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      Royal Enfield Sales Breakup July 2023 – Classic, Bullet, Himalayan, 650 Twins

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      Royal Enfield Bullet 350Royal Enfield sales in domestic markets improved 41.98 percent on a YoY basis with the Hunter 350 as the second best-selling modelRoyal Enfield has reported sales for July 2023. There were a total (domestic + exports) of 73,117 units sold during the month which was a 32 percent YoY growth over 55,555 units sold in July 2022.RE Domestic sales July 2023Sales in domestic markets improved by 41.98 percent YoY. Sales stood at 66,062 units in July 2023 up from 46,529 units sold in July 2022 thus relating to a volume growth of 19,533 units. MoM sales saw a 2.12 percent decline from 67,495 units sold in June 2023.Royal Enfield Sales Breakup July 2023It was the Classic 350 that topped sales charts with 24,889 units sold last month, up 7.17 percent over 23,223 units sold in July 2022. MoM sales however, dipped by 7.83 percent from 27,003 units sold in June 2023. The Classic 350 commands a 37.68 percent share in the company lineup.Next up was the Hunter 350 with 17,813 units sold last month. This was a 10.22 percent MoM growth over 16,162 units sold in June 2023. The Hunter 350 has proved to be a popular model with sales having crossed the 2 lakh unit mark, a feat achieved in less than a year since the Hunter 350 was launched in August 2022.Royal Enfield Sales Breakup July 2023YoY and MoM growth was seen in the case of Meteor 350. Sales stood at 8,243 units in July 2023. This was a 1.92 percent YoY and 20.09 percent MoM growth. There had been 8,088 units sold in July 2022 and 6,864 units sold in June 2023.Sales of Bullet 350 (5,313 units), Electra (3,781 units) and Himalayan (3,171 units) saw YoY and MoM decline in sales while Super Meteor sales surged to 1,593 units in July 2023, up 246.30 percent over 460 units sold in June 2023. There were also 1,259 units of the 650 Twins sold last month, a 9.68 percent YoY and 10.84 percent MoM decline. Sales had stood at 1,394 units and 1,412 units in July 2022 and June 2023 respectively.Royal Enfield Exports Breakup July 2023RE Exports July 2023Exports stood at 7,055 units in July 2023, down 21.84 percent over 9,026 units sold in July 2022. MoM exports also fell by 26.62 percent from 9,614 units shipped in June 2023. It was again the RE Classic 350 that was the most sold in export markets and also the only model in the company lineup to post positive growth. Sales stood at 2,672 units in the past month, up 48.61 percent over 1,798 units shipped in July 2022. MoM exports grew by 30.47 percent from 2,048 units shipped in June 2023.Super Meteor sales were at 1,062 units last month, a 29.95 percent MoM de-growth from 1,516 units sold in June 2023. The export list also included the Meteor 350 (904 units), Himalayan (844 units0, 650 Twins (790 units) and Hunter 350 (783 units). Each of these models, except for the Hunter 350 posted YoY and MoM de-growth. Hunter 350 exports dipped on MoM basis.In other news, Royal Enfield will launch the new-gen Bullet 350 on September 1, 2023. It will be based on the new J-platform and will be positioned between Hunter 350 and Classic 350. More

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      TVS Apache 310 R Teased Again – Rear Seat, Handlebar Revealed

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      2023 TVS Apache New Teaser – SeatAs of now, TVS only has one variation of the 310 platform, which is Apache RR 310 – While BMW has threeIn a market where competition never sleeps, the Indian two-wheeler manufacturer TVS is gearing up to unveil its latest addition to the premium motorcycle segment. Set to rival the likes of KTM’s Duke series, Honda’s CB300R, and Yamaha’s upcoming MT-03, TVS is giving enthusiasts yet another reason to be excited. The spotlight is once again on the TVS Apache 310cc street naked bike, and this time, we get an up-close look at its rear seat design.Diversifying the Apache 310 PlatformAs of now, TVS only has one variation of the 310 platform, the Apache RR 310, while its partner BMW boasts three different models. However, TVS is following a strategy similar to other homegrown two-wheeler OEMs like Hero MotoCorp and Bajaj by stepping up its focus on the premium motorcycle segment.2023 TVS Apache New Teaser – HandlebarTVS is all set to introduce a new Apache street naked bike based on the popular Apache RR310. This new offering is poised to bring fresh competition to the market. While TVS has been teasing us with glimpses of this exciting new model, we’re now getting a closer look at its rear seat design and the handlebar. TVS will be sharing 3 more teasers, over the period of next 3 days.This street naked version of the outgoing Apache RR 310 is expected to make quite a splash. Recent spy shots hint at what could be the production version of this eagerly awaited model. Although TVS might initially unveil a concept model, the production-ready version will follow closely behind. Both motorcycles are expected to share the same powertrain and similar componentry, including the engine casing and exhaust system.The world gets restless.What about you?To know more visit-https://t.co/LCLker2xrg#RestlessToPlay #TVSApache #TVSRacing #Restless pic.twitter.com/N6O3WgdYFL— TVS Apache Series (@TVSApacheSeries) August 21, 2023One noticeable design feature is the new rear subframe with a distinctive tail light design. The tail light is now incorporated into the subframe itself, and the turn indicators are integrated into the tire hugger. A set of brand-new alloy wheels and a fresh design language give the bike a distinctive appearance. The fuel tank sports sharp lines and a muscular appeal, while the outer rear view mirror (ORVM) stalks exude a more sophisticated look.TVS will be revealing 3 more teasers in the next 3 daysThe instrument panel gets an upgrade with a larger, square TFT display. The front forks now come with a black finish instead of the gold seen on the outgoing Apache RR 310. Under the hood, the 313cc engine, shared with TVS and BMW bikes, is expected to deliver around 33 bhp of power and 27.3 Nm of torque, ensuring a thrilling ride.Affordability and UniquenessThe naked version appears more agile and manoeuvrable, with a comfortable riding stance in comparison to the RR310. It’s expected to cater to a broader range of users and is likely to be lighter than its faired sibling, potentially shedding around 10kg from the RR310’s 174kg weight. This weight reduction will not only enhance handling but also improve the power-to-weight ratio, ensuring an exhilarating riding experience.Comparison with previous test mulesLike its faired sibling, the Apache 310 street naked bike is poised to become one of the most affordable motorcycles in its class. While it shares a base with the Apache RR310, the naked version promises a unique profile. It’s not just the absence of a fairing that sets it apart, but also various design elements such as the front fascia, instrument console, alloy wheel design, colour themes, exhaust system, and tail section.In a market characterized by fierce competition and rapidly evolving technologies, the TVS Apache 310 street naked bike promises to be a game-changer, offering an enticing blend of style, performance, and affordability. Enthusiasts and riders alike can look forward to an exhilarating new addition to the world of premium motorcycles. Stay tuned for more updates as TVS unveils its latest creation.Concept Vs Production. Spy shot – Iamabiker More

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      Top 10 Scooters July 2023 – Activa, iQube, Access, RayZR, S1

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      New Honda ActivaDespite a Year-on-Year Decline, Scooter Market in India Shows Resilience – Activa remains at the top despite huge declineIn the earlier posts, we discussed the top 10 two wheelers and top 10 motorcycles. In this post, let’s take a look at the top 10 scooters June 2023.India, known as the land of two-wheelers, continues to embrace scooters as a popular mode of transportation. In July 2023, the scooter market in the country displayed a mixture of trends, with some models experiencing growth while others faced challenges. Here’s a look at the top 10 scooters sold in India for the month of July 2023.1. Honda Activa – Reigning SupremeThe Honda Activa has been the undisputed champion of the Indian scooter market for years, and July 2023 was no exception. Despite a year-on-year dip of 36.71 percent, the Activa sold a staggering 1,35,327 units, commanding a 35.87 percent market share. This iconic scooter, available in both 110cc and 125cc variants, celebrated a remarkable milestone in June 2023 – crossing the 3-crore sales mark in its 22 years of dominance.Top 10 Scooters July 20232. TVS Jupiter – Steady GrowthIn second place, we have the TVS Jupiter, with sales of 66,439 units in July 2023. This scooter showed a year-on-year growth of 7 percent, bolstering its market share to 17.61 percent. TVS Motor recently introduced the Jupiter ZX Drum SmartXonnect variant, equipped with Bluetooth connectivity, catering to the growing demand for technologically advanced scooters.3. Suzuki Access – Gaining TractionSuzuki Access secured the third spot with sales of 51,678 units, exhibiting an impressive year-on-year growth of 24.71 percent. This scooter is gradually gaining traction in the market, and its strong performance in July 2023 reflects its growing popularity among Indian consumers.Top 10 Scooters July 2023 vs July 2022 – YoY performance4. TVS Ntorq – A Satisfactory PerformanceThe TVS Ntorq took the fourth position, boasting 25,839 units sold in July 2023. With a year-on-year growth rate of 6.04 percent, it’s evident that this sporty scooter has found a dedicated fan base. However, there was a slight dip in month-on-month sales, dropping by 7.97 percent from June 2023.Top 10 Scooters July 2023 vs June 2023 – MoM performance5. Honda Dio – Ups and DownsHonda’s Dio, despite experiencing a significant year-on-year decline of 43.65 percent, managed to secure the fifth spot with 20,414 units sold in July 2023. The scooter showcased an impressive month-on-month growth of 122.16 percent, reflecting an ever-fluctuating market demand.6. Ola S1 – Leading the Electric RevolutionThe electric scooter market in India is witnessing a revolution, and the Ola S1 emerged as the leader in this segment, selling 19,263 units in July 2023. This marked a staggering year-on-year growth of 398.40 percent, indicating a promising future for electric mobility in India.7. Suzuki Burgman – A Growing ContenderSuzuki’s Burgman, a maxi-scooter, secured the seventh position with 17,500 units sold in July 2023. Notably, it displayed a remarkable year-on-year growth of 81.50 percent and a substantial month-on-month increase of 43.67 percent.8. Yamaha RayZR – Rising DemandYamaha’s RayZR occupied the eighth position, showcasing a remarkable year-on-year growth of 96.79 percent. With 15,828 units sold in July 2023, it’s evident that this sporty offering from Yamaha is gaining popularity among Indian riders.9. TVS iQube – An Electric ContenderThe TVS iQube, an electric scooter, showed promising year-on-year growth of 111.07 percent, although it experienced a slight dip of 7.99 percent in month-on-month sales. With 13,306 units sold in July 2023, it holds the ninth spot in the list.10. Yamaha Fascino – Steady PerformanceYamaha’s Fascino secured the tenth position, exhibiting a year-on-year growth of 24.93 percent and a month-on-month increase of 22.34 percent. With 11,710 units sold in July 2023, it concluded the list of the top 10 scooters in India for the month.Conclusion: Scooter Market EvolutionWhile the scooter market in India witnessed a year-on-year decline of 9.12 percent in July 2023, it’s important to note the resilience of the industry. Established players like Honda, TVS, and Suzuki continue to dominate, but the market is undergoing a transformation with the increasing emphasis on electric scooters. The success of Ola’s S1 in this list is indicative of the changing preferences of Indian consumers. Furthermore, features like fuel efficiency, advanced technology, digital displays, and connectivity solutions are becoming increasingly important for buyers.As the country’s charging infrastructure for electric scooters continues to develop and consumers seek more sustainable options, the scooter market in India is poised for further evolution in the coming years. More

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      Top 10 Motorcycles July 2023 – Pulsar, Apache, Classic 350, Passion

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      TVS ApacheMotorcycle sales dipped YoY and MoM in July 2023 with top 5 players reported de-growthThe motorcycle market in India is highly competitive. OEMs have been keenly introducing new products and models with feature updates but has yet failed to see much growth in July 2023. Hero MotoCorp has posted an overall decline in sales along with TVS Motor and Bajaj Auto in the past month.Top 10 Motorcycle Sales July 2023Taking the top 10 motorcycles sold in India in July 2023, sales fell both YoY and MoM. Sales stood at 6,77,961 units in July 2023, down 4.27 percent from 7,08,168 units sold in July 2022. This related to a 30,207 unit volume de-growth. MoM sales also fell by 11.61 percent from 7,66,978 units sold in June 2023 with volume de-growth at 89,017 units.Top 10 Motorcycle Sales July 2023Hero Splendor led the segment with sales of 2,28,847 units sold in July 2023. This was an 8.61 percent de-growth from 2,50,409 units sold in July 2022. The Splendor currently commands a 33.76 percent share on this list, up from 31.08 percent held in June 2023. Sales in June 2023 had been at 2,38,340 units relating to a 3.98 percent MoM de-growth.Hero Splendor was the best-selling two wheeler in July 2023, scaling over the Honda Activa of which 1,35,327 units were sold. It was followed by the Honda Shine at No. 2 with 1,03,072 units sold in July 2023. This was a 10.11 percent YoY de-growth over 1,14,663 units sold in July 2022. MoM sales fell by 21.87 percent from 1,31,920 units sold in June 2023.Top 10 Motorcycle Sales July 2023 vs July 2022 – YoY AnalysisSales de-growth was also reported for the Bajaj Pulsar with 87,958 units sold in July 2023, a 13.69 percent de-growth over 1,01,905 units sold in July 2022. MoM sales fell by 17.96 percent from 1,07,208 units sold in June 2023. The top 10 list of motorcycles sold in July 2023 also included the Hero HF Deluxe which has also posted YoY and MoM de-growth to 65,931 units. There had been 97,451 units and 89,275 units sold in July 2022 and June 2023 respectively.Top 10 Motorcycle Sales July 2023 vs June 2023 – MoM AnalysisHonda Unicorn Posts YoY and MoM Sales GrowthHonda Unicorn and TVS Raider were the only two motorcycles on this list to post YoY and MoM growth. At No. 5 was Honda Unicorn with 40,119 units sold in July 2023, up 258.11 percent YoY from 11,203 units sold in July 2022. MoM sales also saw a 50.30 percent growth from 26,692 units sold in June 2023. Increased sales could be due to the updated Honda Unicorn launched at Rs 1.10 lakh, which now gets OBD-2 compliance and special warranty program.TVS Raider also showed YoY and MoM growth in sales to 36,900 units in July 2023, up 126.24 percent from 16,310 units sold in July 2022. MoM sales were higher by 7.55 percent from 34,309 units sold in June 2023. At No. 7 was Hero Passion with 34,253 units sold last month, up 68.75 percent from 20,298 units sold in July 2022. MoM sales however, dipped 27.97 percent from 47,554 units sold in June 2023.The list also included Bajaj Platina (33,557 units), RE Classic 350 (24,889 units) and TVS Apache (22,435 units) out of which it was only the RE Classic 350 that posted YoY sales growth while all three saw MoM decline in sales. More

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      Ola S1 Pro Gen 2 Vs Gen 1 – Features, Specs, Range, Price Compared

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      Ola S1 Pro Gen 2As opposed to the competition, Ola S1 Pro Gen 2 has the highest peak power and claims the highest ‘real-world’ rangeWith a mission to take over the scooter market in India, Ola has launched its most affordable electric scooter till date. We’re talking about Ola S1X and S1X+. With these new electric scooters priced from Rs 80k (introductory prices), Ola CEO aims to end the sales of petrol scooters in India.Apart from launching S1X, Ola has refreshed its flagship S1 Pro to a new generation. These come with a lot of updates which makes it better than before. Ola S1 Pro Gen 2 promises a 30% improvement in overall performance, a 25% improvement in thermal performance, a 25% reduction in cost, 11% lesser parts in general, 7% lesser energy consumption, and a 6% increase in range.Ola S1 Pro Gen 2 vs RivalsOla S1 Pro Gen 2 Vs Gen 1Ola has ditched the single-sided swingarm with S1 Pro Gen 2. We now get conventional RSU telescopic forks like most other rivals excluding S1 Pro Gen 1. All scooters in the list offer mono-shock rear suspension. Except for the Vida V1 Pro with rear drum brake, all contenders pack disc brake at either end. Being a visually smaller product, 450X has the smallest boot space while S1 Pro Gen 1 offers the biggest boot space.There is no beating the new S1 Pro Gen 2 where performance is concerned. 11 kW peak power and 120 km top speed are easily best in class. Simple One boasts 72 Nm of torque and the highest claimed range of 212 km on a single charge. It has a 3.5 kWh fixed battery and a 1.5 kWh removable battery that totals to 5 kWh, largest in segment. Except for Simple One and Vida, others offer fixed batteries.Ola S1 Pro Gen 2 vs RivalsRange and Battery CapacityWhen it comes to range and battery capacity, the Ola S1 Pro Gen II offers an impressive 195 km of claimed range with a 4 kWh lithium-ion battery. The Ola S1 Pro Gen I is not far behind with 181 km of claimed range and a slightly smaller 3.97 kWh battery. Ather 450X, on the other hand, offers a claimed range of 150 km with a 3.7 kWh battery.The Simple One boasts an incredible 212 km of claimed range, supported by a 3.5 kWh fixed and a 1.5 kWh removable battery setup. The Vida V1 Pro’s exact claimed range is not specified, but it provides a real-world range of 110 km with two removable 1.97 kWh batteries.PricingWhen it comes to pricing, the Vida V1 Pro stands out as the most affordable option at Rs 1,25,900. The Ather 450 X is priced at Rs 1,44,921, followed by the Ola S1 Pro Gen I at Rs 1,39,999. The Ola S1 Pro Gen II is priced slightly higher at Rs 1,47,499, and the Simple One comes in at Rs 1,45,000.ConclusionChoosing the right electric scooter depends on a variety of factors, including your budget, desired range, and performance expectations. Each of these scooters has its own unique set of features and advantages, catering to different preferences and needs. Whether you prioritize range, power, or affordability, the Indian electric scooter market offers a wide range of options to suit your requirements. It’s essential to thoroughly research and test ride these scooters to determine which one aligns best with your personal preferences and daily commuting needs. With the rapid advancements in electric vehicle technology, the choices are only going to get better in the future, providing environmentally friendly and convenient alternatives for urban transportation in India. More

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      Splendor, Activa (50+ 2Ws) Petrol To Electric Modification Kit – RTO Approved

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      Hero Splendor converted into Electric motorcycleEV conversion kits will play a key role in accelerating the transition to a fully electric ecosystemWhile there are several players in electric two-wheeler manufacturing, only a few enterprises are working on ICE-to-EV conversions. In the latter group, one of the leading players is Mumbai-based EV start-up GoGoA1. As the company’s initial products have received good response, GoGoA1 is now looking to scale up its operations.When GoGoA1 started operations, EV conversion kits were available for only a few models. This probably acted as a limiting factor. The full potential of the ICE-to-EV conversion idea can be achieved when most of the two-wheeler models can be covered. That’s exactly what GoGoA1 is focusing on now.Honda Activa modified to electric scooterGoGoA1 RTO approved EV conversion kits for 50+ modelsOnce the basic platform is perfected, the EV conversion kits can be readied for various two-wheeler models. There will only be some minor tweaks for each model, which can be easily managed. One of the best things about GoGoA1 EV conversion kits for two-wheelers is that these are RTO approved. So, users won’t be required to spend time at RTO offices to get approval for their converted two-wheelers.With GoGoA1 EV conversion kits now available for more than 50 popular models, it seems to cover most of the two-wheeler brands generally seen on the streets. GoGoA1 EV conversion kits are available for most of the leading two-wheeler brands such as Hero-Honda, Honda and Hero MotoCorp. EV conversion kits are available for both motorcycles and scooters, including 5 different variants of Honda Activa scooter.Petrol to electric motorcycle modification – RTO approvedGoGoA1 EV conversion kits come with the promise of easy installation and long battery life. The company utilizes patented design for its EV conversion kits and components. The company has forayed into other related segments such as renting electric scooters. GoGoA1 also offers car electric conversion kits and battery swapping systems.GoGoA1 EV conversion kit pricesGoGoA1 EV conversion kit prices are mentioned on their website. For example, one of the conversion kits for Honda Activa is priced at Rs 19,000. There are separate charges for the battery, IoT and charger. For a motorcycle, the conversion kit is priced at Rs 29,999. Battery, IoT, charger and RTO costs will be additional. Performance and range will depend on the type of kit chosen by the customer.GoGoA1 is expecting a huge demand for conversions in the coming years. One reason is that the government has mandated 100% electrification of two-wheelers being used for commercial applications. This target has to be achieved by 2027. GoGoA1 feels that mass scale EV conversions will help create thousands of job opportunities. All while creating a cleaner, greener planet.To scale-up its operations, GoGoA1 is in the process of raising $1 million (Rs 10 crore). This will be a Pre-Series A funding round. The funds will be utilized towards expansion and growth and R&D activities. More

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      2023 Honda Livo Launch Price Rs 78.5k – 3 Colours, 10 Yrs Warranty

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      2023 Honda LivoThe new 2023 Honda Livo packs a BS6 Phase 2 compliant engine with OBD-II setupHonda 2W India today launched 2023 Livo which meets Indian Government’s BS6 P2 emission standards. Honda’s cutting-edge engine technology with Livo is eSP (Enhanced Smart Power). Tubeless tyres have entered the equation too and offer a decent safety net against unexpected punctures.2023 Honda Livo prices start from Rs. 78,500 (ex-sh) for drum brake variant and Rs. 82,500 for disc brake variant. It goes head-to-head with other offerings like Hero Passion range (except Passion+), Bajaj CT 110X and Platina 110 range, TVS Star City+, Sport and Radeon along with Honda’s own CD 110.2023 Honda Livo2023 Honda Livo LaunchedThe main concept for this update is to give it a slightly more ‘Urban Style’ as Honda calls it. A keen eye will inform you of the changes with the new 2023 Livo. They are all new graphics, a modern and re-designed front visor and taillights. That said, if you’re not a fan of stickers, Honda is offering a new mono-tone shade too, which looks subtler.Tank shrouds add some muscle for Livo and form a recess for the rider to grip the motorcycle better. Main talking points about the 2023 Honda Livo is eSP integration in the powertrain. This comprises a brushless ACG starter motor. Which is silent in operation, and it reverses function by acting as a generator as well, to charge its battery.2023 Honda LivoThere is PGM-FI which translates to programmed fuel injection. This kit has intelligent sensors accounting for an optimum charge (fuel air mixture) for highest possible efficiency and least emissions. Lastly, Honda has used an off-set cylinder placement and coupled that with a roller rocker arm, reduces friction enabling better power and efficiency.There is a piston cooling jet in the block improving cooling as well. All of these lead to improved fuel efficiency that is the primary goal with budget commuter motorcycles of this class. A solenoid valve ensures one time start. External fuel pump aids in easy maintenance. Switchgear includes integrated engine start/stop switch, there is a DC headlamp, a 657 mm long seat, 5-step pre-load adjustable rear twin shockers, RSU telescopic front forks and Combi-Brake system as well.Value Proposition for CustomersIn addition to its technological advancements and style enhancements, HMSI is offering a special 10-year warranty package (3 years standard + 7 years optional extended warranty) on the motorcycle, showcasing their commitment to customer satisfaction.Mr. Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “Today marks a significant milestone as we unveil the OBD2 compliant 2023 Honda Livo. This launch reflects our constant pursuit to elevate the riding experience, offering enhanced peace of mind. We are confident that the new Livo will raise the bar of style, performance and value in its segment.”Mr. Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “Since its debut in 2015, Livo has been a favorite among aspirational buyers in its category and with the introduction of OBD2 norms, we are elevating its appeal to new heights. Now infused with advanced technology, the 2023 Honda Livo is a perfect blend of style, comfort and performance that meets the expectations of modern-day riders.” More

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      300cc to 400cc Motorcycle Sales July 2023 – RE, Triumph, Bajaj, KTM, Jawa

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      New Triumph Speed 400Royal Enfield maintains its stronghold in the segment with 87.8% market share in July 2023The Indian motorcycle market has undergone a remarkable evolution, with mid-sized motorcycles in the 300cc to 400cc segment garnering significant attention. This category strikes a balance between power, affordability, and versatility, appealing to a wide range of riders.Year-on-Year (YoY) Comparison: July 2023 vs. July 2022In this blog, we present a comprehensive analysis of motorcycle sales in the 300cc to 400cc segment in India for July 2023. The month also highlights the arrival of new Triumph Speed 400 in the segment.300cc to 400cc Motorcycle Sales July 2023A year-on-year comparison between July 2023 and July 2022 reveals the robust growth trajectory of the 300cc to 400cc motorcycle segment. July 2023 witnessed total sales of 68,380 units, signifying an impressive 39.65% increase from the 48,964 units sold in July 2022. This substantial growth underscores the burgeoning demand for mid-sized motorcycles within the Indian market.Key Insights:Royal Enfield’s Prominence: Royal Enfield’s motorcycles continue to exert dominance in this segment, with the Classic 350 at the forefront. Boasting 24,889 units sold in July 2023, the Classic 350 achieved a notable 7.17% YoY growth, firmly securing its position as the segment leader.New Entrant’s Impact: The Royal Enfield Hunter 350, a recent entrant to the market, made a considerable impact with 17,813 units sold. This newcomer played a pivotal role in the segment’s growth, capturing a substantial 26.05% market share.300cc to 400cc Motorcycle Sales July 2023 vs July 2022 – YoY comparisonConsistent Performers: Other Royal Enfield models, including the Meteor 350, Bullet 350, and Electra 350, maintained consistent sales figures. Modest fluctuations imply a steady and enduring demand for these models.Emergence of Competitors: Honda’s CB 350 experienced an impressive 24.12% YoY growth, indicating a growing acceptance of brands beyond Royal Enfield in the segment. This demonstrates the evolving tastes of Indian consumers.Challenges for Select Brands: Brands like Jawa Yezdi, Kawasaki, and TVS faced certain challenges in the year-on-year comparison, resulting in negative growth rates. However, the KTM 390 witnessed a remarkable 127.13% YoY growth, potentially due to its positioning as a performance-oriented motorcycle.300cc to 400cc Motorcycle Sales July 2023 vs June 2023 – MoM comparisonMonth-on-Month (MoM) Comparison: July 2023 vs. June 2023When comparing motorcycle sales from July 2023 to those from June 2023, a decline in overall sales becomes apparent. The aggregate sales for July 2023 amounted to 68,380 units, marking a 4.47% decrease in contrast to the 71,580 units sold in June 2023.Key Observations:Shifts in Sales: The Royal Enfield Classic 350, while still leading the pack, experienced a 7.83% decline in sales MoM, suggesting a fluctuating consumer preference.Positive Spikes: The Royal Enfield Hunter 350 and the Meteor 350 both saw growth MoM, indicating sustained interest in these models. The Hunter 350, in particular, witnessed a 10.22% growth in sales.Challenges for Dominar and KTM: The Bajaj Dominar 400 and KTM 390 faced negative MoM growth, possibly due to market saturation or competition from other models.New Player on the Scene:In July 2023, a notable addition to the segment was the Triumph Speed 400, making its debut in the Indian market. Recording 477 units in its very first month of sales, the Triumph Speed 400 brought diversity to the segment and further intensified competition.ConclusionThe analysis of motorcycle sales in the 300cc to 400cc segment in India for July 2023, as compared to July 2022 and June 2023, offers insights into a dynamic and evolving market. While Royal Enfield maintains its stronghold, the influx of new models and the growth of alternative brands reflect shifting consumer preferences. Furthermore, the introduction of the Triumph Speed 400 and soon to be launched Scrambler 400, underscores the segment’s expansion and diversification. As these trends continue to shape the Indian motorcycle market, it will be fascinating to witness how manufacturers adapt and innovate to meet the evolving demands of consumers. More