With S1 Pro Sona Edition giveaway contest, Ola Electric might achieve some positive social media content after a massive backlash
One of India’s leading electric scooter makers, Ola Electric, is creating new buzz around its S1 range with the introduction of S1 Pro Sona Edition. This is a very limited edition model that gets real 24K gold elements. It has been unveiled as part of #SavingsWalaScooter campaign aimed at expanding sales and service stores to 4,000 by December 25, 2024.
The company has not announced the price of Ola S1 Pro Sona Edition as it is a part of a giveaway. Yes, an electric scooter with 24K real gold elements in limited numbers is part of a giveaway that one can win through #OlaSonaContest. The Sona Edition gets exclusive colours, finishes and even a custom skin on Move OS.
Ola S1 Pro Sona Edition
With growing popularity for electric scooters, there is a massive surge in new offerings. Bajaj recently launched the new Chetak 35 Series, Hero launched new Vida V2 series and Honda recently showcased upcoming Activa e and QC1. Ola Electric, on the other hand, has no immediate new electric scooter launches.
However, the company has been building hype around its flagship scooter S1 Pro near the holiday season. There have been a lot of controversies revolving around Ola Electric for some time now. Rivals like TVS and Bajaj have caught up in sales and both those brands are just inches away from surpassing Ola’s top position for a long time.
Ola seems to be doing damage control to fix some of the social media backlash with #OlaSonaContest. As part of the contest, participants need to post an Instagram reel with S1 Pro or click a picture standing outside an Ola Store and tag Ola Electric with #OlaSonaContest.
We’re sure many participants will flood Instagram with positive content about Ola Electric to stand a chance of winning an Ola S1 Pro with 24K real gold elements. The company is also on the verge of expanding its sales and service network to incorporate as many as 4000 touch points before December 25th, 2024.
How is Sona Edition special?
When compared to a standard S1 Pro, Sona Edition features quite a few design changes to distinguish itself apart. There will be exclusivity and Ola has not disclosed how many Sona Edition will be given away for free. It features a Pearl White shade with real 24K gold plating seen on side stand, rear footpegs, grab rail, brake levers and ORVM stalks.
Top of the handlebar cowl, ORVMs, front fender and lower part of side body panels get a subtle Gold shade. Even the rear swingarm and bottom part of front telescopic forks get a Gold shade. Both front and rear alloy wheels gets a more contrasty Gold finish. Floorboard gets Gold coloured bolts and seat cover is made of Nappa leather with Gold stitching. Move OS interface gets a custom Sona Mode and Gold coloured theme.
Source: Bike - rushlane.com
