Ather

Ather Rizta S Launch Price at Rs 1.37 LAther has expanded Rizta electric scooter lineup with the new Rizta S that promises a 159 km range on a single charge
Ather Energy has just had cause for celebration as its Rizta scooter sales crossed the 1 lakh unit mark. Close to this victory, the company has now expanded this electric scooter lineup to include the Rizta S. It may be recalled that the Rizta electric scooter was launched on 6th April 2024 while deliveries commenced in July 2024. Between July 2024 and May 2025, wholesales have surpassed the 1 lakh unit mark in India. The Rizta competes with the TVS iQube, Bajaj Chetak and Hero Vida in its segment.
Ather Rizta S launched at Rs 1,37,047
Ather Energy has now expanded the Rizta lineup to include the Rizta S. This new electric scooter has been launched at Rs 1,37,047 (ex-showroom) and is positioned in the extended-range electric scooter segment. Test rides have commenced and sales will be initiated from 1st July 2025. Ather Rizta S variant will be available across all existing Ather Experience Centers and via the company’s online platform.
Ather Rizta Variants and Prices
Ather Rizta S comes in with added features and enhanced range. It is ideally suited for daily city commute and offers a comfortable ride with added storage and safety equipment. It retains its core design elements with a 34 liter underseat storage which can be expanded by 22 liters with an optional Frunk. It also gets a wide seat for both rider and co-rider’s comfort which is one of the longest in the segment, an expansive floor board and comfortably set handlebars.
On board features extend to a 7 inch DeepView display unit with turn by turn navigation, AutoHold for added safety With Fall Safe, Emergency Stop Signal, Tow and Theft Alerts and Find My Scooter. Ather Rizta S also gets Alexa integration and supports over the air updates and access to Ather Grid which extends to over 3,900 charging stations. Ather S is powered by a 3.7 kWh battery pack with an IDC-certified range of 159 kms.
Speaking on the introduction of the new Ather Rizta S, Ravneet S. Phokela, Chief Business Officer, Ather Energy Limited, said, “The Rizta has resonated strongly with families across the country, and the recent milestone of crossing 1 lakh Rizta scooters is a testament to the strong demand that we are seeing. As an ongoing quest to expand our portfolio addressing different consumer needs, we are excited to introduce the Rizta S with a higher range. With the new variant offering 159 km on a single charge, riders can confidently plan their day, making it ideal for commuters with high daily usage.”
Ather Rizta S – Comprehensive Warranty Program
As seen with other scooters from Ather Energy, the Ather Rizta S 3.7 kWh variant will also be offered with a comprehensive warranty program. Called Ather Eight70, this program offers a comprehensive 8 year / 80,000 km warranty, whichever comes first. It guarantees a minimum 70% battery health over the ownership period. More

Ather 450 RangeThe BaaS option is ideal for those who can’t afford the full upfront cost but can comfortably manage monthly subscription payments
One of India’s leading electric two-wheeler brands, Ather Energy is working on a multi-pronged strategy to boost market share. Part of that plan includes the launch of a new affordable electric scooter. Ather has also confirmed that it will be introducing BaaS (Battery as a Service) option soon. Let’s check out the details and understand how it will benefit consumers.
Ather Confirms BaaS Prices
Ather Energy Chief Business Officer, Ravneet Phokela, has confirmed that the brand is working to introduce BaaS as an option. Based on internal studies, it was noted that consumer preferences were broadly divided into two categories. One group preferred the benefits that come with the traditional full ownership, whereas the other group found it challenging to bear the initial cost of acquisition. For this latter group, a subscription-based BaaS program may be more suitable.
Although a timeline for introduction of BaaS has not been provided, it could be announced in a week’s time, according to a recent report. Finer details of Ather’s BaaS program have also not been revealed. It is possible that Ather can charge a monthly subscription fees or require users to pay a specific amount based on per kilometre usage. Such monthly / daily costs will be easily manageable in comparison to paying the full price of the vehicle.
Another major benefit for consumers will be the significant reduction in upfront costs. With Ather’s BaaS program, the cost of the EV will be reduced by 30-40 percent. The brand will also benefit, as it can target a larger segment of buyers. Ather is currently ranked 4th in the list of bestselling electric two-wheelers in India. With the BaaS program, Ather will be aiming to boost sales and increase market share.
Ather Rizta
Early BaaS providers to benefit
While there are more than a dozen two-wheeler brands, the BaaS option is offered by only a few. Major player offering BaaS is Honda Activa e, but it does not reduce upfront ownership costs. Hero MotoCorp will be introducing BaaS options with its upcoming Vida VX2 electric scooter, scheduled for launch today, 1st July. Ather will be the next in the list of brands to offer the BaaS option.
Ather new affordable scooter, network expansion
To boost sales, Ather is also working on a new affordable ‘EL’ platform. This new EL platform, along with some concept vehicles built on the new platform, will be unveiled at the company’s 2025 Community Day. It is scheduled to be held in August. These new affordable Ather scooters can help generate larger sales volumes.
Pricing is expected to be under Rs 1 lakh, allowing improved competencies against rival offerings from brands like TVS, Bajaj and Ola Electric. Ather is also working to increase its sales and service network. The brand has set a target of 750 stores by the end of this year. As of now, Ather operates around 350 stores.
Ather New Affordable Electric Scooter Headlight Design
Ather will be targeting new cities in North India and also increase its footprint across metro cities. Another focus area is to launch the next-generation of fast chargers. These will allow faster charging, as compared to the current rate of 1.5 km/minute. At its 2025 Community Day, Ather will also unveil its upgraded software stack – Ather Stack 7.0. More

2025 Ather 450S and 450XWith a sub-Rs 1 lakh price, Ather’s new affordable electric scooter can target a broader segment of users
Most of the leading electric two-wheeler manufacturers like TVS, Bajaj, Ola and Hero MotoCorp have tasted success with their affordable electric scooters. Ather Energy too saw similar success with the Rizta, having recently crossed the 1 lakh sales milestone. Encouraged with these positive outcomes, Ather is working on an entirely new affordable EL electric scooter platform. It will be unveiled at the brand’s 2025 Community Day. Let’s check out the details.
Ather new EL electric scooter platform – What to expect?
While Ather’s performance-oriented electric scooters have gained a sizable fan following, volumes were relatively limited due to the high pricing. Aligning its strategy with evolving market preferences, Ather expanded its portfolio to include the family-oriented Rizta electric scooter. It is available at a starting price of Rs 99,999, making it the most affordable Ather electric scooter.
With its accessible price point and cool design, Ather Rizta emerged a bestseller. However, the Rs 1 lakh price tag can still appear costly to a large segment of potential buyers. Especially when more affordable options are available. For example, the Ola S1X is priced at Rs 66,999. Vida too has affordable electric scooters such as the Vida V2 Lite (Rs 74,000) and Vida V2 Plus (85,300).
Ather New Affordable Electric Scooter Headlight Design
India’s top selling electric scooter TVS iQube is available at a starting price of Rs 94,434. With its new EL scooter platform, Ather may have plans to challenge these more accessible electric scooters. While not revealing any details, Ather said that its new EL platform will be versatile and cost-effective. It will allow the brand to strengthen its portfolio and suit the needs of budget-conscious customers.
Ather will be unveiling the EL platform and some concept models based on the EL platform at its 2025 Community Day. The event is planned to be held in August. While official details are not available, Ather’s new EL platform could essentially focus on a no-frills approach. For example, it could use a lower-configured instrument console, missing out on some of the premium connectivity features. Ather EL platform-based electric scooter could also get fewer ride assist features.
Ather Stack 7.0 to be launched
At its 2025 Community Day, Ather will also debut its upgraded software stack – Ather Stack 7.0. Multiple new features are likely which will be available with the Rizta, 450S, Ather 450X and 450 Apex. In the last Ather Stack 6.0, the updates included a refreshed mobile app, live charging notifications, WhatsApp messages on dashboard, Alexa voice commands, live location sharing and ping my scooter.
Ather Rizta
To ensure a seamless experience for users, Ather is also developing its next-generation of Grid fast chargers. These will allow faster charging in a hassle-free manner. As of now, the Ather Grid chargers are designed to load 1.5 km / minute. Vida electric scooters can also be charged at these Ather Grid chargers. However, Vida scooter charging speed is slightly lower at 1.2 km / minute. More details about the new-gen Grid fast chargers are expected to be revealed at the 2025 Community Day. More

Ather New Affordable Electric Scooter Headlight DesignThere have been a few reports in the recent past suggesting Ather is developing a new low-cost and affordable electric scooter lineup. When launched, this new electric scooter lineup from Ather will be their most affordable one, positioned below the Rizta. New leaked design patents show the headlight design of this upcoming scooter lineup. Let’s take a closer look.
Ather New Affordable Electric Scooter
Ever since Ather’s inception, the company has kindled the emotions of enthusiasts who want to infuse a sliver of performance into their everyday commutes. Started with 450 X and 450 Plus, Ather has further expanded their lineup to launch 450 S and then their latest offering is a family offering called Rizta.
Now, Ather is expanding the portfolio further and aims to incorporate affordable scooters in the future that will be positioned below Rizta. This product strategy is slightly different than Ather’s current one of offering products that are slightly on the pricey side and then bundle many bells and whistles as part of the optional Pro Pack.
Now, a leaked design patent of what is supposedly the headlight design of Ather’s upcoming cost-effective scooter. The company has titled this leaked part as ‘Front Shroud of a Vehicle’. It looks quite sporty and this sort-of rectangular headlight element is likely to house a single LED projector or twin LED projector setup.
Ather New Affordable Electric Scooter Headlight Design
This lighting setup could host an LED DRL as well, integrated into the headlight setup or engulf it. Overall front shroud has a flat-ish profile and it radiates a modern and sporty appeal. We can see where the handlebars come out of and where it will be bolted on the scooter’s chassis. This will be the first Ather scooter that will pack a headlight on handlebar shroud.
What to expect?
Considering this will be a low-cost affordable electric scooter, equipment will be less than what we see with 450 S and Rizta. Low-cost LCD instrument cluster, smaller batteries than, less range and less features might be the gameplan for Ather Energy with their newest low-cost electric scooter.
As of now, Ather 450 range starts from Rs 1,29,999 (effective Ex-sh, Bengaluru) for the base 450 S and the Pro Pack is Rs 14,001 more. Even more affordable is Rizta that starts from Rs 1,14,999 (Effective Ex-sh, Bengaluru) and Rs 14,001 extra for Pro Pack. One can expect Ather’s upcoming low-cost electric scooter to be priced below Rs 1 lakh (Effective Ex-sh, Bengaluru) and be based on a new low-cost platform. More

Ather RiztaAther Energy, one of India’s leading electric two-wheeler manufacturers, has announced that its family-focused electric scooter, the Rizta, has surpassed the 1 lakh unit retail sales milestone. This achievement comes less than a year after the Rizta was unveiled in April 2024 and retail sales began in June 2024.
Ather Rizta 1 Lakh Milestone
Built specifically for Indian families, the Rizta has been instrumental in expanding Ather’s customer base and boosting its market share across key states like Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, Odisha and Chhattisgarh. The scooter now accounts for nearly 60% of Ather’s total sales volume.
Commenting on the milestone, Ravneet Phokela, Chief Business Officer, Ather Energy, said, “Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers.
It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make everyday commuting effortless; all that packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited.”
Family-Friendly, Feature-Rich
Key to its popularity is the Rizta’s strong feature set that combines utility, technology and comfort. Highlights include a large 56-litre under-seat storage, wide seat, spacious floorboard, and a range of smart features. These include SkidControl™ (a traction control system for low-grip surfaces), Tow & Theft Alerts, Emergency Stop Signal, live location sharing via AtherStack 6, and onboard Google Maps navigation.
The Rizta’s success has also contributed to Ather becoming the top-selling EV brand in South India during Q4 FY25, as per Vahan data. The company has also seen expansion in its charging infrastructure, with 3,611 fast and neighbourhood chargers installed globally as of March 2025. Ather Energy currently offers two main product lines – the performance-oriented Ather 450 series and the family-friendly Rizta lineup. More

New Ather Rizta Electric ScooterAther Energy’s first family electric scooter, Rizta, launched in mid 2024, has quickly become the brand’s best-selling model, accounting for 64.10% of Ather’s total sales over the past nine months. The shift in demand from performance-oriented electric scooters to family-friendly, practical EVs is evident, as the Rizta has amassed 79,531 unit sales out of 1,24,070 total units sold across Ather’s lineup.
Rizta Leads Ather’s Sales Since Launch
Since its debut, the Ather Rizta has averaged 8,837 units per month, significantly outpacing Ather’s performance-oriented models such as the 450X and 450S. In February 2025, Rizta sold 9,019 units, continuing its strong market presence.
Rizta (family scooter) – 79,531 units sold (64.10% share)
450X (performance-oriented scooter) – 31,266 units sold (25.20% share)
450S (affordable alternative to 450X) – 11,716 units sold (9.44% share)
450 Apex (new premium edition) – 1,557 units sold (1.25% share)
Ather Sales
Demand for Family Scooters Surpasses Performance Scooters
The 450X and 450S models, which were once Ather’s flagship products, have been overshadowed by the Rizta’s appeal to urban family commuters. While the 450X maintains a steady 3,474 unit average per month, the 450S lags behind with an average of 1,302 units per month. The 450 Apex, introduced in recent months, has contributed only 1.25% to Ather’s total sales, showing limited traction in the high-performance electric scooter space.
Sales Trends Over the Past Six Months
The best-performing month for Ather overall was October 2024, when the company recorded 20,133 unit sales, with Rizta alone contributing 13,151 units—its highest monthly sales so far. January 2025 was another strong month, with 17,494 total units sold, of which 11,978 units were Rizta scooters.
Ather Energy’s sales data suggests that Indian consumers are increasingly prioritizing practicality, comfort, and affordability over smaller / performance electric scooters. The strong sales of Rizta indicate that the demand for family-oriented electric scooters is outpacing the premium performance-focused models.
As Ather Energy continues to expand its reach and production capacity, the company has plans to introduce new electric scooters as well as motorcycles catering to the mass-market, further solidifying its presence in India’s growing EV space. More

2025 Ather 450S and 450X Not only does 2025 Ather 450S get an Ex-sh price hike of Rs 4,400, associated Pro Pack is now pricier by Rs 1,000, totalling to Rs 5,400 Ather Energy, 4th highest-selling electric 2W manufacturer in India, has just entered 2025 calendar year with a bang. The company is launching updated MY25 […] More

Ather Eight70 Warranty Plan LaunchedWith Ather Eight70 warranty plan, buyers can expect a sense of assurance of 70% performance even after 8 years or 80,000 km
One of India’s leading electric scooter manufacturers, Ather Energy, is gaining more and more prominence in the market. Currently, Ather is the 4th highest-selling electric 2W manufacturer in India, trailing behind Ola, TVS and Bajaj. The company has come up with a new warranty plan to provide assurance for Pro users.
Called Ather Eight70, the company mentions that it is their most comprehensive battery warranty yet. However, Ather Eight70 warranty is an add-on purchase worth Rs 4,999 and is only limited to Pro users, neglecting all the Ather owners who didn’t opt for Pro Packs for additional cost over Ex-sh prices.
Ather Eight70 Warranty Plan Launched
Ather Eight70 Warranty Plan
Tarun Mehta, CEO of Ather Energy, took to social media platform X to announce their most comprehensive battery warranty plan yet. Called Eight70, this battery warranty costs Rs 4,999 for Pro users only and covers for 8 years or 80,000 km and adds 70% performance assurance on top of it.
In Tarun Mehta’s words, “Ather’s battery will maintain at least 70% of its original health even after 8 years. Even after 8 years, your scooter will continue to deliver great range, top speed, acceleration, and gradeability”. Notably, there seems to be a 70% performance assurance for 5 years or 60,000 km, free of cost for Pro Pack owners.
Ather Eight70
He further explains “There’s a fair bit of data backing this too now. Owners have been riding Athers since 2018. And after five years, the median Battery Health for our batteries was still at 90%. That’s what gives us the confidence to launch this program —assuring a minimum of 70% battery health for up to 8 years. And if your battery ever drops below that threshold during this period, we’ll replace it.”
What is Covered?
If you are an existing or new Ather customer and have opted for the Pro Pack for an additional cost, you are eligible to opt Eight70 battery warranty plan for an additional Rs 4,999. The company will provide “repair or replacement” of battery if there is a manufacturing defect or workmanship error or if battery health falls below 70% within the coverage period.
Ather Eight70
Company is also extending Eight70 warranty for deep discharge of cells. However, customer negligence, modifications made to battery, deletion or alteration of VIN and BIN, theft, abuse, accident, flooding, fire etc. are not covered under this plan. Also, Battery’s natural wear and tear or any physical damage in parts & conditions is excluded.
The Rs 4,999 billing for Eight70 initiates from the date of vehicle invoice and not invoice date. So, for an Ather scooter bought in 2018 (with Pro Pack, of course), Eight70 battery warranty initiates from date of invoice in 2018 to 2026. With the launch of Eight70 battery warranty package, it becomes yet another reason to tempt buyers into choosing Pro Pack for extra cost while purchasing.
Ather Eight70
Also read – Ather Care Service Plans Launched More