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      Tata vs MG Electric Cars: An Advertising War for Your Attention

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      Tata vs MGTata vs. MG: The Electric Car War of Words – Advertisement Get Creative – Join the Debate
      The advertising war between auto manufacturers is an interesting phenomenon that has been going on for years. In this case, we have jabs being traded over 2 respective electric vehicles.
      What started as a single image shared by a Tata dealership on Facebook, has taken on a life of its own during the course of the day. The launch of the MG Comet micro EV has sparked a new advertising war. And it keeps the focus on electric cars. The marketing messages used on behalf of both companies reflect the growing conversations around electric vehicles, and the need to distinguish oneself in the marketplace.
      Tata and MG: A Battle of Electric Proportions
      “Own a car vs not a cartoon,” was the first find of the day. Highlighting the practicality of their electric cars. The word “car” suggests that Tata is offering a legitimate mode of transportation, while the word “cartoon” implies that the MG Comet is not a serious option. It likely plays on notions of being a more serious choice, as opposed to a quirky and playful vehicle like the MG Comet. Aka cartoon in this instance.
      In response, the ongoing banter now positions the Comet as a new, modern, and technologically advanced option with their messaging “Ice age vs new age.” The word “ice age” suggests that Tata’s cars are outdated and old-fashioned, while “new age” implies that MG’s cars are futuristic and cutting-edge. MG is targeting customers who are looking for a stylish and cool car that stands out from the crowd. It positions MG Comet EV as a modern and forward-thinking option. It’s a clever play on words that plays on the idea of a technological revolution from the Ice Age to the New Age.
      Tata vs MG
      Electric Car Advertising 101: Tata and MG Get Competitive
      The messaging “Old school vs new cool” is a further attempt to position MG Comet as a modern and trendy car. The word “old school” could suggest that Tata’s cars are traditional, outdated, and reminiscent of the past, while “new cool” implies that MG’s cars are modern and fashionable. And thereby targeting customers who are looking for a car that reflects their personality and sense of style.
      The notion “taxi or tech” is another dig at Tata, suggesting that their cars are only good for commercial use, while MG’s cars are high-tech and trendy. Probably to click with those who want a car that is not only functional but also represents their lifestyle and values.
      Tata’s Taxi Cars vs. MG’s Sexy EVs: Electric Car Marketing Heats Up
      Finally, “say tata to taxi vs drive something sexy” sounds a bit more like a direct challenge to Tata’s brand image. The word “taxi” suggests that Tata’s cars are taxis / cabs, while “sexy” implies that MG’s cars are sleek, stylish, and desirable.
      These marketing messages are all about positioning respective brands in trying to distinguish themselves, and capture a share of the growing electric car market. If you are in the market for an electric car, take a test drive, weigh your options, and make an informed decision that suits your lifestyle and values. More

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      MG Comet EV Review: A Comprehensive Analysis of the New Mini Smart Electric Car

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      MG Comet EV ReviewComet EV by MG: Bold Design, Unconventional Aesthetics, a New Segment in the Indian Automotive Market
      Creation of a new segment in the automotive market is a daunting task. It’s not something that can be achieved easily. Over the past 15 years, EMs have attempted to break into this market with varying degrees of success. Despite their efforts, none of them have been able to make a significant impact. And success has been elusive. Reva kicked up a storm but when the dust settled, there were none to be seen. Add to this the lack of infrastructure and government support in the early days.
      Today, the market poses new challenges. And we’re excited to see that MG has decided to make a serious attempt by introducing Comet to the Indian market. I had a chance to get behind the wheel during the media drive, and could sense the excitement building up within me as I took the Comet through City streets.
      MG Comet EV: The Quirky Electric small car with Smart Features
      The Comet is a unique vehicle that can be categorised as a 3-door mini hatchback, kei-car, micro car, micro EV, or quadricycle-like. In my experience, when I first saw it, I couldn’t help but compare it to the compact cars in Japan, Kei cars. It had a similar vibe, but with a fully modern tech upgrade. In the Indian market, the Comet’s dimensions may remind one of dated cars like Tata Nano and Mahindra e2O. Despite its small size, it boasts seating capacity for 4 adults, which is impressive. The Comet draws power from a 17.3 kWh battery pack and claims to offer a range of 230kms, which works well for daily city commutes.
      Along with its small dimensions, Comet has a highly polarizing design. Some might find it cute, stylish or clutter-breaking, while others may not appreciate its unconventional aesthetics. In my experience, the young are excited by its unique design and expressed their interest in driving one. On the other hand, older folks were genuinely curious. The design may appeal more to Millennials or GenZ customers, while an older audience might ask more questions due to its size. This makes sense as the older gen had fewer car owners, and the only car in the family had to be a family car that was to occupy the garage for years. Times have changed.
      MG Comet EV Prices – bookings open 15th May 2023. Deliveries start soon after.
      In my experience, I found the Comet to be quite visually appealing. Its functional tall boy design and neo-modern design theme stand out. The horizontal light bars at the front and rear are eye-catching and add a unique touch to the car’s overall look. Additionally, the illuminated MG logo at the bonnet is a nice touch that adds to the car’s stylish appearance.
      MG Comet EV: A Micro Car that Seats Four
      MG Comet is a 3-door mini hatchback/car, featuring two wide doors on each side. The car’s neo-modern design is carried over into the interiors, with a white and light grey color scheme that gives the cabin a spacious appearance. The generous glass panels allow ample natural light to enter the cabin, creating an airy and open feel despite the car’s compact size. However, the light colors used in the interior might require regular cleaning and maintenance, especially in polluted and dusty city environments.
      Comet offers a decent seating capacity with front seats spacious enough to accommodate regular-sized adults. However, in my personal experience, I found the seats lacking in comfort and could have benefited from better upholstery. On the positive side, Comet provides steering rake adjustment to tailor to one’s comfort, although there is no reach setting available.
      MG Comet EV Launched
      To access the rear seats, one needs to fold down the front seats and climb in. The co-passenger seat has a one-touch tumble and movement functionality, although it takes around 2-3 inputs. Getting in from the driver’s side is a bit more challenging, though. The back seats can comfortably accommodate two adults for short drives of around 30-40 minutes. However, anything beyond an hour could be a little difficult, as the lack of thigh support might make it uncomfortable for longer journeys. As for the boot space, it is almost non-existent. The rear seats have a 50:50 split and can be folded down to create room for two large suitcases.
      In terms of features, as expected from an MG, Comet comes with a decent list of creature comforts. It boasts a 10-inch all-digital instrument cluster, a 10-inch touchscreen infotainment system (with Apple CarPlay and Android Auto compatibility), i-Smart functionality, and much more.
      MG Comet EV Launched
      Some key call-outs would be the unique Apple iPod Shuffle inspired steering mounted controls, which caught my attention and added a touch of quirkiness to the overall design. The voice command feature is a great addition, as it is not only tuned for English but also Hinglish, making it more user-friendly for the Indian market. The manual AC is decently powerful and does the job of keeping the cabin cool in most weather conditions.
      MG Comet EV: The Urban Car That’s Fun to Drive
      Comet is a perfect fit for city commutes, and MG is not shy about calling it one. The electric hatchback is equipped with three drive modes: Eco, Normal, and Sports, with each mode providing a faster acceleration than the previous one. However, even the Eco mode provides enough power for most in-city maneuvers, and switching to Sports mode may not be necessary for overtaking other vehicles. The Comet’s electric motor generates 42 PS of power and 110 Nm of torque, which is impressive for its size and intended use.
      MG Comet EV Review
      The Comet is stable when driven in a straight line, but it can feel a bit shaky when pushed to its limits due to the small 12-inch wheels. It’s best to adopt a cautious driving style and avoid any sudden or aggressive maneuvers. The steering feedback is decent, and the brakes have good bite and stopping power.
      When it comes to the NVH levels, you may find yourself wishing for better insulation, particularly from a well-known brand like MG. The road noise can be considerable, and the whirring of the electric motor is also clearly audible. Moreover, the horn feels as if it’s placed right inside the cabin, which is partly true since the car’s compact design practically leaves no space for a long bonnet.
      MG Comet EV Review
      MG Comet compact car: The Perfect Fit for City Commutes
      MG claims that Comet has a certified range of 230kms. However, as with most range claims, they come with an ideal conditions disclaimer, and we don’t think that the practical range will go beyond 160-180 kms. In our driving experience, we managed a range of around 120 kms, which included considerable idling (stopping to film and shoot with AC on during the not yet peak Delhi summer heat), and generous use of the Sports mode.
      The range itself may not be much of an issue as Comet is being marketed as a regular city EV. However, the lack of fast charging capability is a major drawback. MG is offering a 3.3 kW charger, which can take the battery from 10 to 80 percent in 5 hours, while a full charge takes 7 hours. With public fast charging infrastructure coming up in key cities, the absence of fast charging functionality could be a disadvantage for Comet owners.
      MG Comet EV Review
      The Comet offers dual front airbags, ABS + EBD, ISOFIX mounts, TPMS, and an IP67 rated battery, which are all good safety features. However, we should note that as of now, there are no crash test reports available for the Comet.
      MG Comet EV: The Stylish Micro Car that everyone’s talking about
      There are several positives about the Comet, although there are also some areas where it falls short. Firstly, the indicated range of the car doesn’t seem to vary much when switching between different drive modes. Additionally, the NVH levels could be improved with better insulation. The lack of fast charging capability is questionable, especially considering the current availability of public fast charging infrastructure. Lastly, the 12-inch wheels don’t inspire much confidence in the driver.
      MG Comet EV Review
      Despite the mentioned shortcomings, the Comet is a practical urban car that can be a suitable option as a second vehicle in a household with a larger ICE sedan or SUV. It may be a choice as a first or only car for younger folks who prefer a comfy and practical ride over a 2W.
      In my opinion, the Comet from MG is an excellent option for those who typically drive solo (drives to office daily) or with just one passenger (school run) and have a daily driving route of around 40-50 km. This could take care of a quick round for daily chores too. When I was in the market for a new car, I was specifically looking for something that was affordable and practical, and the Comet seemed to tick all the boxes.
      MG Comet EV Launched
      It’s impressive that the introductory starting price point of approximately 8 lakhs is going to attract many. As someone who prioritises cost-effectiveness, has a preference for electric cars, and doesn’t require a large vehicle, the Comet from MG could be a choice.
      MG Comet has the potential to change the way we view cars in India, emphasising practicality, affordability, and convenience of a smart and small electric car for city driving. As someone who priorities efficiency, and cost-effectiveness, I think the Comet is an excellent choice for anyone who shares these values. More

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      MG Cyberster Sportscar Debuts With 536 Electric Horses

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      A RWD single-motor layout with 310 bhp of power and AWD duel-motor layout with 536 bhp of power is likely choices on MG CybersterElectric Sportscar MG Cyberster Unveiled
      MG Cyberster finally debuts at 2023 Shanghai Auto Show. It is the first fully electric sports car for MG. And marks the return of MG brand to its sportscar roots. It is spied on multiple times ahead of its global debut. Now MG has taken the wraps on Cyberster. Complete specs and performance numbers are not yet out.
      Chinese MIIT (Ministry of Industry and Information Technology) has revealed some key figures about MG Cyberster. Also, this is not a vehicle that will solely cater to the Dragon’s den. Instead, MG intends to launch it in key automotive markets like Europe and UK in 2024. There is a tiny possibility of it launching in India too, if deemed worthy by MG in the future.
      Back To The Sports Car Roots
      Morris Garages or MG, is renowned for its sports cars. Last produced sports car is MG TF in 2011. MG has thrived under Chinese State-owned SAIC-GM-Wuling and has returned to its sports car roots. Cyberster is the brand’s first-ever electric sports car. It looks very exotic and European in its design language.
      Cyberster is a two-seat sports car with a convertible fabric roof. MG’s video demonstrates the elegant and classy way it neatly tucks behind the seats. It gets scissor doors too, popularly known as Lamborghini doors. The aggressive front, flared wheel arches and wide rear haunches lend it a very sporty character.
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      Aerodynamic cuts and creases add a touch of sophistication. 20” alloy wheels look very swanky. The rear deck finished in gloss Black, houses an MG logo. At the rear, we can see thin connected LED tail lights and arrow-shaped LED elements, doubling as turn indicators. There is no doubt that MG Cyberster is one of the most sensational electric sports cars.
      On the inside, we have a leather-clad interior. MG is likely to offer multiple interior trim and colour choices. Steering yoke and triple display layout takes center stage. Despite steering yokes proving to be inconvenient, they offer un-interrupted view at the triple screens.
      536 Electric Horses and AWD Setup
      Complete spec sheet is not yet out. Chinese MIIT has revealed key info regarding MG Cyberster. For starters, Cyberster is 4535 mm long, 1913 mm wide, 1329 mm tall, and has a wheelbase measuring 2690 mm. Because of its heavy electric powertrain, MG Cyberster weighs 1850 kg.
      MG Cyberster Rear Design
      Speaking of its electric powertrain, battery capacity and chemistry are unknown. That said, it will be offered in either a single-motor RWD layout or a dual-motor AWD layout. The former is likely to pack 310 bhp of power and the latter is likely to pack 536 bhp of power. We expect brisk acceleration and a range of up to 400 km from a single charge. More info will likely be revealed in the future. More

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      Maxus Mifa 7 Electric MPV Photos Leak – To Get Swappable Battery

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      Maxus Mifa 7 electric MPV is smaller than Mifa 9, showcased at 2023 Auto Expo in IndiaMaxis Mifa 9 Electric MPVNew Maxus Mifa 7 electric MPV images have leaked online. It is the brand’s newest electric MPV. It slots below Mifa 9 electric MPV, launched mid-2022 in China and Europe. Mifa 9 electric MPV was showcased at 2023 Auto Expo and is rumoured to be evaluated for India’s electric car space as well.Maxus Mifa 7 Electric MPV – Smaller Than Mifa 9We hope Mifa 7 makes it to our shores instead because it has one thing which Mifa 9 doesn’t. Swappable battery tech. There will be two versions for Maxus Mifa 7. A BEV and a BEV with a swappable battery. Maxus brand falls under SAIC-GM-Wuling JV. We don’t expect every vehicle made by this JV to hit our shores.Wuling Air EV is announced as MG Comet for India. Chances are that the Maxus Mifa 7 and Baojun Yep e-SUV could make it to our shores under MG branding. Like Maxus D90 sold as MG Gloster and Baojun 530 sold as MG Hector. Mifa 7 will sit above BYD e6 in terms of pricing, features and size.Speaking of size, Maxus Mifa 7 measures a length of 4907 mm, a width of 1885 mm, a height of 1756 mm and a wheelbase of 2975 mm. On the outside, we have a sleek MPV design with sliding doors. Futuristic facia and aerodynamic wheels grab attention. Side beltline reminds me of Honda Odyssey. Rear profile is kept minimal. Smoked clear lens for tail lights add character.Maxis Mifa 9 Electric MPVMaxus Mifa 7 interior images do nor reveal most details in the leaked photos. Six-seat and seven-seat layouts are to be on offer. Images suggest that Maxus will offer a Black roof option too. Notable elements are roof rails and an optional panoramic sunroof. Unlike Mifa 9, Mifa 7 is less likely to get electric sliding doors.Swappable Battery TechUnlike Mifa 9, Mifa 7 is likely to get a swappable battery option. Mifa 7’s battery size is not known. Mifa 9 gets a 90 kWh CATL battery with a claimed range of 560 km per charge (CLTC testing). But Mifa 9 measures 5270/2000/1840/3200 (length/width/height/wheelbase). Mifa 7 is a smaller vehicle, expected to get a smaller battery.Maxus Mifa 7 electric motor makes 180 kW (241 bhp) and has a top speed of 180 km/h. Even though battery size is unsure, it will have NMC ternary battery from CATL-SAIC JV. Kerb weight is impressive at 2,220 kg. For reference, a Tata Hexa without heavy EV components, weighs more than that.Maxis Mifa 9 Electric MPVSwappable battery tech is currently hot in China. Nio (maker of EP9 electric hypercar) currently operates 1330 battery swapping stations in China and 12 in Europe. Chinese-State-owned SAIC has teamed up with CATL regarding the same. Starting with Rising Auto R7, Roewe, MG and Maxus brands are soon to get battery-swapping tech. The company hopes to establish 300 battery-swapping stations by the end of 2023 and 3000 by the end of 2025.Source More

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      Baojun Yep Jimny Rival Electric SUV Spied – Heading To Dealer

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      Baojun cars are on sale in India under the MG branding – Will we get the new Yep small car next?Jimny Rival Electric SUVSuzuki Jimny is one of the hottest vehicles in multiple global markets. SAIC-GM-Wuling JV are developing a rival that will solely get an electric powertrain. Baojun Yep EV is its global name. 59,800 Yuan (rumoured) is the leaked starting price, which is about Rs 7.12 lakh, making it a rather tempting proposition.Baojun Yep SUV is expected to make its global debut at the 2023 Shanghai Auto Show, to be held between April 18 and 27, 2023. Ahead of that, new spy shots have leaked online, which reveal the production version in an undisguised state for the first time. It is seen getting transported to dealer showrooms ahead of launch.Jimny Rival Electric SUVWhat To Expect From MG’s Jimny Rival, Yep?Baojun Yep is a small SUV with 3-door, 4-seat layout. Apart from executing duties in your day to day city life, it is also meant to perform during weekend camping excursions among other lifestyle activities.Yep measures 3381 mm in length, 1685 mm in width and 1721 mm in height. Wheelbase measures 2110 mm and kerb weight is surprisingly low at 1006 kg. Considering that it is an EV with a heavy electric powertrain, low kerb weight should ensure peppy performance. A new teaser video shows the mini electric SUV drifting in the snow.[embedded content][embedded content]Speaking of electric powertrains, Baojun Yep is powered by a LiFePO4 (Lithium Iron Phosphate, LFP) battery. The sole drivetrain is a 50 kW (68 bhp) and 140 Nm single motor with RWD architecture. Baojun Yep claims a range of 303 km under CLTC test conditions. There are reports suggesting a dual motor layout with AWD and even 5-door versions in the future. This will deliver more power and performance.Jimny Rival Electric SUVInspirations Drawn From Jimny SUVOne look at Yep is enough to see that it is shooting for Jimny’s design. Even colours are somewhat similar. We can spot design elements inspired by Mercedes-Benz G Wagon and Land Rover Defender. Front fascia gets projector headlights, quad-pod LED DRLs, a gloss black grille and a radar module for ADAS functions.At the sides, stylish alloy wheels denoting either an ‘x’ or ‘+’, flared wheel arches and boxy silhouette catch attention. Roof rails and squared-off rear section lend a rugged aura around it. Previous spy shots revealed twin horizontal displays. These take center stage on the inside.Jimny Rival Electric SUVWill It Launch In India?MG cars on sale in India, were first launched in China. These were then re-engineered for launch in India. Hector, Astor, Gloster, ZS EV as well as the soon to be launched Comet EV, are on sale in the Chinese market.But that does not mean all cars sold by MG’s parent in China are on sale in India. Only those cars which make sense to the Indian market, will be launched. Considering that India has been reporting exponential growth in electric car space and popularity of lifestyle products like Jimny and Thar is exploding – Yep makes an exciting proposition for India. As of now, there is no official confirmation regarding a launch in India. More

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      MG Cyberster Electric Spied With 3 Screen Layout – Scissor Doors

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      After almost 13 years of absence, MG is getting ready to enter the two-seat sports car segment once againMG Cyberster Electric Spied. Images – Tycho de FeijterMG Motor will be launching an all-new sports car based on Cyberster concept, which was first unveiled in 2021. Global debut is expected to take place later this month, at the 2023 Shanghai Auto Show. Ahead of that, some new undisguised spy shots of the MG Cyberster interiors have leaked online.Upcoming MG Cyberster Gets Mesmerising DesignDespite most of the design elements of the concept car being watered down, MG Cyberster is still a looker. Spy shots reveal a handsome two-seat electric sports car with a convertible fabric top. The automated soft top roof gracefully tucks away behind its roll hoops.MG Cyberster Electric SpiedWe can also see the presence of scissor doors – commonly referred to as Lamborghini doors. Overall design is swoopy and curvaceous in typical British fashion. In the front, we have a sleek fascia with some similarities to the Ferrari 812 Superfast. Rear profile, as executed, reminds me of Ford GT-40.The 3D LED tail lights shaped to resemble arrows might split some opinions. But they add a touch of sophistication and create a unique identity. At the rear, a large diffuser takes center stage. Large alloy wheels, wide rear haunches and sharp side skirts are further eye-catching elements.MG Cyberster Electric SpiedFuturistic Interiors For a Futuristic EVInside, a driver gets a steering yoke, and three displays pointed toward them. This steering yoke might come off as inconvenient, but it allows an unobstructed view of the three displays.MG Cyberster Electric SpiedThe V-shaped center console houses various vehicle controls. Boot space at the rear could be slightly compromised due to the convertible roof mechanism. Since it is an electric vehicle, there could also be a front luggage compartment.Powertrain & Potential Rivals When LaunchedNot much is known about this. So, it is anyone’s guess at the moment. Base version of MG Cyberster could be equipped with a single-motor layout, to offer a lower entry-level price point. A dual motor layout with AWD is expected with the top trims.MG Cyberster Electric SpiedThe concept version claimed to deliver 800 kms on full charge. That might not be the case with the production version. Upon launch, MG Cyperster will compete with electric two-seaters from Toyota, Lotus, Porsche and more. Will it launch in India? Only time will tell. More

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      MG Comet EV Launch in April 2023 – Entry Point to Small Electric Cars

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      MG Comet EV: A game-changer in electric cars, the age of small EVs begins with its April 2023 launch2023 MG Comet Electric Car
      MG is all set to launch Comet EV, a compact electric vehicle in India in April 2023. Prices and battery details too will be announced then. This rebadged version of the Wuling Air from China will be manufactured at MG’s plant in India. Available in five colours, you can pick from White, Pink, Yellow, Blue, and Green.
      MG Comet EV: A look at its range and charging capabilities
      Exterior design of the MG Comet EV is modern and sleek. It has split headlamps. The remaining light set up includes LED DRLs, turn indicators, and a narrow LED light beam positioned in the front chrome bar. The bar continues onto both OVRMs. Rear lights match the front design theme, with a stop lamp beam that runs across the rear and a 2-row split tail lamp. Charging port is located beneath the front MG branding.
      2023 MG Comet Electric Car
      Wuling Air EV battery choices are expected on the Comet. The smaller is a 17.3kWh unit. The bigger, a 26.7kWh unit. Between the two, the drive range extends from 200kms to 300kms. MG Comet EV is expected to have a 31 KW (41 PS) or 50 kW (68 PS) motor. The smaller 18kWh unit would be most price competitive for India but there’s no clarity on model/s going to be launched.
      Comet EV battery is rumoured to be sourced from Tata Autocomp and will use LFP cells. Comet will be the smallest vehicle in MG’s lineup in India, making it a cost-effective entry point for customers to step into the world of EVs.
      2023 MG Comet Electric Car
      Both SWB and LWB variants of  Wuling Air are 2-door models, LWB being a 4-seater. MG Comet EV is based on GSEV (Global Small Electric Vehicle) platform developed in a joint venture between SAIC-GM-Wuling. Other features are likely to include automatic climate control, dual 10.2” horizontal screens, a 2-spoke steering wheel, electronic parking brake, and voice command.
      Can the MG Comet EV keep up with the demands of daily driving?
      With its range, charging capabilities, design, and features, MG Comet EV is a smart choice for electric car enthusiasts. It’s sheer smallness makes it practical and an efficient electric car for city driving. Welcome to the world of small electric cars.
      Compact smart cars can provide a practical solution to urban mobility challenges in India by reducing travel time and improving commute experience. Their small size and advanced technology could be effective in navigating through crowded city streets and reducing congestion. Most importantly, they present an excellent case for affordable electric cars.
      Comet will be the 2nd EV from MG. MG ZS EV is already on sale in India, priced from Rs 23.38 lakh, ex-sh. Prices of MG Comet electric car are expected to start from under Rs 10 lakh, making it a rival to Tata Tiago EV. More

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      Jimny Styled Mini Electric SUV Spied Testing – Launch As MG?

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      This new Mini eSUV from China draws inspiration from Maruti Jimny and Land Rover DefenderJimny Styled Mini Electric SUV SpiedBaojun brand is a subsidiary of SAIC-GM-Wuling JV, just like MG. They offer a lot of cars under these brands; including the newly launched Hector and Hector Plus. Same cars are shared between brands of GM, SAIC and Wuling. For example, Baojun 530 is rebranded as Wuling Almaz, Chevrolet Captiva and MG Hector.Last year Baojun showcased a new mini electric SUV concept. We are talking about KiWi mini crossover. It is a three-door electric mini SUV with incredibly cute looks. This small EV SUV has now started testing. First spy shots has leaked online.New Mini Electric SUV – Jimny InspiredNew KiWi EV is smaller than the Maruti Jimny. It retains much of its design attributes from concept. Speaking of design, LED headlights and tail lights are retained from concept car. Overall proportions and design details on the outside are retained as well.Sure, the test mule is rolling on steel wheels, but top-spec models will get alloys. If the Maruti Jimny is a miniature Mercedes-Benz G-Class, KiWi EV new crossover is a miniature Land Rover Defender 90, except for its iconic round headlight elements.Jimny Styled Mini Electric SUV SpiedEven on the inside, the twin horizontal display and dashboard layout remain true to its concept. This new mini EV would look like a fitting proposition to rival Jimny, even without a 5-door layout.It is smaller and is likely to be more city-friendly too. Internally codenamed E260S, It is not yet named. But it will bear KiWi branding instead of Baojun’s like we saw on concept vehicle. If launched in India, it will come under the MG brand.India Launch?With its retro-futuristic design and its smaller dimensions, it is likely to take the Chinese market by storm. Specifications are not yet known including battery size and range. There will be pooled components from similar Kei cars including Chinese highest-seller Wuling Hongguang Mini EV. In effect, this vehicle is the world’s first ‘electric Kei car UV’.Jimny Styled Mini Electric SUV SpiedLaunch is likely to happen in China in the first half of 2023. After that, it will be marketed by Wuling in other ASEAN markets like Indonesia. There is no official word regarding India launch under the MG brand. But we hope that it does. MG Motor India is getting ready to launch AIR EV later this year. Air EV is sold under the Wuling brand in China. It is one of the best selling electric cars in China today. More