Royal Enfield Classic 350 was the best-selling model in the company portfolio for FY21
In FY21, Royal Enfield sales stood at 5,72,438 units, a de-growth of 83,213 units as compared to sales of 6,09,931 units in the same period of the previous year. A major part of these sales came from the Classic 350 which despite suffering a de-growth of 9.29 percent, noted sales of 3,61,140 as against sales of 3,98,144 units in FY20.
Classic 350 Leads
Royal Enfield has recently hiked prices from April 2021 and the Classic 350, another highly popular model has received a price hike of around Rs.10,000. The Meteor 350, launched late last year, now comes in priced higher by Rs.6,000.
RE Bullet 350 also suffered de-growth of 25.04 percent in the past financial year. Total sales which had stood at 1,30,752 units in FY20 dipped to 98,008 units in FY21. Royal Enfield Bullet 350, which is the cheapest offering in the company lineup gets a price hike in the range of Rs.7,000 to Rs.13,000 depending on the variant.
At No.3 was the RE Bullet Electra Twinspark which along with the RE Meteor 350 were the only two motorcycles to post positive growth. Bullet sales surged 11.05 percent to a total of 50,579 units in FY21, up from 45,545 units sold in FY20 while Meteor 350 sales stood at 39,893 units.
The company has been noting a steady rise in demand for the Meteor 350 ever since it was launched in November 2020. Sales thus far include 7,031 units of November, 8,569 units of December, 5,073 units of January, 8,624 units of February and 10,596 units of March 2021.
RE Himalayan and 650 Twins
Two other motorcycles from Royal Enfield that scored among the best sellers are the Himalayan and 650 Twins. However, both these models suffered de-growth. Himalayan sales dipped 11.37 percent from 15,302 units sold in FY20 to 13,562 units sold in FY21 while sales of the 650 Twins dipped 49.20 percent from 0,188 unit sold in FY20 to 10,256 units sold in FY21.
Royal Enfield has discontinued models such as the Thunderbird 500, Bullet 500, Classic 500 and Thunderbird 350. Royal Enfield, which currently commands a 95 percent market share in the 350cc segment, is working on the new Hunter 350 and the motorcycle has been spied on test drawing attention to some features.
The Hunter 350 will be based on the J platform of the Meteor 350 with which it will share its 349cc engine as well. It will receive sporty styling with an analogue instrument console and a circular analogue speedometer and like other updated RE models could also get Tripper Navigation. Once launched, the RE Hunter 350 will compete with the Honda CB350RS and the soon to be launched Jawa / Yezdi scrambler.
Source: Bike - rushlane.com
