- A new website run by GM offers live, one-on-one question and answer sessions for anyone curious about the benefits of owning an EV.
- You can book a “tour” with an EV specialist to learn about home and public charging, battery technology, and other topics. Users can see the specialist and ask questions via voice or text, but the video stream only goes one way.
- GM says the mission here is to sell the EV experience, not just more GM EVs.
Starting today, GM is offering EV Live, a free educational platform that allows anyone curious about electric vehicles the chance to talk with an EV specialist over the Internet as part of a personal virtual tour that provides answers on how you can make the shift to an electric car.
“EV Live lets us meet people where they are and have a real conversation about electrification,” Hoss Hassani, GM vice president of EV Ecosystem, said in a statement. “We’re selling the EV experience, rather than specific EVs.”
GM is correct that some car buyers could use a helping hand to better understand electric vehicles. A May study by J.D. Power found that 24 percent of car shoppers said they are “very likely” to consider an EV for their next vehicle. Thirty percent of the people who were not interested in EVs said the reason was a lack of information. “Because firsthand experience with EV technology is still not entirely commonplace, shoppers need to be better informed about the ownership experience they offer,” J.D. Power said about the survey results.
The Q&A tours happen at a sort of virtual customer information booth called the EV Live studio. To visit, the EV-curious need to make an appointment at the EV Live website or, if you’re lucky, you can sign up for an on-demand live tour, if a host is currently available.
During your time with the host, you can ask questions via voice or text chat. The EV specialist will provide an answer, possibly with an assist from one of the website’s dynamic displays about home and public charging, battery technology, the sustainability of EVs, possible commercial applications, and information about how GM’s EVs connect with smartphone apps.
Currently, GM is only offering one-on-one tours, but group tours will be available later this year. GM will also provide prerecorded sessions in the future, if you just want to watch and not interact with a host. EV Live offers a one-way live video feed during tours so the guest can hear and see the host, but the host has no ability to see video from anyone taking the tour.
EV Live will conduct live sessions seven days a week between 9 am and midnight Mondays through Thursdays, 9 a.m. until 9 p.m. Fridays and from 11 a.m. to 7 p.m. on the weekends (Eastern time).
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Source: Motor - aranddriver.com
