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    2025 Suzuki V-Strom SX Launch Price JPY 591,800 (Rs 3.24L) – Gets New Colour

    2025 Suzuki V-Strom SX 250 Sonoma Red MetallicWith a fully-digital instrument cluster, 2025 Suzuki V-Strom SX 250 packs Bluetooth connectivity along with turn-by-turn navigation
    Based on the highly competitive 250cc platform, Suzuki V-Strom SX has been a potent ADV-style motorcycle. In Japan, Suzuki has updated the V-Strom SX for MY25 and gave it a brand new colour apart from outgoing palette. This new colour aims at uplifting V-Strom SX’s overall appeal than before.
    2025 Suzuki V-Strom SX
    If there is one motorcycle lineup in India known to be the most underrated, it has to be Suzuki’s 250cc lineup. Based on this platform, Suzuki sells three body variations – Gixxer 250 (Street Fighter), Gixxer SF 250 (Supersports) and V-Strom SX 250 (ADV-style Tourer). The most expensive of these trio is Suzuki V-Strom SX 250.
    2025 Suzuki V-Strom SX 250 Sonoma Red Metallic
    In Japan, Suzuki just updated its V-Strom SX for 2025 model year with a new colour. At the same time, Suzuki has also updated V-Strom SX’s pricing for MY25 in Japan. Suzuki has revised the price of V-Strom SX from JPY 569,800 (including tax) to JPY 591,800 (including tax). Launch will happen on November 28th.
    In today’s currency exchange rates, this pricing turns out to be Rs 3.11 lakh and Rs 3.24 lakh, respectively. The newly added colour is a striking one. Suzuki calls it Sonoma Red Metallic and is a lovely shade of Red, complementing V-Strom SX’ new-age design. The new Sonoma Red Metallic joins the palette containing Champion Yellow No. 2 and Glass Sparkle Black.
    2025 Suzuki V-Strom SX 250 Colours in Japan
    In India, Suzuki V-Strom SX is among the slow sellers in the market. If we take sales performance in September 2024, V-Strom SX sold 626 units. Having more colours can boost sales proposition of this adventure tourer. As of now, Suzuki Motorcycles India has not made any announcements for colour add-ons or updates for V-Strom SX.
    For context, India-spec Suzuki V-Strom SX 250 gets Champion Yellow No. 2 and Glass Sparkle Black colours that JDM gets. On top of these two, there is a Pearl Blaze Orange shade for India that aims to appeal to young buyers. The new Sonoma Red Metallic might increase the sales proposition in Indian market.
    2025 Suzuki V-Strom SX 250 Sonoma Red Metallic
    Any other changes?
    Apart from the new colour and revised prices, V-Strom SX 250 remains the same. It is still powered by the same SOHC 4V oil-cooled single-cylinder engine that is capable of generating 26.1 bhp of peak power and 22.2 Nm of peak torque, mated to a 6-speed gearbox.
    19-inch front, 17-inch rear alloy wheels wrapped with 100/90 front and 140/70 rear tyres, single disc brake setup at both ends, dual-channel ABS, RSU telescopic front forks, rear mono-shock, tall windscreen, semi-fairing bodywork, LED lighting, fully digital LCD cluster with Bluetooth and navigation are notable attributes. More

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    2025 Suzuki Hayabusa Updated With New Exciting Colours

    2025 Suzuki HayabusaWith the launch of 2025 Suzuki Hayabusa, there are three new exciting colours that aim to uplift the bike’s appeal than previous ones
    Ever since its inception, Suzuki Hayabusa has been an absolute phenomenon. This Peregrin Falcon has been the talk of motorcycling town for a long time and continues to be so in the future, owing to its legendary status and incredible cult following. For MY25, Suzuki has updated this speed demon with three new colours expanding its colour palette.
    2025 Suzuki Hayabusa Updated
    One of the major players in spiralling speed wars, Suzuki Hayabusa has been a fan favourite. More so than its immediate rivals who indulged in said speed wars. In India, Suzuki Hayabusa has a special fan base owing to its appearances in iconic Bollywood movie, Dhoom, garnering the title ‘Dhoom Bike’.
    2025 Suzuki Hayabusa
    Currently in its third generation model, Hayabusa is one of the most capable sports tourers money can buy. For MY25, Suzuki has offered Hayabusa three new colours to uplift overall appearance. There is no word whether these colours will be offered by Suzuki Motorcycle India for Indian buyers.
    New colours in question are Metallic Mat Steel Green / Glass Sparkle Black (C0T), Glass Sparkle Black / Metallic Mat Titanium Silver (BLG) and Metallic Mystic Silver / Pearl Vigor Blue (ASU). The Metallic Mat Steel Green / Glass Sparkle Black (C0T) shade seems to be the new highlight and it looks rather nice.
    New Suzuki Hayabusa Colours
    Especially coupled with the Glass Sparkle Black contrasting elements, overall design looks more impactful in this lovely shade of Green. However, Glass Sparkle Black / Metallic Mat Titanium Silver (BLG) looks more premium and luxurious owing to its Titanium Silver contrasting elements over the Black. Like a jewellery, if you may.
    What are the other changes?
    Apart from these new colours, 2025 Suzuki Hayabusa stays as is mechanically. A grotesque in motorcycle engineering and an absolute legend. It continues to be powered by the same 1340cc 4-cylinder DOHC 4V/cyl engine that can churn out 190 bhp of peak power and 142 Nm of peak torque, mated to a 6-speed gearbox.
    New Suzuki Hayabusa
    Aerodynamic fairing on Suzuki Hayabusa is extensively tested in a wind tunnel to cut through air like a hot knife through butter. Top speed on Hayabusa is still 299 km/h, honouring the Gentlemen’s Accord to end the speed wars.
    Suzuki Hayabusa Instrumentation
    With 3rd generation Hayabusa, Suzuki has implemented more modern instrumentation than before and gets overhauled componentry. Rider aids like S.I.R.S. (Suzuki Intelligent Ride System) and the twin-spar aluminium frame suspended by fully-adjustable KYB 43mm USD front forks and rear shock absorbers, Brembo Stylema 4-pot front callipers, are some of the notable elements. More

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    Suzuki 2W Sales Oct 2024 – Highest Ever Monthly Sales of 1.20 Lakh Units

    New Suzuki BurgmanSuzuki two wheeler sales touched 1.20 lakh units last month relating to a 19.45% YoY and 21.04% MoM growth
    Suzuki Motorcycle India Pvt. Ltd. has released their sales data for October 2024. During the said month, the company has seen positive results both on a YoY and MoM basis while YTD sales also ended positively. However, this improved growth was primarily due to increase in domestic sales. The company has reported a marked decline in its exports.
    Suzuki 2W Sales Oct 2024 – YoY
    Suzuki sales (domestic + exports) in Oct 2024 stood at 1,20,055 units. This was a 19.45% YoY growth from 1,00,507 units sold in Oct 2023 relating to a volume increase of 19,548 units. Highly positive sales were seen in domestic markets with 1,04,940 units sold last month.
    Suzuki 2W Sales Oct 2024
    This was a 24.48% YoY growth from 84,302 units sold in Oct 2023. Domestic sales thereby commanded an 87.41% share. Sales were particularly boosted by the Access, Burgman and Avenis scooter range. Exports however, suffered a YoY setback. Exports dipped by 6.73% to 15,115 units in Oct 2024 from 16,205 units sold in Oct 2023. This related to a 1,090 unit volume decline with exports holding a 12.59% share.
    Suzuki 2W Sales Oct 2024 – MoM
    On a MoM basis as well, Suzuki has seen stronger demand in the domestic market as compared to its global sales. Domestic sales surged by 35.82% from 77,263 units sold in Sept 2024 relating to a 27,677 unit volume increase and a 77.90% share. Exports once again saw heavy decline by 31.05% from 21,922 units shipped in Sept 2024, a MoM decline by 6,807 units.
    In October 2024, Suzuki launched the GSX-8R in its big bike segment especially for the festive season. The GSX-8R is presented in an attractive array of colour options and brings with it a higher level of real-world performance and advanced features. It rivals the Suzuki GSX-8R including Triumph Daytona 660 and upcoming Yamaha R7.
    Suzuki India 2W Sales Grows by 10.36% – April to October 2024
    Suzuki sales were up 10.36% on a year-to-date (YTD) basis to 7,39,930 units in the FY2025 period from 6,70,457 units sold in the same period of last year. This was a 69,473 unit volume increase. Once again, the company has reported stronger sales in domestic markets when compared with its exports.
    Domestic YTD sales were up 17.51% to 6,21,470 units in FY2025 period from 5,28,870 units sold in FY2024 with an 83.99% share and 92,600 unit volume growth. This significant rise in domestic sales shows off the company’s efforts to maintain its position in the Indian two-wheeler segment. Exports, on the other hand, declined by 16.33% to 1,18,460 units in FY2025 from 1,41,587 units sold in the corresponding period of 2024 taking volumes down by 23,127 units to hold a 16.01% share. More

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    Suzuki 2W Sales Breakup Sep 2024 – Access, Burgman, Avenis, Gixxer

    Image – Sinha SuzukiExcept for Suzuki V-Strom SX250, every other model in the company lineup has posted declining YoY sales
    Suzuki Motorcycle India has reported total sales of 77,256 units in September 2024. This was a 7.88% YoY decline in sales from 83,866 units sold in Sep 2023 relating to a 6,610 unit volume decline. MoM sales also fell by 11.69% over 87,478 units sold in Aug 2024. It was only V-Strom SX250 and Hayabusa that displayed YoY and MoM growth respectively while all other models ended the month in red.
    Suzuki 2W YoY Sales Sep 2024
    Analyzing the company’s YoY sales performance, Suzuki Motorcycle India faces challenges in domestic markets despite it being in the midst of the festive season. Every Suzuki model has faced falling sales with the exception of V-Strom SX 250. Access scooter sales dipped by 5.83% to 53,715 units, down by 3,326 units over 57,041 unit sales of Sep 2023. Access currently commands a 69% share in the company lineup. It was the 3rd best-selling scooter in India last month ahead of TVS Ntorq and Honda Dio.
    Suzuki 2W Sales Sep 2024 – YoY Comparison
    Burgman sales also fell by 15.41% to 14,808 units, down from 17,506 units sold in Sep 2023 relating to a 2,698 unit volume decline. It was followed by Avenis 125cc scooter with 6,740 unit sales last month, a marginal 0.56% YoY decline over 6,778 units sold in Sep 2023. Gixxer sales also fell by 31.14% YoY to 1,265 units, down from 1,837 units sold in Sep 2023.
    V-Strom SX 250 adventure motorcycle saw a 54.95% YoY growth. Sales which had stood at 404 units in Sep 2023 improved by 54.95% YoY to 626 units in the past month. Share percentage stood at 0.71%. Lower down the sales list was Gixxer 250 with the highest YoY decline in sales by 72.41%. Sales fell to just 64 units in the past month whereas there had been 232 units sold in the same month last year. Gixxer has slipped towards bottom 3 in the list of 150-200cc motorcycle sales last month.
    Suzuki 2W Sales Sep 2024 – MoM Comparison
    Suzuki India 2W sales list was trailed by Suzuki Hayabusa superbike, sales of which fell by 44.12% YoY to 38 units. This was against 68 unit sales of Sep 2023. Hayabusa currently commands a 0.05% share in the company portfolio.
    Suzuki 2W MoM Sales Sep 2024
    Suzuki also posted a hefty MoM decline in sales in Sep 2024. Sales fell from 87,478 units in Aug 2024 to 77,256 units last month. This time it was only Hayabusa that saw some positive response from buyers. Access sales dropped by 13.96% MoM from 62,433 unit sales of Aug 2024. Burgman also suffered a 7.30% MoM decline with 14,808 unit sales last month from 15,974 units sold in the previous month. Avenis sales were down 3.31% from 6,971 units sold in Aug 2024.
    There was Gixxer with a 7.33% MoM decline and V-Strom SX 250 sales of which fell by 0.63% on a MoM basis. Gixxer sales dipped by 11.11% to 64 units from 72 units relating to an 8 unit volume decline while Hayabusa among the most value-for-money big bikes saw its sales up 15.15% to 38 units over 33 units sold in Aug 2024. More

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    New Suzuki GSX-8R Launch Price Rs 9.25 Lakh – Daytona 660, R7 Rival

    Suzuki GSX-8RPowering Suzuki GSX-8R sportbike is a 776cc parallel-twin DOHC 4V liquid cooled engine that generates 81.8 bhp and 78 Nm
    Suzuki and superbikes go hand in hand. The iconic motorcycle manufacturing brand is known for some of the world’s most celebrated superbikes. In India, the company just expanded its big bike lineup to include the new Suzuki GSX-8R, which they call “New Standard Of Sport”. Let’s take a look.
    New Suzuki GSX-8R Launch
    Around the festive season, Suzuki Motorcycle India has launched a new fully-faired machine. Called GSX-8R, it is the newest addition to Suzuki’s big bike lineup in India. The launch price quoted by Suzuki is Rs 9.25 lakh (Ex-sh) and it is offered in three colours – Metallic Matte Sword Silver, Metallic Triton Blue and Metallic Matte Black No.2.
    Suzuki GSX-8R
    With cutting-edge sportbike styling GSX-8R aims to excite buyers offering the combination of thrill and everyday rideability. Like other Suzuki sportbikes, the fairing, cowling and windscreen of GSX-8R are designed after extensive wind-tunnel testing. The short exhaust muffler makes sure that it looks more sleek and less bulky.
    Hexagonal LED headlights, LED DRLs, LED taillights and LED winkers give a modern aesthetic. There is a long tail section too, which owners are likely to get rid of immediately. There is modernity with Suzuki GSX-8R in the form of a 5-inch TFT LCD instrument screen. Primary rivals for Suzuki GSX-8R include Triumph Daytona 660 and Yamaha R7, which is speculated to launch in India.
    Suzuki GSX-8R
    While the main frame is made of steel pipes, Suzuki has used aluminium wherever possible. Other notable design elements include a sculpted 14L fuel tank, cowl-mounted ORVMs, a comfortable seat with room to wiggle around, iconic fonts used on the fairing, a raised pillion seat and more.
    Heart of the matter
    Powering the GSX-8R is a 776cc parallel-twin engine with a DOHC 4V head, a 270-degree crankshaft, a cross balancer system, a 2-in-1 exhaust system and a 2-stage catalytic converter, among other technologies. It delivers 81.8 bhp of peak power at 8,500 RPM and 78 Nm of peak torque at 6,800 RPM, mated to Suzuki clutch assist, bi-directional quick-shifter and a 6-speed gearbox.
    Suzuki GSX-8R
    Showa SFF-BP USD telescopic front forks, Showa link-type rear mono-shock suspension, aluminium handlebar, dual 310 mm discs at the front and single 240 mm disc at the rear for brakes and aluminium 17-inch wheels wrapped with Dunlop Roadsport 2 tyres are notable componentry. Total kerb weight of this big bike is 205 kg.
    Statement from Suzuki Motorcycles India
    Mr. Kenichi Umeda, Managing Director, Suzuki Motorcycle India Pvt. Ltd. said, “GSX-8R allows riders of all ages to ride with confidence – whether it’s for daily commuting or weekend long touring. Its advanced Suzuki Intelligent Control System (S.I.R.S) which includes features like Suzuki Drive Mode Selector (SDMS) and Suzuki Traction Control System (STCS) makes riding smoother, easier and enjoyable for everyone. We believe that GSX-8R will connect with our customers and provide them with a truly satisfying riding experience.”
    Suzuki GSX-8R
    Mr. Devashish Handa, Executive Vice President – Sales, Marketing and After Sales, Suzuki Motorcycle India Pvt. Ltd. said, “After its debut at the EICMA 2023 and showcase at Bharat Mobility Global EXPO earlier this year, the Suzuki GSX-8R now hits the Indian market. The GSX-8R delivers a new standard of sport; one that is ideal for enthusiasts seeking real-world performance, technology, and rideability. At Suzuki, we are dedicated to creating motorcycles that instill confidence and the GSX-8R is a testament to this commitment.” More

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    Suzuki Sales September 2024 – Home Turf Wobble

    2024 Suzuki Avenis – Glossy Sparkle Black / Pearl Mira RedSuzuki Sales September 2024 – Squeezes Out 1.22 percent Growth
    Suzuki Motorcycle India reports total sales of 99,185 units in September 2024. This marks a slight increase of 1.22 percent compared to the 97,994 units sold in September 2023. The growth reflects steady sales performance despite challenges in the domestic market. Year-on-Year (YoY) growth demonstrates consistent expansion, albeit at a moderate pace.
    Domestic sales for September 2024 saw a decrease, reaching 77,263 units, down from 83,856 units in the previous year. This represents a decline of 7.86 percent. The drop in domestic sales highlights ongoing market fluctuations, yet domestic sales contributed 77.90 percent of total sales in September 2024. These numbers indicate Suzuki’s substantial domestic market share despite the slight contraction.
    Suzuki Sales September 2024 – Domestic, Export
    April to September: Suzuki Grows by 71,962 Units in Domestic Sales
    Conversely, export sales improved in September 2024, recording 21,922 units. A 55.06 percent increase from the 14,138 units sold in September 2023. The significant boost in export sales points to Suzuki’s expanding presence in international markets. Exports accounted for 22.10 percent of the total sales for September 2024, marking a slight shift in the company’s sales distribution strategy.
    For the period from April to September 2024, Suzuki recorded domestic sales of 5,16,530 units. An increase of 71,962 units compared to the same period in 2023. Rise in domestic sales reflects Suzuki’s sustained efforts to maintain a stronghold in the Indian two-wheeler market.
    Exports Fall by 22,037 Units in First Half of 2024
    Export sales for the same period dropped, with 1,03,345 units sold between April and September 2024, down from 1,25,382 units in 2023. The decrease of 22,037 units signals a contraction in certain international markets, possibly due to varying global economic conditions. Despite this, Suzuki’s total sales for the April-September period reached 6,19,875 units. Reflecting 8.76 percent growth compared to the previous year’s 5,69,950 units.
    Comparing sales month-on-month (MoM), Suzuki saw a decline from August 2024, when it sold 1,04,800 units in total. The 99,185 units sold in September 2024 marked a decrease of 5,615 units, equating to a 5.36 percent reduction. The month-on-month dip suggests short-term market volatility but remains within a manageable range.
    Q3 Domestic Demand Up 7.34 percent: Suzuki Keeps Rolling
    In terms of quarterly performance, domestic sales for Q3 2024 reached 2,65,345 units, showing a 7.34 percent growth from Q3 2023. This increase of 18,135 units highlights Suzuki’s consistent demand within the Indian market. However, export sales for Q3 2024 fell by 10.66 percent compared to the same quarter in 2023, with 55,354 units sold. Down from 61,956 units.
    Total sales for Q3 2024 amounted to 3,20,699 units, an increase of 11,533 units from Q3 2023. This modest growth reflects Suzuki’s ability to adapt to market changes while maintaining a balanced sales approach. As fiscal year 2024 continues, Suzuki remains focused on strengthening both domestic and export markets through strategic adjustments.
    Q3 Totals Climb 11,533 Units: Suzuki’s Balanced Growth Continues
    Suzuki’s ongoing sales strategy, which emphasises export growth, appears to be paying off, with significant improvements in the global market. Meanwhile, domestic sales remain a critical area of focus as Suzuki navigates a competitive and fluctuating Indian market environment. The overall sales performance in Q3 2024 suggests a measured but consistent trajectory of growth for Suzuki Motorcycle India.
    Devashish Handa, Executive Vice President – Sales, Marketing and After Sales, Suzuki Motorcycle India Pvt. Ltd. said, “The first half of the current fiscal year has been very encouraging for us. Strong customer demand has translated into growth of 16% in the domestic market. As we enter the second half of the year, coupled with the festive season, we remain optimistic and are fully prepared to meet evolving needs of customers.” More

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    2025 Suzuki Access Base Model Spied – Nearing Production?

    2025 Suzuki Access Base Model SpiedWith the new 2025 Suzuki Access 125, the company will better position it against Activa 125, Jupiter 125, Fascino 125 and new Destini 125
    If we take the 2W industry in India, Suzuki Motorcycle India Pvt Ltd is primarily known for its scooters and is not a popular brand for motorcycles. Most of Suzuki’s strengths come from its no-nonsense Access 125 family scooter. The company is readying an update for this scooter as suggested by spy shots. Let’s take a look.
    2025 Suzuki Access Base Model
    India’s third best-selling scooter, Suzuki Access, has been a successful product for the company in India. With its tried and tested no-nonsense formula, Suzuki has firmly established a stronghold in Indian scooter market. Access 125 is a stark example of this formula and is a sought-after family scooter.
    In August 2024, Suzuki Access 125 held an 11.29% market share within the top 10 best-selling scooters. Suzuki Access is set to get a major update, which is likely to launch in 2025. Test mules of this upcoming scooter have been spied before in fully loaded avatar with front disc brakes and alloy wheels.
    For the first time, 2025 Suzuki Access base model has been spied. Suggesting that the recently spied test mules are base variants are attributes like drum brakes at the front and steelies (steel wheels). Alongside Access test mules, we can see Avenis 125 and Burgman Street 125 test mules as well.
    Suzuki India officials with the 1 millionth two wheeler – New Access 2024
    The latter two scooters are likely to be support vehicles and all these scooters had temporary red registration plates. These test mules are completely wrapped with camouflage and show very little design changes.
    What are the changes?
    For starters, there will be a redesigned headlight along with front apron that will distinguish itself from current model. Behind this apron is storage compartment and a circular reflector. We can see new tail section along with a redesigned exhaust heat shield when compared to current model.
    Feature additions include hazard light, seen with previous spy shots. Upcoming Access is likely to get a fully digital instrument cluster with Bluetooth and turn-by-turn navigation. We hope new Access gets 12-inch wheels at both ends, unlike current model with 10-inch rear wheel. We also expect miscellaneous features like USB charging port, boot light and others.
    Suzuki Access Solid Ice Green/ Pearl Mirage White
    It will retain the same 124cc single cylinder air cooled engine with 8.6 bhp of peak power and 10 Nm of peak torque, mated to a CVT. When launched, it will rival Honda Activa 125, TVS Jupiter 125, Yamaha Fascino 125 and recently launched Hero Destini 125.
    Source More

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    Suzuki August 2024 Sales – India vs. Global Markets

    2024 Suzuki Access 125 LaunchedSuzuki August 2024 Sales Snapshot – Performance in Numbers
    August 2024 is marked by steady sales figures for Suzuki Motorcycle India, totalling 1,04,800 units. This figure reflects modest year-on-year growth of 1.42 percent. Up from 1,03,336 units sold in August 2023. Despite a slight month-on-month decline of 10.21 percent from July 2024, overall sales performance demonstrates resilience in a competitive market. These numbers indicate a stable demand for Suzuki motorcycles/scooters in India, albeit with slight fluctuations in sales trends.
    Domestic sales for August 2024 reached 87,480 units, representing a 5.34 percent increase compared to August 2023, when 83,045 units were sold. This growth of 4,435 units showcases the strength of Suzuki’s presence in the Indian market. However, when compared to July 2024, there was a decrease of 13.04 percent, with 1,00,602 units sold in July. This decline suggests a possible impact of market conditions or seasonal factors influencing sales patterns.
    Suzuki August 2024 sales – 2W Exports, Domestic sales market share
    Tracking Suzuki’s Year-to-Date Success in the Indian Market
    Year-to-date domestic sales for FY25 show significant improvement, with 4,39,267 units sold compared to 3,60,712 units in YTD FY24. This increase of 21.78 percent indicates solid performance in the domestic market, highlighting Suzuki Motorcycle India’s ability to adapt to market demands and sustain growth. The difference of 78,555 units between YTD FY25 and YTD FY24 further highlights the upward trend in domestic sales.
    Export sales for Suzuki Motorcycle India in August 2024 totalled 17,320 units, reflecting 14.64 percent decline compared to August 2023’s 20,291 units. Decrease of 2,971 units indicates challenges in international markets, potentially due to economic conditions or logistical constraints. However, compared to July 2024, export sales grew by 7.50 percent, with 16,112 units sold, suggesting some recovery or stabilisation in export demand.
    Suzuki August 2024 Sales – Domestic, Exports, YoY, MoM, YTD
    Domestic Dominance: 84.36% of Suzuki’s YTD FY25 Sales
    FY25 year-to-date export sales amount to 81,423 units, a significant decrease from the 1,11,244 units recorded in YTD FY24. Decline of 26.81 percent demonstrates the ongoing difficulties in the export segment, with a reduction of 29,821 units. Despite these challenges, Suzuki Motorcycle India continues to focus on maintaining a strong presence in international markets, aiming to recover lost ground.
    Of SMIPL’s total sales, domestic market share for YTD FY25 stands at 84.36 percent. Emphasising the importance of the local market for Suzuki Motorcycle India. In contrast, the export market accounts for 15.64 percent of total sales in YTD FY25, reflecting a smaller but still vital segment of the company’s overall sales strategy. These figures illustrate the dual focus of Suzuki on both domestic and international markets, each playing a crucial role in the company’s sales dynamics.
    Suzuki’s Domestic Gains vs. Export Pains: Sales Analysis
    Analysing the sales performance, it becomes clear that Suzuki Motorcycle India has achieved stable growth in its domestic market, while facing challenges in export markets. Factors contributing to domestic sales growth include strong brand recognition, a diverse product lineup, and competitive pricing. On the export front, economic fluctuations and logistical issues may have impacted sales, necessitating strategic adjustments.
    Looking ahead, the upcoming festive season presents an opportunity for Suzuki Motorcycle India to capitalise on increased consumer spending and potential sales boosts. The company is likely to focus on promotional activities, new product launches, and customer engagement initiatives to drive sales during this period. Market expectations remain cautiously optimistic, with anticipation for a rebound in both domestic and export sales.
    Suzuki’s Festive Hope: Riding the Wave of Consumer Demand
    Suzuki Motorcycle India’s August 2024 sales performance reflects a mixed outcome. This is reflected in steady growth in the domestic market and challenges in export sales. By adapting to market conditions and leveraging its strengths, the company aims to maintain its position as a key player in the motorcycle industry, navigating the complexities of both local and global markets.
    Devashish Handa, Executive Vice President – Sales, Marketing and After Sales, Suzuki Motorcycle India Pvt. Ltd. said, “August has been yet another month of the continual YOY monthly growth trend that we have been experiencing in our domestic sale for which we would like to extend our heartfelt gratitude to our customers for their continuous patronage and to our dealerships for their consistent effort to provide customer experience in line with expectations. As we approach the festive season, we are ready to meet the increasing demand and continue delivering excellence in both products and services.” More