Ather

Ather EL Concept TeasedGiven Ather’s track record of innovation, enthusiasts can look forward to some truly unique features in the new EL concept
Ather is developing a new EL platform to strengthen its presence in the mainstream electric two-wheeler market. It will be unveiled at Ather Community Day, scheduled for 30th August. A concept based on the EL platform will also be showcased. Ahead of that, Ather has released a new teaser that reveals the concept’s silhouette. Let’s check out the details.
Ather EL Concept – What to expect?
While the teaser silhouette doesn’t reveal finer details, one can see hints of a family-oriented scooter. Key features expected include a traditional fender design, chunky front apron, rectangular headlamp housing and a long and wide seat. Storage spaces are likely to be there at the front and under the seat. The floorboard area is flat and seems large enough for everyday needs.
Ather EL Concept Teased
As the primary target will be family-oriented users, the scooter will have a largely traditional approach for body panels and graphics. Ather EL concept is expected to have a more approachable character compared to the Ather 450 and Rizta. While the teaser doesn’t reveal much, some distinctive features are likely to be part of the EL concept.
In the teaser, it has been mentioned that the new EL platform will be extremely versatile, lower cost and highly scalable. It implies that the EL platform can seamlessly support a variety of scooter models. With distinctive design and features, these models can meet diverse customer needs. Some models can be created exclusively for export markets.

Here’s a sneak peek of EL, our next-gen scooter platform ?
Get a better look at #AtherCommunityDay25.
Book your passes here: https://t.co/SqogNCa7SX
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— Ather Energy (@atherenergy) August 20, 2025

EL platform is expected to incorporate modular components, allowing easy switching of battery packs, motors and related components, based on the model. To reduce cost, it is possible that EL concept could be using more affordable Lithium Iron Phosphate (LFP) batteries. These are not only low cost, but also last longer than traditional Lithium-ion batteries. Tech kit could be simplified with basic functions, instead of advanced connectivity or ride-assist features.
Ather EL Concept Teased – Battery
Chasing volumes
Ather is positioned as a premium EV brand and currently ranked 4th in the list of bestselling electric two-wheelers. In July, Ather had a market share of close to 16%. As of now, the bestselling Ather scooter is the Rizta. It recently achieved the 1 lakh sales milestone in less than a year of launch.
With the new EL range, Ather will have improved capabilities to target the entry-level electric scooter segment. This space is currently dominated by TVS, Bajaj and Ola Electric. It is likely that Ather is looking at a starting price of around Rs 90,000 to 1 lakh. Prices could be even more accessible if Ather decides to offer a special no-frills base variant.
Ather EL Concept Teased – Suspension
Ather is also likely to offer BaaS option with its scooters based on the EL platform. With BaaS, Ather EL scooters could emerge as one of the most affordable. BaaS was recently introduced by Ather, making the Rizta available at just Rs 75,999. Users choosing the BaaS for Ather 450 can have it at Rs 84,341.
Ather EL Concept Teased – Charging port
Ather EL Concept Teased – Chassis More

Ather RiztaAther Energy Ltd, one of India’s leading electric two-wheeler manufacturers, has announced three key initiatives aimed at tackling the biggest barriers to EV adoption — high upfront cost, resale value uncertainty, and long-term maintenance concerns.
The company has rolled out Battery as a Service (BaaS), expanded its Assured Buyback Programme to a wider customer base, and introduced an Extended Comprehensive Warranty (ECW). Together, these moves aim to make EV ownership more affordable, secure, and worry-free for Indian customers.
Ather Rizta BaaS Pricing and Details
Lower Upfront Costs with BaaS
With BaaS, customers can buy an Ather scooter without paying for the battery upfront, instead opting for flexible monthly battery usage plans. Pricing starts as low as Rs 1 per kilometre (based on a 48-month package with a minimum of 1,000 km/month).
This reduces the starting price of the Ather Rizta to Rs 75,999 and the Ather 450 Series to Rs 84,341 (ex-showroom Lucknow) — a reduction of up to 30% compared to standard pricing. Customers will also get one year of free fast charging at Ather’s 3,300+ fast chargers across India.
Ather 450 BaaS Pricing and Details
Assured Buyback for Resale Value Confidence
Ather’s Assured Buyback Programme, initially launched as a pilot earlier this year, now offers up to 60% of the scooter’s value after three years and up to 50% after four years, depending on kilometres travelled. This initiative addresses buyer concerns about uncertain resale values in the fast-evolving EV market.
Extended Comprehensive Warranty for Peace of Mind
The new ECW covers the battery and 11 critical components — including the motor, motor controller, dashboard, and charger — for up to five years or 60,000 km (whichever is earlier). This coverage helps protect owners from unexpected repair costs and is available to all AtherStack Pro customers.
Ravneet S Phokela, Chief Business Officer at Ather Energy, said: “As the EV segment continues to grow in the country, we see customers with different needs and challenges entering the segment. To unlock the segment’s true potential and accelerate growth, we’ve rolled out a slew of initiatives to cater to the different needs of our potential customers. With BaaS, ECW and Assured Buyback, we aim to address major barriers that exist for customers when purchasing a new EV scooter. As one of the leading players, we stay committed to making it easier for families to experience the benefits of EVs.” More

Ather 450S 3.7 kWhAther Energy has expanded its electric scooter lineup with the launch of the new 450S variant equipped with a larger 3.7 kWh battery pack. Priced at Rs 1,45,999 (ex-showroom, Bengaluru), the new variant offers an impressive IDC-certified range of 161 km, bringing longer range capabilities to Ather’s entry-level performance scooter while maintaining its sporty character.
Bridging the Gap Between Performance and Range
The new 450S 3.7 kWh variant sits between the more affordable 450S 2.9 kWh and the top-end 450X 3.7 kWh. It shares its larger battery capacity with the 450X but forgoes some of the advanced software features to keep the price competitive. Despite the more affordable positioning, it continues to deliver 5.4 kW peak power and 22 Nm torque, with 0-40 km/h acceleration in just 3.9 seconds and a top speed of 90 km/h.
Ather 450S 3.7 kWh
The 450S retains the same sharp and aerodynamic styling seen across the 450 range. The sporty LED headlamp, angular design, and premium fit-and-finish remain untouched despite the battery upgrade. The scooter features four riding modes – Smart Eco, Eco, Ride, and Sport, helping riders balance range and performance as needed.
Feature-Packed Experience
The 450S 3.7 kWh gets the 7-inch DeepView display, with turn-by-turn navigation, Bluetooth, and OTA updates. AtherStack Pro brings additional smart features like AutoHold, FallSafe, Emergency Stop Signal, Find My Scooter, Tow & Theft alerts, and even Amazon Alexa integration. It also supports fast charging via Ather Grid, with over 3,300+ locations nationwide, while home charging offers 0-80% in 4 hours 30 minutes.
The scooter is now available for booking via Ather’s retail network and official website, with deliveries starting August 2025. City-wise pricing includes:
– Bengaluru – Rs 1,45,999– Delhi – Rs 1,48,047– Mumbai – Rs 1,48,258– Chennai – Rs 1,47,312
Peace of Mind with Ather Eight70
Buyers can also opt for Ather’s Eight70 warranty program, offering 8 years or 80,000 km coverage, ensuring minimum 70% battery health over the period — a strong assurance in the electric vehicle segment.
Ravneet Phokela, Chief Business Officer, Ather Energy Limited, said, “The 450 series has always set the bar for performance, technology, and reliability in the Indian electric scooter market. With the launch of the 450S featuring a 3.7 kWh battery pack and an IDC range of 161 kms, we’re bringing the extended range previously exclusive to the 450X. The new 450S variant is specifically designed for riders who prioritize the sporty appeal and long-range capability of the 450 series over the advanced software features of the 450X. With an IDC range of 161 kms offered by the new 450S, riders can now confidently plan longer journeys and still experience the thrilling performance the 450 series is renowned for, all at a more accessible price.” More

Ather Rizta S Launch Price at Rs 1.37 LAther has expanded Rizta electric scooter lineup with the new Rizta S that promises a 159 km range on a single charge
Ather Energy has just had cause for celebration as its Rizta scooter sales crossed the 1 lakh unit mark. Close to this victory, the company has now expanded this electric scooter lineup to include the Rizta S. It may be recalled that the Rizta electric scooter was launched on 6th April 2024 while deliveries commenced in July 2024. Between July 2024 and May 2025, wholesales have surpassed the 1 lakh unit mark in India. The Rizta competes with the TVS iQube, Bajaj Chetak and Hero Vida in its segment.
Ather Rizta S launched at Rs 1,37,047
Ather Energy has now expanded the Rizta lineup to include the Rizta S. This new electric scooter has been launched at Rs 1,37,047 (ex-showroom) and is positioned in the extended-range electric scooter segment. Test rides have commenced and sales will be initiated from 1st July 2025. Ather Rizta S variant will be available across all existing Ather Experience Centers and via the company’s online platform.
Ather Rizta Variants and Prices
Ather Rizta S comes in with added features and enhanced range. It is ideally suited for daily city commute and offers a comfortable ride with added storage and safety equipment. It retains its core design elements with a 34 liter underseat storage which can be expanded by 22 liters with an optional Frunk. It also gets a wide seat for both rider and co-rider’s comfort which is one of the longest in the segment, an expansive floor board and comfortably set handlebars.
On board features extend to a 7 inch DeepView display unit with turn by turn navigation, AutoHold for added safety With Fall Safe, Emergency Stop Signal, Tow and Theft Alerts and Find My Scooter. Ather Rizta S also gets Alexa integration and supports over the air updates and access to Ather Grid which extends to over 3,900 charging stations. Ather S is powered by a 3.7 kWh battery pack with an IDC-certified range of 159 kms.
Speaking on the introduction of the new Ather Rizta S, Ravneet S. Phokela, Chief Business Officer, Ather Energy Limited, said, “The Rizta has resonated strongly with families across the country, and the recent milestone of crossing 1 lakh Rizta scooters is a testament to the strong demand that we are seeing. As an ongoing quest to expand our portfolio addressing different consumer needs, we are excited to introduce the Rizta S with a higher range. With the new variant offering 159 km on a single charge, riders can confidently plan their day, making it ideal for commuters with high daily usage.”
Ather Rizta S – Comprehensive Warranty Program
As seen with other scooters from Ather Energy, the Ather Rizta S 3.7 kWh variant will also be offered with a comprehensive warranty program. Called Ather Eight70, this program offers a comprehensive 8 year / 80,000 km warranty, whichever comes first. It guarantees a minimum 70% battery health over the ownership period. More

Ather 450 RangeThe BaaS option is ideal for those who can’t afford the full upfront cost but can comfortably manage monthly subscription payments
One of India’s leading electric two-wheeler brands, Ather Energy is working on a multi-pronged strategy to boost market share. Part of that plan includes the launch of a new affordable electric scooter. Ather has also confirmed that it will be introducing BaaS (Battery as a Service) option soon. Let’s check out the details and understand how it will benefit consumers.
Ather Confirms BaaS Prices
Ather Energy Chief Business Officer, Ravneet Phokela, has confirmed that the brand is working to introduce BaaS as an option. Based on internal studies, it was noted that consumer preferences were broadly divided into two categories. One group preferred the benefits that come with the traditional full ownership, whereas the other group found it challenging to bear the initial cost of acquisition. For this latter group, a subscription-based BaaS program may be more suitable.
Although a timeline for introduction of BaaS has not been provided, it could be announced in a week’s time, according to a recent report. Finer details of Ather’s BaaS program have also not been revealed. It is possible that Ather can charge a monthly subscription fees or require users to pay a specific amount based on per kilometre usage. Such monthly / daily costs will be easily manageable in comparison to paying the full price of the vehicle.
Another major benefit for consumers will be the significant reduction in upfront costs. With Ather’s BaaS program, the cost of the EV will be reduced by 30-40 percent. The brand will also benefit, as it can target a larger segment of buyers. Ather is currently ranked 4th in the list of bestselling electric two-wheelers in India. With the BaaS program, Ather will be aiming to boost sales and increase market share.
Ather Rizta
Early BaaS providers to benefit
While there are more than a dozen two-wheeler brands, the BaaS option is offered by only a few. Major player offering BaaS is Honda Activa e, but it does not reduce upfront ownership costs. Hero MotoCorp will be introducing BaaS options with its upcoming Vida VX2 electric scooter, scheduled for launch today, 1st July. Ather will be the next in the list of brands to offer the BaaS option.
Ather new affordable scooter, network expansion
To boost sales, Ather is also working on a new affordable ‘EL’ platform. This new EL platform, along with some concept vehicles built on the new platform, will be unveiled at the company’s 2025 Community Day. It is scheduled to be held in August. These new affordable Ather scooters can help generate larger sales volumes.
Pricing is expected to be under Rs 1 lakh, allowing improved competencies against rival offerings from brands like TVS, Bajaj and Ola Electric. Ather is also working to increase its sales and service network. The brand has set a target of 750 stores by the end of this year. As of now, Ather operates around 350 stores.
Ather New Affordable Electric Scooter Headlight Design
Ather will be targeting new cities in North India and also increase its footprint across metro cities. Another focus area is to launch the next-generation of fast chargers. These will allow faster charging, as compared to the current rate of 1.5 km/minute. At its 2025 Community Day, Ather will also unveil its upgraded software stack – Ather Stack 7.0. More

2025 Ather 450S and 450XWith a sub-Rs 1 lakh price, Ather’s new affordable electric scooter can target a broader segment of users
Most of the leading electric two-wheeler manufacturers like TVS, Bajaj, Ola and Hero MotoCorp have tasted success with their affordable electric scooters. Ather Energy too saw similar success with the Rizta, having recently crossed the 1 lakh sales milestone. Encouraged with these positive outcomes, Ather is working on an entirely new affordable EL electric scooter platform. It will be unveiled at the brand’s 2025 Community Day. Let’s check out the details.
Ather new EL electric scooter platform – What to expect?
While Ather’s performance-oriented electric scooters have gained a sizable fan following, volumes were relatively limited due to the high pricing. Aligning its strategy with evolving market preferences, Ather expanded its portfolio to include the family-oriented Rizta electric scooter. It is available at a starting price of Rs 99,999, making it the most affordable Ather electric scooter.
With its accessible price point and cool design, Ather Rizta emerged a bestseller. However, the Rs 1 lakh price tag can still appear costly to a large segment of potential buyers. Especially when more affordable options are available. For example, the Ola S1X is priced at Rs 66,999. Vida too has affordable electric scooters such as the Vida V2 Lite (Rs 74,000) and Vida V2 Plus (85,300).
Ather New Affordable Electric Scooter Headlight Design
India’s top selling electric scooter TVS iQube is available at a starting price of Rs 94,434. With its new EL scooter platform, Ather may have plans to challenge these more accessible electric scooters. While not revealing any details, Ather said that its new EL platform will be versatile and cost-effective. It will allow the brand to strengthen its portfolio and suit the needs of budget-conscious customers.
Ather will be unveiling the EL platform and some concept models based on the EL platform at its 2025 Community Day. The event is planned to be held in August. While official details are not available, Ather’s new EL platform could essentially focus on a no-frills approach. For example, it could use a lower-configured instrument console, missing out on some of the premium connectivity features. Ather EL platform-based electric scooter could also get fewer ride assist features.
Ather Stack 7.0 to be launched
At its 2025 Community Day, Ather will also debut its upgraded software stack – Ather Stack 7.0. Multiple new features are likely which will be available with the Rizta, 450S, Ather 450X and 450 Apex. In the last Ather Stack 6.0, the updates included a refreshed mobile app, live charging notifications, WhatsApp messages on dashboard, Alexa voice commands, live location sharing and ping my scooter.
Ather Rizta
To ensure a seamless experience for users, Ather is also developing its next-generation of Grid fast chargers. These will allow faster charging in a hassle-free manner. As of now, the Ather Grid chargers are designed to load 1.5 km / minute. Vida electric scooters can also be charged at these Ather Grid chargers. However, Vida scooter charging speed is slightly lower at 1.2 km / minute. More details about the new-gen Grid fast chargers are expected to be revealed at the 2025 Community Day. More

Ather New Affordable Electric Scooter Headlight DesignThere have been a few reports in the recent past suggesting Ather is developing a new low-cost and affordable electric scooter lineup. When launched, this new electric scooter lineup from Ather will be their most affordable one, positioned below the Rizta. New leaked design patents show the headlight design of this upcoming scooter lineup. Let’s take a closer look.
Ather New Affordable Electric Scooter
Ever since Ather’s inception, the company has kindled the emotions of enthusiasts who want to infuse a sliver of performance into their everyday commutes. Started with 450 X and 450 Plus, Ather has further expanded their lineup to launch 450 S and then their latest offering is a family offering called Rizta.
Now, Ather is expanding the portfolio further and aims to incorporate affordable scooters in the future that will be positioned below Rizta. This product strategy is slightly different than Ather’s current one of offering products that are slightly on the pricey side and then bundle many bells and whistles as part of the optional Pro Pack.
Now, a leaked design patent of what is supposedly the headlight design of Ather’s upcoming cost-effective scooter. The company has titled this leaked part as ‘Front Shroud of a Vehicle’. It looks quite sporty and this sort-of rectangular headlight element is likely to house a single LED projector or twin LED projector setup.
Ather New Affordable Electric Scooter Headlight Design
This lighting setup could host an LED DRL as well, integrated into the headlight setup or engulf it. Overall front shroud has a flat-ish profile and it radiates a modern and sporty appeal. We can see where the handlebars come out of and where it will be bolted on the scooter’s chassis. This will be the first Ather scooter that will pack a headlight on handlebar shroud.
What to expect?
Considering this will be a low-cost affordable electric scooter, equipment will be less than what we see with 450 S and Rizta. Low-cost LCD instrument cluster, smaller batteries than, less range and less features might be the gameplan for Ather Energy with their newest low-cost electric scooter.
As of now, Ather 450 range starts from Rs 1,29,999 (effective Ex-sh, Bengaluru) for the base 450 S and the Pro Pack is Rs 14,001 more. Even more affordable is Rizta that starts from Rs 1,14,999 (Effective Ex-sh, Bengaluru) and Rs 14,001 extra for Pro Pack. One can expect Ather’s upcoming low-cost electric scooter to be priced below Rs 1 lakh (Effective Ex-sh, Bengaluru) and be based on a new low-cost platform. More

Ather RiztaAther Energy, one of India’s leading electric two-wheeler manufacturers, has announced that its family-focused electric scooter, the Rizta, has surpassed the 1 lakh unit retail sales milestone. This achievement comes less than a year after the Rizta was unveiled in April 2024 and retail sales began in June 2024.
Ather Rizta 1 Lakh Milestone
Built specifically for Indian families, the Rizta has been instrumental in expanding Ather’s customer base and boosting its market share across key states like Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, Odisha and Chhattisgarh. The scooter now accounts for nearly 60% of Ather’s total sales volume.
Commenting on the milestone, Ravneet Phokela, Chief Business Officer, Ather Energy, said, “Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers.
It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make everyday commuting effortless; all that packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited.”
Family-Friendly, Feature-Rich
Key to its popularity is the Rizta’s strong feature set that combines utility, technology and comfort. Highlights include a large 56-litre under-seat storage, wide seat, spacious floorboard, and a range of smart features. These include SkidControl™ (a traction control system for low-grip surfaces), Tow & Theft Alerts, Emergency Stop Signal, live location sharing via AtherStack 6, and onboard Google Maps navigation.
The Rizta’s success has also contributed to Ather becoming the top-selling EV brand in South India during Q4 FY25, as per Vahan data. The company has also seen expansion in its charging infrastructure, with 3,611 fast and neighbourhood chargers installed globally as of March 2025. Ather Energy currently offers two main product lines – the performance-oriented Ather 450 series and the family-friendly Rizta lineup. More