- Jeep’s 2020 Gladiator doesn’t look like anything else, so it’s logical that a Super Bowl commercial would have the theme, “No day is the same in a Jeep Gladiator.”
- Instead of pitching it to a hip millennial crowd, Jeep bravely went for an older demographic here—people who remember the movie Groundhog Day from way back in 1993.
- This is the first commercial Bill Murray has ever done—and, he promises, the last.
Standing apart from the dull mainstream is part of the Jeep brand’s message. It’s our good fortune that some clever marketing person noticed the Super Bowl happens on Groundhog Day this year and called up Bill Murray to star in a Gladiator commercial with the theme “No day is the same”—get it?
You will definitely get it if you’re anywhere near the age that remembers the 1993 movie Groundhog Day, in which Murray can’t break free of reliving the same dull, miserable day over and over and over until he learns his lesson. (If you don’t remember it, you might as well join the hordes of people who will be curious and go stream this movie, and rightly so—it’s a classic.) It’s a bold move on Jeep’s part, though, to wager that the target buyer of Jeep’s 2020 Gladiator will be moved by a reference to a 27-year-old movie.
2020 Jeep Gladiator
Jeep Gladiators Are Really Cheap Right Now
2020 Jeep Gladiator vs. 2019 Toyota 4Runner
The 10Best-winning Gladiator, seen in the commercial in distinctive orange, has an appealingly rugged exterior that sets it apart from other trucks on the market—at least for now, until similarly tough-looking EVs on the horizon, including the GMC Hummer and the Rivian R1T, come along. Will codgers who remember 1993 flock to buy them? Who knows, but Jeep deserves praise for going there, if only because, really, who doesn’t want to watch Bill Murray?
Source: Motor - aranddriver.com
