Domestic sales of KTM India has declined for July 2020 – Exports have grown exponentially, thanks to ADV 390
Following a pattern that has been evident in recent months, KTM has improved its MoM sales, even though YoY sales continue to be negative. The company sold a total of 3,246 units in July, which is better than 1,938 units sold in June 2020. However, YoY sales are down -39.60%, as compared to 5,374 units sold in July last year.
KTM domestic sales
In July 2020, the company’s top selling bike was KTM 125 (Duke + RC). A total of 1,847 units were sold, which is YoY loss of -33.70%. Sales during the same period last year stood at 2,786 units. As may be recalled, KTM 125 had emerged as the bestselling KTM soon after its launch in 2019. With KTM 125, the company has been able to target a new segment of customers who want an entry-level performance bike. Superior performance coupled with competitive pricing is a key reason for the growing popularity of KTM 125.
At number two in the list is KTM 200 (Duke + RC) with 937 units sold in July. YoY sales have almost halved, as compared to 1,749 units sold in July last year. The first KTM to be launched in India, KTM 200 had once been the top selling KTM in the country. However, things changed after KTM 125 was introduced in the Indian market.
KTM India sales, exports – July 2020
KTM 390 (Duke + RC + ADV) is placed at third place with a total of 254 units sold in July. YoY loss stands at -26.59%, which is the least of all KTM bikes in July. Sales during the same period last year were 346 units. KTM 250 comes fourth with 208 units sold in July. At -57.81%, KTM 250 has registered the highest YoY loss of all KTM bikes in July. Its sales in July last year were 493 units.
Talking about KTM 790 Duke, it’s not featured in the list, as the BS6 model is yet to be launched. It is possible that KTM might launch 790 Duke BS6 by end of this year.
KTM exports July 2020
While domestic sales continue to be a disappointment, KTM has a lot to cheer as far as exports are concerned. That’s because exports have almost trebled, from 3,691 units in July last year to 10,430 units in July 2020. YoY growth stands at 182.58%.
Most exported KTM from India in July is KTM 390 with 5,772 units sent overseas. That’s a five-fold growth, up from 944 units in July last year. Next is KTM 125 with 3,404 units exported in July. That’s a three-fold growth, as compared to 842 units exported in July last year.
However, the next two bikes in the list, KTM 200 and KTM 250, have registered negative YoY growth in July. Exports are 1,088 units and 166 units respectively, resulting in YoY loss of -22.23% and -67.19%, respectively.
| No | KTM Domestic | Jul-20 | Jul-19 | Diff | % |
|---|---|---|---|---|---|
| 1 | 125 | 1,847 | 2,786 | -939 | -33.70 |
| 2 | 200 | 937 | 1,749 | -812 | -46.43 |
| 3 | 390 | 254 | 346 | -92 | -26.59 |
| 4 | 250 | 208 | 493 | -285 | -57.81 |
| – | Total | 3,246 | 5,374 | -2,128 | -39.60 |
| No | KTM Exports | Jul-20 | Jul-19 | Diff | % |
| 1 | 390 | 5,772 | 944 | 4,828 | 511.44 |
| 2 | 125 | 3,404 | 842 | 2,562 | 304.28 |
| 3 | 200 | 1,088 | 1,399 | -311 | -22.23 |
| 4 | 250 | 166 | 506 | -340 | -67.19 |
| – | Total | 10,430 | 3,691 | 6,739 | 182.58 |
Source: Bike - rushlane.com
