2023 Ford F-150 Lightning Base Price Drops by Roughly $10,000

• Ford has revised pricing for the 2023 F-150 Lightning, citing improved material costs and increased capacity at the Ford River Rouge Complex.
• The base Pro model now costs $51,990, almost $10,000 less but still about $10,000 more than the original base MSRP for 2022.
• The Platinum Extended Range represents the top of the lineup at $93,990, around $6000 less than the previous pricing announced in March.

Ford is yet again adjusting pricing for the F-150 Lightning, but this time the automaker is cutting prices instead of raising them. After adding $4000 to the electric truck’s base price in March—with Ford citing supply-chain issues and higher material costs—the company is now slashing prices by $6000 to $10,000 across the lineup for remaining 2023 model year Lightning pickups.

The workhorse Pro model now costs $51,990, down from $61,969 earlier this year. Still, that’s a sizable amount more than the original base MSRP of $41,769 from 2022. Stepping up to the XLT will now cost $56,990, a decline of $9,479, while the Lariat opens at $71,990, a roughly $7000 decrease. Extended Range versions of the XLT and Lariat start at $71,990 and $79,490, respectively, each around $8500 less. The lineup-topping Platinum Extended Range now costs $93,990, only down about $6000.

Ford says the price drops are the result of greater capacity at the Ford River Rouge factory where the truck is built, with the increasing scale of production driving down costs per unit. Ford also says the price of the raw materials used to build batteries have dropped. The Rouge Electric Vehicle Center is closed temporarily as Ford implements upgrades that should allow the factory to churn out 150,000 trucks annually starting this fall.

This content is imported from poll. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Source: Motor - aranddriver.com