Royal Enfield, a leader in the 350cc to 450cc and 650cc motorcycle segments, has reported 67,891 unit sales in December 2024. This was an 18.50% growth as against 57,291 units sold in December 2023. This was a 10,600 unit volume increase. On the other hand, the company witnessed a 6.02% decline on a MoM basis from 72,236 units sold in Nov 2024.
The company now looks forward to increased momentum with the new Goan 350, a Bobber-style motorcycle that has just been launched. Directed towards a younger and more adventure-oriented set of buyers, Goan 350 is based on the Classic 350 with which it also shares its J Series engine lineup. It will rival Jawa 42 Bobber and Jawa Perak in its segment. In the larger bike segment, there was the new RE Bear 650 that also made its official debut on 5th November.
Royal Enfield Sales Dec 2024
Once again, Royal Enfield sales list was dominated by its 350cc range. RE Classic 350 showed off a strong YoY and MoM growth with 29,637 units sold in Dec 2024. Up 39.57% over 21,234 units sold in Dec 2023. MoM sales too improved by 7.72% from 27,514 units sold in Nov 2024. The RE Classic 350 currently commands a 43.65% share on this list. It was also the 5th best-selling motorcycle in India after the Splendor, Shine, Pulsar and HF Deluxe.
RE Bullet, Hunter and Meteor, also on the 350 cc segment each showed off significant YoY growth though MoM sales declined sharply. Bullet sales were up by 11.44% to 14,049 units in the past month while MoM sales were down by 13.24% over 16,193 units sold in Nov 2024. RE Hunter 350 experienced a 17.42% YoY growth but a 9.75% MoM decline with 13,744 units sold in the past month.
RE Meteor, the 4th 350cc bike that also witnesses high demand. It showed off a 4.86% YoY growth to 6,366 units while its MoM sales declined by 11.35%. The Meteor currently commands a 9.38% share in the company portfolio. Through 2025, Royal Enfield plans a series of new launches with a 750cc engine. Among these are Himalayan 750, Interceptor 750 and Continental GT 750.
Motorcycle Sales in >350cc Segment
In the higher capacity segment, Royal Enfield 650 Twins have suffered a severe setback in Dec 2024. Sales declined by 9.91% YoY to 1,464 units, down from 1,625 units sold in Dec 2023. It showed off even more extreme MoM de-growth by 50.77% when compared to 2,974 unit sales of Nov 2024. 650 Twins share also fell drastically to 2.16% in Dec 2024 from 4.12% held in Nov 2024.
Sales of RE Himalayan adventure bike failed to take off last month. Sales figures declined by as much as 62.27% on a YoY basis and by 16.23% MoM to 1,285 units. The relatively new Guerrilla 450, of which 814 units were sold last month witnessed a 2.13% MoM growth from 7977 unit sales of Nov 2024. The Guerrilla was launched in July 2024 and is the company’s new street-naked motorcycle.
Super Meteor sales too diminished by 55.21% to 288 units in Dec 2024, down by 355 units when compared to 643 unit sales of Dec 2023. MoM sales too were lower by 50.77% from 585 unit sales in Nov 2024. The RE Shotgun trailed the sales list with 244 unit sales even as it witnessed a 6.55% MoM improvement from 229 units sold in Nov 2024.
Source: Bike - rushlane.com
