Ather

Ather Eight70 Warranty Plan LaunchedWith Ather Eight70 warranty plan, buyers can expect a sense of assurance of 70% performance even after 8 years or 80,000 km
One of India’s leading electric scooter manufacturers, Ather Energy, is gaining more and more prominence in the market. Currently, Ather is the 4th highest-selling electric 2W manufacturer in India, trailing behind Ola, TVS and Bajaj. The company has come up with a new warranty plan to provide assurance for Pro users.
Called Ather Eight70, the company mentions that it is their most comprehensive battery warranty yet. However, Ather Eight70 warranty is an add-on purchase worth Rs 4,999 and is only limited to Pro users, neglecting all the Ather owners who didn’t opt for Pro Packs for additional cost over Ex-sh prices.
Ather Eight70 Warranty Plan Launched
Ather Eight70 Warranty Plan
Tarun Mehta, CEO of Ather Energy, took to social media platform X to announce their most comprehensive battery warranty plan yet. Called Eight70, this battery warranty costs Rs 4,999 for Pro users only and covers for 8 years or 80,000 km and adds 70% performance assurance on top of it.
In Tarun Mehta’s words, “Ather’s battery will maintain at least 70% of its original health even after 8 years. Even after 8 years, your scooter will continue to deliver great range, top speed, acceleration, and gradeability”. Notably, there seems to be a 70% performance assurance for 5 years or 60,000 km, free of cost for Pro Pack owners.
Ather Eight70
He further explains “There’s a fair bit of data backing this too now. Owners have been riding Athers since 2018. And after five years, the median Battery Health for our batteries was still at 90%. That’s what gives us the confidence to launch this program —assuring a minimum of 70% battery health for up to 8 years. And if your battery ever drops below that threshold during this period, we’ll replace it.”
What is Covered?
If you are an existing or new Ather customer and have opted for the Pro Pack for an additional cost, you are eligible to opt Eight70 battery warranty plan for an additional Rs 4,999. The company will provide “repair or replacement” of battery if there is a manufacturing defect or workmanship error or if battery health falls below 70% within the coverage period.
Ather Eight70
Company is also extending Eight70 warranty for deep discharge of cells. However, customer negligence, modifications made to battery, deletion or alteration of VIN and BIN, theft, abuse, accident, flooding, fire etc. are not covered under this plan. Also, Battery’s natural wear and tear or any physical damage in parts & conditions is excluded.
The Rs 4,999 billing for Eight70 initiates from the date of vehicle invoice and not invoice date. So, for an Ather scooter bought in 2018 (with Pro Pack, of course), Eight70 battery warranty initiates from date of invoice in 2018 to 2026. With the launch of Eight70 battery warranty package, it becomes yet another reason to tempt buyers into choosing Pro Pack for extra cost while purchasing.
Ather Eight70
Also read – Ather Care Service Plans Launched More

Ather Care Service PlansWith Ather Care Service Plans, the company is working on reducing the customer perception of having pricey after sales service
One of India’s leading electric mobility solutions provider, Ather Energy, recently announced the prices of their service plans. Called Ather Care, these service packs were leaked in August 2024 and were designed to address some of the customer woes relating to high after sales costs associated with Ather products.
Ather Care Service Plans
Starting from Rs 1,130, Ather owners can opt for company’s official service plans. There are three plans on offer – Ather Care, Ather Care Plus and Ather Care Max. Among these three, Ather Care Max is the priciest at Rs 2,400 and offers the highest benefits for customers of up to Rs 5,900.
These service plans are designed to cater to both new owners in Ather Community along with Ather scooter owners who are transitioning out of the standard 3-year warranty. These plans aim to offer a peace of mind to buyers where after sales service is concerned. These service plans are valid for 1 year or 10,000 km, whichever is early.
Also, the company aims to reduce the financial expenses associated with periodic maintenance of an electric scooter. Ather Care service plans offer a few free periodic maintenance and discounts on replacements of wear-and-tear parts. Along with that, these plans offer value-added services like ExpressCare, washing and polishing.
Ather 450 Range : Image – Anubhav Chauhan
Plans breakdown
Ather Care – Breaking up the plans, we have Ather Care at the affordable end that offers 2 free periodic maintenance. There is a 10% discount on wear and tear parts and labor for wear and tear replacements. Both once a year only.
Ather Care Plus – Next, we have Ather Care Plus which offers 2 free periodic maintenance, 1 free polishing and 1 free wash. There’s a 10% discount on wear and tear parts and a 15% discount on labor for wear and tear replacements, both redeemed twice a year.
Ather Care Max – Lastly, we have Ather Care Max with 2 free periodic maintenances, 2 free brakepad replacements, 2 free washes, 2 free ExpressCare services, 2 free polishings and free belt lubrication. There’s a 10% discount on wear and tear parts and a 15% discount on labor for wear and tear replacements, redeemed twice a year.
Ather 450S electric scooter service cost
How do these plans help?
As an electric mobility solutions provider, Ather Energy is not usually associated with offering VFM products. When compared to rivals, Ather products have been priced at a premium and the company also bundles Pro Packs for added cost that will have all the highlight features, adding to overall costs.
Just like the pricing, Ather’s after sales service also had a bad reputation of being expensive. Some owners even demonstrated their ICE car’s and luxury electric car’s service costs were less than that of Ather scooter’s. The newly launched Ather Care Service plans may reduce these perceptions. More

Ather 450XAther Energy festive promotions: Rs 25,000 in Perks for Scooters
Special festive promotions have been announced for Ather’s popular scooters, 450X and 450 Apex. These incentives aim to enhance customer value while promoting electric mobility. Significant benefits accompany these offers, amounting to a total value of Rs 25,000 for both models.
A key component of the festive offers includes extended battery warranty of eight years. This warranty makes a push for Ather Energy’s commitment to product reliability. Customers can rest assured about the longevity of their batteries. No additional costs.
450X Apex’s New Vibrant Colourway
Charging Made Easy: Ather Energy’s Complimentary Offer
Ather also provides complimentary charging through its Ather Grid network for one year. This benefit adds substantial value, with charging worth Rs 5,000 included. The Ather Grid comprises 2,152 fast-charging points across India, ensuring convenient access for users.
Additionally, a flat cash discount of Rs 5,000 applies to the purchase of either scooter. This straightforward offer appeals to potential buyers seeking immediate savings. Furthermore, cashback on select credit card EMI transactions can reach up to ?10,000.
Festive Offers: A Win-Win for Consumers and Businesses
Festive offers are beneficial for both consumers and businesses. For consumers, these promotions provide significant savings on products and services, making purchases more affordable during celebratory seasons. They encourage spending by creating a sense of urgency and excitement. For businesses, festive offers boost sales volumes and enhance customer engagement, fostering loyalty and brand recognition.
Such promotions help clear inventory. Additionally, festive periods often see increased foot traffic and online activity, allowing businesses to reach a broader audience. Ultimately, festive offers create a win-win situation, stimulating the economy while enhancing customer satisfaction.
Building for the Future: Ather’s Manufacturing Expansion Plans
Regarding scooter performance, the 450X offers two battery options. The 2.9 kWh battery provides an IDC range of 111 kms. The 3.7 kWh battery offers a higher range of 150 kms. This flexibility caters to different customer needs and preferences. 450 Apex, which features a more powerful configuration, achieves an IDC range of 157 km. Top speed is listed as 100 km/h, providing enhanced performance for users. 450X has a top speed of 90 km/h.
Manufacturing capabilities play a crucial role in Ather Energy’s operations. The company operates two facilities in Hosur, Tamil Nadu. These include a vehicle assembly plant and a battery manufacturing plant. A third facility is in development in Bidkin, located in AURIC, Chhatrapati Sambhaji Nagar, Maharashtra. This expansion aligns with Ather’s growth strategy in the electric two-wheeler market. More

New Ather Rizta Electric ScooterAther Energy was the 4th best-selling electric two wheeler maker in July 2024 – After Ola, TVS and Bajaj
Following our earlier report on electric two wheeler sales in July 2024, we now talk exclusively about Ather Energy. Sales of Ather topped at 11,088 units in the past month showing off a 37.53% YoY and 39.59% MoM growth. The new Rizta, launched in April 2024 significantly contributed to sales.
Ather Sales Breakup July 2024
Ather Energy sales which improved by 37.53% YoY to 11,088 was well over 8,062 units sold in July 2023. This related to a 3,026 unit volume growth. It was also a significant growth of 39.59% over 7,943 units sold in June 2024 with a 3,145 unit volume improvement.
Ather Scooter Sales July 2024
Ather Rizta, the family scooter, launched in April 2024, featured at the top of company sales charts in July 2024. Sales stood at 6,765 units last month to command a 61.01% share on this list. Its MoM sales improved by an astounding 396.33% over 1,363 units sold in June 2024 when it had commanded a share of just 17.16%.
At No. 2 was the Ather 450X. Sales dipped by 63.74% YoY to 2,923 units in July 2024 from 8,062 units sold in July 2023. The Ather 450X currently holds a 26.36% share, down from 52.74% share held in June 2024 when sales had stood at 4,189 units. However, it was also a MoM decline in sales by 30.22%.
Ather Scooter Sales July 2024
Next on the list was the Ather 450S of which the company sold 1,159 units in the past month. The 450S commands a 10.45% share, significantly lower than a 26.65% share held in June 2024 when sales had stood at 2,117 units. This was a volume decrease by 958 units.
Ather 450 Apex is also a relatively new entrant to the company list, launched in January 2024 and opened for test rides in February. It accounted for sales of 241 units in July 2024. This related to a 12.04% MoM decline over 274 units sold in June 2024.
Rizta’s Gain Is 450’s Loss
From the Ather sales report, it can be seen that the launch of Rizta made each of the other models take a back step. This is likely because of the higher demand for Rizta as it is a new scooter. Ather has limited production capacity in which they have to manage as per demand. Ather Rizta, presented in three variants, is regaled for several segment first features with the largest seat in its segment, 56 liters of storage space and state of the art safety equipment.
To boost after-sales, Ather Energy is getting ready to launch special service packs. These will address customer’s despair over higher after sales costs and will be offered across the company range that includes the Rizta, 450S, 450X and 450 Apex. More

Ather Service Pack Details LeakedWith these soon-to-launch service packs, Ather Energy intends to solve some of the customer woes regarding high aftersales costs
While electric scooter sales are only half of the job done, service becomes the other crucial part. Ather seems to be taking great strides in service department and is working on Service packs. Ahead of an official launch, details of these service packs from Ather have surfaced on the internet. Let’s take a look.
Ather Service Pack Details Leaked
Ever since their inception, Ather is not exactly known for offering VFM products, especially when compared to what rivals are doing. Service costs associated with Ather vehicles were not very well received by many owners too. In recent times, a few Ather owners have been quoted service costs similar to that of ICE cars and even imported premium EVs.
Ather seems to be on damage control and is introducing what they call Ather Care. With Ather Care, the company seems to be re-introducing service packs that customers can buy for an additional cost. The company is offering two plans under Ather Care and will command different price points – Ather Care Plus and Ather Care Max.
While prices are not yet revealed, the particulars of these service plans can be seen in the snippets posted by Twitter user AtherOwnersCBE. These are annual plans and have to be purchased every year, covering a distance of 10,000 km.
Ather Service Pack Details Leaked
Ather Care Plus offers 2 free periodic maintenance, 10% discount on wear and tear part replacements – twice a year, 15% discount on wear and tear labour – twice a year, 1 free polishing and 1 free wash. Ather Care Max adds 2 free brake pad replacements, free belt lubrication, 2 Free ExpressCare, 1 extra polishing and 1 extra wash.
Will these solve customer woes?
There are speculations in place suggesting a price tag of around Rs 2,500 and Rs 3,000 for Ather Care Plus and Ather Care Max, respectively. The company is yet to officially announce prices of these service packs. Customer reception towards these service packs is yet to be seen. These service packs will be offered with Rizta, 450S, 450X and 450 Apex.
The electric scooter market has seen significant growth in the recent past. The market has been flooded with new brands and many mainstream 2W vehicle manufacturers have stepped into the ring as well. Currently, top 5 players in this segment (in order) are Ola Electric, TVS Motor, Bajaj Auto, Ather Energy and Hero MotoCorp.
Ather has been pushing their boundaries to offer a holistic ownership experience to their customers. The company recently launched Ather Rizta family electric scooter and then there is the 450 range for young buyers and enthusiasts, starting from S and goes all the way till Apex model.
Also read – Ather Rizta production starts
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Ather Electric Scooter Owner Shares Service BillThe tweet has gone viral – Ather service team has called the owner and offered free service if the tweet is deletedApart from fuel cost savings, EVs also promise lower maintenance costs. This is often attributed to fewer moving parts of EVs in comparison to ICE vehicles. However, user experiences reveal that EVs too can have high maintenance costs in specific cases.Ather owner gets Rs 8,000 maintenance billWith a maintenance bill of Rs 8,000, one would expect that the scooter could have faced some major damage due to an accident. However, that is not the case. According to the owner, there is no damage to the scooter of any sort. It seems like the issue has occurred due to the normal wear and tear of the scooter. Although EVs have fewer moving parts, they do have components like electric motor, fans and pulleys that are susceptible to damage.Ather offers free service if tweet is deletedIn this case, the Ather electric scooter is around 4 years old. It has clocked 13,398 km on the odometer. In normal circumstances and in most cases, major repairs are not usually required for two-wheelers at this stage. This is applicable for both electric and ICE scooters.So, when someone gets a maintenance bill of Rs 8,000, it is bound to create a shock. Ather is known for its reliability and high quality. And when top brands do not match expectations, it creates significant disappointment.10 yr car has lower service bill – Ather ownerCharging error P014According to the Ather owner, his scooter’s charging stopped and a P014 error started to show. At the service centre, multiple problems were identified. The warranty applicable on the affected parts was only for one year. As a result, the owner had no option other than to get the costly parts replaced.Ather electric scooter owner replying to questions of surprised enthusiastsThe owner is also disappointed due to the fact that he was among the early adopters of Ather electric scooter. Another point noted by the owner is that he has been trying to get the Ather Service pack for the last two months. But he wasn’t able to do that. If the service pack was active, the maintenance bill would have been lower.Ather electric scooter owner replyingResponse from other usersIn response to the alleged inflated maintenance bill, other users have shared their personal experiences. Some say that the high maintenance cost is a real issue with first-gen Ather scooters. One user, who was among the first 100 pre-order list, says that his scooter’s mid assembly was replaced. There was no option to repair it. As a result, the replacement cost came at Rs 16,000.Another user has shared a screenshot, showing his Ather scooter clocking 27,392 km. The owner says that he has paid only Rs 6,646 on maintenance costs. Some car users have also shared screenshots, saying that their car service bill is less than the Rs 8,000 charged by Ather service centre. Even the said Ather electric scooter owner tweeted that his 10 year old car has a lower service bill.Ather electric scooter owner replyingThis is not the first time an Ather owner has shared their disapproval over high service costs. Earlier too a similar situation had arose when an Ather electric scooter owner had tweeted that the service cost of his Ather is same as his Kia EV6. More

New Ather Rizta Electric ScooterStarting at INR 1,09,999 (Ex-showroom Bengaluru), the Rizta is competitively priced to attract the mass marketAther Energy, a prominent player in the electric vehicle industry, has officially commenced the production of its latest offering, the Rizta electric scooter. This marks a significant milestone for the company, as the first production-spec Rizta rolled out from their state-of-the-art manufacturing plant today.Ather Rizta Production StartsThe announcement was made by Ather Energy’s Co-founder and CEO, Tarun Mehta, who took to Twitter to share the news. “The first production versions of Rizta are starting to roll off the line now!” Mehta tweeted, signaling the company’s readiness to deliver this highly anticipated scooter to the market.Ather Rizta Production StartsDesigned to cater to the needs of the entire family, the Rizta focuses on comfort, convenience, and safety. It boasts an array of connected features aimed at enhancing the riding experience. Notably, the Rizta includes Ather’s proprietary SkidControl technology and even integrates WhatsApp functionality on the dashboard, underscoring the scooter’s modern and user-friendly design.The scooter is available in two models and three variants: Rizta S and Rizta Z with a 2.9 kWh battery, and the top-end Rizta Z with a 3.7 kWh battery. The 2.9 kWh variants offer a predicted IDC range of 123 km, while the 3.7 kWh variant promises a range of 160 km. The Rizta S comes in three monotone colors, whereas the Rizta Z is available in seven colors, including four dual-tone options.New Ather RiztaFocus on Comfort and ConvenienceAther Rizta is designed with user comfort and convenience at its core. It features the largest seat in its segment, ensuring ample space for riders and a spacious floorboard. The Rizta Z variant goes a step further, offering a backrest for the pillion to provide additional lumbar support. Storage is another highlight, with a total of 56 liters available, including a 34-liter underseat compartment and an optional 22-liter Frunk accessory. This underseat storage can also be equipped with a multi-purpose charger, making it convenient for riders to charge their electronic devices on the go.Enhanced Safety and Ride HandlingAther Energy continues its commitment to rider safety with the introduction of SkidControl, a traction control system designed to manage motor torque and prevent loss of traction on slippery surfaces. The scooter also incorporates several advanced safety features from Ather’s 450 series, including FallSafe, Emergency Stop Signal (ESS), Theft & Tow Detect, and Find My Scooter.All Rizta variants have a top speed of 80 km/h and offer two riding modes: Zip and SmartEco. The scooter also includes ride assist features such as MagicTwist, AutoHold, and Reverse Mode, ensuring a smooth and controlled ride in various conditions. The Rizta maintains the low center of gravity, balanced weight distribution, and precise control characteristic of Ather’s 450 series, making it accessible for riders of all skill levels.Battery and Charging SolutionsAther offers an optional five-year/60,000 km warranty program called ‘Ather Battery Protect,’ which ensures a minimum of 70% battery health at the end of the warranty period. For home charging, the Rizta S and Rizta Z with a 2.9 kWh battery come with a 350W portable charger, while the 3.7 kWh Rizta Z is equipped with a 700W Ather Duo charger. Rizta owners will also benefit from Ather’s extensive fast-charging network, comprising over 1800 fast charging points across the country.Availability and PricingBookings for the Ather Rizta are now open, with deliveries set to commence soon. The Rizta S with a 2.9 kWh battery is priced at INR 1,09,999 (ex-showroom Bengaluru), the Rizta Z with a 2.9 kWh battery at INR 1,24,999, and the top-end Rizta Z with a 3.7 kWh battery at INR 1,44,999. More

Ather 450S electric scooter service costAther electric scooter owner voices dismay over escalating service costs, attributing the issue to the transition from company-run to dealer-run service centersArun Bhat S, an avid owner of an Ather 450S, took to social media recently to express his disappointment with the service costs associated his electric scooter. In a tweet that resonated across the EV community, Arun lamented what he perceived as a stark departure from Ather Energy’s earlier promise of low service and maintenance expenses.Ather 450S Owner’s Post Sparks ConversationSharing his recent service experience, Arun revealed that the quote for servicing his Ather 450S electric scooter at the 30,000 km mark, amounted to Rs 7,500. Arun says that his Kia EV6 which was serviced at 20,000 km, had similar service cost. Work done on his Kia EV6 included AC filter replacement, wheel alignment, balancing and rotation.Ather 450S electric scooter service costArun disclosed that the lion’s share of the Ather service cost was attributed to an overhaul of brake components. This revelation contrasted with his experience with electric cars, where extensive brake maintenance is uncommon due to minimal use, especially in vehicles equipped with regenerative braking systems like the Ather 450S.Arun highlights that when earlier he had subscribed to Ather’s pro service packs for his scooter, it was a peaceful experience. But with service packs discontinued by the company, many Ather owners are facing issues with service cost. He says that Ather’s transition to a dealership model for service might have contributed to the surge in costs, suggesting that only fuel savings could somewhat justify such expenses in the grand scheme of total ownership costs.Ather 450S electric scooter service costAther’s Service Subscription Revisit: Customer DemandsDrawing comparisons, Arun noted that his experience with the Ola S1 Pro electric scooter, another vehicle in his possession, hadn’t encountered similar issues with service costs thus far. Urging Ather Energy to reconsider the decision to discontinue service subscriptions, Arun emphasized that exorbitant service costs have been a significant pain point for numerous Ather customers.Ather 450S electric scooter service cost quoteAccompanying his social media post was a photo of the service quote, where Arun couldn’t help but express his astonishment at the charges for labour and parts. The total amount indicated on the service quote stood at Rs 10,872, prompting Arun to express his incredulity at the apparent disproportionality of the charges.Ather RespondsAther has gotten in touch with Arun, who has shared all the necessary details. Arun replied, “My larger point is about the exorbitant service and maintenance costs now all owners seem to be made to bear. This wasn’t the case earlier, when the service centers were company run and not dealer run. Customers first always.”Arun’s media post has sparked conversations among electric vehicle and Ather owners, highlighting worries about how much it costs to maintain and how transparent are those costs. As the electric vehicle industry continues to evolve, Arun’s experience serves as a reminder of the delicate balance between innovation and affordability for consumers. More