Motorcycle sales declined severely in Dec 2024 posting double digit YoY and MoM de-growth
In the last month of 2024, the motorcycle segment faced challenges. Following our earlier report on top 10 two wheeler sales, we now assess the motorcycle segment and its performance over the past month. This is not a new phenomenon. It is generally seen that buyers delay purchases to the New Year when new products mark their entry into the segment. However this time round there has also been a YoY de-growth which poses some concerns for bike makers. There were a large number of two-wheeler launches, reveals and concepts in attendance at Bharat Mobility Global Expo 2025. Some of these will be making their way into markets in the months ahead.
Top 10 Motorcycle Sales Dec 2024
Motorcycle sales declined by 12.21% to 5,32,587 units in Dec 2024. This was a 74,065 unit volume decline from 6,06,652 units sold in Dec 2023. MoM sales too suffered a serious setback by 34.30% from 8,10,674 units sold in Nov 2024. This related to a 2,78,087 unit dip in volumes.
It was Splendor that was also No. 1 selling two-wheeler in the country with sales figures, though in the negative, significantly over that of the No. 2 model which was the Honda Shine. Splendor sales dipped by 15.50% to 1,92,438 units, down from 2,27,748 units sold in Dec 2023. Splendor currently commands a 36.13% share. Its MoM sales dipped by 34.51% from 2,93,828 units sold in Nov 2024.
Honda Shine, one of the best-selling motorcycles in India in the 125cc segment, saw an 18.44% improvement in sales on a YoY basis. Sales grew to 1,00,841 units in Dec 2024, up from 85,144 unit sales of Dec 2023. MoM sales however, slipped by 30.71% from 1,45,530 units sold in Nov 2024 causing a 44,689 unit decline.
In 3rd place was Bajaj Pulsar range which suffered a YoY and MoM degrowth to just 65,571 units in Dec 2024. These figures, when compared to 1,06,734 units sold in Dec 2023 and 1,14,467 units sold in Nov 2024, related to a 38.57% YoY and 42.72% MoM decline. Pulsar’s market share too declined to 12.31% in Dec 2024 from 14.12% held in Nov 2024. Sales of HF Deluxe too fell drastically to 41,713 units. This was a 31.68% YoY and 31.89% MoM decline.
RE Classic 350 – YoY and MoM Growth
It was followed by the RE Classic 350, the only bike in this list to show off a YoY and MoM improvement in sales. Sales grew by 39.57% to 29,637 units last month, up by 8,403 units from 21,234 units sold in Dec 2023. MoM sales too witnessed a 7.72% growth. Royal Enfield has just added the new Scram 440 with a 443 cc engine producing 25 hp of power to its Indian lineup..
Even as the Bajaj Platina suffered a 2.22% YoY decline in sales to 25,584 units, its MoM performance saw a 42.61% de-growth over 44,578 unit sales of Nov 2024. YoY sales of the CB Unicorn improved by 19.80% to 20,991 units whereas its MoM sales suffered a 31.58% decline from 30,678 units sold in Nov 2024.
Lower down the sales list was the Apache with a 2.89% YoY and 41.35% MoM decline to 20,885 units. It was followed by the Xtreme 125R with 17,473 unit sales last month. This relatively new entrant to the segment has suffered a 31.36% MoM decline.
The TVS Raider trailed this list with 17,454 unit sales in the past month. It suffered the steepest decline on this list by 55.75% to 17,454 units sold in Dec 2024, down from 39,443 unit sales in the same month last year. Its MoM performance too ended on a negative note by 45.06% over 31,769 unit sales in Nov 2024.
Source: Bike - rushlane.com
