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Ford Shows Dealers Its Sub-$20,000 Small Pickup Coming Next Year

  • Ford showed dealers the small, entry-level, unibody pickup it has been expected to be preparing.
  • The pickup is slated to go on sale in 2021 and will be priced starting under $20,000.
  • The Honda Ridgeline is the only other unibody pickup available on the market currently, and it starts at just over $35,000.

It was early last year that Ford first confirmed that a small pickup is destined to enter their lineup, a model intended to slot underneath the Ranger. In a meeting of dealers, Ford chief operating officer Jim Farley showed off the forthcoming pickup, revealing its unibody design and saying it will be priced starting under $20,000, Automotive News reports.

The yet-to-be-named pickup will go on sale in 2021, joining the EcoSport in the automaker’s entry-level lineup. Although Ford says that the vehicle will start under $20,000, we suspect that pricing doesn’t include destination. The EcoSport, without destination charge, starts at an attractive $19,995, but add in the mandatory charge and that price jumps to $21,090.

The truck’s unibody design would put it into a small group of vehicles. Currently, the Honda Ridgeline is the only unibody pickup available on the market, but Hyundai recently unveiled plans for a Santa Cruz unibody pickup slated to begin production in 2021. One dealer in attendance told Automotive News that the truck looked like the original Ranger.


Source: Motor - aranddriver.com


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