking about a 160.3cc single-cylinder 4V oil-cooled engine, mated to a 5-speed gearbox. We can also see similar componentry on this particular unit too. As of now, it is unsure when E100 fuels will be mainstream, but higher blends of Ethanol is most probably the future of ICE motorcycles and scooters. More

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      2024 Hero Splendor Launched With Disc Brake – Old Vs New Walkaround

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      2024 Hero Splendor with Disc BrakeFront disc brake is available as an optional feature with Splendor+ XTEC and costs Rs 3,550 extra
      India’s top selling 100cc motorcycle for several years, Hero Splendor is now available with a front disc brake. This is a new milestone for the world’s top selling motorcycle that currently has more than 4 crore users.
      Hero Splendor gets 240 mm front disc brake
      It is likely that the decision to introduce a front disc brake option with Splendor+ is based on evolving market dynamics and consumer feedback. Awareness about rider safety has increased in recent years and customers are willing to pay extra to access improved safety features and components. The 240 mm front disc brake is available with Splendor+ XTEC model as an optional feature. While the standard Splendor+ XTEC drum brake variant is priced at Rs 80,161, the disc brake variant starts at Rs 83,461.
      2024 Hero Splendor with Disc Brake
      A disc brake can be useful, as it enhances stopping power across both dry and wet conditions. As compared to drum brakes, a disc brake is even more relevant for urban roads where sudden stops are quite common. With reliable braking at all times, the user’s confidence also increases. As multiple benefits are available, paying an additional Rs 3.5k seems like a good investment.
      Folks planning to buy Splendor+ XTEC disc brake variant can choose from colour options of Black Sparkling Blue, Black Tornado Grey and Red Black. The standard Splendor+ XTEC model has an additional Pearl Fadeless White colour option. Below is a detailed walkaround comparison by Vehicle Boss channel.
      [embedded content]
      Interestingly, the front disc brake option is not available with the newly launched Splendor+ XTEC 2.0 model. It has some additional features such as Eco indicator, Hazard light and glove box with hinge design. It is possible that the disc brake option can be introduced with Splendor+ XTEC 2.0 model in the future.
      2024 Hero Splendor
      No other changes
      Apart from the optional front disc brake, there are no other changes to Hero Splendor+ XTEC variant. Powering the bike is a 97.2cc, air cooled, single cylinder engine. It generates 8.02 PS and 8.05 Nm and is mated to a 4-speed constant mesh gearbox. Splendor+ XTEC has a tubular double cradle frame, integrated with telescopic forks at front and swingarm with 5-step adjustable hydraulic shock absorbers at rear. Both ends have 18-inch wheels, shod with 80/100 tubeless tyres. Rear wheel has a 130 mm drum brake.
      Hero Splendor+ XTEC has an LED high intensity position lamp and a full digital instrument console. Information displayed includes digital speed display and real time mileage indicator (first in segment). The bike has Bluetooth, allowing users to access call and SMS alerts.
      Safety package includes a side stand engine cut off function. With xSENS FI technology, users can access instant pick-up, higher fuel efficiency and enhanced power delivery. Also integrated is the i3S technology that boosts fuel efficiency and reduces emissions. Not commonly seen in the 100cc motorcycle segment, a disc brake will help improve Splendor’s sellability. Hero Splendor already commands around 1/3rd market share in the top 10 list of best selling motorcycles in India. More

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      2024 Hero Destini In White With Chrome Styling – Official Teaser Out

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      2024 Hero Destini 125All new Hero Destini 125 will be launched in a few days – Ahead of that, here is a new teaser revealing more details
      Hero MotoCorp has once again teased the highly anticipated new Destini 125 scooter, which is set to launch in just a few days. The latest teaser, showcased on their social media platforms, highlights a dual-tone color scheme of white and bronze chrome, offering a fresh look for the updated model.
      A Retro Twist with Contemporary Features
      Hero MotoCorp is the dominant player in the commuter motorcycle segment, but its scooters haven’t garnered the same level of popularity. However, the new Destini 125 aims to change that, with its retro-inspired design that caters to users looking for a blend of classic aesthetics and modern functionality. 
      2024 Hero Destini 125
      In the teaser, the scooter’s curvy, minimalistic body panels seem to take inspiration from iconic brands like Vespa and Lambretta. The front apron has received a significant redesign, featuring a sleeker lighting setup and smoother layers that elevate the scooter’s visual appeal. The teaser also reveals updated rear-view mirrors, a new headlight cowl, and a redesigned front fender. Previously, the dual-tone Pearl Black color option was revealed, and now with the new white shade with bronze chrome styling, it’s likely that other vibrant color options will follow.
      [embedded content]
      The scooter also features a new stepped seat in a sporty dual-tone theme, smooth side panels, and a striking 3D ‘Destini’ logo, giving it a dynamic profile. The updated scooter has also seen improvements in practicality, such as a newly designed pillion backrest and a fresh exhaust shield. Alloy wheels may get an upgrade, with a hope that Hero opts for 12-inch wheels over the existing 10-inch setup.
      What to Expect Under the Hood
      Mechanically, the new Hero Destini 125 is expected to retain the same 124.6cc air-cooled, single-cylinder engine, producing 9 bhp and 10.4 Nm of torque. However, there could be a significant upgrade in braking, as certain variants may come equipped with a front disc brake, enhancing overall performance. Suspension duties will remain the same with telescopic forks at the front and a spring-loaded hydraulic damper at the rear.
      The Destini 125 may also get a fully digital instrument cluster, replacing the current digi-analog display. The scooter is set to launch during the upcoming festive season, likely at a slightly higher price than the current model. Nevertheless, it will still be one of the most affordable 125cc scooters in the country, making it an attractive option for budget-conscious buyers seeking a retro-modern scooter. Stay tuned for the official launch of the new Hero Destini 125 as it promises to bring a refreshing change to Hero MotoCorp’s scooter lineup. More

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      Electric Scooter Sales 2024 YTD (Jan to July) – Ola, iQube, Chetak, Ather, Hero Vida

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      Ola Electric ScooterOla S1 topped the list of best-selling electric scooters in the Jan-July 2024 YTD period with a 47.85% market share
      Following our earlier report on electric 2W sales in July 2024, we now analyze how the top selling electric scooters performed on a year-to-date (YTD) basis. We take into account some of the major players in the Indian electric scooter market. These include Ola Electric, TVS Motor, Bajaj Auto, Ather Energy and Hero MotoCorp Vida.
      Electric Scooter YTD Sales – Jan to July
      Ola Electric has seen outstanding sales for its S1 that is presented in three variants- S1X (2kWh), S1X and S1X Plus. Sales in the January to July 2024 period stood at 2,68,953 units averaging 38,422 units each month and commanding a 47.85% share on this list. The Ola S1 sales set off at 32,252 units in January 2024 improving to 33,846 units in Feb and then on to 53,320 units in March 2024. Sales declined in the April-June 2024 period but grew to 41,642 units in July 2024.
      Electric Scooter Sales 2024 YTD – Jan to July. July saw the highest total sales of the scooters in the list.
      At No. 2 was the TVS iQube with 1,01,897 unit sales during the Jan-July 2024 period at an average of 14,557 per month. Currently commanding an 18.13% share on this list, the iQube has seen sales escalate from just 1,562 units in Jan 2024 to a whopping 15,792 units in Feb and then on to 16,713 units in April 2024. It ended July 2024 with a total of 21,064 units sold. The TVS iQube has also been recently updated with a Celebration Edition in a dual tone colour scheme.
      Bajaj Chetak electric scooter range accounted for sales of 1,00,596 units in the Jan-July 2024 period with a 17.90% share. Its average monthly sales are at 14,371 units and has shown off steady growth from 14,144 units sold in January 2024 to 16,691 units in June 2024. The Chetak saw its sales improve to 20,114 units in July 2024. Bajaj Chetak could soon see a price cut by around Rs 8,000 over current ex-showroom prices.

      Sales in 2024
      Ola S1
      TVS iQube
      Bajaj Chetak
      Ather 450, Rizta
      Hero Vida
      Total

      Jul-24
      41,624
      21,064
      20,114
      11,088
      4,600
      98,490

      Jun-24
      36,723
      15,210
      16,691
      7,943
      4,039
      80,606

      May-24
      37,225
      17,230
      13,042
      7,023
      3,640
      78,160

      Apr-24
      33,963
      16,713
      11,121
      8,850
      2,880
      73,527

      Mar-24
      53,320
      14,326
      11,864
      11,821
      2,240
      93,571

      Feb-24
      33,846
      15,792
      13,620
      11,094
      1,399
      75,751

      Jan-24
      32,252
      1,562
      14,144
      11,865
      2,120
      61,943

      Total
      2,68,953
      1,01,897
      1,00,596
      69,684
      20,918
      5,62,048

      Avg / Month
      38,422
      14,557
      14,371
      9,955
      2,988
      80,293

      % Share
      47.85
      18.13
      17.90
      12.40
      3.72
      100.00

      Ather 450, Rizta and Hero Vida
      Also on the electric scooter list was the Ather 450 range and Rizta along with the Hero Vida, though YTD sales failed the cross the 1 lakh unit mark. Ather 450 range and Rizta sales stood at 69,684 units during the Jan-July 2024 period at an average of 9,955 units per month to command a 3.72% share. Ather sales which started off at 11,865 units in January 2024 and remained constant through Feb and March dipped in April, May and June to under the 10,000 unit mark. Sales once again perked up in July 2024 to 11,088 units.
      Hero Vida on the other hand has seen total YTD sales at 29,918 units at an average of 2,988 units each month. Hero Vida currently commands a 3.72% share on this list. It has seen its sales steadily grow from 2,120 units in Jan 2024 to 4,600 units in the past month.
      Taking into account total sales of these 5 electric vehicles, numbers stood at 5,62,048 units in the Jan-July 2024 period. This was an average of 80,293 units per month. Sales saw an improvement from 61,943 units sold in Jan 2024 to 75,751 units in Feb 2024 and then on to 93,571 units in March 2024. Even as sales dipped in the following 3 month, sales once again grew to 98,490 units in July 2024. More

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      Jawa Launches New 42 FJ Motorcycle Priced from Rs 1.99 Lakh – Royal Enfield 350 Rival

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      Jawa Launches New 42 FJJawa Yezdi Motorcycles has introduced the all-new Jawa 42 FJ, the latest addition to its popular 42 Life series – Priced starting at Rs 1,99,142 (ex-sh Delhi)
      Adding more options for enthusiasts, Mahindra-owned Classic Legends has launched the new Jawa 42 bike. With its sportier styling, the new bike can better fulfil the needs of the younger generation. It can help boost sales, allowing Jawa Yezdi to improve their ranking in the 350-450cc motorcycle segment.
      Jawa 42 FJ Launched – New Engine Specs
      The Jawa 42 FJ features a longer wheelbase, higher ground clearance, and segment-first brushed aluminium tank panels. Its muscular design is paired with enhanced ergonomics, offering a blend of classic Jawa styling with modern touches like all-LED lighting and a digital instrument cluster. This new model expands the 42 lineup, which already includes the 42 and 42 Bobber.
      Jawa Launches New 42 FJ
      Powering the 42 FJ is the new 350 Alpha2 engine, delivering 29.2 PS and 29.6 Nm of torque. The bike comes with a six-speed gearbox and an A&S clutch for smoother gear shifts. It’s built on a double cradle frame, which is designed to provide stable handling, especially on highways, thanks to its 1440 mm wheelbase.
      New Jawa 42 FJ Specs
      The bike’s safety features include dual-channel ABS and larger disc brakes, ensuring reliable stopping power. The 42 FJ also comes with tubeless tires mounted on premium diamond-cut alloy wheels. Jawa is offering the 42 FJ in five different colours with prices varying slightly based on the choice of spoke or alloy wheels. The top-end variants are priced at Rs 2,20,142, while the entry-level spoke wheel variant is available for Rs 1,99,142.
      Jawa Launches New 42 FJ
      Prices and Variants
      The new Jawa 42 FJ is available in a range of variants, each offering distinct features and pricing. The entry-level variant with spoke wheels in Aurora Green Matte is priced at Rs 1,99,142 (ex-showroom Delhi). For those who prefer alloy wheels, the Aurora Green Matte variant is available at Rs 2,10,142. Moving up the range, the Cosmo Blue Matte and Mystique Copper variants with alloy wheels are priced at Rs 2,15,142 each. The top-tier variants, Deep Black Matte Red Clad and Deep Black Matte Black Clad, both featuring alloy wheels, are priced at Rs 2,20,142. This diverse pricing structure ensures that there is a 42 FJ option to suit a wide range of preferences and budgets.
      Jawa Launches New 42 FJ
      “The 2024 Jawa 42 embodies our design-led approach to motorcycle engineering,” says Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles. “We’ve taken our time with this bike, pushing the boundaries of the ‘price-performance’ matrix and achieved a great blend of edgy performance, gorgeous form, and precision engineering. As pioneers of Neo-Classics in India, the 42 FJ is a testament to our challenger spirit and disruptive approach.”
      Jawa Launches New 42 FJ
      Royal Enfield 350 Rival
      New Jawa 42 bike will primarily challenge popular 350cc motorcycles from Royal Enfield. It will also go up against the likes of Triumph Speed 400. With this newest addition, Classic Legends has further strengthened its 350cc portfolio. Earlier this year in January, the company had launched the Jawa 350 to take on Royal Enfield Classic 350. In April, the 2024 Jawa Perak and 42 Bobber were launched. And last month, the 2024 Jawa 42 was launched with new features and reduced pricing.
      With consistent improvements in the lineup and competitive pricing, Jawa has been successful at getting the attention of enthusiasts. By introducing more such well-rounded machines, improved competencies can be achieved against rival offerings. More

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      Honda Sales August 2024 – Consistent Climb Continues

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      New Honda ActivaHonda sales August 2024 – Home Advantage: Honda’s Solid Grip on Indian Market
      HMSI reports increase in total sales for August 2024. Total sales reached 5,38,852 units, marking 13 percent year-on-year growth from 4,77,590 units in August 2023. Month-on-month growth from July 2024 to August 2024 stood at 11.54 percent. These figures demonstrate a steady performance in both domestic and export markets, reflecting HMSI’s effective strategies and market positioning.
      Domestic sales for HMSI in August 2024 amounted to 4,91,678 units, up from 4,51,200 units in August 2023. This increase represents a 9 percent year-on-year growth. On a month-on-month basis, there was an 11.97 percent increase from July 2024. The domestic market continues to be a stronghold for HMSI, contributing just over 90 percent of total sales in August 2024. This performance indicates strong demand for Honda motorcycles and scooters across India. Undoubtedly led by the success of an ever triumphant Activa.
      Honda Sales August 2024 – HMSI domestic sales, exports
      Honda’s Export Play: 79 percent Leap Forward in August 2024
      Export sales have shown significant growth in August 2024, with 47,174 units sold compared to 26,390 units in August 2023. This growth represents a substantial 79 percent year-on-year increase, indicating a rising demand for HMSI’s products in international markets. Month-on-month growth was observed at 7.26 percent from July 2024. The export market share for HMSI stood at about 9 percent in August 2024, reflecting a strategic expansion beyond the domestic market.
      From April to August 2024, HMSI reported domestic sales of 23,45,028 units, compared to 17,14,256 units during the same period in 2023. This reflects 36.80 percent growth in year-to-date domestic sales. For exports, HMSI sold 2,29,716 units from April to August 2024, up from 1,29,877 units in the previous year, indicating 76.87 percent increase. Overall, year-to-date total sales have grown by 39.62 percent, reaching 25,74,744 units in 2024 compared to 18,44,133 units in 2023.
      Honda Sales august 2024 – HMSI Domestic sales, Exports, YoY, MoM, YTD
      Honda’s Indian Stronghold: The Two-Wheeler Titan
      Several factors have contributed to the substantial growth in HMSI’s export sales. Expanding into new international markets, coupled with diverse product availability and competitive pricing, has boosted demand. Moreover, HMSI’s focus on product quality and meeting global standards strengthens its presence in the export market, reflecting positively in the sales figures.
      The domestic market remains a critical segment for HMSI, with a market share that dominates. This dominance is driven by consistent demand for two-wheelers in India, supported by HMSI’s extensive dealer network and diverse product range. Additionally, consumer preference for reliable and fuel-efficient vehicles bolsters sales, across market types.
      Honda’s New Frontier: Export Expansion in 2024
      HMSI’s export market strategy focuses on tapping into emerging markets with a growing appetite for two-wheelers. By tailoring products to meet regional preferences and regulatory requirements, HMSI has been able to penetrate new markets effectively. This approach has resulted in a notable increase in export sales, contributing significantly to overall growth.
      HMSI’s sales strategies have been instrumental in achieving the reported growth. A combination of effective marketing, strategic product development, and product innovation has helped HMSI maintain its competitive edge. These efforts have not only enhanced brand visibility but also increased customer trust and loyalty, driving higher sales volumes.
      Sales: Seasonal Trends or Strategic Wins?
      The month-on-month sales growth of 11.54 percent from July to August 2024 reflects positive market sentiment this quarter. Seasonal factors, campaigns, and festive season enthusiasm have likely contributed to this uptick in sales. This trend suggests a favourable outlook for the remainder of the year, with potential for continued growth in both domestic and export markets.
      The year-on-year growth of 13 percent in total sales for August 2024 indicates a steady upward trajectory for HMSI. Both domestic and export segments have shown considerable gains, highlighting the success of HMSI’s market strategies. Continued focus on expanding market reach and enhancing product offerings is expected to sustain this growth momentum.
      Honda vs. Hero: A Tight Race in Domestic Sales
      Honda Motorcycle & Scooter India’s performance in August 2024 reflects a balanced growth approach across domestic and export markets. The company’s ability to adapt to market dynamics and consumer preferences has been key to its success, positioning it well for future growth.
      On the domestic front, Honda’s closest competitor is its erstwhile partner, Hero MotoCorp. And their domestic sales of 4,92,263 units was just enough to outsell HMSI by 585 units. For now, Honda leads the domestic YTD FY25 sales, having sold slightly more than Hero’s numbers at 23,23,960 units. More

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      Suzuki August 2024 Sales – India vs. Global Markets

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      2024 Suzuki Access 125 LaunchedSuzuki August 2024 Sales Snapshot – Performance in Numbers
      August 2024 is marked by steady sales figures for Suzuki Motorcycle India, totalling 1,04,800 units. This figure reflects modest year-on-year growth of 1.42 percent. Up from 1,03,336 units sold in August 2023. Despite a slight month-on-month decline of 10.21 percent from July 2024, overall sales performance demonstrates resilience in a competitive market. These numbers indicate a stable demand for Suzuki motorcycles/scooters in India, albeit with slight fluctuations in sales trends.
      Domestic sales for August 2024 reached 87,480 units, representing a 5.34 percent increase compared to August 2023, when 83,045 units were sold. This growth of 4,435 units showcases the strength of Suzuki’s presence in the Indian market. However, when compared to July 2024, there was a decrease of 13.04 percent, with 1,00,602 units sold in July. This decline suggests a possible impact of market conditions or seasonal factors influencing sales patterns.
      Suzuki August 2024 sales – 2W Exports, Domestic sales market share
      Tracking Suzuki’s Year-to-Date Success in the Indian Market
      Year-to-date domestic sales for FY25 show significant improvement, with 4,39,267 units sold compared to 3,60,712 units in YTD FY24. This increase of 21.78 percent indicates solid performance in the domestic market, highlighting Suzuki Motorcycle India’s ability to adapt to market demands and sustain growth. The difference of 78,555 units between YTD FY25 and YTD FY24 further highlights the upward trend in domestic sales.
      Export sales for Suzuki Motorcycle India in August 2024 totalled 17,320 units, reflecting 14.64 percent decline compared to August 2023’s 20,291 units. Decrease of 2,971 units indicates challenges in international markets, potentially due to economic conditions or logistical constraints. However, compared to July 2024, export sales grew by 7.50 percent, with 16,112 units sold, suggesting some recovery or stabilisation in export demand.
      Suzuki August 2024 Sales – Domestic, Exports, YoY, MoM, YTD
      Domestic Dominance: 84.36% of Suzuki’s YTD FY25 Sales
      FY25 year-to-date export sales amount to 81,423 units, a significant decrease from the 1,11,244 units recorded in YTD FY24. Decline of 26.81 percent demonstrates the ongoing difficulties in the export segment, with a reduction of 29,821 units. Despite these challenges, Suzuki Motorcycle India continues to focus on maintaining a strong presence in international markets, aiming to recover lost ground.
      Of SMIPL’s total sales, domestic market share for YTD FY25 stands at 84.36 percent. Emphasising the importance of the local market for Suzuki Motorcycle India. In contrast, the export market accounts for 15.64 percent of total sales in YTD FY25, reflecting a smaller but still vital segment of the company’s overall sales strategy. These figures illustrate the dual focus of Suzuki on both domestic and international markets, each playing a crucial role in the company’s sales dynamics.
      Suzuki’s Domestic Gains vs. Export Pains: Sales Analysis
      Analysing the sales performance, it becomes clear that Suzuki Motorcycle India has achieved stable growth in its domestic market, while facing challenges in export markets. Factors contributing to domestic sales growth include strong brand recognition, a diverse product lineup, and competitive pricing. On the export front, economic fluctuations and logistical issues may have impacted sales, necessitating strategic adjustments.
      Looking ahead, the upcoming festive season presents an opportunity for Suzuki Motorcycle India to capitalise on increased consumer spending and potential sales boosts. The company is likely to focus on promotional activities, new product launches, and customer engagement initiatives to drive sales during this period. Market expectations remain cautiously optimistic, with anticipation for a rebound in both domestic and export sales.
      Suzuki’s Festive Hope: Riding the Wave of Consumer Demand
      Suzuki Motorcycle India’s August 2024 sales performance reflects a mixed outcome. This is reflected in steady growth in the domestic market and challenges in export sales. By adapting to market conditions and leveraging its strengths, the company aims to maintain its position as a key player in the motorcycle industry, navigating the complexities of both local and global markets.
      Devashish Handa, Executive Vice President – Sales, Marketing and After Sales, Suzuki Motorcycle India Pvt. Ltd. said, “August has been yet another month of the continual YOY monthly growth trend that we have been experiencing in our domestic sale for which we would like to extend our heartfelt gratitude to our customers for their continuous patronage and to our dealerships for their consistent effort to provide customer experience in line with expectations. As we approach the festive season, we are ready to meet the increasing demand and continue delivering excellence in both products and services.” More