With Honda ADV 160 Marvel Editions including Iron Man and Captain America versions, we expect a boost in sales given popularity of these characters
If you think of a superhero comic industry, we get DC which started it all with Superman and then there is Marvel, which is by far the most extensive and popular. When it comes to revenue generated by cinemas and TV series, Marvel is ahead of DC earning Billions of Dollars. Boosting those revenues is licensing their characters to automotive companies.
We have seen this taking effect with TVS NTORQ 125 Super Squad Edition in India. This includes Spiderman, Thor, Iron Man and Captain America Editions. Now, Honda has taken a similar route and offered Iron Man and Captain America Editions with its popular ADV 160 scooter in Thailand for a limited run of just 3,000 units only. Let’s take a look.
Honda ADV 160 Marvel Edition
With ADV segment on the rise, some of that hype has trickled down to scooters as well. We have seen this take shape into a regular scooter with larger wheels, block pattern tyres, upright seating and the likes. Honda ADV 160 Marvel Edition is one of them, with the twist coming in the form of Marvel character-inspired liveries.
Iron Man Edition gets a red base coat, while playing with gold accents all around. At the front fascia, we now have Iron Man’s nuclear core design, which he creates in the second installment of the trilogy. This has an inverted triangular element and replaces the Honda logo at front. At the sides, we get Iron Man’s face as well.
Captain America Edition comes finished in a blue base coat, and has red and white elements, mimicking his outfit. In place of the Honda logo at front, we now have a star, which is found on Captain America’s shield. Captain America’s shield livery is found in side panels too.
Mechanical Changes, India Launch?
Honda ADV 160cc scooter was recently updated for MY2023 and is kept unchanged mechanically. It is still offered with the same 157 cc single-cylinder 4V engine capable of developing 16 bhp of power and 14.7 Nm of torque.
There is a single-disc setup at both front with 240mm front rotor and 220mm rear rotor. There is a large windshield at front too, which is transparent even with Iron Man and Captain America Editions.
Before you ask, Honda ADV 160 Marvel Edition is not planned for India. Honda has patented ADV 150 here in India, which is not likely to launch anytime soon as well. If either 150 or 160 is launched in India, it would go against Yamaha Aerox 155.
Source: Bike - rushlane.com