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    We Want the 2020 Honda Fit, but it's Not Coming to America

    When the fourth-generation Honda Fit broke cover at the recent Tokyo auto show, it garnered attention for having two different front-end designs. Honda’s designers were not content with giving the car just one new nose. To cover the bases, they cooked up both a more conventional headlight and grille pairing as well as one with […] More

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    The 2020 Audi RS Q8 is Like a Lamborghini Urus, Minus the Bull

    Ask marketers what’s in a name and you’ll suddenly find yourself in a meeting where you’ll be informed that the future-proofing of a product’s rationalization cycle as it pertains to branding is at its core a consumer call-to-action activation and a mission-focused key-performance indicator factoring SEO key words from the global research of the monetization […] More

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    2020 Nissan Sentra Sedan Joins the Family

    It’s an almost winter day in Southern California, and the tourists in their campers have all returned home, so we’re sailing along Pacific Coast Highway in the 2020 Nissan Sentra. Immediately apparent is that the brand-new cockpit in Nissan’s redesigned compact sedan bears no resemblance to any Sentra we’ve driven before, and that’s a very […] More