Genesis Likely to Launch a G70 Shooting Brake That Looks Like an Enthusiast's Dream

• Genesis CEO William Lee confirms that the Hyundai luxury brand has a “study” for a shooting brake version of the G70.
• The wagon-style G70 would be based on the upcoming G70 that comes out in 2021.
• No evidence whatsoever that this will come to the U.S., but in Europe it would face off against popular wagons such as the BMW 3-series Touring and the Audi A4 Avant.

Proving it is an enthusiast’s brand at heart, Genesis is preparing to bring a shooting-brake (wagon) version of the G70 to market. “Yes, we have a study for that,” Genesis CEO William Lee confirmed in a recent Q&A.

2019 Genesis G70

2020 Genesis G70 vs. 2020 Volvo S60

The G70 shooting brake would be derived from the facelifted G70, which is expected to be unveiled next year. The G70 will be the last Genesis model to be treated to the brand’s new styling language, characterized by quad headlights and taillights and a new signature grille that the brand calls “crest grille.” It will follow the lead of the recently unveiled G90 luxury sedan and GV80 SUV, as well as the upcoming next-gen G80 executive sedan and mid-size GV70 crossover SUV.

The G70 shooting brake will especially target European markets, where models like the BMW 3-series Touring and the Audi A4 Avant are wildly popular and generating far more sales than the sedan models they are based on. It is unclear whether a G70 shooting brake would be offered in North America. But we think it would be a perfect extension of the G70 nameplate, which has been showered with accolades and whose credentials are underscored both by its performance-oriented rear-wheel-drive platform and by the fact it is the only vehicle in its competitive set that is still available with a manual transmission.

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As German premium carmakers, and also Cadillac, are killing quirky extensions of their lineup such as manual-transmission versions and station wagons, it is encouraging to see that Genesis is taking up the baton. Let’s hope the Koreans take it a step further: by fast-tracking the shooting brake for the U.S. market as well.