- FCA (Fiat Chrysler Automobiles) and Peugeot have announced that Stellantis will be the new name of its combined automotive group.
- The word has a Latin root which means “to brighten with stars.”
- The merger should conclude in early 2021 and should help facilitate Peugeot’s plan to return to the U.S.
Coming up with a name takes time. There are meetings, focus groups, lawyers (so many lawyers), more meetings, and finally, someone has to sign off on it. FCA (Fiat Chrysler Automobiles) and Groupe PSA (Peugeot) are in the middle of a 50/50 merger, and FCAPSA is frankly just a salad of letters, so the two companies have announced that the new moniker of their marriage will be Stellantis.
The new organization said that word Stellantis is “rooted in the Latin verb ‘stello’ meaning “to brighten with stars.’ ” It continued playing up the Latin angle, stating, “The name’s Latin origins pay tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy, and renewal driving this industry-changing merger.”
It also sort of sounds like the name of the lesser-known sister city to Atlantis.
Regardless, the Stellantis name will only be used at the corporate group level, so you won’t see Stellantis Wranglers or 308s in dealerships after the merger is complete sometime in the first quarter of 2021.
The merger itself will allow the two entities to share technologies and will help Peugeot with its plan to return the United States using FCA as a foundation for its American resurrection by 2026.
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Source: Motor - aranddriver.com
