Royal Enfield recorded sales of 8,34,895 units in FY 2023 recording highest ever overall sales in its history
Royal Enfield has reported sales growth in March 2023 by 6.73 percent. Total sales (domestic + exports) stood at 72,235 units in the past month, up from 67,677 units.
Royal Enfield Sales March 2023
In domestic markets sales stood at 59,884 units in the past month, a 2.41 percent YoY growth from 58,477 units sold in March 2022. This related to a 1,407 unit volume growth with an 82.90 percent share. On a MoM basis, it was a 7.06 percent de-growth as against 64,436 units sold in Feb 2023.
Exports on the other hand increased even more substantially by 34.25 percent to 12,351 units in March 2023 from 9,200 units sold in March 2022 with a 17.10 percent share. MoM exports improved by 73.76 percent from 7,108 units shipped in Feb 2023.
RE Records Highest Ever Financial Year Sales
When assessing Royal Enfield sales in the FY 2022-23 period, domestic sales were at 7,34,840 units in the said period. This was a 40.98 percent growth over 5,21,263 units sold in FY 2021-22 relating to a volume growth of 2.13.604 units. Domestic sales commanded an 88.02 percent share.
Exports also improved by 23.48 percent in FY 2022-23 to 1,00,055 units from 81,032 units sold in FY 2021-22 with an 11.98 percent share. This took total sales (domestic + exports) to 8,34,895 units in FY 2022-23 from 6,02,268 units sold in FY 2021-22. It was volume growth of 2,32,627 units making the highest ever overall sales in the history of the company.
Royal Enfield In FY 2024 – Even higher sales?
There is a huge possibility that RE will break their sales record in FY2024. The company has planned multiple new launches in the coming year which will help boost sales even further.
2023 started with Royal Enfield launching their flagship motorcycle – Super Meteor 650 cruiser. Recently they updated 650 INT and GT 650 with new features, colours and engines that now comply with new BS6 Phase 2 emission standards. Royal Enfield 650 Interceptor is priced from Rs 3.03 lakh to Rs 3.31 lakh. Prices of the Continental GT 650 range from Rs 3.19 lakh to Rs 3.45 lakh, which as against prices of its outgoing counterparts, has been increased by up to Rs 14,000.
RE will be expanding its 650cc range even further. Some of the upcoming RE 650cc motorcycles include Scram 650cc, Classic 650 and Himalayan 650. In the 350cc range, RE will be launching the new gen Bullet 350 and Electra 350 later this year.
Source: Bike - rushlane.com