With launch of affordable versions of its S1 electric scooter, Ola has been able to register strong growth in sales
Ola Electric ended the financial year 2022-23 on a positive note, emerging as the bestselling EV manufacturer in the country. It is also the one to register the fastest growth in electric two-wheeler segment. Ola is India’s largest electric two-wheeler manufacturer, with an annual production capacity of 10 million units.
Ola’s highest sales was in March at more than 27,000 units. The company has been outpacing rivals in monthly sales since September 2022. Ola commands a market share of more than 30%. It’s a significant achievement, considering the vast number of competing brands in electric two-wheeler space.
Ola aims to end ICE-age soon
Ola has been pushing the idea of ending ICE-age, which may seem a bit overambitious at times. However, at the rate the company is growing, the end of ICE-age may come sooner than expected. Apart from Ola, other electric two-wheeler manufacturers have also registered strong growth throughout FY 2022-23. Biggies like Honda have plans to launch multiple new EVs in coming years. Such developments will trigger greater adoption of electric scooters and motorcycles.
Talking about Ola Electric, the company has had its fair share of teething troubles. Numerous issues have been reported since the launch, although Ola has worked to resolve them. A key reason for Ola’s strong growth in recent months could be the availability of affordable variants. For example, Ola S1 Air with 2kWh battery and 85 km range is available at a starting price of Rs 84,999. This closely matches the pricing of other mainstream OEMs such as Hero Electric. Moreover, Ola’s entry-level models probably have the best-in-class features.
Another reason for Ola’s growth could be its focus on opening experience centres across the country. The company recently opened as many as 50 experience centres in a single day. As of now, Ola has more than 400 experience centres across the country. Users can avail a wide variety of services at these experience centres. As per data available with the company, around 90% of Ola users are located within 20 km of an Ola experience centre.
Ola S1 Pro lowest price ever
Ola recently announced a price cut for the top-spec Ola S1 Pro electric scooter. It is now available at a starting price of Rs 1,24,999. This is the cheapest price ever for Ola S1 Pro. It is a limited time offer, valid till April 16th.
Ola S1 Pro offers a comprehensive range of features and has one of the highest range in its class. The scooter has peak power output of 8.5 kW and peak torque of 58 Nm. Certified range is 181 km whereas top speed is rated at 116 kmph. In Hyper mode, Ola S1 Pro can achieve 0 to 60 kmph in 4.5 seconds.
Ola expects to register strong growth in the future as well. It will continue to focus on expanding its footprint across India, maintaining high quality standards and improving customer experience.
Source: Bike - rushlane.com
