Ather

Ather RiztaAther Energy, one of India’s leading electric two-wheeler manufacturers, has announced that its family-focused electric scooter, the Rizta, has surpassed the 1 lakh unit retail sales milestone. This achievement comes less than a year after the Rizta was unveiled in April 2024 and retail sales began in June 2024.
Ather Rizta 1 Lakh Milestone
Built specifically for Indian families, the Rizta has been instrumental in expanding Ather’s customer base and boosting its market share across key states like Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, Odisha and Chhattisgarh. The scooter now accounts for nearly 60% of Ather’s total sales volume.
Commenting on the milestone, Ravneet Phokela, Chief Business Officer, Ather Energy, said, “Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers.
It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make everyday commuting effortless; all that packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited.”
Family-Friendly, Feature-Rich
Key to its popularity is the Rizta’s strong feature set that combines utility, technology and comfort. Highlights include a large 56-litre under-seat storage, wide seat, spacious floorboard, and a range of smart features. These include SkidControl™ (a traction control system for low-grip surfaces), Tow & Theft Alerts, Emergency Stop Signal, live location sharing via AtherStack 6, and onboard Google Maps navigation.
The Rizta’s success has also contributed to Ather becoming the top-selling EV brand in South India during Q4 FY25, as per Vahan data. The company has also seen expansion in its charging infrastructure, with 3,611 fast and neighbourhood chargers installed globally as of March 2025. Ather Energy currently offers two main product lines – the performance-oriented Ather 450 series and the family-friendly Rizta lineup. More

New Ather Rizta Electric ScooterAther Energy’s first family electric scooter, Rizta, launched in mid 2024, has quickly become the brand’s best-selling model, accounting for 64.10% of Ather’s total sales over the past nine months. The shift in demand from performance-oriented electric scooters to family-friendly, practical EVs is evident, as the Rizta has amassed 79,531 unit sales out of 1,24,070 total units sold across Ather’s lineup.
Rizta Leads Ather’s Sales Since Launch
Since its debut, the Ather Rizta has averaged 8,837 units per month, significantly outpacing Ather’s performance-oriented models such as the 450X and 450S. In February 2025, Rizta sold 9,019 units, continuing its strong market presence.
Rizta (family scooter) – 79,531 units sold (64.10% share)
450X (performance-oriented scooter) – 31,266 units sold (25.20% share)
450S (affordable alternative to 450X) – 11,716 units sold (9.44% share)
450 Apex (new premium edition) – 1,557 units sold (1.25% share)
Ather Sales
Demand for Family Scooters Surpasses Performance Scooters
The 450X and 450S models, which were once Ather’s flagship products, have been overshadowed by the Rizta’s appeal to urban family commuters. While the 450X maintains a steady 3,474 unit average per month, the 450S lags behind with an average of 1,302 units per month. The 450 Apex, introduced in recent months, has contributed only 1.25% to Ather’s total sales, showing limited traction in the high-performance electric scooter space.
Sales Trends Over the Past Six Months
The best-performing month for Ather overall was October 2024, when the company recorded 20,133 unit sales, with Rizta alone contributing 13,151 units—its highest monthly sales so far. January 2025 was another strong month, with 17,494 total units sold, of which 11,978 units were Rizta scooters.
Ather Energy’s sales data suggests that Indian consumers are increasingly prioritizing practicality, comfort, and affordability over smaller / performance electric scooters. The strong sales of Rizta indicate that the demand for family-oriented electric scooters is outpacing the premium performance-focused models.
As Ather Energy continues to expand its reach and production capacity, the company has plans to introduce new electric scooters as well as motorcycles catering to the mass-market, further solidifying its presence in India’s growing EV space. More

2025 Ather 450S and 450X Not only does 2025 Ather 450S get an Ex-sh price hike of Rs 4,400, associated Pro Pack is now pricier by Rs 1,000, totalling to Rs 5,400 Ather Energy, 4th highest-selling electric 2W manufacturer in India, has just entered 2025 calendar year with a bang. The company is launching updated MY25 […] More

Ather Eight70 Warranty Plan LaunchedWith Ather Eight70 warranty plan, buyers can expect a sense of assurance of 70% performance even after 8 years or 80,000 km
One of India’s leading electric scooter manufacturers, Ather Energy, is gaining more and more prominence in the market. Currently, Ather is the 4th highest-selling electric 2W manufacturer in India, trailing behind Ola, TVS and Bajaj. The company has come up with a new warranty plan to provide assurance for Pro users.
Called Ather Eight70, the company mentions that it is their most comprehensive battery warranty yet. However, Ather Eight70 warranty is an add-on purchase worth Rs 4,999 and is only limited to Pro users, neglecting all the Ather owners who didn’t opt for Pro Packs for additional cost over Ex-sh prices.
Ather Eight70 Warranty Plan Launched
Ather Eight70 Warranty Plan
Tarun Mehta, CEO of Ather Energy, took to social media platform X to announce their most comprehensive battery warranty plan yet. Called Eight70, this battery warranty costs Rs 4,999 for Pro users only and covers for 8 years or 80,000 km and adds 70% performance assurance on top of it.
In Tarun Mehta’s words, “Ather’s battery will maintain at least 70% of its original health even after 8 years. Even after 8 years, your scooter will continue to deliver great range, top speed, acceleration, and gradeability”. Notably, there seems to be a 70% performance assurance for 5 years or 60,000 km, free of cost for Pro Pack owners.
Ather Eight70
He further explains “There’s a fair bit of data backing this too now. Owners have been riding Athers since 2018. And after five years, the median Battery Health for our batteries was still at 90%. That’s what gives us the confidence to launch this program —assuring a minimum of 70% battery health for up to 8 years. And if your battery ever drops below that threshold during this period, we’ll replace it.”
What is Covered?
If you are an existing or new Ather customer and have opted for the Pro Pack for an additional cost, you are eligible to opt Eight70 battery warranty plan for an additional Rs 4,999. The company will provide “repair or replacement” of battery if there is a manufacturing defect or workmanship error or if battery health falls below 70% within the coverage period.
Ather Eight70
Company is also extending Eight70 warranty for deep discharge of cells. However, customer negligence, modifications made to battery, deletion or alteration of VIN and BIN, theft, abuse, accident, flooding, fire etc. are not covered under this plan. Also, Battery’s natural wear and tear or any physical damage in parts & conditions is excluded.
The Rs 4,999 billing for Eight70 initiates from the date of vehicle invoice and not invoice date. So, for an Ather scooter bought in 2018 (with Pro Pack, of course), Eight70 battery warranty initiates from date of invoice in 2018 to 2026. With the launch of Eight70 battery warranty package, it becomes yet another reason to tempt buyers into choosing Pro Pack for extra cost while purchasing.
Ather Eight70
Also read – Ather Care Service Plans Launched More

Ather Care Service PlansWith Ather Care Service Plans, the company is working on reducing the customer perception of having pricey after sales service
One of India’s leading electric mobility solutions provider, Ather Energy, recently announced the prices of their service plans. Called Ather Care, these service packs were leaked in August 2024 and were designed to address some of the customer woes relating to high after sales costs associated with Ather products.
Ather Care Service Plans
Starting from Rs 1,130, Ather owners can opt for company’s official service plans. There are three plans on offer – Ather Care, Ather Care Plus and Ather Care Max. Among these three, Ather Care Max is the priciest at Rs 2,400 and offers the highest benefits for customers of up to Rs 5,900.
These service plans are designed to cater to both new owners in Ather Community along with Ather scooter owners who are transitioning out of the standard 3-year warranty. These plans aim to offer a peace of mind to buyers where after sales service is concerned. These service plans are valid for 1 year or 10,000 km, whichever is early.
Also, the company aims to reduce the financial expenses associated with periodic maintenance of an electric scooter. Ather Care service plans offer a few free periodic maintenance and discounts on replacements of wear-and-tear parts. Along with that, these plans offer value-added services like ExpressCare, washing and polishing.
Ather 450 Range : Image – Anubhav Chauhan
Plans breakdown
Ather Care – Breaking up the plans, we have Ather Care at the affordable end that offers 2 free periodic maintenance. There is a 10% discount on wear and tear parts and labor for wear and tear replacements. Both once a year only.
Ather Care Plus – Next, we have Ather Care Plus which offers 2 free periodic maintenance, 1 free polishing and 1 free wash. There’s a 10% discount on wear and tear parts and a 15% discount on labor for wear and tear replacements, both redeemed twice a year.
Ather Care Max – Lastly, we have Ather Care Max with 2 free periodic maintenances, 2 free brakepad replacements, 2 free washes, 2 free ExpressCare services, 2 free polishings and free belt lubrication. There’s a 10% discount on wear and tear parts and a 15% discount on labor for wear and tear replacements, redeemed twice a year.
Ather 450S electric scooter service cost
How do these plans help?
As an electric mobility solutions provider, Ather Energy is not usually associated with offering VFM products. When compared to rivals, Ather products have been priced at a premium and the company also bundles Pro Packs for added cost that will have all the highlight features, adding to overall costs.
Just like the pricing, Ather’s after sales service also had a bad reputation of being expensive. Some owners even demonstrated their ICE car’s and luxury electric car’s service costs were less than that of Ather scooter’s. The newly launched Ather Care Service plans may reduce these perceptions. More

Ather 450XAther Energy festive promotions: Rs 25,000 in Perks for Scooters
Special festive promotions have been announced for Ather’s popular scooters, 450X and 450 Apex. These incentives aim to enhance customer value while promoting electric mobility. Significant benefits accompany these offers, amounting to a total value of Rs 25,000 for both models.
A key component of the festive offers includes extended battery warranty of eight years. This warranty makes a push for Ather Energy’s commitment to product reliability. Customers can rest assured about the longevity of their batteries. No additional costs.
450X Apex’s New Vibrant Colourway
Charging Made Easy: Ather Energy’s Complimentary Offer
Ather also provides complimentary charging through its Ather Grid network for one year. This benefit adds substantial value, with charging worth Rs 5,000 included. The Ather Grid comprises 2,152 fast-charging points across India, ensuring convenient access for users.
Additionally, a flat cash discount of Rs 5,000 applies to the purchase of either scooter. This straightforward offer appeals to potential buyers seeking immediate savings. Furthermore, cashback on select credit card EMI transactions can reach up to ?10,000.
Festive Offers: A Win-Win for Consumers and Businesses
Festive offers are beneficial for both consumers and businesses. For consumers, these promotions provide significant savings on products and services, making purchases more affordable during celebratory seasons. They encourage spending by creating a sense of urgency and excitement. For businesses, festive offers boost sales volumes and enhance customer engagement, fostering loyalty and brand recognition.
Such promotions help clear inventory. Additionally, festive periods often see increased foot traffic and online activity, allowing businesses to reach a broader audience. Ultimately, festive offers create a win-win situation, stimulating the economy while enhancing customer satisfaction.
Building for the Future: Ather’s Manufacturing Expansion Plans
Regarding scooter performance, the 450X offers two battery options. The 2.9 kWh battery provides an IDC range of 111 kms. The 3.7 kWh battery offers a higher range of 150 kms. This flexibility caters to different customer needs and preferences. 450 Apex, which features a more powerful configuration, achieves an IDC range of 157 km. Top speed is listed as 100 km/h, providing enhanced performance for users. 450X has a top speed of 90 km/h.
Manufacturing capabilities play a crucial role in Ather Energy’s operations. The company operates two facilities in Hosur, Tamil Nadu. These include a vehicle assembly plant and a battery manufacturing plant. A third facility is in development in Bidkin, located in AURIC, Chhatrapati Sambhaji Nagar, Maharashtra. This expansion aligns with Ather’s growth strategy in the electric two-wheeler market. More

New Ather Rizta Electric ScooterAther Energy was the 4th best-selling electric two wheeler maker in July 2024 – After Ola, TVS and Bajaj
Following our earlier report on electric two wheeler sales in July 2024, we now talk exclusively about Ather Energy. Sales of Ather topped at 11,088 units in the past month showing off a 37.53% YoY and 39.59% MoM growth. The new Rizta, launched in April 2024 significantly contributed to sales.
Ather Sales Breakup July 2024
Ather Energy sales which improved by 37.53% YoY to 11,088 was well over 8,062 units sold in July 2023. This related to a 3,026 unit volume growth. It was also a significant growth of 39.59% over 7,943 units sold in June 2024 with a 3,145 unit volume improvement.
Ather Scooter Sales July 2024
Ather Rizta, the family scooter, launched in April 2024, featured at the top of company sales charts in July 2024. Sales stood at 6,765 units last month to command a 61.01% share on this list. Its MoM sales improved by an astounding 396.33% over 1,363 units sold in June 2024 when it had commanded a share of just 17.16%.
At No. 2 was the Ather 450X. Sales dipped by 63.74% YoY to 2,923 units in July 2024 from 8,062 units sold in July 2023. The Ather 450X currently holds a 26.36% share, down from 52.74% share held in June 2024 when sales had stood at 4,189 units. However, it was also a MoM decline in sales by 30.22%.
Ather Scooter Sales July 2024
Next on the list was the Ather 450S of which the company sold 1,159 units in the past month. The 450S commands a 10.45% share, significantly lower than a 26.65% share held in June 2024 when sales had stood at 2,117 units. This was a volume decrease by 958 units.
Ather 450 Apex is also a relatively new entrant to the company list, launched in January 2024 and opened for test rides in February. It accounted for sales of 241 units in July 2024. This related to a 12.04% MoM decline over 274 units sold in June 2024.
Rizta’s Gain Is 450’s Loss
From the Ather sales report, it can be seen that the launch of Rizta made each of the other models take a back step. This is likely because of the higher demand for Rizta as it is a new scooter. Ather has limited production capacity in which they have to manage as per demand. Ather Rizta, presented in three variants, is regaled for several segment first features with the largest seat in its segment, 56 liters of storage space and state of the art safety equipment.
To boost after-sales, Ather Energy is getting ready to launch special service packs. These will address customer’s despair over higher after sales costs and will be offered across the company range that includes the Rizta, 450S, 450X and 450 Apex. More

Ather Service Pack Details LeakedWith these soon-to-launch service packs, Ather Energy intends to solve some of the customer woes regarding high aftersales costs
While electric scooter sales are only half of the job done, service becomes the other crucial part. Ather seems to be taking great strides in service department and is working on Service packs. Ahead of an official launch, details of these service packs from Ather have surfaced on the internet. Let’s take a look.
Ather Service Pack Details Leaked
Ever since their inception, Ather is not exactly known for offering VFM products, especially when compared to what rivals are doing. Service costs associated with Ather vehicles were not very well received by many owners too. In recent times, a few Ather owners have been quoted service costs similar to that of ICE cars and even imported premium EVs.
Ather seems to be on damage control and is introducing what they call Ather Care. With Ather Care, the company seems to be re-introducing service packs that customers can buy for an additional cost. The company is offering two plans under Ather Care and will command different price points – Ather Care Plus and Ather Care Max.
While prices are not yet revealed, the particulars of these service plans can be seen in the snippets posted by Twitter user AtherOwnersCBE. These are annual plans and have to be purchased every year, covering a distance of 10,000 km.
Ather Service Pack Details Leaked
Ather Care Plus offers 2 free periodic maintenance, 10% discount on wear and tear part replacements – twice a year, 15% discount on wear and tear labour – twice a year, 1 free polishing and 1 free wash. Ather Care Max adds 2 free brake pad replacements, free belt lubrication, 2 Free ExpressCare, 1 extra polishing and 1 extra wash.
Will these solve customer woes?
There are speculations in place suggesting a price tag of around Rs 2,500 and Rs 3,000 for Ather Care Plus and Ather Care Max, respectively. The company is yet to officially announce prices of these service packs. Customer reception towards these service packs is yet to be seen. These service packs will be offered with Rizta, 450S, 450X and 450 Apex.
The electric scooter market has seen significant growth in the recent past. The market has been flooded with new brands and many mainstream 2W vehicle manufacturers have stepped into the ring as well. Currently, top 5 players in this segment (in order) are Ola Electric, TVS Motor, Bajaj Auto, Ather Energy and Hero MotoCorp.
Ather has been pushing their boundaries to offer a holistic ownership experience to their customers. The company recently launched Ather Rizta family electric scooter and then there is the 450 range for young buyers and enthusiasts, starting from S and goes all the way till Apex model.
Also read – Ather Rizta production starts
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