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    McLaren Parts Company with CEO Flewitt, Who Promised No SUV Was Ever Coming

    After eight years at the helm, CEO Mike Flewitt (pictured with the 765LT) is leaving British supercar company McLaren.During his tenure, Flewitt was plain-spoken with media, and one of the things he made plain was that McLaren was not going to follow other elite carmakers such as Ferrari and Aston Martin in building a sport-utility vehicle. With the company’s financial challenges and amid disappointing results for the GT and Elva, Flewitt’s abrupt departure now seems to leave the door open for a super-SUV that could be a savior. The soap opera at the top of the auto industry is frequently fascinating, but we’re here for the cars. So you’ll rarely finding us reporting the details of executive arrivals and departures. But sometimes a change of leadership can indicate a much bigger switch, and although we only have half the story so far—British supercar maker McLaren confirming that CEO Mike Flewitt is leaving, but not who is set to permanently replace him—we suspect there’s likely something more happening in the background here.Journalists tended to like Flewitt, a no-nonsense Liverpudlian who spent most of his career at Ford before joining McLaren. He spoke his mind and was happy to venture further in interviews than his PR managers wanted him to; his confirmation to Car and Driver that there would be an LT version of the 720S on the same day the basic car made its debut was a fine example of this engaging enthusiasm. But he also made an oft-repeated promise that McLaren would never build an SUV, or anything like one. [editoriallinks id=’56231793-e286-4ba0-b6c5-1634446723a0′ align=’left’][/editoriallinks]That pledge won plenty of positive reaction. It seemed like a low-risk strategy in the era when sales of McLaren’s carbon supercars were riding high and the company was still expanding. But as rival luxury makers started to launch their super-utes, Flewitt’s promise started to look more like a hostage to fortune, especially when the COVID-19 pandemic struck and McLaren’s global sales collapsed. The company narrowly survived a cash-flow crisis, one that forced it to cut 1200 jobs and to raise cash against its space-age headquarters. McLaren’s crisis found a parallel in the one being suffered by another British luxury player, Aston Martin, which had also been suffering from falling sales and revenues. Aston had nearly run out of cash developing its first SUV, the DBX, and was also trying to raise the funds necessary to build a series of mid-engine supercars intended to take on McLaren, Ferrari, and Lamborghini. But Aston also had a relationship with a much bigger automaker in the form of Mercedes-Benz, one that has grown much closer in the last year with the arrival of former AMG boss Tobias Moers as Aston’s CEO.[image id=’cf6bc030-37b7-46a3-a95c-4fb99c5c6c65′ mediaId=’1b25cff5-eed3-4106-af93-04eca0867717′ align=’center’ size=’medium’ share=’false’ caption=’Aston Martin DBX.’ expand=” crop=’original’][/image]McLaren doesn’t have any such relationship. Company insiders have told C/D a technical alliance with a major German automaker, believed to be BMW, was being discussed some time ago—but this never happened. Meaning McLaren and the company’s suffering shareholders have had to bear the huge costs both of developing its next-generation models, which will use a new carbon-fiber architecture, and of the hybridized V-6 engine that will power the first of these, the Artura.[image id=’7c8a6e43-405c-4c35-82c2-caad8a675fde’ mediaId=’fb09edf2-95fb-47b0-bb09-7908cd11045d’ align=’center’ size=’medium’ share=’false’ caption=’McLaren Artura.’ expand=” crop=’18×11′][/image]The Artura was originally scheduled to arrive in 2020, but its launch has been pushed back into 2022 seemingly due to the engineering challenge of bringing such a complicated car to market. Sales have been disappointing for both the McLaren GT, a fine car which is categorically not the Bentley Continental rival it was originally described as, and the roofless, screenless Elva. These failures seem to have played a significant part in Flewitt’s abrupt departure from the company, with technical leadership passing to McLaren Group director Michael Macht, former Porsche CEO, and other functions to executive chairman Paul Walsh while a permanent full-time successor is sought. It seems likely the choice of new boss will signal a change of direction. Bentley, Rolls-Royce, Lamborghini, and Aston Martin have all launched SUVs, all of which are currently their respective companies’ bestselling models. Even Ferrari is set to create something very similar in the form of the Ferrari Purosangue. We can respect Flewitt for holding out against this trend, but we would be very surprised if his successor doesn’t choose to reverse that decision, especially given the possibility of moving straight to a fully electric SUV using somebody else’s platform. (Lotus has explicitly said it wants to license its forthcoming “lightweight” EV platform, which will support 800-volt architecture and produce cars able to go from zero to 62 mph in under three seconds.) [image id=’492f3b32-202a-4996-924a-b895a84f991d’ mediaId=’c061b323-e8d5-4789-be9d-f94d193ab3c9′ align=’center’ size=’medium’ share=’false’ caption=’Matt Becker at Aston Martin. ‘ expand=” crop=’18×11′][/image]By happy coincidence, McLaren has recently poached Aston Martin’s chief chassis engineer, Matt Becker. The man who led development of the DBX would seem an ideal candidate to introduce another British luxury brand to a more sports-utilitarian future. [poll id=’5194d6f3-4d79-49dd-ba77-f7c8afcb1381_0f9934bb36c83′ type=’text’ question=’Should they or shouldn’t they?’ answer1=’A McLaren SUV would be awesome.’ answer2=’He was right. They shouldn’t.’][/poll]

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    Yamaha Sales Breakup Sep 2021 – R15, MT15, Fascino, FZ, RayZR, Aerox 155

    Yamaha MT15 Bluetooth update to launch soonYamaha found its RayZR a top seller in domestic markets while the FZ found most buyers globally
    Yamaha Motor India sales results for September 2021 are now revealed. The company has suffered de-growth both in terms of YoY and MoM sales. Last month, the company had introduced the new Aerox 155 scooter at Rs 1.29 lakh along with an updated version of 155 cc bike YZF-R15 which came in at a starting price of Rs 1.67 lakh.
    Yamaha Sales Sep 2021 – Domestic market
    Domestic sales and exports suffered a de-growth in a YoY and MoM basis. Domestic sales dipped 19.46 percent to 50,783 units in September 2021, down from 63,052 units sold in the same month of the previous year. MoM sales dipped 6.03 percent as against 54,042 units sold in August 2021.
    Topping domestic sales charts was the Ray ZR of which the company sold 16,121 units last month, down 17.50 percent over 19,540 units sold in September 2020. Ray ZR currently commands a 31.74 percent share, up from 29.73 percent share held in August 2021 when sales had stood at 16,064 units.
    At No. 2, Yamaha Fascino saw better demand in the past month with 14,244 units sold, up 4.43 percent over 13,640 units sold in September 2020. However, MoM sales ended with a 21.03 percent de-growth over 18,037 units sold in August 2020. Yamaha Fascino rivals the likes of Honda Activa 125 and Suzuki Access 125.
    Yamaha Sales Breakup Sep 2021 vs Sep 2020 (YoY)
    Of the R15, Yamaha noted overwhelming demand with a 151.11 percent YoY increase to 11,792 units in September 2021, up from 4,696 units sold in September 2020. Sales also increased on a MoM basis, up 22.96 percent over 9,590 units sold in August 2021. Yamaha is expected to increase prices of R15 from 1st Nov 2021.
    Domestic sales of the FZ dipped 77.46 percent in September 2021 to 4,550 units, down from 20,184 units sold in September 202. This was also a 40.19 percent de-growth over 7,608 units sold in August 2021.
    Lower down the list was the Yamaha MT15 and FZ25. Sales of the MT15 dipped 39.51 percent on a YoY basis to 2,514 units while MoM sales grew 43.49 percent over 1,752 units sold in August 2021. Of the FZ25, the company experienced an 86.84 percent YoY growth to 1,562 units, up from 836 units sold in September 2020. MoM sales also increased 57.62 percent over 991 units sold in August 2021.
    Yamaha Exports Breakup Sep 2021 vs Aug 2021 (MoM)
    Yamaha Exports Sep 2021
    Yamaha suffered a setback in terms of exports in September 2021. YoY exports dipped 20.04 percent to 18,257 units, down from 22,833 units shipped in September 2020. MoM exports also fell 20.50 percent over 22,965 units shipped in August 2021.
    Leading the export list was Yamaha FZ of which the company shipped 6,570 units in the past month, down 27.18 percent over 9,022 units shipped in September 2020. MoM shipments also dipped 27.87 percent over 9,108 units of August 2021. The FZ range was expanded earlier this year with debut of the FZ-X neo-retro themed roadster
    Exports of the Ray ZR also dipped 57.82 percent YoY and 46.30 percent MoM while the FZ25 posted better numbers. FZ25 exports increased 136.81 percent YoY to 2,226 units, up from 940 units in September 2020 and also saw a 132.36 percent MoM growth over 958 units shipped in August 2021.
    Exports of the Crux, SZ, Saluto and R15 also saw significant growth in a YoY basis. However, on a MoM basis, the Crux, SZ and R15 posted de-growth but the Saluto noted a 75.35 percent growth to 996 units, up from 568 units shipped in August 2021. MT15 exports were down to 1 unit in the past month as against 280 units shipped in September 2020 and 240 units shipped in August 2021. Yamaha is expected to launch updated MT15 with new features like Bluetooth, dual ABS etc, in the coming months. More

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    Bajaj Pulsar 250cc Launch Price Rs 1.38 L – Full Details, Specs Revealed

    New Bajaj Pulsar 250New Pulsar 250cc motorcycle are better than predecessors in terms of styling, ride dynamics and tech features – Bookings open, deliveries from 10th Nov
    A lot has changed since the time Pulsar twins (150 and 180) were launched in November 2001. Pulsar bikes have played a key role in helping the company establish itself as a popular motorcycle brand. Pulsar range has been expanded over the years to include several new products. It currently starts with the entry level Pulsar 125 and extends to the most powerful Pulsar 220F. Range topping naked and fully faired models are NS200 and RS200.
    Twenty years later, Bajaj has launched the biggest Pulsar ever made. It is the N250 and F250. Both these motorcycles are completely new, built from the ground up on a new chassis, powered by a new engine and comes with new tech and features. Price starts from Rs 1.38 lakh for the N250 and Rs 1.4 lakh for the F250. All prices are Ex-sh. 2 vibrant exciting colours – Techno Grey and Racing Red are on offer.
    Bajaj Pulsar 250cc Prices
    Bajaj Pulsar 250cc styling and features
    New Pulsar 250 bikes will have a muscular profile and dominating street presence. The overall look and feel is more refined in comparison to other Pulsar motorcycles. Some of the key features include aggressive headlamp, spear turn signals, large windscreen, and wide clip-on handlebar.
    One of the key differences between naked and semi-faired versions of Pulsar 250 is in their fairing. Pulsar 250F has a more prominent front fascia with the fairing extended all the way to the tank shrouds. The bike’s styling is further enhanced with sporty rear-view mirrors installed on the front apron. The naked model has the same units, but they are mounted on the handlebar.
    New Bajaj Pulsar N250
    There are some differences in ergonomics as well. For example, the naked variant has low-set handlebar, as compared to the slightly raised unit on 250F. Placement of the foot pegs appears to be the same on both bikes. While a comfortable, upright stance will be available, Pulsar 250 can accommodate a more committed riding posture as well.
    New Bajaj Pulsar F250
    Apart from these changes, both models will be largely the same. Some features that are likely to be common across both bikes include the fenders, crash guard, engine cowl, split seats, side mounted twin-barrel exhaust, split grab rails, tail section, rear tyre hugger and rear LED taillight.
    Pulsar 250 engine and specs
    Pulsar 250 gets a new 250cc motor. It is different, as compared to the one currently in use with KTM 250cc bikes, Dominar 250 and Husqvarna 250. The new engine is capable of generating 24 bhp of max power and 21.5 Nm of peak torque. It will be coupled with a 5-speed gearbox.
    Bajaj Pulsar 250cc Specs
    To improve ride dynamics and safety, the bike is equipped with advanced features such as assist and slipper clutch. These features are already available with similar capacity bikes from Yamaha and Suzuki. Take a look at the detailed features list of new Pulsar 250cc motorcycles below.
    – LED Projector Unipod Headlamp unit with flanking reverse-boomerang LED DRLs – for enhanced white light viewing experience, along with a uniform and accurate beam pattern for improved safety– Monoshock Suspension – new monoshock unit to offer pinpoint handling without compromising on comfort– Assist & Slipper Clutch – allows for aggressive downshifting with confidence, along with an effortless clutch pull– Infinity Display Console – retaining the ‘Badge of Thrill’ – the Tachometer needle – as a nod to the golden age of performance motorcycling– USB Mobile Charging – at a convenient position near the tank flap, for Pulsarmaniacs who are always on the go– Gear Position Indicator – for confidence and accuracy in achieving the perfect gear shift– Distance to Empty Readout – integrated in the infinity console for better fuel planning– Assured Braking – 300 mm front and 230 mm rear bigger-disc brakes with ABS technology– Stronger Grip – Larger tyre dimensions of 100/80 – 17 F & 130/70 – 17 R for improved grip on any terrain More

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    Euler Electric Three Wheeler HiLoad EV Launch Price Rs 3.5 L – 151 Kms Range

    Euler Electric Three WheelerHiLoad EV is better than competition in several ways including best-in-class load carrying capacity of 688 kg
    With continuous improvements in technology, EVs are getting better with every passing day. The trend can be seen across the industry including electric two-wheelers, cars and commercial vehicles. In commercial space, the electric three-wheeler cargo segment has received a major boost with the launch of Euler Motors HiLoad EV. With higher load carrying capacity, best-in-class range and various other benefits, HiLoad EV can emerge as the preferred choice for e-commerce and 3PL businesses.
    Euler Electric Three Wheeler HiLoad EV – segment-first features
    In cargo segment, one of the important factors is load carrying capacity. Operators usually prefer vehicles with higher load capacity, as it allows them to earn more per trip. HiLoad suits such requirements, as it can carry 688 kg load. In comparison, the industry standard is 550 kg for electric three-wheelers and 520 kg for ICE-based cargo three-wheelers.
    Another key benefit of HiLoad is that it has highest certified range of 151 km on a single charge. This ensures that users can spend more time earning and less on charging their vehicle. Range anxiety is further reduced with easy availability of charging points.
    In Delhi-NCR, Euler Motors operates more than 200 charging stations. HiLoad is offered with fast charging, allowing users to load 50 km in just 15 minutes. In worst case scenarios also, users can get quick help with Euler’s Charge on Wheels mobile service station.
    Saurav Kumar, Founder and CEO, Euler Motors with the new Euler Electric Three Wheeler
    Euler HiLoad EV is equipped with 12.4 KWh battery, which ensures higher range and improved battery life. In comparison, industry standard for this segment is battery capacity of 8 KWh. HiLoad EV is better equipped to function in varied environments. It has best-in-class gradeability of 21%, as compared to industry standard of 15% for this segment.
    Users can be assured about long-term use, as HiLoad EV offers best-in-class 3 years/ 80k km standard warranty and 3+2 years battery performance warranty. The latter is the first of its kind warranty to be offered for an electric cargo three-wheeler in the country.
    HiLoad EV specs
    HiLoad EV utilizes an advanced battery system comprising a thermal management system and liquid cooling technology. It ensures that the vehicle can continue to work without any issues even during extreme weather conditions. The battery can achieve a full charge in around 4-5 hours.
    Euler Electric Three Wheeler Specs
    HiLoad’s motor produces 10.96 kW of peak power and torque range of 88.55 Nm. The vehicle utilizes 200mm front disc brakes, a first in India. Other key features include projector headlamps, regenerative braking, battery monitoring and software assistance for fleet tracking.
    Euler has plans to sell around 5k units of HiLoad EV by FY23. After Delhi, the company will be expanding its footprint to other cities such as Mumbai, Chennai, Bengaluru, Pune and Hyderabad. Euler has already completed successful pilot projects with companies like Flipkart, BigBasket, and Udaan.
    Bookings for HiLoad EV are currently open across the country. It is being offered at a starting price of Rs 3.50 lakh. Deliveries are expected to commence in the next 6-8 months. More

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    2022 Toyota GR86 Is Slightly Cheaper Than the Subaru BRZ

    The 2022 Toyota GR86 sports car will start at $28,725, with the Premium trim starting at $31,325.It comes standard with a six-speed manual transmission and a six-speed automatic is a $1500 option.The GR86 will arrive at U.S. Toyota dealerships in December, the company says.Toyota has revealed another small point of differentiation between the new 2022 GR86 sports car and its twin, the 2022 Subaru BRZ: the price. The 86 starts at $28,725 for the base trim, just barely undercutting the BRZ’s starting price of $28,955.

    That starting price is for the base model, which comes with a six-speed manual transmission and a 2.4-liter boxer-four engine with 228 horsepower and 184 pound-feet of torque. A more expensive Premium trim is available for $31,325 and swaps out the base car’s 17-inch wheels and all-season tires for 18-inch wheels and Michelin Pilot Sport 4 summer tires. The Premium also gains a larger rear spoiler, heated front seats, and leather and faux-suede upholstery.A six-speed automatic transmission is available for $1500 on either trim, but we don’t recommend choosing the two-pedal option in a fun-loving rear-wheel-drive sports car like this. The automatic-transmission car does come with a few extra driver-assistance systems—including adaptive cruise control, automatic emergency braking, and lane-departure warning—that the manual car does without.
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    How We'd Spec It: 2022 Range Rover, Land Rover's New Flagship

    A new Range Rover is here, which is reason enough to head right to its online configurator tool to see all the possible combinations. The redesigned 2022 model’s starting price of $105,350 is really just a light suggestion, as there are numerous expensive upgrades available including a long-wheelbase configuration, a loaded Autobiography trim level, a First Edition with special visuals, and a wide range of exterior and interior colors. We gathered a few editors to choose their ideal specs and came up with these selections.

    Joey Capparella’s $115,050 Standard Wheelbase P400

    Land Rover

    Land Rover

    I’ve always felt that Range Rovers are the rare vehicles with six-figure price tags that are truly worth it, and I’m confident that will continue to be the case with new model. I chose a standard-wheelbase model in its P400 trim because I’m a fan of JLR’s inline-six engine. British Racing Green was a natural choice for the exterior color, despite a steep $4500 option price, and the $1000 black contrast roof adds a touch of modernity to the look. 23-inch wheels are available, but I chose a set of 22-inchers for $2300 in an attempt to preserve the ride quality somewhat. Few of the interior options appealed to me, as even the base cabin looks very plush, but I did opt for the $300 heated steering wheel and the $1200 sound-system upgrade. My spec comes out to a total price of $115,050Caleb Miller’s $161,700 Standard Wheelbase Autobiography P530

    Land Rover

    Land Rover

    While I’m all in favor of frugality when buying an economy car, I believe in splurging when it comes to a high-end SUV like the new Range Rover. To that end, I chose a standard wheelbase model in the Autobiography trim, which starts at $152,000 and adds goodies such as 24-way heated and cooled front seats with massage, a heads-up display, SiriusXM satellite radio, a refrigerator compartment in the front console, and an upgraded sound system. Selecting the Autobiography locks in the V-8 engine, which I would’ve opted for anyway. I went for a subtle exterior look, with gloss Constellation Blue paint—a $4550 option—and the Shadow Exterior pack for an extra $1000 to channel my inner James Bond villain. To match the blacked-out trim, I upgraded to 23-inch gloss black wheels, an additional $1500. Inside I went for Deep Garnet, which surprisingly did not boost the price, but I did spend $1300 on the Natural Black Birch veneer, aiming to match the black exterior details while avoiding the fingerprint-attracting gloss black finish. Otherwise, I left the options list alone, since the Autobiography model is already decked out to the nines. My Range Rover came in at $161,700.Drew Dorian’s $158,250 Long Wheelbase Autobiography P530

    Land Rover

    Land Rover

    I think the redesigned Range Rover looks good. Really good. I’d probably be happy with just about any spec, but in this fantasy I went for the long-wheelbase model and the Autobiography trim. This combination automatically adds the more powerful twin-turbo V-8 engine, and the extra space inside should make it even easier for rear seat passengers to ride in comfort. The Autobiography loads up the Range Rover with goodies including handsome 22-inch wheels, massaging front seats, rear captain’s chairs, an air purification system, a 35-speaker Meridian stereo system, a rear-seat entertainment system, and all the best driver-assistance tech. I’d resist the urge to try out one of the new satin paint finishes and stick with a standard metallic; the one that I like the best is Belgravia Green. I also really like the SV Bespoke 22-inch wheel option for $900. Inside, I’d swap the standard black leather upholstery out for the rich saddle-colored Caraway theme and I’d go with the SV Bespoke walnut wood trim. All in, I’m looking at a steep $158,250 for this beauty, which is why this will remain a fantasy.Connor Hoffman’s $131,350 Standard Wheelbase P530

    Land Rover

    Land Rover

    I think the new Land Rover Range Rover looks like a concept car that should’ve never gone into production (especially in the rear), but if I had to buy one, I’d go for the standard wheelbase, not the new seven-seat model. I’m not going for the fancy Autobiography or First Edition model because why add excess to an already excessive SUV? Selecting the 523-hp twin-turbo 4.4-liter V-8 is almost an instinct. Thank goodness Land Rover provides more color choices than Jeep, so I’m choosing Tourmaline Brown with a gloss finish, which costs $4,550, and adding the Shadow Exterior Pack for $1000. These standard 21-inch wheels look derpy, so this Range Rover is getting fitted with 23-inch gloss black wheels for $3000 and black black calipers for $550. The roof needs to be black too ($1000). I’m going with the Caraway interior, sticking with the base Windsor leather and Brown Walnut veneer trim to avoid racking up the price even more, which makes my 2022 Range Rover cost $131,350. That’s Porsche 911 money.

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    2023 Kia Sportage Revealed for U.S. with New X-Pro Off-Road Model

    Kia has released U.S. specs for the 2023 Sportage compact SUV.It has the same base engine as the Hyundai Tucson and will offer LX, EX, SX, X-Line, and X-Pro trim levels.The Sportage will go on sale in the U.S. in early 2022, with a hybrid to follow.Kia is nearly ready to bring its redesigned 2023 Sportage to the U.S., and we now have a lot more details on the new model that’s set to arrive on our shores in the first quarter of 2022. Larger than before and with a wider array of trim levels, the new compact SUV features an interesting design inside and out and offers a new off-road variant called X-Pro. A gasoline version with a four-cylinder engine will arrive first, with a hybrid set to join the lineup later on.

    The new Sportage has a 3.4-inch longer wheelbase than before, and its overall length has grown by 7.1 inches. This makes for a large cargo area measuring 40 cubic feet with the rear seats up, which beats its corporate cousin the Hyundai Tucson and the Honda CR-V. The U.S. version has the same distinctive headlight setup as the global model we saw earlier this year.
    Like the Tucson, the base engine is a naturally aspirated 2.5-liter inline-four that will make 187 horsepower in the Sportage. An eight-speed automatic transmission and front-wheel drive are standard, with all-wheel drive optional. A Sportage hybrid is coming later on, but Kia has yet to provide details on that powertrain. AWD models also feature a bit of extra ground clearance, and there are two available models—the X-Line and the X-Pro—that play up the Sportage’s off-road cred.The X-Line is an appearance package with different bumpers, wheels, a beefier roof rack, and black trim. The X-Pro features additional upgrades including 17-inch wheels with BF Goodrich all-terrain tires, a heated windshield, and LED fog lights. Other trim levels include LX, EX, and SX, and the SX, X-Line, and X-Pro models offer a Prestige package with additional niceties.
    Higher trim levels have a modern-looking interior with two large screens: a 12.3-inch digital gauge cluster and a 12.3-inch central infotainment display. The base LX model has a smaller 8.0-inch touchscreen. There’s an interesting touch panel below the infotainment screen that controls the radio and the HVAC system, and the two physical knobs on either side can change function depending on what’s displayed, becoming either volume and tuning knobs for audio or temperature knobs for the climate control.Driver-assistance systems including lane-keep assist and forward collision warning are standard across the board, but blind-spot warning and adaptive cruise control are optional.Kia has yet to announce pricing for the 2023 Sportage, but we expect it to start a bit higher than the current model, which costs between $25,265 and $36,425. The nonhybrid is set to go on sale in the U.S. in the first quarter of 2022, with the hybrid likely to follow a few months later.
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    Realme Electric Scooter Planned For Launch In India?

    Image for referenceThere is no confirmation from Realme if it actually has started working towards building EVs or related technologies
    Electric mobility has opened up a lot of possibilities for future modes of transportation. It has also diluted the gap between industries worldwide as many well-established, as well as new startups from different areas of business, are venturing into the electric mobility space.
    Incorporation of newer technologies that aren’t just mechanical in nature has primarily contributed to the burst of new contributors in this space. We have already heard examples of technology giants such as Sony and Apple trying to build their respective versions of an electric car.
    Realme Stepping Into EV Space?
    Another major player in the electronics technology space which is planning to enter the electric vehicle (EV) space is Realme. The Chinese manufacturer is one of the most sought-after smartphone brands in the world. The company sold over one million units of its smartphones in April 2021 in its home market itself. It also has many models lined up for the future as well.
    Recently, it became the fastest smartphone brand ever to export 100 million smartphones internally and the feat was achieved in a span of just 37 months. Apart from China, the brand has a very strong presence in India too.
    Realme name registered in Electric Vehicle category
    The company’s brand name ‘Realme’ has been trademarked under the “vehicles, apparatus for locomotion by land, air or water” in India. Interestingly, this trademark was filed by the parent company- Realme Mobile Telecommunications (Shenzhen) Co Ltd. just a few months after the company launched its first smartphone under the Realme brand. Within forty days of its launch, the company was able to go past 4 lakh sales volume for Realme One smartphone.
    Realme is a Chinese smartphone manufacturer, a subsidiary company of BBK electronics. It was founded in May 2018 by Sky Li, who was the former VP of Oppo, and the Head of Oppo India. BBK also owns Oppo, Vivo, OnePlus and many others. China is currently the largest producer of two wheeler EVs. With India emerging as a top destination for electric scooters and motorcycles in the near future, it does not come as a surprise that BBK is likely planning to enter the electric scooter space in India via Realme brand.
    Realme Electric Scooter – More Possibilities
    Coming back to the trademark, it was filed in October 2018, four months after the smartphone was launched. While trademarks do not necessarily guarantee a launch, it shows that the company has definitely given thought to build technologies for electric vehicle space. Whether the company goes solo or forms a partnership with another mobility firm is yet to be seen.
    Realme name registered in Electric Vehicle category
    It is believed that Realme would initially venture into the electric two-wheeler segment, however, no details regarding the same could be confirmed yet. Realme would be closely looking into the EV space with new faces venturing into the EV space very regularly. The company could also take a cue from the recent success of Ola Electric that dived into an unfamiliar business territory and is already reaping benefits out of it. More