UPDATE 3/31/2023: A Ford spokesperson confirmed to Car and Driver that prices have increased for the 2023 F-15o Lightning. They also said the company did it to address supply-chain issues as well as the current cost of materials and market factors.
When will Ford stop raising prices of the F-150 Lightning? At the rate things are going, the electric pickup truck will likely cost even more before we find out. Since the F-150 EV debuted for the 2022 model year, its base MSRP has risen by about $20K (from $41,769 to now $61,869).
While there were several step increases in between then and now, it’s an eye-opening difference nonetheless, especially given it all happened after one model year. Since August 2022, Ford has now increased Lightning prices no less than four times, with the latest bump first reported by Automotive News. The starting price of the base-level Pro has risen by $4000, from to $57,869 to $61,869.
The other three 2023 F-150 Lightning models cost more too, albeit by smaller margins. The XLT with the standard-range battery only costs an extra $175, whereas the base prices of the Lariat and Platinum jump by $1500 and $1200, respectively.
A Ford spokesperson has confirmed the Lightning’s price hikes to Car and Driver. They also said the company is raising costs to address “current material costs, market factors, and supply chain constraints.” Ford has issued similar statements for past Lightning price increases.
Earlier this month—following a weeks-long stoppage due to a battery issue that has since been fixed—Ford announced plans to triple the number of F-150 Lightnings it builds this year. With full production resuming this week at its Rouge Electric Vehicle Center, and trucks now being shipped to customers, Ford says it has reopened order banks for the next wave of reservation holders. However, the Lighting Pro is said to still be sold out to retail customers.
Now the question remains: How many more times might the company raise the truck’s price in 2023? Watch this space to find out.
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Senior Editor
Eric Stafford’s automobile addiction began before he could walk, and it has fueled his passion to write news, reviews, and more for Car and Driver since 2016. His aspiration growing up was to become a millionaire with a Jay Leno–like car collection. Apparently, getting rich is harder than social-media influencers make it seem, so he avoided financial success entirely to become an automotive journalist and drive new cars for a living. After earning a degree at Central Michigan University and working at a daily newspaper, the years of basically burning money on failed project cars and lemon-flavored jalopies finally paid off when Car and Driver hired him. His garage currently includes a 2010 Acura RDX, a manual ’97 Chevy Camaro Z/28, and a ’90 Honda CRX Si.
Source: Motor - aranddriver.com
