As against 4,699 units sold in February last year, a total of 6,472 units were sold in the domestic market in February 2020. KTM export numbers are also buoyant with YoY growth of 17.88%. A total of 5,387 units were exported in February 2020, as against 4,570 units in February last year.
KTM 200 (Duke + RC) continues to be the most popular KTM in the country, registering sales of 2,900 units in February 2020. This translates into YoY gain of 41.26%, as against 2,053 units sold in February last year. On the exports front, KTM 200 comes in at third place with exports of 738 units in February 2020. This is YoY loss of -28.83%, as against 1,037 units exported in February last year.
KTM Domestic Sales – Feb 2020
| KTM | Domestic | Feb-20 | Feb-19 | Diff | % |
|---|---|---|---|---|---|
| 1 | 125 | 1,476 | 3,014 | -1,538 | -51.03 |
| 2 | 200 | 2,900 | 2,053 | 847 | 41.26 |
| 3 | 250 | 589 | 343 | 246 | 71.72 |
| 4 | 390 | 1,505 | 289 | 1,216 | 420.76 |
| 5 | 790 | 2 | 0 | 2 | – |
| – | Total | 6,472 | 4,699 | 1,773 | 37.73 |
Next bestseller in domestic market is KTM 390 (Duke + RC) that has registered sales of 1,505 units in February 2020. This translates into a massive gain of 420.76%, as against 289 units sold in February last year. Export numbers have also grown significantly by 90.41%, up from 1,857 units to 3,536 units.
At number three is KTM 125 (Duke + RC) with sales of 1,476 units in February 2020. KTM 125 appears to be losing traction in the market, as sales are down -51.03%, from 3,014 units in February last year. Exports have also taken a hit; down -24.73%, from 1,116 units to 840 units.
KTM Exports – Feb 2020
| KTM | Exports | Feb-20 | Feb-19 | Diff | % |
|---|---|---|---|---|---|
| 1 | 125 | 840 | 1,116 | -276 | -24.73 |
| 2 | 200 | 738 | 1,037 | -299 | -28.83 |
| 3 | 250 | 273 | 560 | -287 | -51.25 |
| 4 | 390 | 3,536 | 1,857 | 1,679 | 90.41 |
| 5 | 790 | 0 | 0 | 0 | – |
| – | Total | 5,387 | 4,570 | 817 | 17.88 |
Next in the list is KTM 250 Duke with sales of 589 units in February 2020. YoY sales growth is an impressive 71.72%, as against 343 units sold in February last year. It may be recalled that 250 Duke was amongst the first KTM bikes to get BS6. Export numbers of 250 Duke have however fallen by -51.25%, from 560 units in February last year to 273 units in February 2020.
At number five is KTM 790 Duke with sales of two units in February 2020. KTM had high aspirations for 790 Duke in the Indian market, but its high pricing appears to have dampened consumer sentiments. To clear BS4 stock, KTM is currently offering hefty discounts on 790 Duke. Given the low sales, it is not certain if KTM will upgrade 790 Duke to BS6 standards. Exports of 790 Duke are also disappointing, as not even a single unit was exported.
By the end of this year, KTM has plans to launch other bikes such as KTM 1050 Adventure and 1290 Super Duke R. However, with the unprecedented global crisis emerging in the form of corona virus epidemic, it is possible that KTM may have to postpone the launch of these high-end performance bikes. Till things improve, KTM will most likely continue to focus on its existing bestsellers.
Source: Bike - rushlane.com
