More stories

  • in

    TVS Tangent RR, eFX three o, M1-S, X, RTR HyprStunt Concepts at EICMA 2025

    TVS M1 S maxi scooterTVS Motor Company at EICMA 2025: From Monocoque Frames to Maxi Scooters
    Is a significant moment for TVS Motor Company as it participates for the first time in EICMA 2025, the world’s largest two-wheeler exhibition held in Milan, Italy. Scheduled for November 4, 2025, the event marks a global stage entry for the century-old manufacturer, with operations spanning over 50 countries and 35 percent of its revenue generated outside India. TVS presents six new products across internal combustion and electric powertrains, reflecting its integrated approach to future mobility.
    New product introductions include the TVS Tangent RR Concept, a monocoque frame superbike, TVS eFX three o electric motorcycle, TVS M1-S electric maxi scooter, TVS Apache RTX 300, TVS X, and TVS RTR HyprStunt Concept. Each product represents a specific category within the company’s mobility spectrum. Tangent RR Concept embodies a supersport motorcycle configuration using a monocoque subframe structure and intelligent composite materials to enhance aerodynamics. eFX three o introduces an electric street motorcycle concept designed for urban mobility. M1-S marks TVS’s first electric maxi scooter, designed for practicality and long-range use.
    TVS X (Xleton)
    Street, Sport, and Scooter—TVS Covers Every Mobility Segment
    Apache RTX 300 extends the Apache portfolio into the adventure touring segment. Its European launch is planned for the first quarter of 2026, coinciding with the 20th anniversary of the Apache nameplate. It will bear a price tag of 5,100 euros. RTR HyprStunt Concept brings a compact and agile form to the urban sports segment, focusing on lightweight dynamics and precision stunt control.
    A revived Norton Motorcycles range also forms part of the EICMA display, supported by TVS Motor Company’s £200 million investment in the British brand. Norton’s 127-year heritage in design, engineering, and racing continues through reimagined models tailored for modern riders. This strategic revival heralds TVS’s commitment to premium motorcycling through meticulous engineering and craftsmanship. Norton’s core philosophy of design, and detail aligns with TVS’s global aspirations for quality-driven motorcycle manufacturing.
    TVS eFX three o
    TVS Expands Its Electric Plan Beyond India
    TVS’ electric vehicle roadmap now features future models such as the eFX three o, TVS X, and M1-S. The latter two are targeted for European markets by the end of 2026. The plan builds on the success of the TVS iQube, currently India’s largest-selling electric two-wheeler. This international rollout demonstrates the company’s objective to strengthen its presence in the electric mobility space while contributing to sustainable transport systems in developed markets.
    Connected and smart technologies occupy a central role in TVS’s global strategy. A notable inclusion at EICMA 2025 is the AR Heads-Up Display Helmet, developed in collaboration with Swiss startup Aegis Rider. It employs augmented reality with spatial anchoring to project navigation cues, hazard alerts, and call notifications directly within the rider’s field of view. This patented helmet represents one of the earliest adoptions of AR for two-wheeler safety, indicating a transition towards digitally integrated rider ecosystems.
    TVS RTR HyprStunt Concept
    SmartXonnect Links Riders, Scooters, and Smartwatches
    Integration across devices is facilitated by the TVS SmartXonnect platform. The system supports Android Auto connectivity, wireless pairing, hands-free calling, Google Assistant access, and real-time navigation. Smartwatch integration further extends this ecosystem through the TVS iQube, allowing riders to monitor vehicle status, battery performance, tyre pressure, and safety notifications directly from the wearable interface. These advancements align with the global movement toward connected mobility and data-driven functionality.
    TVS’s display also includes existing production models such as Jupiter, NTORQ, Raider, iQube, Apache RR 310, Apache RTR 310, and Ronin. Variants like the carbon fibre Apache RR 310 and the Build-to-Order RTR 310 illustrate the company’s customisation flexibility. Two electric bicycles accompany these motorcycles, signalling diversification across personal mobility categories. Complementary merchandise includes helmets, riding gear, hydration packs, Bluetooth intercoms, and apparel ranging from leather jackets to sweatshirts.
    TVS Tangent RR Concept
    Four Centres, One Global Objective
    Corporate infrastructure continues to support TVS’s international growth. Four global centres of excellence—located in India, Indonesia, Bologna, and the UK—serve as engineering and design hubs. These centres facilitate technology exchange and local adaptation for diverse markets. Over 100 years of industrial operations have positioned TVS among established global players, integrating heritage and contemporary engineering to sustain global competitiveness in two- and three-wheeler manufacturing.
    Participation in EICMA 2025 positions TVS Motor Company within an ecosystem of international manufacturers and technology developers. As a platform, EICMA enables global manufacturers to showcase advancements in electric mobility, connected technologies, and design evolution. TVS’s involvement aligns with its ongoing transition towards digital-first and electric-focused product strategies. Through consistent expansion, structured product development, and cross-border collaborations, the company continues to consolidate its standing in global mobility networks.
    TVS Apache RTX 300
    Tangent RR to M1-S: TVS Maps Its Electric to Supersport Range
    Sudarshan Venu, Chairman, TVS Motor Company, said, “TVS is a business built over 100 years – a commitment to customer delight, quality and a focus on innovation and technology. Today, we are amongst the top global manufacturers of two-wheelers with a significant market share in over 50 countries. 35 percent of our revenues come from outside India. As TVSM debuts at EICMA, we underline our ambition to serve customers in Europe with passion, precision and pride. With the prowess of our existing portfolio, the six new unveils, the capability from our four centres of excellence in India, Indonesia, Bologna and UK and anew resurgent Norton, we are ready to write a new chapter.” More

  • in

    TVS Sales October 2025 Domestic, Exports, Electric – YoY, MoM Growth

    2025 TVS Apache RTR 310One of India’s renowned 2W and 3W vehicle manufacturers, TVS Motor, has ended the sales account for the month of October 2025 in style. The company’s total sales last month stood at 5,43,557 units, which saw 11.15% YoY and 0.46% MoM growth over 4,89,015 units sold last year in October 2024 and 5,41,064 units sold in September 2025.
    This resulted in a volume growth of 54,542 units YoY and 2,493 units MoM. This total sales number encompasses the company’s 2W and 3W vehicle portfolio across both domestic and export markets. Let’s break down these numbers further.
    TVS Sales October 2025
    The company’s total 2W sales stood at 5,25,150 units with 4,21,631 units sold in the domestic market and 1,03,519 units shipped globally. TVS’s domestic sales contributed 80.29% of TVS’s total sales, while exports contributed 18.08%. Total domestic sales saw a YoY growth of 9.83% and a marginal 0.23% MoM growth.
    TVS Sales October 2025 – YoY
    TVS’ domestic sales saw 7.98% YoY growth and a 2.02% MoM growth with volume rising 31,142 units YoY and 8,352 units MoM. While there was an 18.08% YoY growth, exports saw 6.44% MoM decline. Breaking these numbers further, we can see that Motorcycle sales stood at 2,66,715 units constituting 50.79% of total 2W sales.
    Motorcycle sales saw 15.77% YoY growth and a 6.85% MoM growth with volume growth of 35,893 units YoY and 17,094 units MoM. Scooter sales stood at 2,05,919 units with 6.45% YoY growth, but a 5.94% MoM decline. TVS iQube electric scooter sales stood at 32,387 units with 10.51% YoY and 3.59% MoM growth with volume gain of 3,079 units YoY and 1,121 units MoM.
    3W domestic sales more than doubled
    TVS’ moped sales declined across both YoY and MoM aspects as the 52,516 units yielded 2.56% YoY and 5.16% MoM decline. The company’s 3W sales fell into the Greens completely. There were 18,407 units sold in total, with 6,120 units sold in domestic market and 12,287 units shipped to global markets.
    TVS Sales October 2025 – MoM
    What is notable is that 3W domestic sales more than doubled with 117.18% YoY growth and 7.8% MoM growth. 3W exports saw 52.86% YoY and 7.18% MoM growth. Total domestic sales (2W+3W) stood at 4,27,751 units with 8.76% YoY and 2.10% MoM growth, while total exports (2W+3W) stood at 1,15,806 units which was a 21% YoY growth, but a 5.16% MoM decline.
    TVS Motor is showcasing a range of new products at 2025 EICMA Show in Milan, Italy. Expected showcases include TVS X electric scooter for Europe, TVS M1-S maxi electric scooter, new Norton V4 superbike and more. A TVS version based on the upcoming 450cc jointly developed with BMW Motorrad is likely to make a grand debut as well. More

  • in

    TVS Owned Norton Motorcycles India Launch Confirmed In April 2026

    Norton Motorcycles India Launch
    Iconic British brand, Norton Motorcycles, is gearing up to launch four new motorcycles this financial year. The company is currently owned by India’s renowned 2W and 3W vehicle manufacturer, TVS Motor. For the first time, Norton Motorcycles will make its way into Indian market as well, with a grand launch set for April 2026.
    Norton Motorcycles India Launch
    TVS Motor will soon launch four new Norton Motorcycles as part of a major ambition to expand their presence in premium motorcycle world. In India, the first Norton branded motorcycle will launch in April 2026 and more models might be in the pipeline, including a small-displacement offering to take on Royal Enfield’s dominance.
    Norton Motorcycles is currently undergoing a transformational phase. New Norton bikes are set to be unveiled at 2025 EICMA Show in Italy. Centrestage of this unveiling will be a new version of V4 superbike offered in Manx and Manx R variants and a new Adventure motorcycle in middle-weight category called Atlas.
    New TVS Norton V4 Spied Testing : Image – Motobob
    New motorcycles to be showcased at 2025 EICMA Show may launch in this financial year. They will be produced at Norton’s Solihull facility, which is currently undergoing a major revamp to accommodate these next-gen bikes and to increase production capacity. TVS Motor acquired Norton Motorcycles in 2020 for around Rs 150 Cr, but has earmarked around Rs 1,000 Cr for the brand’s development.
    India Strategy
    Previously, TVS had confirmed Norton brand entry in Indian market by the end of 2025, which will now happen in April 2026. The company aims to carve out a separate distribution strategy for Norton brand. Think premium dealerships where Norton Motorcycles and a few premium TVS motorcycles will be sold.
    TVS will design a curated experience for premium buyers and attract aspiring motorcycling enthusiasts leveraging Norton brand’s rich heritage. TVS has confirmed the launch of new 450cc motorcycles under TVS, BMW and Norton brands. It will be based on a twin-cylinder engine and will aimed at democratising Norton brand to masses.
    TVS Trademarks Electra Name for Norton Motorcycles
    There might be a smaller high-volume single-cylinder offering too, which every legacy brand seems to be going for these days. Initially, TVS Norton might launch some of their current premium motorcycles in India like Commando 961, V4CR and V4SV with prices starting from around Rs 20 lakh. More

  • in

    TVS Apache RTX 300 BTO Variant Gets a Price Hike – Details

    TVS Apache RTX 300 TVS Motor, one of the most notable 2W and 3W vehicle manufacturer, recently launched its first ever Adventure Tourer motorcycle in the country. We’re talking about the just launched Apache RTX 300 for a starting price of Rs 1.99 lakh (Ex-sh) and the top-spec BTO variant was priced at Rs 2.29 […] More

  • in

    2026 TVS M1-S Electric Scooter Teased – To Be Revealed Next Month

    2026 TVS M1-S Electric Scooter TVS Motor Company is on the verge of expanding its global footprint with greater strides taken in EV realm. The company recently teased an updated 2026 version of M1-S electric scooter to be unveiled at 2026 EICMA show. Primary target market for this upcoming vehicle is Europe and there is […] More

  • in

    TVS Apache RTX 300 – The Most Advanced Adventure Motorcycle in its Class

    TVS Apache RTX 300 The latest result of TVS Motor’s relentless pursuit of performance and pure motorcycling bliss is here — the Apache RTX 300. For decades, the Apache name has stood for racing DNA, precision engineering, and cutting-edge technology. Now, TVS has taken that legacy off the tarmac with its first-ever, truly versatile Adventure […] More