Honda Activa 6G carries the beacon of reliability that the scooter has always proven to be for the manufacturer
The new Activa 6G TVC plays on the six of 6th-gen. In doing so, it portrays each of its features as being grand enough inputs that have the same value as being hit out of the park for sixes, i.e., in the game of cricket. The analogy could probably be an easy to understand one considering the popularity of Activa and cricket in the country.
In highlighting features, every time the scooter passes by, road users lift both arms to signal a six being hit. Through the process, Honda Activa 6G features are highlighted. This includes silent start, telescopic suspension, ESP tech, 10 percent more mileage, engine start/stop switch, external fuel filling, and more. The features are denoted through different aspects of a ride while being tied into an excitable commentary. Watch the new TVC of Activa 6G below.
2020 Honda Activa 6G comes with a 12-inch front wheel. As a punchline, the company reiterates, ‘6 changes the game’. No doubt, that is an expectation. With changes mandated owing to BSVI implementation from April 1, 2020, and the fact that Activa has been around for years now, changes are a continual requirement.
This includes a balance of being price effective while being more efficient, user friendly, and laden with modern day features and conveniences. The TVC also ties in the bikes road capability, and far reach across a wide customer base. This is brought together by showing a range of riders across regions using Activa for daily commute.
Honda was able to introduce Activa BS6 early in January 2020. This would have been an essential step for the company, as well as in the larger scheme of things. First things first. Activa has for long been the manufacturer’s bestseller in the domestic market. As such, the manufacturer would have planned processes in a manner that the brand’s bestseller didn’t suffer in terms of sales.
In addition, with no non BSVI vehicles to be sold, starting April, the manufacturer needed to ensure that dealerships weren’t left in the lurch dealing with dead stock. Considering the huge volume of Activa sold each month, this would have been even more essential. Just last month, 2,34,749 units of Activa were sold. This was in fact a sales increase of 10 percent in the backdrop of a market grappling with sales slowdown.
Source: Bike - rushlane.com
