Bike

Subterms

    More stories

    • 125 Shares119 Views

      in Bike

      Ola Electric Faces Show Cause Notice Amid Consumer Complaints Surge

      by

      Ola Electric Scooter outside a service outletThe Central Consumer Protection Authority (CCPA) has issued a show cause notice to Ola Electric after a significant increase in consumer complaints regarding its e-scooters
      The notice, dated October 3, flags potential violations of the Consumer Protection Act, 2019, citing service deficiencies, misleading advertisements, unfair trade practices, and consumer rights violations. Ola Electric has been directed to respond within 15 days.
      Over 10,000 Complaints Lodged Against Ola Electric
      The National Consumer Helpline (NCH) registered 10,644 complaints between September 1, 2023, and August 30, 2024. Service delays for e-scooters accounted for 3,389 of these complaints, while 1,899 consumers reported delayed vehicle deliveries. Another 1,459 complaints involved unfulfilled service promises. Additional issues included manufacturing defects, improper refunds, recurring defects, and battery-related malfunctions.
      Ola Electric acknowledges the show cause notice
      Ola Electric acknowledges the show cause notice
      Nidhi Khare, Secretary of the Department of Consumer Affairs, confirmed that the CCPA is actively looking into the complaints and urged Ola Electric to resolve these issues promptly. National Consumer Helpline can be contacted via phone (1800-11-4000 , 1915), eMail (nch-ca@gov.in), website (https://consumerhelpline.gov.in), Google Play Store App, etc.
      National Consumer Helpline
      National Consumer Helpline
      Ola Electric Stock Takes a Hit
      On Monday, Ola Electric’s stock dropped nearly 9%, reaching an intra-day low of Rs 90.26. The company’s shares, which debuted on August 9, have since fallen 74% from their peak of Rs 157.40. In Q1 FY25, Ola Electric reported a consolidated net loss of Rs 347 crore, despite a 32.3% year-on-year revenue growth. The company raised Rs 6,154 crore through its IPO, which had initially seen strong investor interest with a 4.27 times subscription rate.
      Ola Electric share price – October 7, 2024.
      Twitter Users Voice Frustration Over Delayed Action
      The news of the CCPA’s show cause notice prompted strong reactions on social media. One Twitter user expressed frustration over the delayed response from consumer authorities, writing, “Don’t know why National Consumer Helpline has to wait for 10k+ complaints to act. When will they learn to be proactive n give some value and respect to the Indian consumer? It’s because of the lackadaisical attitude of these offices that corporates feel emboldened to sideline consumers.”
      Bhavish Aggarwal’s Social Media Spat Sparks Backlash
      This notice comes a day after Ola Electric CEO Bhavish Aggarwal’s feud with comedian Kunal Kamra on Sunday. Kamra posted a picture of Ola scooters gathering dust outside a dealership, which prompted Aggarwal to accuse him of being paid to criticize the company.
      The argument escalated on X (formerly Twitter), where Aggarwal deflected criticism of the company’s service issues and invited Kamra to work at an Ola service center. Aggarwal’s failure to acknowledge the rising consumer complaints added fuel to the online backlash, especially in light of reports that Ola Electric is receiving up to 80,000 complaints per month. More

    • 138 Shares119 Views

      in Bike

      Public Spat – Shares Go Ola, Bye-Bye. But Big on Hokum

      by

      Photo Credit – Ashok Shrivastav. Ola scooter service centre – Before, After.Tweeting Triumphs: Big Headlines!
      It starts with a tweet. And you respond. While engagement generated by a public spat may be appealing to some, the lack of accountability in these interactions is evident. Especially if its unfunny. Some believe they are above critique and could respond in ways that reflect a need to control the narrative. Defensiveness and confrontation take precedence over accountability and transparency.
      This dynamic is a key problem in today’s social media landscape: the tendency to prioritise personal standpoint over meaningful, solution-oriented conversations. A simple response would have been
      Photo Credit – Ashok Shrivastav. Ola Electric service centre
      Ola Electric Stock Drop: Not an Enjoyable Ride
      In other news today, Ola Electric share price fell below Rs 90. At Rs 89.55, its shouldering a 8.38 percent drop. FADA reports Ola Electric’s 2024 September sales at 24,679 units.
      While common, certain lines of argument are a problematic dynamic in public discourse, particularly on social media. Especially when confrontational tones and personal attacks often overshadow constructive conversation. Why is it such a common phenomenon?
      Ola Electric Share market – October 7, 2024.
      Social Media: Where Politeness Goes to Die
      When a company or individual is publicly criticised, most likely the tweet will be ignored, or there will be an automated robotic response about how they’re looking into the prob and customer care will contact them. But that pattern is likely to change if a tweet is from a known/popular entity. There could be great drama if you’re not nameless/faceless. An urge to defend oneself in the face of public criticism could be innate. So instead of even an iota of meaningful dialogue, one could deflect criticism with personal jabs. This behaviour could be from feeling personally attacked, even when the criticism was directed at the company, not the individual. Concurrently, a large audience gets sucked into it.
      Is it difficult for CEOs or company leaders to separate themselves from their companies because their identity is often deeply intertwined with the brand they represent? Does criticism of the company feel like a direct attack on their personal competence, leadership, or vision? Does negative feedback trigger a need to protect not just the company’s reputation, but their own?
      Brand reputation management – Choosing Silence

      Do indian consumers have a voice? Do they deserve this? Two wheelers are many daily wage workers lifeline…@nitin_gadkari is this how Indians will get to using EV’s? @jagograhakjago any word?Anyone who has an issue with OLA electric leave your story below tagging all… https://t.co/G2zdIs15wh pic.twitter.com/EhJmAzhCmt
      — Kunal Kamra (@kunalkamra88) October 6, 2024

      On platforms like Twitter, exchanges tend to escalate quickly, as scrutiny and audience engagement create a high-drama environment. Aggressive responses often receive attention. It’s engagement farming without even having to try. When public figures engage in a public spat, especially on social media, it draws attention, increases engagement, and fuels conversations, even if the content itself is disparaging. A spectacle. Such responses, however unprofessional or personal, are likely to trigger strong reactions, be it support from loyalists or outrage from critics, which, in turn, increases visibility and keeps the brand in the public eye. The more attention one can draw, the more “buzz” one creates, regardless of whether it’s positive or negative.
      A Code of Conduct outlines expected standards of behaviour as per company’s values and ethical standards. It’s even simpler to do as The Beatles sang, “Let It Be”, and choose not to respond to a tweet, as many have done countless times. More

    • 150 Shares199 Views

      in Bike

      Kawasaki KLX 230 S Launch Date 17th Oct – Unofficial Bookings Open

      by

      Kawasaki KLX 230 S Launch Date AnnouncedWhen launched, Kawasaki KLX 230 S will primarily rival Hero Xpulse 200 4V and Yezdi Adventure along with upcoming Xpulse 210
      With the sense of adventure rising among Indians, lifestyle off-road vehicles have seen excellent reception. In motorcycles, ADVs are currently trending and are one of the hottest genres in India. Catering to this segment, Kawasaki is launching KLX 230 S in India soon and there is an official launch date revealed by the brand too.
      With a countdown of just 10 days, Kawasaki KLX 230 S launch date is set for October 17th. Unofficial bookings for the same seem to have commenced too. This off-road motorcycle will be locally assembled via the CKD route and is likely to be priced competitively as Hero Xpulse with similar ethos holds an excellent value-for-money proposition.
      Kawasaki KLX 230 S Launch Date
      With localisation, Kawasaki KLX 230 S is speculated to cost under Rs 2 lakh (Ex-sh). Owing to its simple powertrain and engine displacement, it will primarily compete with Hero Xpulse 200 4V and the upcoming Hero Xpulse 210 with Karizma XMR 210 engine, which has been spied testing on multiple occasions.
      Soon to launch KLX 230 S has been spied testing in India as well. Design-wise, it will be similar to the 2024 KLX 230 S sold globally. It has a typical ADV design, with a small headlight unit and a large beak below it that should protect crucial components while landing from a jump.
      Kawasaki KLX 230 S
      There’s a large 21-inch wire-spoke wheel at the front, lending a lot of attitude. A small fuel tank, minimal body panels, tall seat height, really long seat, up-swept exhaust with a beefy heat shield and a plastic tail section where bike’s rear registration plates are. Indian unit will come equipped with front registration plates and a saree guard.
      KLX 230 S is not a looker and it was not meant to be, either. This motorcycle is all about robust riding capabilities and off-roading prowess. Where componentry is concerned, the bike boasts 21-inch front and 18-inch rear wire-spoke wheels, 240 mm front and 220 mm rear disc brakes with dual-channel ABS along with dual-sport tyres.
      Performance
      Ground clearance is 239 mm, seat height is 843 mm and kerb weight could be around 140 kg for India-spec model. Kawasaki KLX 230 S is lighter than Xpulse 200 4V (159 kg Standard, 161 kg Pro). Thus boasting a higher power-to-weight ratio than Xpulse 200 4V and even the upcoming Xpulse 210 with more performance.
      Kawasaki KLX 230 S
      KLX 230 S is powered by a simple 233cc, 2V, air-cooled engine with around 20 bhp and 17 Nm, mated to a 6-speed gearbox and complying with BS6 P2 emission standards. When launched on 17th October, it will be the 3rd localized Kawasaki product in India after Ninja 300 and W175. More

    • 150 Shares119 Views

      in Bike

      2025 Triumph Tiger 400 ADV Render – Himalayan 450, 390 Adventure Rival

      by

      2025 Triumph Tiger 400 ADV RenderIf launched, Triumph Tiger 400 ADV will take on reigning champion, Royal Enfield Himalayan 450, along with KTM 390 Adventure
      The Bajaj-Triumph duo has been actively pursuing the premium 300cc to 500cc single cylinder motorcycle segment. ADV genre has emerged as an important one, with Royal Enfield Himalayan 450, captivating this market completely. What if the Bajaj-Triumph duo came up with a fitting rival based on the Speed 400 platform? We bring you a render of what it could look like.
      Triumph Tiger 400 ADV Rendered
      While Triumph has Speed 400 and Scrambler 400X, there is no ADV-style motorcycle based on this platform. That is where this Triumph Tiger 400 ADV render created by Pratyush Rout comes into the light. Considering how popular the ADV and ADV-style motorcycle genre is becoming, launching one in India would prove to be a good bet for the Indian market.
      2025 Triumph Tiger 400 ADV Render
      Our render consists of a stylish ADV motorcycle. This is something that can’t be said about typical ADVs sold in the segment. The main design inspiration for this render came from Triumph’s approach towards the Tiger Sport 660 based on the Trident 660 naked motorcycle. Obvious rivals include Royal Enfield Himalayan 450 and KTM 390 Adventure.
      We took the Triumph Tiger Sport 660 design DNA and fused it with Triumph’s 400 platform. Going by Triumph’s design choices with Tiger Sport 660, our Tiger 400 render also gets a unique headlight, and tank design along with a rear subframe, when compared to a Speed 400.
      2025 Triumph Tiger 400 ADV Render
      There is a semi-fairing on offer, that should significantly increase touring capabilities of Tiger Sport 400 render. The headlights and LED DRL signature are inspired by bigger Tiger motorcycles. Unlike the Tiger Sport 660, our Tiger 400 ADV render gets a front beak, which is a defining design trait of this segment.
      2025 Triumph Tiger 400 ADV Render
      Other notable attributes of this render include a tall functional windscreen, aggressive tank shrouds, a sportier lifted rear subframe that should allow comfortable ergonomics for pillion, round ORVMs and knuckle guards among others. There are interesting decals on side body panels and fuel tank, which should appeal to young buyers.
      Will it launch?
      We can’t say for sure that Triumph will launch an ADV-style motorcycle. Bajaj recently launched Speed T4, a more affordable version with missing features and less power. They are also testing new motorcycles based on the 400cc platform. While one is Thruxton 400, which is already spied testing, there is a good chance we could get the likes of Speedmaster 400 cruiser, Tiger 400 ADV, Daytona 400 fully-faired machine in the future..
      Our render is not only appealing, but it is feasible too. The componentry is retained from Scrambler 400X, with the same exhaust setup too. There are USD telescopic front forks, rear mono-shock setup, alloy wheels with block-pattern tyres, single disc brake setup at either ends and the likes. Powertrain is the same 398.15cc single-cylinder DOHC 4V liquid-cooled engine with 39.5 bhp of peak power and 37.5 Nm of peak torque, mated to a 6-speed gearbox. There can be a more off-road version of this motorcycle with 21-inch front and 18-inch rear wire-spoke wheels and adjustable long travel suspension. More

    • 163 Shares169 Views

      in Bike

      Two Wheeler Sales Sep 2024 – Hero, Honda, TVS, Bajaj, Royal Enfield, Suzuki

      by

      New Bajaj Pulsar 400Overall, the Indian two-wheeler industry experienced robust growth in September 2024, led by Hero, Honda, TVS and Bajaj
      Leading two wheeler brands recorded a total of 19,38,193 units, marking a 17.67% year-on-year (YoY) growth compared to 16,47,192 units in September 2023. This surge was not only a positive indicator of market recovery but also showcased strong month-on-month (MoM) growth, with a 18.56% increase over August 2024, during which 16,34,738 units were sold.
      Two Wheeler Sales Sep 2024 – YoY vs MoM
      Hero MotoCorp continued its dominance in the domestic two-wheeler segment, selling 6,16,706 units in September 2024. This represented a remarkable 24.77% YoY growth, as the brand sold 4,94,270 units in the same period last year. On a MoM basis, Hero’s domestic sales saw a substantial 25.28% increase, compared to the 4,92,263 units sold in August 2024, demonstrating its continued appeal to Indian consumers. Honda followed closely behind with 5,36,391 units, showing a 9.07% YoY growth compared to 4,91,802 units in September 2023. The brand also saw a modest MoM growth of 9.09%, up from 4,91,678 units in August 2024.
      Two Wheeler Sales Sep 2024
      TVS Motor Company had an excellent month, selling 3,69,138 units in September 2024, up 22.84% YoY from 3,00,493 units in September 2023. This increase was complemented by an impressive 27.70% MoM growth over the 2,89,073 units sold in August 2024. Bajaj Auto also posted strong numbers, with 2,59,333 units sold domestically, reflecting a 28.06% YoY growth over September 2023’s 2,02,510 units. On a MoM basis, Bajaj registered a 24.31% increase from the 2,08,621 units sold in August 2024.
      Royal Enfield, known for its niche motorcycles, recorded 79,362 units in September 2024, a modest 6.87% increase over September 2023’s 74,261 units. MoM, the brand witnessed a solid 20.94% growth, up from 65,623 units sold in August 2024. Suzuki, on the other hand, was the only major two-wheeler brand to experience a decline, selling 77,263 units in September 2024, down 7.86% YoY from 83,856 units in September 2023. MoM, Suzuki also saw a decline of 11.68%, down from 87,480 units in August 2024.
      Two Wheeler Exports Sep 2024
      Exports Performance – YoY vs MoM
      Exports of Indian two-wheelers also showcased strong growth in September 2024. Total two-wheeler exports reached 3,40,970 units, reflecting a YoY growth of 19.47% compared to 2,85,414 units in September 2023. MoM, exports saw a 10.37% rise, with an additional 32,048 units exported over August 2024’s total of 3,08,922 units. Bajaj Auto led the export market with 1,41,156 units, representing a 12.74% YoY increase and an 11.54% MoM growth. TVS followed with 1,02,654 units, marking an 18.73% YoY increase and a 14.35% MoM increase.
      Honda’s exports also grew significantly, with 47,242 units shipped, reflecting a 34.23% YoY increase. Suzuki outperformed with 21,922 units, marking a staggering 55.06% YoY growth and 26.57% MoM growth. Hero MotoCorp saw 20,344 units exported in September 2024, with a marginal 1.23% YoY growth and a similar MoM increase.
      Total (Sales + Exports) – YoY vs MoM
      In September 2024, the combined domestic and export sales for two-wheelers in India reached 22,79,163 units, reflecting a strong 17.93% year-on-year (YoY) growth, as compared to 19,32,606 units in September 2023. Month-on-month (MoM), the total sales saw an increase of 17.26%, with 3,35,503 more units sold compared to August 2024.
      Two Wheeler Total (Sales + Exports) Sep 2024
      Hero MotoCorp led the market with 6,37,050 units, showing an impressive 23.85% YoY growth and 24.34% MoM rise. Honda followed with 5,83,633 units, registering a 10.75% YoY growth and an 8.31% MoM increase. TVS reported 4,71,792 units, marking a strong 21.92% YoY growth and a 24.54% MoM jump. Bajaj also posted solid gains, with 4,00,489 units, up 22.21% YoY and 19.49% MoM. Suzuki recorded 99,185 units, with a minimal YoY growth of 1.22% but a MoM decline of 5.36%. Royal Enfield saw 87,014 units, achieving a 10.73% YoY increase and a 18.18% MoM rise. More

    • 113 Shares99 Views

      in Bike

      Ather Energy festive promotions – Rs 25,000 in Benefits

      by

      Ather 450XAther Energy festive promotions: Rs 25,000 in Perks for Scooters
      Special festive promotions have been announced for Ather’s popular scooters, 450X and 450 Apex. These incentives aim to enhance customer value while promoting electric mobility. Significant benefits accompany these offers, amounting to a total value of Rs 25,000 for both models.
      A key component of the festive offers includes extended battery warranty of eight years. This warranty makes a push for Ather Energy’s commitment to product reliability. Customers can rest assured about the longevity of their batteries. No additional costs.
      450X Apex’s New Vibrant Colourway
      Charging Made Easy: Ather Energy’s Complimentary Offer
      Ather also provides complimentary charging through its Ather Grid network for one year. This benefit adds substantial value, with charging worth Rs 5,000 included. The Ather Grid comprises 2,152 fast-charging points across India, ensuring convenient access for users.
      Additionally, a flat cash discount of Rs 5,000 applies to the purchase of either scooter. This straightforward offer appeals to potential buyers seeking immediate savings. Furthermore, cashback on select credit card EMI transactions can reach up to ?10,000.
      Festive Offers: A Win-Win for Consumers and Businesses
      Festive offers are beneficial for both consumers and businesses. For consumers, these promotions provide significant savings on products and services, making purchases more affordable during celebratory seasons. They encourage spending by creating a sense of urgency and excitement. For businesses, festive offers boost sales volumes and enhance customer engagement, fostering loyalty and brand recognition.
      Such promotions help clear inventory. Additionally, festive periods often see increased foot traffic and online activity, allowing businesses to reach a broader audience. Ultimately, festive offers create a win-win situation, stimulating the economy while enhancing customer satisfaction.
      Building for the Future: Ather’s Manufacturing Expansion Plans
      Regarding scooter performance, the 450X offers two battery options. The 2.9 kWh battery provides an IDC range of 111 kms. The 3.7 kWh battery offers a higher range of 150 kms. This flexibility caters to different customer needs and preferences. 450 Apex, which features a more powerful configuration, achieves an IDC range of 157 km. Top speed is listed as 100 km/h, providing enhanced performance for users. 450X has a top speed of 90 km/h.
      Manufacturing capabilities play a crucial role in Ather Energy’s operations. The company operates two facilities in Hosur, Tamil Nadu. These include a vehicle assembly plant and a battery manufacturing plant. A third facility is in development in Bidkin, located in AURIC, Chhatrapati Sambhaji Nagar, Maharashtra. This expansion aligns with Ather’s growth strategy in the electric two-wheeler market. More

    • 175 Shares129 Views

      in Bike

      Fight for Freedom – Bajaj CNG Bike Name Hits a Legal Roadblock with LML

      by

      LML and Bajaj legal battle over Freedom nameFreedom being a generic term, it is unlikely that its availability or unavailability will have any significant impact on sales
      Earlier this year in July, Bajaj had launched the world’s first dual-fuel CNG + petrol bike named Freedom 125. Just as people were starting to realize its benefits and potential, the bike has run into a lawsuit issue. A trademark violation case has been filed in the Delhi High Court by LML. Bajaj Auto is one of the largest automotive brands in the country. Their share price is at Rs 11,770, at the end of NSE trading day on 4th Oct 2024.
      Bajaj Freedom vs. LML Freedom
      With its technical collaboration with Piaggio, LML came up with popular two-wheelers such as LML Select in the 90s. Various other models were launched and one of these was the Freedom 110cc motorcycle. While the bike is no longer in production, LML claims it still holds the trademark for the ‘Freedom’ name. LML has alleged that Bajaj Auto has used the Freedom name for its CNG bike in an unauthorized manner.
      Freedom trademarks filed by LML and Bajaj
      LML is part of the parent company, SG Corporate Mobility Pvt Ltd. In the case filed in the Delhi High Court, LML has stated that its Freedom motorcycle was a huge success when it was available for sale in India. LML claims that there’s immense goodwill and reputation associated with the Freedom name. It’s true that LML was once a popular brand. However, claims about the popularity of Freedom motorcycle will need to be supported with proper evidence.
      Bajaj Freedom name opposed on trademark portal
      On the trademark search portal run by the Ministry of Commerce and Industry, the LML Freedom word mark is shown to be the property of SG Corporate Mobility Pvt. Ltd. The journal date mentions 5th August, 2024 and the status reads ‘Accepted & Advertised. In comparison, the Bajaj Freedom word mark status reads as ‘Opposed’. It is likely that LML has opposed the use of the Freedom word mark and followed it up with a trademark lawsuit against Bajaj Auto in the Delhi High Court.
      Bajaj files new trademarks
      In the court case, LML has mentioned that it is the rightful owner of the goodwill and reputation linked to the Freedom name. Furthermore, LML says that it is the company’s commitment to protect its trademarks and ensure integrity of the Freedom brand. LML has informed the court that it intends to launch a new range of scooters and motorcycles under the Freedom brand name. This will be done via the sister entity, LML Emotion Pvt. Ltd.
      In 2022, LML had announced plans to enter the EV space. Some of the electric two-wheelers were also unveiled such as LML Star electric scooter and Moonshot electric bike. However, LML is yet to launch any of the new electric two-wheelers.
      Options for Bajaj Auto
      While the name Freedom is associated with multiple benefits that the bike offers, it is not something that is an absolute necessity. Just the CNG tag is enough to ensure marketability of Bajaj Freedom 125. It remains to be seen how Bajaj will respond to the lawsuit filed by LML.
      One way they are likely to take is filing a new name which is not just ‘Freedom’. They seem to have already done that. As per latest data, Bajaj has filed the name – FREEDOM with device of FLYING ‘B’, where the B likely stands for Bajaj. Or, it can use any of the other registered trademark names such as Bajaj Fighter, Bajaj Technik, etc. More

    • 100 Shares189 Views

      in Bike

      BMW Q3 2024 Sales Stutter, YTD Full Tank

      by

      BMW India YTD 2024 Sales – January to September, Q3 end.BMW Q3 2024 Sales Slows Down: Not Every Lap’s a Victory Lap
      The company has reported consistent growth in car and motorcycle deliveries YTD 2024. From January to September, BMW car sales reached 10,056 units. The MINI brand contributed 500 units, leading to a combined total of 10,556 vehicles. This represents 10.19 percent increase over the same period in 2023, reflecting a steady performance in India’s competitive luxury car market. Motorcycle deliveries reached 5,638 units, showing a diverse portfolio across both two- and four-wheeled segments.
      BMW Group India’s Q3 2024 performance reflected 6.87 percent overall decline in car sales, with a total of 3,458 units delivered. BMW car sales decreased by 5.68 percent, reaching 3,322 units. MINI saw a drop of 28.80 percent, delivering 136 units during the quarter. BMW’s motorcycle sales dropped by 4.12 percent. Down from 2,111 units.
      BMW Q3 2024 sales
      BMW Q3 2024 Sales Down, YTD Up, Two Tales
      Despite these declines in Q3, year-to-date (YTD) figures from January to September 2024 showed a different trend. BMW car sales rose by 11.76 percent, delivering 10,056 units. MINI car sales are reported at 14.09 percent decline with 500 units delivered. Down from 582 units. Motorcycle deliveries for the same period saw a sharper drop of 16.82 percent, with 5,638 units sold. Overall, BMW Group India’s YTD vehicle sales totalled 16,194 units, showing a slight 1 percent decline compared to the previous year.
      Electric vehicles (EVs) play significant part of BMW’s portfolio. 2024 YTD, BMW delivered 725 electric vehicles YTD 2024, with the BMW i7 being the top seller. Total EV deliveries to date exceed 2,000 units. Popular models like the BMW iX have sold over 1,000 units,. Availability of electric models such as the i7, i5, i4, iX, and iX1 reflects BMW’s expanding focus on electric mobility in India. MINI has also introduced the Countryman Electric, further expanding their EV options.
      BMW 7 Series
      BMW’s Workhorses
      BMW’s product portfolio remains diverse, with long-wheelbase sedans like the 3 Series, 5 Series, and 7 Series maintaining a strong presence in the luxury class. The 7 Series and i7 models, in particular, represent the company’s continued success in the luxury segment. Sports Activity Vehicles (SAVs), such as the X1, make up 55 percent of BMW’s sales. X1 accounted for 20 percent of total SAV sales. The 3 Series is the highest-selling sedan, with a 19 percent share of the company’s sedan sales. This product diversity has solidified BMW’s position in the luxury automotive market.
      BMW Joy Days, a sales initiative, resulted in strong sales for the BMW 5 Series. Over 300 units were sold during the campaign, and the festive order bank exceeds 600 units. Finance plans offered during this period included competitive interest rates as low as 7.75 percent per annum and flexible EMI options starting at Rs 49,999.
      BMW India’s Charging Plan: Fast Chargers
      The company is focused on enhancing its electric vehicle charging infrastructure with a fast-charging network spread across 51 cities. BMW offers additional services like complimentary home chargers with installation and smart E-routing through its “Destination Charging” programme. These services aim to provide convenience to customers and support the broader adoption of electric vehicles in India. An extensive charging network is crucial to support demand for electric mobility.
      The focus on luxury electric vehicles, particularly the BMW i7, remains central to BMW’s strategy in India. This model has become the best-selling electric vehicle within BMW’s portfolio. Growing demand for electric vehicles and the company’s commitment to expanding its EV offerings highlight BMW’s strategic positioning in the premium electric mobility market.
      BMW’s Diverse Lineup: Financing and Product Variety Do the Talking
      BMW’s strong and diverse product portfolio, and finance solutions have positioned the company to capitalise on demand in India. With strong product lines, a comprehensive charging network, and flexible finance options, BMW Group India continues to make strides in the country’s luxury automotive market.
      Vikram Pawah, President and CEO, BMW Group India said, “BMW Group India is scaling new heights with consistent and robust business results. The highest ever car deliveries during January to September this year, reflects the synergy between a successful strategy and an unparalleled customer experience. BMW Group India is changing the game with its long wheelbase product portfolio and a strong electric mobility offensive. Key models like the BMW 7 Series Long Wheelbase, BMW 3 Series Long Wheelbase and BMW X1 are leading in their segments and demand for the new BMW 5 Series Long Wheelbase is overwhelming. Excellence across the entire spectrum of sales, aftersales, processes and customer engagements set our brands apart, creating an intense pull for both existing customers and aspiring individuals who want to enjoy sheer driving pleasure.” More