With the lockdown in place and negative consumer sentiments, KTM has reported a drop in both domestic sales and exports. A total of 4,310 units were sold in the domestic market in March 2020, as compared to 6,173 units in the corresponding period last year. This is YoY loss of -30.18%. Talking about exports, the numbers are 3,855 for March 2020. This is YoY loss of -18.62%, as against 4,737 units exported in March last year.
Top selling KTM in March 2020 was KTM 125 (Duke + RC) with sales of 1,803 units. YoY loss is -41.25% in comparison to March 2019 when sales stood at 3,069 units. Being the most affordable, KTM 125 is preferred by users looking for an entry-level performance bike. The 124.7 cc, liquid cooled, DOHC, FI engine makes 15 hp of max power and 12 Nm of max torque. Engine is mated to a 6-speed gearbox. Talking about exports, KTM 125 stands at second place with 588 units exported in March 2020. YoY numbers are down -57.33%, as compared to 1,378 units exported in March last year.
KTM India Domestic Sales – March 2020
| No | KTM Domestic | Mar-20 | Mar-19 | Diff | % |
|---|---|---|---|---|---|
| 1 | 125 | 1,803 | 3,069 | -1,266 | -41.25 |
| 2 | 200 | 1,549 | 2,017 | -468 | -23.20 |
| 3 | 390 | 551 | 470 | 81 | 17.23 |
| 4 | 250 | 375 | 617 | -242 | -39.22 |
| 5 | 790 | 32 | 0 | 32 | – |
| – | Total | 4,310 | 6,173 | -1,863 | -30.18 |
At number two in domestic sales is KTM 200 (Duke + RC) with 1,549 units sold in March 2020. YoY loss amounts to -23.20%, as compared to 2,017 units sold in March last year. KTM 200 was the first KTM to be launched in the Indian market. It has been one of the bestselling KTMs in the country. Export numbers are 450 units, which is YoY loss of -58.26%. In the corresponding period last year, a total of 1,078 units were exported.
KTM 390 (Duke + RC + ADV) takes the third place in domestic sales. A total of 551 units were sold in March 2020, as compared to 470 units in March last year. YoY numbers have improved by 17.23%. KTM 390 is the only KTM that has registered positive growth in domestic sales in March 2020. Exports have also improved by 25.85%, up from 2,081 units in March 2019 to 2,619 units in March 2020. KTM 390 was the most exported KTM from India in March 2020. The reason behind 390 series increasing sales as well as exports, is the recently launched 390 ADV.
KTM India Exports – March 2020
| No | KTM Export | Mar-20 | Mar-19 | Diff | % |
|---|---|---|---|---|---|
| 1 | 390 | 2,619 | 2,081 | 538 | 25.85 |
| 2 | 125 | 588 | 1,378 | -790 | -57.33 |
| 3 | 200 | 450 | 1,078 | -628 | -58.26 |
| 4 | 250 | 198 | 200 | -2 | -1.00 |
| 5 | 790 | 0 | 0 | 0 | – |
| – | Total | 3,855 | 4,737 | -882 | -18.62 |
Next in the list is KTM 250 Duke with sales of 375 units in March 2020. YoY numbers are down -39.22%, as compared to 617 units sold in March last year. The bike is placed at fourth place in exports as well, with 198 units exported in March 2020. There’s only a slight change in YoY numbers, as exports in March 2019 were 200 units.
KTM 790 Duke takes the fifth place with 32 units sold in March 2020. Also known as the ‘Scalpel’, the bike was launched in India in September 2019. It is yet to be updated to BS6. Talking about exports, not even a single unit of 790 Duke was exported from India in March 2020.
Source: Bike - rushlane.com
