- Starting July 5, Ford will officially start raising prices on three Mexico-built models as a result of the Trump administration’s tariffs.
- The raised prices will hit the Bronco Sport, Maverick (pictured above), and Mustang Mach-E, all three of which Ford builds in Mexico.
- A Ford spokesperson confirmed the news to Car and Driver but also said that the automaker isn’t passing the full cost of the tariffs on to customers.
Ford will raise prices on three Mexico-made cars as a result of the Trump administration’s tariff on vehicles built outside the United States, according to a report from Reuters. A spokesperson from Ford confirmed the news to Car and Driver and said that the increases will affect vehicles built after May 2 but won’t go into effect until after July 4. Following the holiday, Ford is planning to sunset its current “From America, For America” employee pricing program, which opens employee pricing to everyone.
Prices on the Bronco Sport, Maverick, and Mustang Mach-E, all three of which Ford builds in Mexico, will see increases. The Ford spokesperson said the price hikes are part of the brand’s “usual” mid-year pricing changes, “combined with some tariffs we are facing. We have not passed on the full cost of tariffs to our customers.” As the price changes don’t affect vehicles built before May 2, they shouldn’t have an impact on the price of cars already on dealer lots.
The extent of the price increases isn’t totally clear yet. According to the Reuters report, an internal dealer memo reflects price increases as much as $2000, though the report doesn’t make it clear which model will see that change. The Ford representative who spoke with Car and Driver referenced smaller changes and pointed to a $600 price hike for the Bronco Sport Heritage as well as a $700 price hike for the Maverick XLT AWD.
Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.
Source: Motor - aranddriver.com
